+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Application (Web and Mobile), Vertical, and Region - Global Forecast to 2025

  • ID: 5133934
  • Report
  • July 2020
  • Region: Global
  • 230 Pages
  • Markets and Markets
The Global Loyalty Management Market Size Is Expected To Grow from USD 7.6 Billion in 2020to USD 15.5 Billion by 2025, at a CAGR of 15.3%

FEATURED COMPANIES

  • Aimia
  • Bond Brand Loyalty
  • Epsilon
  • Kangaroo
  • Loyalty Lion
  • Paystone
  • MORE

Increasing adoption of omnichannel and advanced technologies to drive the loyalty management market

The growing need for enhancing customer experience and gaining competitive advantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.

Customer loyalty is one of the most important factors among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experiences. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.

Among deployment modes, the cloud segment to grow at a higher CAGR during the forecast period

Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solutions is expected to grow at a significant rate. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Large Enterprises segment to dominate the market during the forecast period

Organizations with over 1,000 employees are categorized as large enterprises. The adoption of customer engagement solutions in large enterprises is higher as compared to small & medium enterprises, and this trend is expected to continue during the forecast period. Large enterprises deploy loyalty management solutions to improve customer retention rate, decrease customer attrition, boost customer re-purchase, and mostly enhance their customer experience and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for robust loyalty management solutions to manage the loyalty lifecycle of a wider customer base and gain valuable insights from this data. Large enterprises are keen on investing in new and latest technologies such as AI, ML, and Big Data to automate the loyalty management process.

Asia Pacific to grow at the highest CAGR during the forecast period

Organizations across the APAC opting for omnichannel marketing to achieve customer loyalty. Advancements of mobile technology and applications in APAC countries, such as Japan, China, and India. Travel and hospitality, retail, and banking are the major verticals driving the loyalty management market in APAC. China, Japan, and Australia have a high adoption rate of the loyalty management solution and services that resolve the complex queries by customers. APAC countries have enormous potential to grow further, due to the fast adoption of technologies. To enhance their growth and broaden the customer base, organizations have started implementing loyalty management solutions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty management market.

The following is the breakup of the profiles of primary participants:

  • By Company: Tier 1 - 35%, Tier 2 - 40%, and Tier 3 - 25%
  • By Designation: C-Level - 30%, Director Level - 35%, and Managers - 35%
  • By Region: North America - 40%, Europe - 20%, APAC - 30%, and RoW -10%

The following key vendors are profiled in the report:

  • Aimia (Canada)
  • Annex cloud (US)
  • Apex Loyalty (US)
  • Apptivo (US)
  • Bond Brand Loyalty (Canada)
  • Brierley+Partners (US)
  • Capillary (Singapore),
  • Comarch (Poland)
  • Epsilon (US)
  • FiveStars (US)
  • Hashtag Loyalty (India)
  • ICF Next (US)
  • Kangaroo (Canada)
  • Kobie Marketing (Russia)
  • Loyalty Gator (Canada)
  • LoyaltyLion (England)
  • Maritz Motivation (US)
  • Merkle (US)
  • Oracle (US)
  • Smile.io (Canada)
  • SpotOn (US)
  • TIBCO (US)
  • Yotpo (US)
  • SailPlay (US)
  • Lacek (US)
  • Paystone (UK)

Research Coverage

The loyalty management market has been segmented based on Component (Software, Service(Professional Services(Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment Mode(On-Premises, Cloud), Operator (B2B, B2C), Application (Web Mobile), Vertical (BFSI, Aviation, Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the global loyalty management market.

Reasons to Buy the Report

The report would help market leaders/new entrants in the following ways:

  • The report comprehensively segments the loyalty management market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across major regions.
  • It would help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities.
  • The report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes the competitor ecosystem, new service developments, partnerships, and acquisitions.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Aimia
  • Bond Brand Loyalty
  • Epsilon
  • Kangaroo
  • Loyalty Lion
  • Paystone
  • MORE

1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: the Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact-Scenario Assessment
Figure 4 Criteria Impacting the Global Economy
Figure 5 Scenarios in Terms of Recovery of the Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.7 Years Considered for the Study
1.8 Currency
1.9 Stakeholders

