South America low-calorie sweeteners market is projected to witness a CAGR of 6.22% during the forecast period (2020 - 2025).
- The trend of health and wellness packaged foods, over the last few years, have recorded stronger retail volume sales growth in natural sweeteners in South America.
- Moroever, the health and wellness trend has also impacted the beverage space in the region, where there has been increasing demand for the low-calorie carbonates and low-calorie sweeteners infused drinks, which are being positioned as natural beverages, combined with antioxidants or added vitamins. This factor is expected to drive the market studied.
- Reduction of sugar in food and beverages is an increasingly important issue across Latin America where the rates of obesity and Type-2 diabetes are on the rise. The governments have introduced measures to restrict sugar intakes, such as front-of-pack warning labels in Chile, Peru, and Uruguay. These factors too are increasing the demand for these low-calorie sweeteners in the region studied.
Key Market Trends
Increasing Government Regulations Driving the Application of Low-Calorie Sweeteners Market
The beverage sector is the most promising area of application of low-calorie sweeteners in South America, particularly in Brazil. In the past few years, Brazil witnessed a trade surplus in the beverage sector. According to a decree passed by the President of the Republic of Brazil in 2016, the Beverage manufacturers can now use a combination of stevia and sugar. This factor helped the manufacturers to provide low-calorie beverage products to the consumers, who need help to manage their calorie and sugar intake.
Until then, beverage manufacturers in Brazil were not allowed to use a combination of sugar plus low or no-calorie sweeteners to make reduced-calorie beverages. This limited their ability to provide reduced-calorie beverage products to consumers, who wanted to help manage their calorie and sugar intake.
Also, the Colombian government and Colombian food industry in March 2020, had agreed on visual warning nutrition labels that will become mandatory on unhealthy food and drink products sold in the country. Therefore, this factor is expected to increase the consumption of the low-calorie sweeteners, as consumers will be able to differentiate clearly between healthy and unhealthy food products.
Increasing Application of Low-Calorie Sweeteners such as Stevia in Argentina
Argentina has a significantly increased rate of overweight and obesity during the past few years. The dietary guidance recommends a reduction of energy intake, particularly from sugars.
According to a survey supported by the Global Stevia Institute in Argentina, the respondents preferred natural sweeteners, with stevia among the top choices. Households with teenagers expressed a stronger intent for the purchase of foods and beverages with stevia to help reduce dietary sugar intake. This factor is expected to drive the low-calorie sweeteners in Argentina.
Considering the growing demand for stevia the government of Argentina is also taking initiatives in utilizing the stevia sources in the country. The Government of Argentina is planning for elaboration in The Elaborated Missionary Bioproducts (Biomiel) plant located in the Posadas Industrial Park to produce stevia of very high quality, destined for the national markets, as well as for export.
The South America low-calorie sweeteners market is a competitive market, which consists of some of the prominent players such as Tate & Lyle PLC and Cargill, Incorporated,
In response to the increased consumer interest in health and environmental consciousness, the players are opting for partnerships to expand their production of some of the major low-calorie sweeteners such as Sucralose, Saccharin, Aspartame, and Stevia.
For instance, in December 2018, Biotech company Amyris had partnered with Camil Alimentos, one of the largest food companies in Latin America, to meet growing consumer demand for zero-calorie natural sweeteners derived from sugarcane. The newly announced agreement involves the development of an innovative option of a natural sweetener, which is zero-calorie and extracted from sugarcane.
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Table of Contents
1.2 Study Assumptions
1.3 Scope of the Study
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.2 By Product Type
5.2.6 Acesulfame Potassium
5.3 By Application
188.8.131.52 Dairy and Frozen Foods
5.4 By Country
5.4.4 Rest of South America
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Tate & Lyle PLC
6.4.2 Cargill, Incorporated
6.4.3 The Archer Daniels Midland Company
6.4.4 Ingredion Incorporated
6.4.5 Roquette Freres
6.4.7 GLG LIFE TECH CORP.
A selection of companies mentioned in this report includes:
- Tate & Lyle PLC
- Cargill, Incorporated
- The Archer Daniels Midland Company
- Ingredion Incorporated
- Roquette Freres
- GLG LIFE TECH CORP.