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Advertising & Branding Industry Almanac 2020: Market Research, Statistics, Trends and Leading Companies

  • ID: 5125636
  • Book
  • April 2020
  • 448 Pages
  • Plunkett Research Ltd
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FEATURED COMPANIES

  • Aimia Inc
  • Daktronics Inc
  • Grupo Televisa SAB
  • Liberty Global plc
  • News Corporation
  • S&P Global Inc
  • MORE

Key Findings:

This research lists the top 400 companies in Advertising & Branding and names top trends changing the industry for the midterm.

Key Features:

  • Industry trends analysis, market data and competitive intelligence
  • Market forecasts and Industry Statistics
  • Industry Associations and Professional Societies List
  • In-Depth Profiles of hundreds of leading companies
  • Industry Glossary
  • Link to a 5-minute video overview of this industry

Statistical Tables Provided: 10

Companies Profiled: 397

Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.  You will gain vital insights that can help you shape your own strategy for business development, product development, and investments.

Key Questions Answered:

  • How is the industry evolving?
  • How is the industry being shaped by new technologies?
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

Contents, Statistics, Forecasts, and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry

  1. Introduction to the Advertising and Branding Industry
  2. Agencies Face Both Evolving Client Needs and Vast Changes in Media
  3. Global Media Giants Acquire both Content and Distribution
  4. Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV
  5. Programmatic Ad Buying Dominates the Market
  6. Global Internet Market Tops 4.5 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
  7. Television Ads Evolve to Face New Challenges, Formats and Online Competitors
  8. DVR Market Evolves/Time-Shifting Hurts Advertisers
  9. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
  10. Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues
  11. Email Reigns as One of the Single Most Effective Advertising Tools
  12. Newspapers and Magazines Rely on Digital Editions and Apps
  13. Billboards Go Digital
  14. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
  15. Private Label Brands Grow in Share of Total Store Sales
  16. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
  17. Growth in China’s Ad Market
  18. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
  19. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
  20. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
  21. Consulting Firms Acquire Digital Advertising Agencies, Extending Their Marketing Services

Advertising & Branding Industry Statistics

  1. Advertising & Branding Industry Statistics and Market Size Overview
  2. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2012-2019
  3. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
  4. Employment in Advertising & Related Industries, U.S.: 1990-January 2020
  5. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2014-2019
  6. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  7. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  8. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  9. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  10. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aimia Inc
  • Daktronics Inc
  • Grupo Televisa SAB
  • Liberty Global plc
  • News Corporation
  • S&P Global Inc
  • MORE

Introduction

How to Use This Book

Chapter 1: Major Trends Affecting the Advertising & Branding Industry

  • Introduction to the Advertising and Branding Industry
  • Agencies Face Both Evolving Client Needs and Vast Changes in Media
  • Global Media Giants Acquire both Content and Distribution
  • Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV
  • Programmatic Ad Buying Dominates the Market
  • Global Internet Market Tops 4.5 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
  • Television Ads Evolve to Face New Challenges, Formats, and Online Competitors
  • DVR Market Evolves/Time-Shifting Hurts Advertisers
  • Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
  • Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues
  • Email Reigns as One of the Single Most Effective Advertising Tools
  • Newspapers and Magazines Rely on Digital Editions and Apps
  • Billboards Go Digital
  • Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
  • Private Label Brands Grow in Share of Total Store Sales
  • LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
  • Growth in China’s Ad Market
  • Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
  • Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
  • Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
  • Consulting Firms Acquire Digital Advertising Agencies, Extending Their Marketing Services

Chapter 2: Advertising & Branding Industry Statistics

  • Advertising & Branding Industry Statistics and Market Size Overview
  • Estimated U.S. Advertising Sector Revenues by NAICS Code: 2012-2019
  • Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018
  • Employment in Advertising & Related Industries, U.S.: 1990-January 2020
  • Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2014-2019
  • Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  • Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  • Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  • Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019
  • Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2014-2019

Chapter 3: Important Advertising & Branding Industry Contacts

  • Addresses, Phone Numbers and Internet Sites

Chapter 4: The Advertising 325:

  • Who They Are and How They Were Chosen
  • Index of Companies Within Industry Groups
  • Alphabetical Index
  • Index of Headquarters Location by U.S. State
  • Index of Non-U.S. Headquarters Location by Country
  • Individual Data Profiles on Each of The Advertising 325
  • Additional Indexes
  • Index of Hot Spots for Advancement for Women/Minorities
  • Index by Subsidiaries, Brand Names, and Selected Affiliations
  • A Short Advertising & Branding Industry Glossary
Note: Product cover images may vary from those shown
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  • Advantex Marketing International Inc
  • Aimia Inc
  • Alliance Data Systems Corporation
  • Alphabet Inc (Google)
  • Altice USA Inc
  • AMC Networks Inc
  • Beasley Broadcast Group Inc
  • Bertelsmann SE & Co KGaA
  • Charter Communications Inc
  • Cheil Worldwide Inc
  • Cimpress NV
  • Clear Channel Outdoor Holdings Inc
  • Comcast Corporation
  • Corus Entertainment Inc
  • Cumulus Media Inc
  • Dai Nippon Printing Co Ltd
  • Daily Journal Corporation
  • Daktronics Inc
  • DeNA Co Ltd
  • Dentsu Group Inc
  • Discovery Inc
  • E W Scripps Company (The)
  • EchoStar Corporation
  • Emmis Communications Corporation
  • Entercom Communications Corp
  • Entravision Communications Corporation
  • Facebook Inc
  • Gannett Co Inc
  • Graham Holdings Company
  • Gray Television Inc
  • Groupon Inc
  • Grupo Radio Centro SAB de CV
  • Grupo Televisa SAB
  • Hakuhodo DY Holdings Inc
  • Harte-Hanks Inc
  • Havas Group (The)
  • I-Cable Communications Limited
  • IAC/InterActiveCorp
  • Insignia Systems Inc
  • Interpublic Group of Companies Inc
  • Ipsos SA
  • ITV plc
  • JC Decaux SA
  • Kin and Carta plc
  • Lamar Advertising Company
  • Lee Enterprises Incorporated
  • Liberty Global plc
  • LiveRamp Holdings Inc
  • M&C Saatchi plc
  • Marchex Inc
  • McClatchy Company (The)
  • MDC Partners Inc
  • Meredith Corporation
  • mixi Inc
  • Modern Times Group MTG AB
  • Naspers Limited
  • National CineMedia Inc
  • New York Times Company (The)
  • News Corporation
  • Nexstar Media Group Inc
  • Nielsen Holdings plc
  • Omnicom Group Inc
  • Ovato Limited
  • Publicis Groupe SA
  • Quebecor Inc
  • Qurate Retail Inc
  • Rogers Communications Inc
  • RR Donnelley & Sons Co
  • RTL Group SA
  • S&P Global Inc
  • Saga Communications Inc
  • Salem Media Group Inc
  • Shaw Communications Inc
  • Sinclair Broadcast Group Inc
  • SKY Network Television Limited
  • Spanish Broadcasting System Inc
  • SPAR Group Inc
  • Trans-Lux Corporation
  • Transcontinental Inc
  • TV Azteca SAB de CV
  • Urban One Inc
  • ViacomCBS Inc
  • Vivendi SA
  • Walt Disney Company (The)
  • WPP plc
  • Yelp Inc
Note: Product cover images may vary from those shown
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The data development evolved from research methods originally established by the founder of the company.

Through the years, a research methodology evolved based on strict guidelines used to build and maintain the content of six proprietary business and industry databases:

  • An industry trends database
  • An industry statistics database
  • Industry Analytics (deep financial data for hundreds of Industry codes)
  • A leading companies database
  • A business and industry glossary database
  • An industry associations and professional societies database
  • Analysts are trained to follow research formulas and methodology. They use company-approved sources in their work and post their findings daily to proprietary databases. All research results go through multi-step editing processes. And, all results are date-stamped.
Primary sources include:
  • Internal research, analysis, fact-checking and data gathering by the Research staff.
  • Over 3,500 industry associations, professional societies and government agencies worldwide with which the publisher maintains relationships and/or from which they obtain industry-specific/country-specific data.
  • Financial analysts, industry executives and industry experts with whom the publisher maintains communications.
  • Corporate disclosure documents and financial statements.
  • Industry conference proceedings.
  • Analysis of white papers, reports, periodicals and publications.
  • Multiple proprietaries, government, industry and financial databases developed by the publisher.

 

 

 

 

 

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