2 Research Methodology
2.1 Research Data
Figure 6 Loyalty Management Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
Figure 7 Breakup of Profiles of Primary Participants: by Company Type, Designation, and Region
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
Figure 8 Loyalty Management Market: Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
Table 1 Factor Analysis
2.5 Competitive Leadership Mapping: Research Methodology
Figure 9 Competitive Leadership Mapping: Criteria Weightage
Figure 10 Competitive Leadership Mapping (Start-Up): Criteria Weightage
2.6 Research Assumptions and Limitations
2.6.1 Assumptions for the Study
2.6.2 Limitations of the Study

3 Executive Summary
Figure 11 Loyalty Management Market Size, 2018-2025 (USD Million)
Figure 12 Leading Market Segments in the Market in 2020
Figure 13 Market: Regional Snapshot
Figure 14 Asia-Pacific to Be the Best Market for Investment During 2020-2025

4 Premium Insights
4.1 Attractive Opportunities in the Loyalty Management Market
Figure 15 Growing Importance of Customer Insights to Predict the Customer Intent to Grow the Market from 2020 to 2025
4.2 North America Market, by Component and Country
Figure 16 Solutions Segment and the United States to Account for a Higher Market Share in North America in 2020
4.3 Market, by Component, 2020
Figure 17 Based on Components, Solutions Segment to Lead the Market in 2020, in Terms of Market Share
4.4 Market, by Deployment Type
Figure 18 Based on Deployment Types, Cloud Segment to Account for Higher Market Share in 2020, Compared to On-Premises Segment
4.5 Loyalty Management Market, by Organization Size, 2020 Vs. 2025
Figure 19 Based on Organization Size, Large Enterprises Segment to Lead the Market During 2020-2025
4.6 Market, by Operator, 2020
Figure 20 Based on Operators, B2C Segment to Hold a Higher Market Share in 2020, Compared to B2B Segment
4.7 Market, by Application, 2020
Figure 21 Based on Applications, Web Segment to Lead the Market in 2020
4.8 Market, by Vertical
Figure 22 Based on Verticals, Banking, Financial Services, and Insurance Vertical to Hold Highest Market Share in 2020
4.9 Market: Major Countries
Figure 23 China and Mexico to Register the Highest CAGR from 2020 to 2025

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 24 Drivers, Restraints, Opportunities, and Challenges: Loyalty Management Market
5.2.1 Drivers
5.2.1.1 Need to Decrease Customer Churn Rates
Figure 25 Loyalty Programs Used by 20 Countries in 2019
5.2.1.2 Demand for Advanced Solutions to Monitor Customer Scores and Enhance Customer Engagement
5.2.1.3 Rising Adoption of Omnichannel Customer Loyalty Strategy
5.2.1.4 Growing Adoption of Advanced Technologies, Such as Artificial Intelligence and Machine Learning
5.2.2 Restraints
5.2.2.1 Stringent Government Regulations
5.2.3 Opportunities
5.2.3.1 Growing Importance of Customer Insights to Predict the Customer Intents
5.2.3.2 Increasing Investment in Customer Success Platform Start-Ups
5.2.3.3 Increasing Use of Ecommerce and Mcommerce
5.2.4 Challenges
5.2.4.1 Data Synchronization Complexities
5.2.4.2 Data Security and Privacy Issues
5.3 COVID-19 Pandemic-Driven Market Dynamics and Factor Analysis
5.3.1 Drivers and Opportunities
5.3.2 Restraints and Challenges
5.4 Industry Trends
5.4.1 Advanced Technologies
5.4.2 Use Cases
5.4.2.1 Use Case 1: Aviation Vertical
5.4.2.2 Use Case 2: Real Estate Vertical
5.4.2.3 Use Case 3: Retail Vertical
5.4.2.4 Use Case 4: Travel Vertical

