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Smartwatch Market By Product, Application and Operating System: Global Opportunity Analysis and Industry Forecast, 2020-2027

  • ID: 5118785
  • Report
  • April 2020
  • Region: Global
  • 251 pages
  • Allied Analytics LLP
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FEATURED COMPANIES

  • Apple Inc.
  • Fitbit Inc.
  • Fossil Group
  • Garmin
  • Huawei Technologies
  • LG Electronics
  • MORE
Smartwatch is a computerized wristwatch with functionality similar to a smart phone. It is considered to be one of the major mainstream wearable gadgets in existence. It is capable of performing various tasks such as heart rate monitoring, calorie count, steps monitoring, calling facility, and alarm feature.

Smartwatch is similar to mobile phone device with a touchscreen display and consists of various apps through which a person can access his mobile phone. This enhanced wearable technology provides its users with various features such as fast access to social networking sites, instant notification related to calls and messages, and feature of synchronizing phone data with the watch.

Factors such as increase in demand for wireless fitness and sports devices, surge in health awareness among users, and rise in technological advancements in smartwatch by market players are expected to drive market growth to a certain extent. However, high initial cost of the technology, and problems related to power consumption and low battery life are the major barriers to market growth. Furthermore, surge in emphasis for connected devices among various industries, and increase in demand for connected ecosystem are expected to offer lucrative opportunities for market growth globally.

The smartwatch market is segmented into product, application, operating system, and region. By product, the market is categorized into extension, standalone, and classical. By application, it is divided into personal assistance, wellness, healthcare, sports, and others. On the basis of operating system, the market is categorized into watchOS, android, RTOS, Tizen, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with its prominent countries.

The key players operating in the global smartwatch market are Apple Inc., Fitbit Inc., Garmin, Huawei Technologies, Fossil Group, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, TomTom International and Amazon. These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.

KEY BENEFITS FOR STAKEHOLDERS
  • This study includes the analytical depiction of the smartwatch market forecast along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information regarding the key drivers, restraints, and opportunities in the market.
  • The smartwatch market growth is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.
SMARTWATCH MARKET SEGMENTATION

BY PRODUCT
  • Extension
  • Standalone
  • Classical
BY APPLICATION
  • Personal Assistance
  • Wellness
  • Healthcare
  • Sports
  • Others
BY OPERATING SYSTEM
  • WatchOS
  • Android
  • RTOS
  • Tizen
  • Others
BY REGION
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple Inc.
  • Fitbit Inc.
  • Fossil Group
  • Garmin
  • Huawei Technologies
  • LG Electronics
  • MORE
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models

Chapter 2: Executive Summary
2.1. Cxo Perspective

Chapter 3: Market Overview
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Top Winning Strategies
3.4. Porter’S Five Forces Analysis
3.5. Smartwatch Market Volume Share, 2018 & 2019
3.6. Market Dynamics
3.6.1. Drivers
3.6.1.1. Growth in Demand for Wireless Fitness & Sports Devices
3.6.1.2. Increase in Health Awareness Among the Consumers
3.6.1.3. Emergence of Large Number of Players in the Market
3.6.2. Restraint
3.6.2.1. High Initial Cost of Smartwatch
3.6.3. Opportunity
3.6.3.1. Rise in Investment on Building Connected Ecosystem

Chapter 4: Global Smartwatch Market, by Product
4.1. Overview
4.2. Extension
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, by Region
4.2.3. Market Analysis by Country
4.3. Standalone
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.2. Market Size and Forecast, by Region
4.3.3. Market Analysis by Country
4.4. Classical
4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.4.2. Market Size and Forecast, by Region
4.4.3. Market Analysis by Country

Chapter 5: Smartwatch Market, by Application
5.1. Overview
5.2. Personal Assistance
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, by Region
5.2.3. Market Analysis by Country
5.3. Wellness
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, by Region
5.3.3. Market Analysis by Country
5.4. Healthcare
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.4.2. Market Size and Forecast, by Region
5.4.3. Market Analysis by Country
5.5. Sports
5.5.1. Key Market Trends, Growth Factors and Opportunities
5.5.2. Market Size and Forecast, by Region
5.5.3. Market Analysis by Country
5.6. Others
5.6.1. Key Market Trends, Growth Factors and Opportunities
5.6.2. Market Size and Forecast, by Region
5.6.3. Market Analysis by Country

