Mexico Water Enhancer Market-Growth, Trends and Forecast (2020 - 2025)

The Mexico water enhancer market is anticipated to witness a CAGR of 5.21% during the forecast period (2020 - 2025).

• Similar to the United States, a considerable portion of the Mexican population is swaying to healthier food and drinks. Thus, to compensate for the nutritional losses due to the transforming lifestyles of the Mexicans, the market of water enhancers is likely to witness progress in the near future.
• Water enhancers with energy-boosting qualities are becoming an increasingly common trend in online retail. In general, the product offerings in smaller pack sizes provide handling and usage convenience to the consumers, and, therefore, there is a heavy demand. The small packs add value for retailers in terms of shelf space, increasing margins to the manufacturers, further promoting the sales of water enhancers.
• The shift of consumers to healthier consumption habits has inclined their interest in non-carbonated beverages over the carbonated ones, which is likely to foster the market growth in the country.

Key Market Trends

The Hike in Sales of Functional Beverages is Expected to Promote the Market Growth

With a rise in demand for functional ingredients, the demand for functional beverages in the local market has inflated, which has, in turn, led to a boost in the water enhancer market as people continue seeking healthy drinking options. To cope up with the busy lifestyle, the Mexicans have started to consume drinks which can revitalize their body and compensate for the nutritional losses to maintain the electrolyte balance of the individual.​

As the demand for carbonated beverages continues to decline across the region, liquid concentrates provide an attractive add-on opportunity for both tap water drinkers and bottled water customers to increase their water intake by adding flavors and extra nutrients to it, thereby, driving the market of food enhancers.​

Online Channel Dominates the Other Distribution Channels

The Mexican market is the fastest growing water enhancer market in the North America region and this is primarily due to the increasing urbanization and industrialization that has exposed the consumers to the modern-day techniques of grocery shopping. The local people are showing great interest in online shopping portals with the introduction of better internet facilities and awareness regarding the convenience of online shopping.

The retail channel is widely accepted by both companies and consumers, due to the increasing consumer interaction with the premium shopping experiences associated with the online sales channels. Another big reason for boosted sales in the country through an online medium is the availability of vivid products in one place and their easy identification with the best possible solutions through user-friendly features.

Competitive Landscape

The Mexican market with its evolving lifestyle is a creating opportunity for the manufacturers. For this reason, the major companies are aiming towards the development and introduction of new package types and manufacturing processes, as a strategy to deliver water enhancers in the country.

The innovation of blending exotic flavors is another market strategy adopted by Kraft Heinz company to expand into several regional markets. Moreover, other global brands are trying to increase their sales through advertisements and by introducing and displaying their products in a way that they catch consumer sight easily. The rapid modernization in the country is also a driving factor for the Mexican market that imitates the American culture.

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