6 Loyalty Management Market, by Component
6.1 Introduction
Figure 26 Services Segment to Grow at a Higher CAGR During the Forecast Period (2020-2025)
Table 2 Market Size, by Component, 2016-2019 (USD Million)
Table 3 Market Size, by Component, 2019-2025 (USD Million)
6.2 Solutions
6.2.1 Solutions: Market Drivers
6.2.2 Solutions: COVID-19 Impact
Table 4 Solutions: Market Size, by Region, 2016-2019 (USD Million)
Table 5 Solutions: Market Size, by Region, 2019-2025 (USD Million)
6.3 Services
6.3.1 Services: Market Drivers
6.3.2 Services: COVID-19 Impact
Figure 27 Managed Services Segment to Register a Higher CAGR During the Forecast Period
Table 6 Loyalty Management Market Size, by Service, 2016-2019 (USD Million)
Table 7 Market Size, by Service, 2019-2025 (USD Million)
Table 8 Services: Market Size, by Region, 2016-2019 (USD Million)
Table 9 Services: Market Size, by Region, 2019-2025 (USD Million)
6.3.3 Professional Services
Figure 28 Support and Maintenance Segment to Register for the Highest CAGR During the Forecast Period
Table 10 Market Size, by Professional Service, 2016-2019 (USD Million)
Table 11 Market Size, by Professional Service, 2019-2025 (USD Million)
Table 12 Professional Services: Market Size, by Region, 2016-2019 (USD Million)
Table 13 Professional Services: Loyalty Management Market Size, by Region, 2019-2025 (USD Million)
6.3.3.1 Consulting
Table 14 Consulting Market Size, by Region, 2016-2019 (USD Million)
Table 15 Consulting Market Size, by Region, 2019-2025 (USD Million)
6.3.3.2 Implementation
Table 16 Implementation Market Size, by Region, 2016-2019 (USD Million)
Table 17 Implementation Market Size, by Region, 2019-2025 (USD Million)
6.3.3.3 Support and Maintenance
Table 18 Support and Maintenance Market Size, by Region, 2016-2019 (USD Million)
Table 19 Support and Maintenance Market Size, by Region, 2019-2025 (USD Million)
6.3.4 Managed Services
Table 20 Managed Services: Market Size, by Region, 2016-2019 (USD Million)
Table 21 Managed Services: Market Size, by Region, 2019-2025 (USD Million)

7 Loyalty Management Market, by Deployment Type
7.1 Introduction
Figure 29 Cloud Segment to Account for a Larger Market Size During the Forecast Period
Table 22 Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 23 Market Size, by Deployment Type, 2019-2025 (USD Million)
7.2 On-Premises
7.2.1 On-Premises: Market Drivers
7.2.2 On-Premises: COVID-19 Impact
Table 24 On-Premises: Market Size, by Region, 2016-2019 (USD Million)
Table 25 On-Premises: Market Size, by Region, 2019-2025 (USD Million)
7.3 Cloud
7.3.1 Cloud: Market Drivers
7.3.2 Cloud: COVID-19 Impact
Table 26 Cloud: Market Size, by Region, 2016-2019 (USD Million)
Table 27 Cloud: Market Size, by Region, 2019-2025 (USD Million)

8 Loyalty Management Market, by Organization Size
8.1 Introduction
Figure 30 Large Enterprises Segment to Account for a Larger Market Size During the Forecast Period
Table 28 Market Size, by Organization Size, 2016-2019 (USD Million)
Table 29 Market Size, by Organization Size, 2019-2025 (USD Million)
8.2 Large Enterprises
8.2.1 Large Enterprises: Market Drivers
8.2.2 Large Enterprises: COVID-19 Impact
Table 30 Large Enterprises: Market Size, by Region, 2016-2019 (USD Million)
Table 31 Large Enterprises: Market Size, by Region, 2019-2025 (USD Million)
8.3 Small and Medium-Sized Enterprises
8.3.1 Small and Medium-Sized Enterprises: Market Drivers
8.3.2 Small and Medium-Sized Enterprises: COVID-19 Impact
Table 32 Small and Medium-Sized Enterprises: Market Size, by Region, 2016-2019 (USD Million)
Table 33 Small and Medium-Sized Enterprises: Market Size, by Region, 2019-2025 (USD Million)

9 Loyalty Management Market, by Operator
9.1 Introduction
Figure 31 B2C Segment to Account for a Larger Market Size During the Forecast Period
Table 34 Market Size, by Operator, 2016-2019 (USD Million)
Table 35 Market Size, by Operator, 2019-2025 (USD Million)
9.2 Business-To-Business
9.2.1 Business-To-Business: Market Drivers
9.2.2 Business-To-Business: Impact of COVID-19 on the Market
Table 36 Business-To-Business: Market Size, by Region, 2016-2019 (USD Million)
Table 37 Business-To-Business: Market Size, by Region, 2019-2025 (USD Million)
9.3 Business-To-Customer
9.3.1 Business-To-Customer: Market Drivers
9.3.2 Business-To-Customer: COVID-19 Impact
Table 38 Business-To-Customer: Market Size, by Region, 2016-2019 (USD Million)
Table 39 Business-To-Customer: Market Size, by Region, 2019-2025 (USD Million)