Chapter 6: Smartwatch Market, by Operating System
6.1. Overview
6.2. Watchos
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast, by Region
6.2.3. Market Analysis by Country
6.3. Android
6.3.1. Key Market Trends, Growth Factors and Opportunities
Market Size and Forecast, by Region
6.3.2. Market Analysis by Country
6.4. Real-Time Operating System
6.4.1. Key Market Trends, Growth Factors and Opportunities
6.4.2. Market Size and Forecast, by Region
6.4.3. Market Analysis by Country
6.5. Tizen
6.5.1. Key Market Trends, Growth Factors and Opportunities
6.5.2. Market Size and Forecast, by Region
6.5.3. Market Analysis by Country
6.6. Others
6.6.1. Key Market Trends, Growth Factors and Opportunities
6.6.2. Market Size and Forecast, by Region
6.6.3. Market Analysis by Country

Chapter 7: Smartwatch Market, by Region
7.1. Overview
7.2. North America
7.2.1. Key Market Trends, Growth Factors, and Opportunities
7.2.2. Market Size and Forecast, by Product
7.2.3. Market Size and Forecast, by Application
7.2.4. Market Size and Forecast, by Operating System
7.2.4.1. U. S.
7.2.4.1.1. Market Size and Forecast, by Product
7.2.4.1.2. Market Size and Forecast, by Application
7.2.4.1.3. Market Size and Forecast, by Operating Systems
7.2.4.2. Canada
7.2.4.2.1. Market Size and Forecast, by Product
7.2.4.2.2. Market Size and Forecast, by Application
7.2.4.2.3. Market Size and Forecast, by Operating System
7.2.4.3. Mexico
7.2.4.3.1. Market Size and Forecast, by Product
7.2.4.3.2. Market Size and Forecast, by Application
7.2.4.3.3. Market Size and Forecast, by Operating System
7.3. Europe
7.3.1. Key Market Trends, Growth Factors, and Opportunities
7.3.2. Market Size and Forecast, by Product
7.3.3. Market Size and Forecast, by Application
7.3.4. Market Size and Forecast, by Operating System
7.3.5. Market Analysis by Country
7.3.5.1. UK
7.3.5.1.1. Market Size and Forecast, by Product
7.3.5.1.2. Market Size and Forecast, by Application
7.3.5.1.3. Market Size and Forecast, by Operating System
7.3.5.2. Germany
7.3.5.2.1. Market Size and Forecast, by Product
7.3.5.2.2. Market Size and Forecast, by Application
7.3.5.2.3. Market Size and Forecast, by Operating System
7.3.5.3. France
7.3.5.3.1. Market Size and Forecast, by Product
7.3.5.3.2. Market Size and Forecast, by Application
7.3.5.3.3. Market Size and Forecast, by Operating System
7.3.5.4. Italy
7.3.5.4.1. Market Size and Forecast, by Product
7.3.5.4.2. Market Size and Forecast, by Application
7.3.5.4.3. Market Size and Forecast, by Operating System
7.3.5.5. Rest of Europe
7.3.5.5.1. Market Size and Forecast, by Product
7.3.5.5.2. Market Size and Forecast, by Application
7.3.5.5.3. Market Size and Forecast, by Operating System
7.4. Asia-Pacific
7.4.1. Key Market Trends, Growth Factors, and Opportunities
7.4.2. Market Size and Forecast, by Product
7.4.3. Market Size and Forecast, by Application
7.4.4. Market Size and Forecast, by Operating System
7.4.5. Market Analysis by Country
7.4.5.1. China
7.4.5.1.1. Market Size and Forecast, by Product
7.4.5.1.2. Market Size and Forecast, by Application
7.4.5.1.3. Market Size and Forecast, by Operating System
7.4.5.2. Japan
7.4.5.2.1. Market Size and Forecast, by Product
7.4.5.2.2. Market Size and Forecast, by Application
7.4.5.2.3. Market Size and Forecast, by Operating System
7.4.5.3. India
7.4.5.3.1. Market Size and Forecast, by Product
7.4.5.3.2. Market Size and Forecast, by Application
7.4.5.3.3. Market Size and Forecast, by Operating System
7.4.5.4. Australia
7.4.5.4.1. Market Size and Forecast, by Product
7.4.5.4.2. Market Size and Forecast, by Application
7.4.5.4.3. Market Size and Forecast, by Operating System
7.4.5.5. Rest of Asia-Pacific
7.4.5.5.1. Market Size and Forecast, by Product
7.4.5.5.2. Market Size and Forecast, by Application
7.4.5.5.3. Market Size and Forecast, by Operating System
7.5. LAMEA
7.5.1. Key Market Trends, Growth Factors, and Opportunities
7.5.2. Market Size and Forecast, by Product
7.5.3. Market Size and Forecast, by Application
7.5.4. Market Size and Forecast, by Operating System
7.5.5. Market Analysis by Country
7.5.5.1. Latin America
7.5.5.1.1. Market Size and Forecast, by Product
7.5.5.1.2. Market Size and Forecast, by Application
7.5.5.1.3. Market Size and Forecast, by Operating System
7.5.5.2. Middle East
7.5.5.2.1. Market Size and Forecast, by Product
7.5.5.2.2. Market Size and Forecast, by Application
7.5.5.2.3. Market Size and Forecast, by Operating System
7.5.5.3. Africa
7.5.5.3.1. Market Size and Forecast, by Product
7.5.5.3.2. Market Size and Forecast, by Application
7.5.5.3.3. Market Size and Forecast, by Operating System

