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North America Potato Protein Market - Growth, Trends and Forecasts (2020 - 2025)

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  • 90 Pages
  • June 2020
  • Region: North America
  • Mordor Intelligence
  • ID: 5119134
North America Potato Protein Market is projected to grow at a CAGR of 6.07% during the forecast period 2020-2025.
  • The potato protein market is a part of the plant protein sector, with the latter growing all over the world. The reason for the market’s growth is intolerance toward animal protein, the new trend toward veganism, and innovations from the manufacturer’s end regarding the extraction technique and applications of potato protein.​
  • Sports nutrition is expanding globally, and the increased application of potato protein in sports drinks and weight management supplements is driving the market.​
  • The awareness among consumers about potato protein is still quite low. This poses a challenge for the market’s growth.​

Key Market Trends

Growing Application of Potato Protein in Sports Nutrition

Protein from potato is of relatively high nutritional quality and, therefore, has a high potential for utilization in food products.​Potato protein isolates have also been incorporated into sports nutrition and supplements, in order to support muscle synthesis and counter fatigue. For example, in 2013, Genuine Health launched a range of supplements, Activfuel+, Activerecover+, and vegan proteins specifically designed for sports enthusiasts. This in turn, boosting the potato protein market in the region.

United States Holds the Prominent share in the Market

The driving factors for the United States market are the change in consumption patterns and food requirements, and inclination toward vegetarian products for protein sources.​ The plant protein market is more saturated in the country than other countries, although the new trend of pea and other vegetable proteins is boosting the market growth.​ Unsuspected by many, this increase is often associated with the effort to eat more protein. But even among the lower-income population, the US protein consumption tends to be excessive. Furthermore, many people do not realize that saturated fat and cholesterol tend to be high in “high protein” animal foods.​

Competitive Landscape

The leading companies are focused on the expansion of their potato protein businesses, in the local and international markets. Avebe and Omega Protein Corporation are among the most active companies, with Avebe having entered two partnerships, one product launch, and one expansion. Omega protein corporation has acquired Bioriginal and Cyvex to enhance its protein ingredient profile.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Potato Protein Concentrate
5.1.2 Potato Protein Isolate
5.2 By Application
5.2.1 Beverage
5.2.2 Snacks & Bar
5.2.3 Animal Nutrition
5.2.4 Others
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Avebe
6.4.2 Tereos Group
6.4.3 Agridient
6.4.4 Agrana
6.4.5 Omega Protein Corporation
6.4.6 Roquette Foods

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Avebe
  • Tereos Group
  • Agridient
  • Agrana
  • Omega Protein Corporation
  • Roquette Foods