10 Loyalty Management Market, by Application
10.1 Introduction
Figure 32 Web Application to Account for a Larger Market Size During the Forecast Period
Table 40 Market Size, by Application, 2016-2019 (USD Million)
Table 41 Market Size, by Application, 2019-2025 (USD Million)
10.2 Web
10.2.1 Web: Market Drivers
10.2.2 Web: COVID-19 Impact
Table 42 Web: Market Size, by Region, 2016-2019 (USD Million)
Table 43 Web: Market Size, by Region, 2019-2025 (USD Million)
10.3 Mobile
10.3.1 Mobile: Market Drivers
10.3.2 Mobile: COVID-19 Impact
Table 44 Mobile: Market Size, by Region, 2016-2019 (USD Million)
Table 45 Mobile: Market Size, by Region, 2019-2025 (USD Million)

11 Loyalty Management Market, by Vertical
11.1 Introduction
Figure 33 Aviation Segment to Grow at the Highest CAGR During the Forecast Period
Table 46 Market Size, by Vertical, 2016-2019 (USD Million)
Table 47 Market Size, by Vertical, 2019-2025 (USD Million)
11.2 Banking, Financial Services, and Insurance
11.2.1 Banking, Financial Services, and Insurance: Market Drivers
11.2.2 Banking, Financial Services, and Insurance: COVID-19 Impact
Table 48 Banking, Financial Services, and Insurance: Market Size, by Region, 2016-2019 (USD Million)
Table 49 Banking, Financial Services, and Insurance: Market Size, by Region, 2019-2025 (USD Million)
11.3 Aviation
11.3.1 Aviation: Market Drivers
11.3.2 Aviation: COVID-19 Impact
Table 50 Aviation: Loyalty Management Market Size, by Region, 2016-2019 (USD Million)
Table 51 Aviation: Market Size, by Region, 2019-2025 (USD Million)
11.4 Automotive
11.4.1 Automotive: Market Drivers
11.4.2 Automotive: COVID-19 Impact
Table 52 Automotive: Market Size, by Region, 2016-2019 (USD Million)
Table 53 Automotive: Market Size, by Region, 2019-2025 (USD Million)
11.5 Media and Entertainment
11.5.1 Media and Entertainment: Market Drivers
11.5.2 Media and Entertainment: COVID-19 Impact
Table 54 Media and Entertainment: Market Size, by Region, 2016-2019 (USD Million)
Table 55 Media and Entertainment: Market Size, by Region, 2019-2025 (USD Million)
11.6 Retail and Consumer Goods
11.6.1 Retail and Consumer Goods: Market Drivers
11.6.2 Retail and Consumer Goods: COVID-19 Impact
Table 56 Retail and Consumer Goods: Market Size, by Region, 2016-2019 (USD Million)
Table 57 Retail and Consumer Goods: Market Size, by Region, 2019-2025 (USD Million)
11.7 Hospitality
11.7.1 Hospitality: Market Drivers
11.7.2 Hospitality: COVID-19 Impact
Table 58 Hospitality: Loyalty Management Market Size, by Region, 2016-2019 (USD Million)
Table 59 Hospitality: Market Size, by Region, 2019-2025 (USD Million)
11.8 Other Verticals
Table 60 Other Verticals: Market Size, by Region, 2016-2019 (USD Million)
Table 61 Other Verticals: Market Size, by Region, 2019-2025 (USD Million)