Chapter 8: Company Profiles
8.1. Apple Inc.
8.1.1. Company Overview
8.1.2. Key Executives
8.1.3. Company Snapshot
8.1.4. Operating Business Segments
8.1.5. Product Portfolio
8.1.6. Business Performance
8.1.7. Key Strategic Moves and Developments
8.2. Fitbit, Inc.
8.2.1. Company Overview
8.2.2. Key Executives
8.2.3. Company Snapshot
8.2.4. Product Portfolio
8.2.5. Business Performance
8.2.6. Key Strategic Moves and Developments
8.3. Garmin Ltd.
8.3.1. Company Overview
8.3.2. Key Executives
8.3.3. Company Snapshot
8.3.4. Operating Business Segments
8.3.5. Product Portfolio
8.3.6. Business Performance
8.3.7. Key Strategic Moves and Developments
8.4. Huawei Technologies Co. Ltd.
8.4.1. Company Overview
8.4.2. Key Executives
8.4.3. Company Snapshot
8.4.4. Operating Business Segments
8.4.5. Product Portfolio
8.4.6. Business Performance
8.4.7. Key Strategic Moves and Developments
8.5. Fossil Group
8.5.1. Company Overview
8.5.2. Operating Business Segments
8.5.3. Product Portfolio
8.5.4. Business Performance
8.6. Motorola Mobility LLC (Lenovo)
8.6.1. Company Overview
8.6.2. Key Executives
8.6.3. Company Snapshot
8.6.4. Operating Business Segments
8.6.5. Product Portfolio
8.6.6. Business Performance
8.7. Sony Corporation
8.7.1. Company Overview
8.7.2. Key Executives
8.7.3. Company Snapshot
8.7.4. Operating Business Segments
8.7.5. Product Portfolio
8.7.6. Business Performance
8.8. Samsung Electronics Co. Ltd.
8.8.1. Company Overview
8.8.2. Key Executives
8.8.3. Company Snapshot
8.8.4. Operating Business Segments
8.8.5. Product Portfolio
8.8.6. Business Performance
8.8.7. Key Strategic Moves and Developments
8.9. Tomtom International B. V.
8.9.1. Company Overview
8.9.2. Key Executives
8.9.3. Company Snapshot
8.9.4. Operating Business Segments
8.9.5. Product Portfolio
8.9.6. Business Performance
8.9.7. Key Strategic Moves and Developments
8.10. Amazon. Com, Inc.
8.10.1. Company Overview
8.10.2. Key Executives
8.10.3. Company Snapshot
8.10.4. Operating Business Segments
8.10.5. Product Portfolio
8.10.6. R&D Expenditure
8.10.7. Business Performance
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple Inc.
  • Fitbit Inc.
  • Fossil Group
  • Garmin
  • Huawei Technologies
  • LG Electronics
  • MORE
According to the report titled, 'Smartwatch Market By Product, Application, and Operating System: Global Opportunity Analysis and Industry Forecast, 2020-2027', the global smartwatch market was valued at $20.64 billion in 2019, and is projected to reach $96.31 billion by 2027, registering a CAGR of 19.6% from 2020 to 2027.

