The publisher lists the top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term
Key Findings:
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry. Gain vital insights that can help shape strategy for business development, product development and investments.
Key Features:
- Business trends analysis
- In-depth industry overview
- Technology trends analysis
- Forecasts
- Spending, investment, and consumption discussions
- In-depth industry statistics and metrics
- Industry employment numbers
Additional Key Features Include:
- Industry Glossary
- Industry Contacts list, including Professional Societies and Industry Associations
- Profiles of industry-leading companies
- U.S. and Global Firms
- Publicly held, Private and Subsidiaries
- Executive Contacts
- Revenues
- For Public Companies: Detailed Financial Summaries
Pages: 484
Statistical Tables Provided: 10
Companies Profiled: 300
Geographic Focus: Global
Key Questions Answered Include:
- How is the industry evolving?
- How is the industry being shaped by new technologies?
- How is demand growing in emerging markets and mature economies?
- What is the size of the market now and in the future?
- What are the financial results of the leading companies?
- What are the names and titles of top executives?
- What are the top companies and what are their revenues?
This feature-rich report covers competitive intelligence, market research and business analysis - everything you need to know about the Advertising & Branding Industry.
The Publisher Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry
- Introduction to the Advertising and Branding Industry
- Agencies Face Both Evolving Client Needs and Vast Changes in Media
- Artificial Intelligence (AI) Drives Creativity in New Ad Campaigns
- Digital & Search Advertising Has Larger Market Share of U.S. Advertising Than TV
- Metaverse Provides Advertising Opportunities
- Programmatic Ad Buying Dominates the Digital Media Market
- Global Internet Market Tops 5.47 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
- Television Ads Evolve to Face New Challenges, Formats and Online Competitors
- DVR Market Evolves/Time-Shifting Hurts Advertisers
- Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- Social Media Rakes in Global Online and Mobile Ad Revenues
- Email Reigns as One of the Single Most Effective Advertising Tools
- Newspapers and Magazines Rely on Digital Editions and Apps
- Billboards Go Digital
- Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
- Private Label Brands Grow in Share of Total Store Sales
- LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
- Growth in China’s Ad Market
- Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
- Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
- Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
The Publisher Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics
- Advertising & Branding Industry Statistics and Market Size Overview
- Estimated U.S. Advertising Sector Revenues by NAICS Code: 2014-2021
- Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
- Employment in Advertising & Related Industries, U.S.: 1990-December 2022
- Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2016-2021
- Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
- Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
- Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
- Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
- Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2016-2021
Table of Contents
- Adcore Inc
- Advantex Marketing International Inc
- Alliance Data Systems Corporation
- Alphabet Inc (Google)
- Altice USA Inc
- AMC Networks Inc
- AppLovin Corporation
- Ascential plc
- Audacy Inc
- Avery Dennison Corp
- Beasley Broadcast Group Inc
- Bertelsmann SE & Co KGaA
- Bluerush Inc
- CDK Global Inc
- Charter Communications Inc
- Cheil Worldwide Inc
- Cimpress NV
- Clear Channel Outdoor Holdings Inc
- Comcast Corporation
- Corus Entertainment Inc
- Criteo SA
- Cumulus Media Inc
- Dai Nippon Printing Co Ltd
- Daily Journal Corporation
- Daktronics Inc
- Datable Technology Corp
- DeNA Co Ltd
- Dentsu Group Inc
- Destiny Media Technologies Inc
- Discovery Inc
- DoubleVerify Holdings Inc
- E W Scripps Company (The)
- EchoStar Corporation
- Endeavor Group Holdings Inc
- Entravision Communications Corporation
- EQ Inc
- Fluent Inc
- Fox Corporation
- Gannett Co Inc
- Graham Holdings Company
- Gray Television Inc
- Groupon Inc
- Grupo Radio Centro SAB de CV
- Grupo Televisa SAB
- Hakuhodo DY Holdings Inc
- Harte Hanks Inc
- HC Group Inc
- HT&E Ltd
- IAC/InterActiveCorp
- i-Cable Communications Limited
- IDW Media Holdings Inc
- iHeartMedia Inc
- Insignia Systems Inc
- Interpublic Group of Companies Inc
- Interspace Co Ltd
- Inuvo Inc
- Ipsos SA
- ironSource Ltd
- ITV plc
- IZEA Worldwide Inc
- JC Decaux SA
- Kidoz Inc
- Kin and Carta plc
- Lamar Advertising Company
- Lee Enterprises Incorporated
- Liberty Global plc
- LiveRamp Holdings Inc
- M&C Saatchi plc
- Magnite Inc
- Marchex Inc
- Marin Software Inc
- MCH Group AG
- Meta Platforms Inc (Facebook)
- mixi Inc
- Modern Times Group MTG AB
- Momentive Global Inc
- Naspers Limited
- National CineMedia Inc
- New York Times Company (The)
- News Corporation
- Nexstar Media Group Inc
- Nielsen Holdings plc
- Omnicom Group Inc
- OptimizeRx Corporation
- Outfront Media Inc
- Ovato Limited
- PLBY Group Inc
- Publicis Groupe SA
- PubMatic Inc
- Quebecor Inc
- QuinStreet Inc
- Quotient Technology Inc
- Qurate Retail Inc
- Rogers Communications Inc
- RR Donnelley & Sons Co
- RTL Group SA
- S&P Global Inc
- Saga Communications Inc
- Salem Media Group Inc
- Shaw Communications Inc
- Sinclair Broadcast Group Inc
- SKY Network Television Limited
- Spanish Broadcasting System Inc
- SPAR Group Inc
- Sprinklr Inc
- Stagwell Inc
- Stroer SE & Co KGaA
- Syneos Health Inc
- Taboola Inc
- TechTarget Inc
- Tele Columbus AG
- Townsquare Media Inc
- Trade Desk Inc
- Transcontinental Inc
- Trans-Lux Corporation
- TTEC Holdings Inc
- TV Azteca SAB de CV
- United Communications Partners Inc
- UpSnap Inc
- Urban One Inc
- ViacomCBS Inc
- Viant Technology Inc
- Vivendi SA
- Walt Disney Company (The)
- WPP plc
- Yelp Inc
- YouGov PLC
- Zeta Global Holdings Corp
- Ziff Davis Inc
- ZoomInfo Technologies Inc
Companies Mentioned
- Adcore Inc
- Advantex Marketing International Inc
- Alphabet Inc (Google)
- Altice USA Inc
- AMC Networks Inc
- AppLovin Corporation
- Ascential plc
- Audacy Inc
- Avery Dennison Corp
- Beasley Broadcast Group Inc
- Bertelsmann SE & Co KGaA
- Bluerush Inc
- Bread Financial Holdings Inc
- Charter Communications Inc
- Cheil Worldwide Inc
- Cimpress NV
- Clear Channel Outdoor Holdings Inc
- CMG Holdings Group Inc
- Comcast Corporation
- Corus Entertainment Inc
- Criteo SA
- Cumulus Media Inc
- Dai Nippon Printing Co Ltd
- Daily Journal Corporation
- Daktronics Inc
- Datable Technology Corp
- DeNA Co Ltd
- Dentsu Group Inc
- Destiny Media Technologies Inc
- DoubleVerify Holdings Inc
- E W Scripps Company (The)
- EchoStar Corporation
- Endeavor Group Holdings Inc
- Entravision Communications Corporation
- EQ Inc
- Fluent Inc
- Fox Corporation
- Gannett Co Inc
- Graham Holdings Company
- Gray Television Inc
- Groupon Inc
- Grupo Radio Centro SAB de CV
- Grupo Televisa SAB
- Hakuhodo DY Holdings Inc
- Harte Hanks Inc
- HC Group Inc
- HT&E Ltd
- IAC/InterActiveCorp
- i-Cable Communications Limited
- IDW Media Holdings Inc
- iHeartMedia Inc
- Innovid Corp
- Insignia Systems Inc
- Interpublic Group of Companies Inc
- Interspace Co Ltd
- Inuvo Inc
- Ipsos SA
- ITV plc
- IZEA Worldwide Inc
- JC Decaux SA
- Kidoz Inc
- Kin and Carta plc
- Lamar Advertising Company
- Lee Enterprises Incorporated
- Liberty Global plc
- LiveRamp Holdings Inc
- M&C Saatchi plc
- Magnite Inc
- Marchex Inc
- Marin Software Inc
- MCH Group AG
- Meta Platforms Inc (Facebook)
- mixi Inc
- Modern Times Group MTG AB
- Momentive Global Inc
- Naspers Limited
- National CineMedia Inc
- New York Times Company (The)
- News Corporation
- Nexstar Media Group Inc
- Omnicom Group Inc
- OptimizeRx Corporation
- Outfront Media Inc
- Ovato Limited
- Paramount Global
- PLBY Group Inc
- Publicis Groupe SA
- PubMatic Inc
- Quebecor Inc
- QuinStreet Inc
- Quotient Technology Inc
- Qurate Retail Inc
- Rogers Communications Inc
- RTL Group SA
- S&P Global Inc
- Saga Communications Inc
- Salem Media Group Inc
- Sinclair Broadcast Group Inc
- SKY Network Television Limited
- Spanish Broadcasting System Inc
- SPAR Group Inc
- Sprinklr Inc
- Stagwell Inc
- Stroer SE & Co KGaA
- Syneos Health Inc
- Taboola Inc
- TechTarget Inc
- Tele Columbus AG
- Townsquare Media Inc
- Trade Desk Inc
- Transcontinental Inc
- Trans-Lux Corporation
- TTEC Holdings Inc
- TV Azteca SAB de CV
- United Communications Partners Inc
- UpSnap Inc
- Urban One Inc
- Viant Technology Inc
- Vivendi SA
- Walt Disney Company (The)
- Warner Bros Discovery Inc
- WPP plc
- Yelp Inc
- YouGov PLC
- Zeta Global Holdings Corp
- Ziff Davis Inc
- ZoomInfo Technologies Inc
Methodology
The data development evolved from research methods originally established by the founder of the company.
Through the years, a research methodology evolved based on strict guidelines used to build and maintain the content of six proprietary business and industry databases:
- An industry trends database
- An industry statistics database
- Industry Analytics (deep financial data for hundreds of Industry codes)
- A leading companies database
- A business and industry glossary database
- An industry associations and professional societies database
- Analysts are trained to follow research formulas and methodology. They use company-approved sources in their work and post their findings daily to proprietary databases. All research results go through multi-step editing processes. And, all results are date-stamped.
- Internal research, analysis, fact-checking and data gathering by the Research staff.
- Over 3,500 industry associations, professional societies and government agencies worldwide with which the publisher maintains relationships and/or from which they obtain industry-specific/country-specific data.
- Financial analysts, industry executives and industry experts with whom the publisher maintains communications.
- Corporate disclosure documents and financial statements.
- Industry conference proceedings.
- Analysis of white papers, reports, periodicals and publications.
- Multiple proprietaries, government, industry and financial databases developed by the publisher.
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