12 Loyalty Management Market, by Region
12.1 Introduction
Figure 34 North America Estimated to Hold the Largest Market Share in 2020
Table 62 Market Size, by Region, 2016-2019 (USD Million)
Table 63 Market Size, by Region, 2019-2025 (USD Million)
Figure 35 Asia-Pacific Market to Grow at the Highest CAGR During the Forecast Period
12.2 North America
12.2.1 North America: Market Drivers
12.2.2 North America: COVID-19 Impact
Figure 36 North America: Market Snapshot
Table 64 North America: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 65 North America: Market Size, by Component, 2019-2025 (USD Million)
Table 66 North America: Market Size, by Service, 2016-2019 (USD Million)
Table 67 North America: Market Size, by Service, 2019-2025 (USD Million)
Table 68 North America: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 69 North America: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 70 North America: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 71 North America: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 72 North America: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 73 North America: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 74 North America: Market Size, by Operator, 2016-2019 (USD Million)
Table 75 North America: Market Size, by Operator, 2019-2025 (USD Million)
Table 76 North America: Market Size, by Application, 2016-2019 (USD Million)
Table 77 North America: Market Size, by Application, 2019-2025 (USD Million)
Table 78 North America: Market Size, by Vertical, 2016-2019 (USD Million)
Table 79 North America: Market Size, by Vertical, 2019-2025 (USD Million)
Table 80 North America: Market Size, by Country, 2016-2019 (USD Million)
Table 81 North America: Market Size, by Country, 2019-2025 (USD Million)
12.2.3 US
Table 82 United States: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 83 United States: Market Size, by Component, 2019-2025 (USD Million)
Table 84 United States: Market Size, by Service, 2016-2019 (USD Million)
Table 85 United States: Market Size, by Service, 2019-2025 (USD Million)
Table 86 United States: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 87 United States: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 88 United States: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 89 United States: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 90 United States: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 91 United States: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 92 United States: Market Size, by Operator, 2016-2019 (USD Million)
Table 93 United States: Market Size, by Operator, 2019-2025 (USD Million)
Table 94 United States: Market Size, by Application, 2016-2019 (USD Million)
Table 95 United States: Market Size, by Application, 2019-2025 (USD Million)
Table 96 United States: Market Size, by Vertical, 2016-2019 (USD Million)
Table 97 United States: Market Size, by Vertical, 2019-2025 (USD Million)
12.2.4 Canada
Table 98 Canada: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 99 Canada: Market Size, by Component, 2019-2025 (USD Million)
Table 100 Canada: Market Size, by Service, 2016-2019 (USD Million)
Table 101 Canada: Market Size, by Service, 2019-2025 (USD Million)
Table 102 Canada: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 103 Canada: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 104 Canada: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 105 Canada: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 106 Canada: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 107 Canada: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 108 Canada: Market Size, by Operator, 2016-2019 (USD Million)
Table 109 Canada: Market Size, by Operator, 2019-2025 (USD Million)
Table 110 Canada: Market Size, by Application, 2016-2019 (USD Million)
Table 111 Canada: Market Size, by Application, 2019-2025 (USD Million)
Table 112 Canada: Market Size, by Vertical, 2016-2019 (USD Million)
Table 113 Canada: Market Size, by Vertical, 2019-2025 (USD Million)
12.3 Europe
12.3.1 Europe: Market Drivers
12.3.2 Europe: COVID-19 Impact
Table 114 Europe: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 115 Europe: Market Size, by Component, 2019-2025 (USD Million)
Table 116 Europe: Market Size, by Service, 2016-2019 (USD Million)
Table 117 Europe: Market Size, by Service, 2019-2025 (USD Million)
Table 118 Europe: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 119 Europe: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 120 Europe: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 121 Europe: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 122 Europe: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 123 Europe: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 124 Europe: Market Size, by Operator, 2016-2019 (USD Million)
Table 125 Europe: Market Size, by Operator, 2019-2025 (USD Million)
Table 126 Europe: Market Size, by Application, 2016-2019 (USD Million)
Table 127 Europe: Market Size, by Application, 2019-2025 (USD Million)
Table 128 Europe: Market Size, by Vertical, 2016-2019 (USD Million)
Table 129 Europe: Market Size, by Vertical, 2019-2025 (USD Million)
Table 130 Europe: Market Size, by Country, 2016-2019 (USD Million)
Table 131 Europe: Market Size, by Country, 2019-2025 (USD Million)
12.3.3 UK
Table 132 United Kingdom: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 133 United Kingdom: Market Size, by Component, 2019-2025 (USD Million)
Table 134 United Kingdom: Market Size, by Service, 2016-2019 (USD Million)
Table 135 United Kingdom: Market Size, by Service, 2019-2025 (USD Million)
Table 136 United Kingdom: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 137 United Kingdom: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 138 United Kingdom: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 139 United Kingdom: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 140 United Kingdom: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 141 United Kingdom: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 142 United Kingdom: Market Size, by Operator, 2016-2019 (USD Million)