The study of smartwatch in this report emphasizes on various products, operating systems, and corresponding applications. Different operating systems such as watchOS, Android, Linux, and others are available in the market. According to smartwatch market trends, many leading vendors such as Apple, Xiaomi, Fitbit, and others are operating in this segment.

Various features include notifications, alerts, apps, answer messages by voice, media management, fitness tracking, and a very good battery life. The market size revenue considered in the report is revenue earned by companies by selling smartwatch. From application perspective, the report analyzes the market according to personal assistance, wellness, healthcare, sports, and others.

The companies operating in the market have adopted strategies such as collaboration, partnership, product launch, R&D, and acquisition to increase their market share and expand their geographical presence. The global smartwatch market share is analyzed and estimated in accordance with the impact of the drivers, restraints, and opportunities. The period studied in this report is from 2019 to 2027, wherein the smartwatch market forecast period is from 2020 to 2027.

The smartwatch market is dominated by few major players such as Apple Inc., Fitbit, and others. However, a lot of key players from China, and other countries are entering into this market. Various emerging players in the smartwatch market such as Nike, Casio, LG Electronics, and Gramin are increasingly investing in design and development of economic products, which are equipped with enhanced smart features that creates lucrative opportunities for the product globally. Xiaomi, a Chinese firm, has entered into this market and offers smartwatches at low cost.

In addition, Huawei has launched its classic version of smartwatches, which are convenient, equipped with smart features, and pocket friendly. This is expected to accelerate the potential demand and make the market more competitive in the future. This in turn drives the smartwatch market growth globally and also helps capture various range of consumer base

Smartwatch and mobile device companies are manufacturing smartwatches that are an extension of the smartphone. Extension smartwatches are dependent on paired smartphones for their operations, which includes notification and alerts that come from mobile devices. Smartwatch manufacturing companies provide smartwatches as a wireless, waterproof accessory with an android app interface. The companies are installing numerous applications that will benefit consumers.

Sony released Yahoo, Instagram, and other smart extensions for its smartwatch2. Motorola has also introduced the Moto 360 that connects to smartphones and tablets through Bluetooth, allowing texts and emails to pop up on the wearable screen. The flexibility of smartwatches to perform multiple tasks with simplicity and ease is a competitive trend adopted by most of the smartwatch manufacturers.

North America is a promising region in the smartwatch market, and the U.S. is the highest contributor toward the growth of the market. The early adoption of new technology and presence of different U.S.based companies facilitate the exploration of newer applications of the technologies. In the highly fragmented market, companies have adopted merger and acquisition strategies to increase their market share. Applications of the technology are spread across various industries such as entertainment, aerospace, defense, healthcare, and architecture.

The North America smartwatch market is at maturing stage. With the availability of advanced technology in the region along with presence of major players operating in the market, North America is expected to hold a dominant position in the smartwatch market globally. Companies such as Apple, Fitbit Versa, Gramin, and Fossil Group have its headquarters in U.S., which makes it a very lucrative region in the smartwatch market globally.

The extensive portfolio that covers different price spectrum helps the companies to build a steady consumer base in Asia. Smartwatch in China and India shapes up the smartphone market. Apple has a strong customer base for iPhone in the region, and its entry in the smartwatch market is expected to attract a large number of customers. Android wear OS or other third party smartwatchOS provides a software platform for smartwatch manufacturing companies.

Key Findings of the Study:

By product, the standalone segment generated the highest revenue in 2019.
By application, personal assistance segment generated the highest revenue in 2019.
By operating system, th ewatchOS segment generated the highest revenue in 2019.

The key players operating in the global smartwatch industry are Apple Inc., Fitbit Inc., Garmin, Huawei Technologies, Fossil Group, Motorola, Sony Corporation, Samsung Electronics, LG Electronics, TomTom International and Amazon. These key players have adopted strategies such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their market penetration.
Note: Product cover images may vary from those shown
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  • Apple Inc.
  • Fitbit Inc.
  • Garmin
  • Huawei Technologies
  • Fossil Group
  • Motorola
  • Sony Corporation
  • Samsung Electronics
  • LG Electronics
  • TomTom International and Amazo
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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