Table 143 United Kingdom: Market Size, by Operator, 2019-2025 (USD Million)
Table 144 United Kingdom: Market Size, by Application, 2016-2019 (USD Million)
Table 145 United Kingdom: Market Size, by Application, 2019-2025 (USD Million)
Table 146 United Kingdom: Market Size, by Vertical, 2016-2019 (USD Million)
Table 147 United Kingdom: Market Size, by Vertical, 2019-2025 (USD Million)
12.3.4 Germany
12.3.5 Rest of Europe
12.4 Asia-Pacific
12.4.1 Asia-Pacific: Market Drivers
12.4.2 Asia-Pacific: COVID-19 Impact
Figure 37 Asia-Pacific: Market Snapshot
Table 148 Asia-Pacific: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 149 Asia-Pacific: Market Size, by Component, 2019-2025 (USD Million)
Table 150 Asia-Pacific: Market Size, by Service, 2016-2019 (USD Million)
Table 151 Asia-Pacific: Market Size, by Service, 2019-2025 (USD Million)
Table 152 Asia-Pacific: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 153 Asia-Pacific: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 154 Asia-Pacific: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 155 Asia-Pacific: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 156 Asia-Pacific: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 157 Asia-Pacific: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 158 Asia-Pacific: Market Size, by Operator, 2016-2019 (USD Million)
Table 159 Asia-Pacific: Market Size, by Operator, 2019-2025 (USD Million)
Table 160 Asia-Pacific: Market Size, by Application, 2016-2019 (USD Million)
Table 161 Asia-Pacific: Market Size, by Application, 2019-2025 (USD Million)
Table 162 Asia-Pacific: Market Size, by Vertical, 2016-2019 (USD Million)
Table 163 Asia-Pacific: Market Size, by Vertical, 2019-2025 (USD Million)
Table 164 Asia-Pacific: Market Size, by Country, 2016-2019 (USD Million)
Table 165 Asia-Pacific: Market Size, by Country, 2019-2025 (USD Million)
12.4.3 China
Table 166 China: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 167 China: Market Size, by Component, 2019-2025 (USD Million)
Table 168 China: Market Size, by Service, 2016-2019 (USD Million)
Table 169 China: Market Size, by Service, 2019-2025 (USD Million)
Table 170 China: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 171 China: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 172 China: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 173 China: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 174 China: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 175 China: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 176 China: Market Size, by Operator, 2016-2019 (USD Million)
Table 177 China: Market Size, by Operator, 2019-2025 (USD Million)
Table 178 China: Market Size, by Application, 2016-2019 (USD Million)
Table 179 China: Market Size, by Application, 2019-2025 (USD Million)
Table 180 China: Market Size, by Vertical, 2016-2019 (USD Million)
Table 181 China: Market Size, by Vertical, 2019-2025 (USD Million)
12.4.4 Japan
12.4.5 Rest of Asia-Pacific
12.5 Latin America
12.5.1 Latin America: Market Drivers
12.5.2 Latin America: COVID-19 Impact
Table 182 Latin America: Loyalty Management Market Size, by Component, 2016-2019 (USD Million)
Table 183 Latin America: Market Size, by Component, 2019-2025 (USD Million)
Table 184 Latin America: Market Size, by Service, 2016-2019 (USD Million)
Table 185 Latin America: Market Size, by Service, 2019-2025 (USD Million)
Table 186 Latin America: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 187 Latin America: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 188 Latin America: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 189 Latin America: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 190 Latin America: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 191 Latin America: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 192 Latin America: Market Size, by Operator, 2016-2019 (USD Million)
Table 193 Latin America: Market Size, by Operator, 2019-2025 (USD Million)
Table 194 Latin America: Market Size, by Application, 2016-2019 (USD Million)
Table 195 Latin America: Market Size, by Application, 2019-2025 (USD Million)
Table 196 Latin America: Market Size, by Vertical, 2016-2019 (USD Million)
Table 197 Latin America: Market Size, by Vertical, 2019-2025 (USD Million)
Table 198 Latin America: Market Size, by Country, 2016-2019 (USD Million)
Table 199 Latin America: Market Size, by Country, 2019-2025 (USD Million)
12.5.3 Brazil
12.5.4 Mexico
12.5.5 Rest of Latin America
12.6 Middle East and Africa
12.6.1 Middle East and Africa: Loyalty Management Market Drivers
12.6.2 Middle East and Africa: COVID-19 Impact
Table 200 Middle East and Africa: Market Size, by Component, 2016-2019 (USD Million)
Table 201 Middle East and Africa: Market Size, by Component, 2019-2025 (USD Million)
Table 202 Middle East and Africa: Market Size, by Service, 2016-2019 (USD Million)
Table 203 Middle East and Africa: Market Size, by Service, 2019-2025 (USD Million)
Table 204 Middle East and Africa: Market Size, by Professional Service, 2016-2019 (USD Million)
Table 205 Middle East and Africa: Market Size, by Professional Service, 2019-2025 (USD Million)
Table 206 Middle East and Africa: Market Size, by Deployment Type, 2016-2019 (USD Million)
Table 207 Middle East and Africa: Market Size, by Deployment Type, 2019-2025 (USD Million)
Table 208 Middle East and Africa: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 209 Middle East and Africa: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 210 Middle East and Africa: Market Size, by Operator, 2016-2019 (USD Million)
Table 211 Asia-Pacific: Market Size, by Operator, 2019-2025 (USD Million)
Table 212 Middle East and Africa: Loyalty Management Market Size, by Application, 2016-2019 (USD Million)
Table 213 Middle East and Africa: Market Size, by Application, 2019-2025 (USD Million)
Table 214 Middle East and Africa: Market Size, by Vertical, 2016-2019 (USD Million)
Table 215 Middle East and Africa: Market Size, by Vertical, 2019-2025 (USD Million)
Table 216 Middle East and Africa: Market Size, by Sub-Region, 2016-2019 (USD Million)
Table 217 Middle East and Africa: Market Size, by Sub-Region, 2019-2025 (USD Million)
12.6.3 Middle East
12.6.4 Africa

13 Competitive Landscape
13.1 Competitive Leadership Mapping
13.1.1 Visionary Leaders
13.1.2 Innovators
13.1.3 Dynamic Differentiators
13.1.4 Emerging Companies
Figure 38 Loyalty Management Market (Global) Competitive Leadership Mapping
13.2 Competitive Leadership Mapping (Startup)
13.2.1 Progressive Companies
13.2.2 Responsive Companies
13.2.3 Dynamic Companies
13.2.4 Starting Blocks
Figure 39 Market (Startup) Competitive Leadership Mapping
13.3 Ranking of Key Players for the Market, 2020
Figure 40 Ranking of Key Players, 2020

14 Company Profiles
Business Overview, Products/Solutions Offered, Recent Developments, and the Author's View
14.1 Introduction
14.2 Oracle
Figure 41 Oracle: Company Snapshot
14.3 Tibco Software
14.4 Aimia
Figure 42 Aimia: Company Snapshot
14.5 Breirley+Partners
14.6 Epsilon
Figure 43 Publicis Groupe: Company Snapshot
14.7 Kobie Marketing
14.8 Lacek
Figure 44 Wpp plc: Company Snapshot
14.9 Bond Brand Loyalty
14.10 Capillary
14.11 ICF Next
Figure 45 ICF Next: Company Snapshot
14.12 Annex Cloud
14.13 Comarch
14.14 Maritz Motivation
14.15 Fivestars
14.16 Kangaroo
14.17 Smile.Io
14.18 Loyalty Gator
14.19 Loyalty Lion
14.2 Apptivo
14.21 Apex Loyalty
14.22 Sailplay
14.23 Paystone
14.24 Merkle
14.25 Yotpo
14.26 Spoton Transact
14.27 Hashtag Loyalty

Details on Business Overview, Products/Solutions Offered, Recent Developments, and the Author's View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix
15.1 Adjacent/Related Market
15.1.1 Customer Analytics Market
15.1.1.1 Market Definition
15.1.1.2 Market Overview
Table 218 Global Customer Analytics Market Size, 2018-2025 (USD Million)
15.1.1.3 Customer Analytics Market, by Component
Table 219 Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 220 Solutions: Customer Analytics Market, by Type, 2018-2025 (USD Million)
Table 221 Solutions: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 222 Services: Customer Analytics Market Size, by Type, 2018-2025 (USD Million)
Table 223 Services: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
15.1.1.4 Customer Analytics Market, by Deployment
Table 224 Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 225 Cloud: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 226 On-Premises: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
15.1.1.5 Customer Analytics Market, by Organization Size
Table 227 Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
Table 228 Large Enterprises: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 229 Small and Medium-Sized Enterprises: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
15.1.1.6 Customer Analytics Market, by Application
Table 230 Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
15.1.1.7 Customer Analytics Market, by Data Source
Table 231 Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
15.1.1.8 Customer Analytics Market, by Industry Vertical
Table 232 Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
15.1.1.9 Customer Analytics Market, by Region
Table 233 Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
15.1.2 Customer Engagement Solutions Market
15.1.2.1 Market Definition
15.1.2.2 Market Overview
Table 234 Global Customer Engagement Solutions Market Size, 2018-2025 (USD Million)
15.1.2.3 Customer Engagement Solutions Market, by Component
Table 235 Customer Engagement Solutions Market Size, by Component, 2016-2023 (USD Million)
Table 236 Customer Engagement Solutions Market Size, by Solution Type, 2016-2023 (USD Million)
Table 237 Customer Engagement Solutions Market Size, by Service Type, 2016-2023 (USD Million)
15.1.2.4 Customer Engagement Solutions Market, by Deployment Type
Table 238 Customer Engagement Solutions Market Size, by Deployment Type, 2016-2023 (USD Million)
15.1.2.5 Customer Engagement Solutions Market, by Organization Size
Table 239 Customer Engagement Solutions Market Size, by Organization Size, 2016-2023 (USD Million)
15.1.2.6 Customer Engagement Solutions Market, by Vertical
Table 240 Customer Engagement Solutions Market Size, by Vertical, 2016-2023 (USD Million)
15.1.2.7 Customer Engagement Solutions Market, by Region
Table 241 Customer Engagement Solutions Market, by Region, 2016-2023 (USD Million)
15.1.3 Customer Success Platforms Market
15.1.3.1 Market Definition
15.1.3.2 Market Overview
Table 242 Global Customer Success Platforms Market Size, 2017-2024 (USD Million)
15.1.3.3 Customer Success Platforms Market, by Component
Table 243 Customer Success Platforms Market Size, by Component, 2017-2024 (USD Million)
Table 244 Solution: Customer Success Platforms Market Size, by Region, 2017-2024 (USD Million)
Table 245 Services: Customer Success Platforms Market Size, by Type, 2017-2024 (USD Million)
Table 246 Professional Services Market Size, by Type, 2017-2024 (USD Million)
15.1.3.4 Customer Success Platforms Market, by Deployment Model
Table 247 Customer Success Platforms Market Size, by Deployment Model, 2017-2024 (USD Million)
15.1.3.5 Customer Success Platforms Market, by Organization Size
Table 248 Customer Success Platforms Market Size, by Organization Size, 2017-2024 (USD Million)
15.1.3.6 Customer Success Platforms Market, by Industry Vertical
Table 249 Customer Success Platforms Market Size, by Industry Vertical, 2017-2024 (USD Million)
15.1.3.7 Customer Success Platforms Market, by Region
Table 250 Customer Success Platforms Market Size, by Region, 2017-2024 (USD Million)
15.2 Discussion Guide
15.3 Knowledge Store: Subscription Portal
15.4 Available Customizations
15.5 Related Reports
15.6 Author Details

Note: Product cover images may vary from those shown

Loading
LOADING...

  • Aimia
  • Annex Cloud
  • Apex Loyalty
  • Apptivo
  • Bond Brand Loyalty
  • Breirley+Partners
  • Capillary
  • Comarch
  • Epsilon
  • Fivestars
  • Hashtag Loyalty
  • ICF Next
  • Kangaroo
  • Kobie Marketing
  • Lacek
  • Loyalty Gator
  • Loyalty Lion
  • Maritz Motivation
  • Merkle
  • Oracle
  • Paystone
  • Sailplay
  • Smile.Io
  • Spoton Transact
  • Tibco Software
  • Yotpo
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll