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Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America, Europe, APAC, Latin America, MEA) - Global Forecast to 2026

  • ID: 5133934
  • Report
  • January 2022
  • Region: Global
  • 234 Pages
  • Markets and Markets
Growing Importance of Customer Insights to Predict the Customer Intent to Drive the Market Growth

FEATURED COMPANIES

  • Annex Cloud
  • Capillary
  • Epsilon
  • Kangaroo
  • Maritz Motivation
  • Pk

The global loyalty management market size is expected to grow from USD 8.6 billion in 2021 to USD 18.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 16.3% during 2021-2026. The growing need for enhancing customer experience and gaining competitive advantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.



Customer loyalty is one of the most important factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.

Among deployment type, the cloud segment to grow at a higher CAGR during the forecast period

Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Among organization size, Large Enterprises segment to dominate the market during the forecast period

Organizations with over 1,000 employees are categorized as large enterprises. The adoption of customer engagement solutions in large enterprises is higher as compared to small & medium enterprises, and this trend is expected to continue during the forecast period. Large enterprises deploy loyalty management solutions to improve customer retention rate, decrease customer attrition, boost customer re-purchase, and mostly enhance their customer experience and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for robust loyalty management solutions to manage the loyalty lifecycle of a wider customer base and gain valuable insights from this data. Large enterprises are keen on investing in new and latest technologies such as AI, ML, and Big Data to automate the loyalty management process.

Among regions, North America to hold the largest market size in 2021

North America to hold the largest market size in 2021. The region constitutes developed economies, such as the US and Canada, which have fairly adopted the latest instruments in domains, such as customer data analytics and real-time reporting, besides incorporating advanced technologies, such as ML and AI, thus making organizations in these economies excel in the loyalty management marketspace. The region has the highest adoption of loyalty management solutions due to the technological advancements and the presence of a large number of retailers with a wide range of loyalty programs. Loyalty management is an approach utilized by companies to attract and retain customers. It enhances the value of the company or the organization and develops and maintains healthy relationships between customers and companies
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty management market.

Breakdown of primaries

The following is the breakup of the profiles of primary participants:

  • By Company: Tier 1 - 35%, Tier 2 - 40%, and Tier 3 - 25%
  • By Designation: C-Level - 30%, Director Level - 35%, and Managers - 35%
  • By Region: North America - 40%, Europe - 20%, APAC - 30%, and RoW - 10%



Research Coverage

The loyalty management market has been segmented based on Component (Software, Service (Professional Services (Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment type (On-Premises, Cloud), Operator (B2B, B2C), Vertical (BFSI, Aviation, Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the global loyalty management market.

Key Benefits of Buying the Report:

The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. The report will help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities. The report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The report also helps stakeholders understand the pulse of the loyalty management market and provides them information on key market drivers, restraints, challenges, and opportunities.

Frequently Asked Questions about the Global Loyalty Management Market

What is the estimated value of the Global Loyalty Management Market?

The Global Loyalty Management Market was estimated to be valued at $8.6 Billion in 2021.

What is the growth rate of the Global Loyalty Management Market?

The growth rate of the Global Loyalty Management Market is 16.3%, with an estimated value of $18.2 Billion by 2026.

What is the forecasted size of the Global Loyalty Management Market?

The Global Loyalty Management Market is estimated to be worth $18.2 Billion by 2026.

Who are the key companies in the Global Loyalty Management Market?

Key companies in the Global Loyalty Management Market include Epsilon, Oracle, Brierley+Partners, Bond Brand Loyalty, Kobie, Icf Next, Comarch, Jakala and Merkle.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Annex Cloud
  • Capillary
  • Epsilon
  • Kangaroo
  • Maritz Motivation
  • Pk

1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact - Scenario Assessment
Figure 4 Criteria Impacting the Global Economy
Figure 5 Scenarios in Terms of Recovery of the Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.6.3 Years Considered for the Study
1.7 Currency
1.8 Stakeholders
1.9 Summary of Changes
2 Research Methodology
2.1 Research Data
Figure 6 Loyalty Management Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
Table 1 Primary Interviews
2.1.2.1 Breakup of Primary Profiles
Figure 7 Breakup of Profiles of Primary Participants: by Company Type, Designation, and Region
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
Figure 8 Loyalty Management Size Estimation: Top-Down Approach (Spending-Side Analysis)
2.3.2 Bottom-Up Approach
Figure 9 Market Size Estimation: Bottom-Up Approach (Supply-Side Analysis) (1/2)
Figure 10 Loyalty Management Market Size Estimation: Bottom-Up Approach (Supply-Side Analysis) (2/2)
2.4 Market Forecast
Table 2 Factor Analysis
2.5 Research Assumptions and Limitations
2.5.1 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary
Figure 11 Loyalty Management Market Size, 2019-2026 (USD Million)
Figure 12 Leading Market Segments in the Market in 2021
Figure 13 Market: Regional Snapshot
Figure 14 Asia-Pacific to be the Best Market for Investment During 2021-2026
4 Premium Insights
4.1 Attractive Opportunities in the Loyalty Management Market
Figure 15 Growing Importance of Customer Insights to Predict the Customer Intent to Drive the Market Growth
4.2 Market, by Component, 2021
Figure 16 Solution Segment to Lead the Market in 2021, in Terms of Market Share
4.3 Market, by Deployment Type
Figure 17 Cloud Segment to Account for Larger Market Share in 2021, Compared to the On-Premises Segment
4.4 Market, by Organization Size, 2021 Vs. 2026
Figure 18 Large Enterprises Segment to Lead the Market During 2021-2026
4.5 Market, by Operator, 2021
Figure 19 B2C Segment to Hold a Larger Market Share in 2021, Compared to the B2B Segment
4.6 Market, by Vertical
Figure 20 Banking, Financial Services, and Insurance Vertical to Hold the Largest Market Share in 2021
4.7 North America Loyalty Management Market, by Component and Country
Figure 21 Solutions Segment and the United States to Account for Large Market Shares in North America in 2021
4.8 Market: Major Countries
Figure 22 Japan to Register the Highest CAGR from 2021 to 2026
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 23 Drivers, Restraints, Opportunities, and Challenges: Loyalty Management Market
5.2.1 Drivers
5.2.1.1 Trend of Loyalty Programs
5.2.1.2 Need to Decrease Customer Churn Rates
5.2.1.3 Emergence of Loyalty Management Mobile Applications
5.2.1.4 Demand for Advanced Solutions to Monitor Customer Scores and Enhance Customer Engagement
5.2.1.5 Rising Adoption of Omnichannel Customer Loyalty Strategy
5.2.2 Restraints
5.2.2.1 Stringent Government Regulations
5.2.3 Opportunities
5.2.3.1 Increasing Investment in Customer Success Start-Up Platforms
5.2.3.2 Rising Application of Big Data and Machine Learning
5.2.4 Challenges
5.2.4.1 Lack of Awareness of the Benefits of Loyalty Programs
5.2.4.2 Data Synchronization Complexities
5.2.4.3 Data Security and Privacy Issues
5.2.4.4 Unappealing Rewards
5.3 Industry Trends
5.3.1 Ecosystem
Table 3 Loyalty Management Market: Ecosystem
5.3.2 Value Chain Analysis
Figure 24 Market: Value Chain Analysis
5.3.3 Patent Analysis
Figure 25 Top Ten Companies with the Highest Number of Patent Applications
Figure 26 Number of Patents Granted in a Year Over the Last Ten Year
Table 4 Top Twenty Patent Owners (Us) in the Market
5.3.4 Disruptive Technologies
5.3.4.1 Artificial Intelligence and Machine Learning
5.3.4.2 Blockchain Technology
5.3.4.3 Mobile Wallet
5.3.4.4 In-App Reward
5.3.5 Trends/Disruptions Impacting Buyers
Figure 27 Trends/Disruptions Impacting Buyers in the Loyalty Management Market
5.3.6 Average Selling Price
Table 5 Pricing Analysis
5.3.7 Porter's Five Forces Analysis
Table 6 Market: Porter's Five Forces Model
5.3.7.1 Threat of New Entrants
5.3.7.2 Threat of Substitutes
5.3.7.3 Bargaining Power of Buyers
5.3.7.4 Bargaining Power of Suppliers
5.3.7.5 Competitive Rivalry
5.3.8 Case Study Analysis
5.3.8.1 Use Case 1: Aviation Vertical
5.3.8.2 Use Case 2: Retail Vertical
5.3.8.3 Use Case 3: Travel Vertical
6 Loyalty Management Market, by Component
6.1 Introduction
Figure 28 Services Segment to Grow at a Higher CAGR During the Forecast Period (2021-2026)
Table 7 Market Size, by Component, 2016-2020 (USD Million)
Table 8 Market Size, by Component, 2021-2026 (USD Million)
6.2 Solution
6.2.1 Solution: Market Drivers
6.2.2 Solution: COVID-19 Impact
Table 9 Solution: Market Size, by Region, 2016-2020 (USD Million)
Table 10 Solution: Market Size, by Region, 2021-2026 (USD Million)
6.3 Services
6.3.1 Services: Market Drivers
6.3.2 Services: COVID-19 Impact
Figure 29 Managed Services Segment to Register a Higher CAGR During the Forecast Period
Table 11 Loyalty Management Market Size, by Service, 2016-2020 (USD Million)
Table 12 Market Size, by Service, 2021-2026 (USD Million)
Table 13 Services: Market Size, by Region, 2016-2020 (USD Million)
Table 14 Services: Market Size, by Region, 2021-2026 (USD Million)
6.3.3 Professional Services
Figure 30 Support and Maintenance Segment to Register for the Highest CAGR During the Forecast Period
Table 15 Market Size, by Professional Service, 2016-2020 (USD Million)
Table 16 Market Size, by Professional Service, 2021-2026 (USD Million)
Table 17 Professional Services: Market Size, by Region, 2016-2020 (USD Million)
Table 18 Professional Services: Loyalty Management Market Size, by Region, 2021-2026 (USD Million)
6.3.3.1 Consulting
Table 19 Consulting Market Size, by Region, 2016-2020 (USD Million)
Table 20 Consulting Market Size, by Region, 2021-2026 (USD Million)
6.3.3.2 Implementation
Table 21 Implementation Market Size, by Region, 2016-2020 (USD Million)
Table 22 Implementation Market Size, by Region, 2021-2026 (USD Million)
6.3.3.3 Support and Maintenance
Table 23 Support and Maintenance Market Size, by Region, 2016-2020 (USD Million)
Table 24 Support and Maintenance Market Size, by Region, 2021-2026 (USD Million)
6.3.4 Managed Services
Table 25 Managed Services: Market Size, by Region, 2016-2020 (USD Million)
Table 26 Managed Services: Market Size, by Region, 2021-2026 (USD Million)
7 Loyalty Management Market, by Deployment Type
7.1 Introduction
Figure 31 Cloud Segment to Account for a Larger Market Size During the Forecast Period
Table 27 Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 28 Market Size, by Deployment Type, 2021-2026 (USD Million)
7.2 On-Premises
7.2.1 On-Premises: Market Drivers
7.2.2 On-Premises: COVID-19 Impact
Table 29 On-Premises: Market Size, by Region, 2016-2020 (USD Million)
Table 30 On-Premises: Market Size, by Region, 2021-2026 (USD Million)
7.3 Cloud
7.3.1 Cloud: Market Drivers
7.3.2 Cloud: COVID-19 Impact
Table 31 Cloud: Market Size, by Region, 2016-2020 (USD Million)
Table 32 Cloud: Market Size, by Region, 2021-2026 (USD Million)
8 Loyalty Management Market, by Organization Size
8.1 Introduction
Figure 32 Large Enterprises Segment to Account for a Larger Market Size During the Forecast Period
Table 33 Market Size, by Organization Size, 2016-2020 (USD Million)
Table 34 Market Size, by Organization Size, 2021-2026 (USD Million)
8.2 Large Enterprises
8.2.1 Large Enterprises: Market Drivers
8.2.2 Large Enterprises: COVID-19 Impact
Table 35 Large Enterprises: Market Size, by Region, 2016-2020 (USD Million)
Table 36 Large Enterprises: Market Size, by Region, 2021-2026 (USD Million)
8.3 Small and Medium-Sized Enterprises
8.3.1 Small and Medium-Sized Enterprises: Market Drivers
8.3.2 Small and Medium-Sized Enterprises: COVID-19 Impact
Table 37 Small and Medium-Sized Enterprises: Market Size, by Region, 2016-2020 (USD Million)
Table 38 Small and Medium-Sized Enterprises: Market Size, by Region, 2021-2026 (USD Million)
9 Loyalty Management Market, by Operator
9.1 Introduction
Figure 33 B2C Segment to Account for a Larger Market Size During the Forecast Period
Table 39 Market Size, by Operator, 2016-2020 (USD Million)
Table 40 Market Size, by Operator, 2021-2026 (USD Million)
9.2 Business-To-Business
9.2.1 Business-To-Business: Market Drivers
9.2.2 Business-To-Business: COVID-19 Impact
Table 41 Business-To-Business: Market Size, by Region, 2016-2020 (USD Million)
Table 42 Business-To-Business: Market Size, by Region, 2021-2026 (USD Million)
9.3 Business-To-Customer
9.3.1 Business-To-Customer: Market Drivers
9.3.2 Business-To-Customer: COVID-19 Impact
Table 43 Business-To-Customer: Market Size, by Region, 2016-2020 (USD Million)
Table 44 Business-To-Customer: Market Size, by Region, 2021-2026 (USD Million)
10 Loyalty Management Market, by Vertical
10.1 Introduction
Figure 34 Aviation Segment to Grow at the Highest CAGR During the Forecast Period
Table 45 Market Size, by Vertical, 2016-2020 (USD Million)
Table 46 Market Size, by Vertical, 2021-2026 (USD Million)
10.2 Banking, Financial Services, and Insurance
10.2.1 Banking, Financial Services, and Insurance: Market Drivers
10.2.2 Banking, Financial Services, and Insurance: COVID-19 Impact
Table 47 Banking, Financial Services, and Insurance: Market Size, by Region, 2016-2020 (USD Million)
Table 48 Banking, Financial Services, and Insurance: Market Size, by Region, 2021-2026 (USD Million)
10.3 Aviation
10.3.1 Aviation: Market Drivers
10.3.2 Aviation: COVID-19 Impact
Table 49 Aviation: Loyalty Management Market Size, by Region, 2016-2020 (USD Million)
Table 50 Aviation: Market Size, by Region, 2021-2026 (USD Million)
10.4 Automotive
10.4.1 Automotive: Market Drivers
10.4.2 Automotive: COVID-19 Impact
Table 51 Automotive: Market Size, by Region, 2016-2020 (USD Million)
Table 52 Automotive: Market Size, by Region, 2021-2026 (USD Million)
10.5 Media and Entertainment
10.5.1 Media and Entertainment: Market Drivers
10.5.2 Media and Entertainment: COVID-19 Impact
Table 53 Media and Entertainment: Market Size, by Region, 2016-2020 (USD Million)
Table 54 Media and Entertainment: Market Size, by Region, 2021-2026 (USD Million)
10.6 Retail and Consumer Goods
10.6.1 Retail and Consumer Goods: Market Drivers
10.6.2 Retail and Consumer Goods: COVID-19 Impact
Table 55 Retail and Consumer Goods: Loyalty Management Market Size, by Region, 2016-2020 (USD Million)
Table 56 Retail and Consumer Goods: Market Size, by Region, 2021-2026 (USD Million)
10.7 Hospitality
10.7.1 Hospitality: Market Drivers
10.7.2 Hospitality: COVID-19 Impact
Table 57 Hospitality: Market Size, by Region, 2016-2020 (USD Million)
Table 58 Hospitality: Market Size, by Region, 2021-2026 (USD Million)
10.8 Other Verticals
Table 59 Other Verticals: Market Size, by Region, 2016-2020 (USD Million)
Table 60 Other Verticals: Market Size, by Region, 2021-2026 (USD Million)
11 Loyalty Management Market, by Region
11.1 Introduction
Figure 35 North America to Hold the Largest Market Share in 2021
Table 61 Market Size, by Region, 2016-2020 (USD Million)
Table 62 Market Size, by Region, 2021-2026 (USD Million)
Figure 36 Asia-Pacific Market to Grow at the Highest CAGR During the Forecast Period
11.2 North America
11.2.1 North America: Market Drivers
11.2.2 North America: COVID-19 Impact
Figure 37 North America: Market Snapshot
Table 63 North America: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 64 North America: Market Size, by Component, 2021-2026(USD Million)
Table 65 North America: Market Size, by Service, 2016-2020 (USD Million)
Table 66 North America: Market Size, by Service, 2021-2026 (USD Million)
Table 67 North America: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 68 North America: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 69 North America: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 70 North America: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 71 North America: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 72 North America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 73 North America: Market Size, by Operator, 2016-2020 (USD Million)
Table 74 North America: Market Size, by Operator, 2021-2026 (USD Million)
Table 75 North America: Market Size, by Vertical, 2016-2020 (USD Million)
Table 76 North America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 77 North America: Market Size, by Country, 2016-2020 (USD Million)
Table 78 North America: Market Size, by Country, 2021-2026 (USD Million)
11.2.3 United States
Table 79 United States: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 80 United States: Market Size, by Component, 2021-2026 (USD Million)
Table 81 United States: Market Size, by Service, 2016-2020 (USD Million)
Table 82 United States: Market Size, by Service, 2021-2026 (USD Million)
Table 83 United States: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 84 United States: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 85 United States: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 86 United States: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 87 United States: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 88 United States: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 89 United States: Market Size, by Operator, 2016-2020 (USD Million)
Table 90 United States: Market Size, by Operator, 2021-2026 (USD Million)
Table 91 United States: Market Size, by Vertical, 2016-2020 (USD Million)
Table 92 United States: Market Size, by Vertical, 2021-2026 (USD Million)
11.2.4 Canada
Table 93 Canada: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 94 Canada: Market Size, by Component, 2021-2026 (USD Million)
Table 95 Canada: Market Size, by Service, 2016-2020 (USD Million)
Table 96 Canada: Market Size, by Service, 2021-2026 (USD Million)
Table 97 Canada: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 98 Canada: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 99 Canada: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 100 Canada: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 101 Canada: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 102 Canada: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 103 Canada: Market Size, by Operator, 2016-2020 (USD Million)
Table 104 Canada: Market Size, by Operator, 2021-2026 (USD Million)
Table 105 Canada: Market Size, by Vertical, 2016-2020 (USD Million)
Table 106 Canada: Market Size, by Vertical, 2021-2026 (USD Million)
11.3 Europe
11.3.1 Europe: Market Drivers
11.3.2 Europe: COVID-19 Impact
Table 107 Europe: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 108 Europe: Market Size, by Component, 2021-2026 (USD Million)
Table 109 Europe: Market Size, by Service, 2016-2020 (USD Million)
Table 110 Europe: Market Size, by Service, 2021-2026 (USD Million)
Table 111 Europe: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 112 Europe: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 113 Europe: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 114 Europe: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 115 Europe: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 116 Europe: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 117 Europe: Market Size, by Operator, 2016-2020 (USD Million)
Table 118 Europe: Market Size, by Operator, 2021-2026 (USD Million)
Table 119 Europe: Market Size, by Vertical, 2016-2020 (USD Million)
Table 120 Europe: Market Size, by Vertical, 2021-2026 (USD Million)
Table 121 Europe: Market Size, by Country, 2016-2020 (USD Million)
Table 122 Europe: Market Size, by Country, 2021-2026 (USD Million)
11.3.3 United Kingdom
Table 123 United Kingdom: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 124 United Kingdom: Market Size, by Component, 2021-2026 (USD Million)
Table 125 United Kingdom: Market Size, by Service, 2016-2020 (USD Million)
Table 126 United Kingdom: Market Size, by Service, 2021-2026 (USD Million)
Table 127 United Kingdom: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 128 United Kingdom: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 129 United Kingdom: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 130 United Kingdom: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 131 United Kingdom: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 132 United Kingdom: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 133 United Kingdom: Market Size, by Operator, 2016-2020 (USD Million)
Table 134 United Kingdom: Market Size, by Operator, 2021-2026 (USD Million)
Table 135 United Kingdom: Market Size, by Vertical, 2016-2020 (USD Million)
Table 136 United Kingdom: Market Size, by Vertical, 2021-2026 (USD Million)
11.3.4 Italy
Table 137 Italy: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 138 Italy: Market Size, by Component, 2021-2026 (USD Million)
Table 139 Italy: Market Size, by Service, 2016-2020 (USD Million)
Table 140 Italy: Market Size, by Service, 2021-2026 (USD Million)
Table 141 Italy: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 142 Italy: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 143 Italy: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 144 Italy: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 145 Italy: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 146 Italy: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 147 Italy: Market Size, by Operator, 2016-2020 (USD Million)
Table 148 Italy: Market Size, by Operator, 2021-2026 (USD Million)
Table 149 Italy: Market Size, by Vertical, 2016-2020 (USD Million)
Table 150 Italy: Market Size, by Vertical, 2021-2026 (USD Million)
11.3.5 Germany
11.3.6 Rest of Europe
11.4 Asia-Pacific
11.4.1 Asia-Pacific: Market Drivers
11.4.2 Asia-Pacific: COVID-19 Impact
Figure 38 Asia-Pacific: Market Snapshot
Table 151 Asia-Pacific: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 152 Asia-Pacific: Market Size, by Component, 2021-2026 (USD Million)
Table 153 Asia-Pacific: Market Size, by Service, 2016-2020 (USD Million)
Table 154 Asia-Pacific: Market Size, by Service, 2021-2026 (USD Million)
Table 155 Asia-Pacific: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 156 Asia-Pacific: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 157 Asia-Pacific: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 158 Asia-Pacific: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 159 Asia-Pacific: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 160 Asia-Pacific: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 161 Asia-Pacific: Market Size, by Operator, 2016-2020 (USD Million)
Table 162 Asia-Pacific: Market Size, by Operator, 2021-2026 (USD Million)
Table 163 Asia-Pacific: Market Size, by Vertical, 2016-2020 (USD Million)
Table 164 Asia-Pacific: Market Size, by Vertical, 2021-2026 (USD Million)
Table 165 Asia-Pacific: Market Size, by Country, 2016-2020 (USD Million)
Table 166 Asia-Pacific: Market Size, by Country, 2021-2026 (USD Million)
11.4.3 China
Table 167 China: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 168 China: Market Size, by Component, 2021-2026 (USD Million)
Table 169 China: Market Size, by Service, 2016-2020 (USD Million)
Table 170 China: Market Size, by Service, 2021-2026 (USD Million)
Table 171 China: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 172 China: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 173 China: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 174 China: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 175 China: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 176 China: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 177 China: Market Size, by Operator, 2016-2020 (USD Million)
Table 178 China: Market Size, by Operator, 2021-2026 (USD Million)
Table 179 China: Market Size, by Vertical, 2016-2020 (USD Million)
Table 180 China: Market Size, by Vertical, 2021-2026 (USD Million)
11.4.4 Japan
11.4.5 Rest of Asia-Pacific
11.5 Latin America
11.5.1 Latin America: Market Drivers
11.5.2 Latin America: COVID-19 Impact
Table 181 Latin America: Loyalty Management Market Size, by Component, 2016-2020 (USD Million)
Table 182 Latin America: Market Size, by Component, 2021-2026 (USD Million)
Table 183 Latin America: Market Size, by Service, 2016-2020 (USD Million)
Table 184 Latin America: Market Size, by Service, 2021-2026 (USD Million)
Table 185 Latin America: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 186 Latin America: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 187 Latin America: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 188 Latin America: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 189 Latin America: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 190 Latin America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 191 Latin America: Market Size, by Operator, 2016-2020 (USD Million)
Table 192 Latin America: Market Size, by Operator, 2021-2026 (USD Million)
Table 193 Latin America: Market Size, by Vertical, 2016-2020 (USD Million)
Table 194 Latin America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 195 Latin America: Market Size, by Country, 2016-2020 (USD Million)
Table 196 Latin America: Market Size, by Country, 2021-2026 (USD Million)
11.5.3 Brazil
11.5.4 Mexico
11.5.5 Rest of Latin America
11.6 Middle East and Africa
11.6.1 Middle East and Africa: Loyalty Management Market Drivers
11.6.2 Middle East and Africa: COVID-19 Impact
Table 197 Middle East and Africa: Market Size, by Component, 2016-2020 (USD Million)
Table 198 Middle East and Africa: Market Size, by Component, 2021-2026 (USD Million)
Table 199 Middle East and Africa: Market Size, by Service, 2016-2020 (USD Million)
Table 200 Middle East and Africa: Market Size, by Service, 2021-2026 (USD Million)
Table 201 Middle East and Africa: Market Size, by Professional Service, 2016-2020 (USD Million)
Table 202 Middle East and Africa: Market Size, by Professional Service, 2021-2026 (USD Million)
Table 203 Middle East and Africa: Market Size, by Deployment Type, 2016-2020 (USD Million)
Table 204 Middle East and Africa: Market Size, by Deployment Type, 2021-2026 (USD Million)
Table 205 Middle East and Africa: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 206 Middle East and Africa: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 207 Middle East and Africa: Market Size, by Operator, 2016-2020 (USD Million)
Table 208 Middle East and Africa: Market Size, by Operator, 2021-2026 (USD Million)
Table 209 Middle East and Africa: Market Size, by Vertical, 2016-2020 (USD Million)
Table 210 Middle East and Africa: Market Size, by Vertical, 2021-2026 (USD Million)
Table 211 Middle East and Africa: Market Size, by Sub-Region, 2016-2020 (USD Million)
Table 212 Middle East and Africa: Market Size, by Sub-Region, 2021-2026 (USD Million)
11.6.3 Middle East
11.6.4 Africa
12 Competitive Landscape
12.1 Overview
12.2 Market Evaluation Framework
Figure 39 Market Evaluation Framework, 2019-2021
12.3 Key Market Developments
12.3.1 Product Launches and Enhancements
Table 213 Product Launches and Enhancements, October 2020-October 2021
12.3.2 Deals
Table 214 Deals, January 2020-November 2021
12.4 Market Share Analysis of Top Players
Table 215 Loyalty Management Market: Degree of Competition
12.5 Historical Revenue Analysis
Figure 40 Historical Three-Year Revenue Analysis of Leading Players
12.6 Company Evaluation Matrix
12.6.1 Company Evaluation Quadrant Methodology and Definitions
Table 216 Product Footprint Weightage
12.6.2 Stars
12.6.3 Emerging Leaders
12.6.4 Pervasive Players
12.6.5 Participants
Figure 41 Loyalty Management Market (Global) Key Company Evaluation Matrix, 2021
12.7 Company Product Footprint Analysis
Table 217 Company Product Footprint
Table 218 Company Application Footprint
Table 219 Company Industry Footprint
Table 220 Company Region Footprint
12.8 Ranking of Key Players
Figure 42 Ranking of Key Players in the Market, 2021
12.9 Startup/Sme Evaluation Matrix Methodology and Definitions
Figure 43 Startup/Sme Evaluation Matrix: Criteria Weightage
12.9.1 Progressive Companies
12.9.2 Responsive Companies
12.9.3 Dynamic Companies
12.9.4 Starting Blocks
Figure 44 Loyalty Management Market (Global) Startup/Sme Company Evaluation Matrix, 2021
13 Company Profiles
13.1 Major Players
(Business Overview, Products Offered, Recent Developments, Response to COVID-19, Analyst's View, Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats)*
13.1.1 Epsilon
Table 221 Epsilon: Business Overview
Figure 45 Epsilon: Company Snapshot
Table 222 Epsilon: Solutions and Services Offered
Table 223 Epsilon: New Solution/Service Launches
Table 224 Epsilon: Deals
13.1.2 Oracle
Table 225 Oracle: Business Overview
Figure 46 Oracle: Company Snapshot
Table 226 Oracle: Solutions and Services Offered
Table 227 Oracle: New Solution/Service Launches
Table 228 Oracle: Deals
13.1.3 Brierley+Partners
Table 229 Brierley+Partners: Business Overview
Table 230 Brierley+Partners: Solutions and Services Offered
13.1.4 Bond Brand Loyalty
Table 231 Bond Brand Loyalty: Business Overview
Table 232 Bond Brand Loyalty: Solutions and Services Offered
Table 233 Bond Brand Loyalty: Deals
13.1.5 Kobie
Table 234 Kobie: Business Overview
Table 235 Kobie: Solutions and Services Offered
Table 236 Kobie: Deals
13.1.6 Icf Next
Table 237 Icf Next: Business Overview
Figure 47 Icf Next: Company Snapshot
Table 238 Icf Next: Solutions and Services Offered
Table 239 Icf Next: Deals
13.1.7 Comarch
Table 240 Comarch: Business Overview
Figure 48 Comarch: Company Snapshot
Table 241 Comarch: Solutions and Services Offered
Table 242 Comarch: New Solution/Service Launches
13.1.8 Jakala
Table 243 Jakala: Business Overview
Table 244 Jakala: Solutions and Services Offered
Table 245 Jakala: Deals
13.1.9 Capillary
Table 246 Capillary: Business Overview
Table 247 Capillary: Solutions and Services Offered
Table 248 Capillary: New Solution/Service Launches
Table 249 Capillary: Deals
13.1.10 Merkle
Table 250 Merkle: Business Overview
Table 251 Merkle: Solutions and Services Offered
Table 252 Merkle: New Solution/Service Launches
13.1.11 Pk
Table 253 Pk: Business Overview
Table 254 Pk: Solutions and Services Offered
Table 255 Pk: Deals
13.1.12 Maritz Motivation
Table 256 Maritz Motivation: Business Overview
Table 257 Maritz Motivation: Solutions and Services Offered
13.1.13 Cheetah Digital
Table 258 Cheetah Digital: Business Overview
Table 259 Cheetah Digital: Solutions and Services Offered
13.2 Smes/Start-Up Players
13.2.1 Annex Cloud
13.2.2 Apex Loyalty
13.2.3 Fivestars
13.2.4 Kangaroo
13.2.5 Smile.Io
13.2.6 Sessionm
13.2.7 Loyalty Lion
13.2.8 Sailplay
13.2.9 Yotpo
13.2.10 Zinrelo
13.2.11 Punchh
13.2.12 Clarus Commerce
13.2.13 Preferred Patron
13.2.14 Loopyloyalty
13.2.15 Paystone*Details on Business Overview, Products Offered, Recent Developments, Response to COVID-19, Analyst's View, Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats Not be Captured in Case of Unlisted Companies.
14 Appendix
14.1 Adjacent/Related Market
14.1.1 Limitations
14.1.2 Customer Experience Management Market
14.1.2.1 Market Definition
14.1.2.2 Market Overview
14.1.2.3 Customer Experience Management Market, by Component
Table 260 Customer Experience Management Market Size, by Component, 2015-2020 (USD Million)
Table 261 Customer Experience Management Market Size, by Component, 2021-2026 (USD Million)
14.1.2.4 Customer Experience Management Market, by Deployment Type
Table 262 Customer Experience Management Market Size, by Deployment Type, 2015-2020 (USD Million)
Table 263 Customer Experience Management Market Size, by Deployment Type, 2021-2026 (USD Million)
14.1.2.5 Customer Experience Management Market, by Organization Size
Table 264 Customer Experience Management Market Size, by Organization Size, 2015-2020 (USD Million)
Table 265 Customer Experience Management Market Size, by Organization Size, 2021-2026 (USD Million)
14.1.2.6 Customer Experience Management Market, by Vertical
Table 266 Customer Experience Management Market Size, by Vertical, 2015-2020 (USD Million)
Table 267 Customer Experience Management Market Size, by Vertical, 2021-2026 (USD Million)
14.1.2.7 Customer Experience Management Market, by Region
Table 268 Customer Experience Management Market Size, by Region, 2015-2020 (USD Million)
Table 269 Customer Experience Management Market Size, by Region, 2021-2026 (USD Million)
14.1.3 Social Media Analytics Market
14.1.3.1 Market Definition
14.1.3.2 Market Overview
14.1.3.3 Social Media Analytics Market, by Component
Table 270 Social Media Analytics Market Size, by Component, 2015-2020 (USD Million)
Table 271 Social Media Analytics Market Size, by Component, 2021-2026 (USD Million)
14.1.3.4 Social Media Analytics Market, by Application
Table 272 Social Media Analytics Market Size, by Application, 2015-2020 (USD Million)
Table 273 Social Media Analytics Market Size, by Application, 2021-2026 (USD Million)
14.1.3.5 Social Media Analytics Market, by Deployment Mode
Table 274 Social Media Analytics Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 275 Social Media Analytics Market Size, by Deployment Mode, 2021-2026 (USD Million)
14.1.3.6 Social Media Analytics Market, by Organization Size
Table 276 Social Media Analytics Market Size, by Organization Size, 2015-2020 (USD Million)
Table 277 Social Media Analytics Market Size, by Organization Size, 2021-2026 (USD Million)
14.1.3.7 Social Media Analytics Market, by Industry Vertical
Table 278 Social Media Analytics Market Size, by Industry Vertical, 2015-2020 (USD Million)
Table 279 Social Media Analytics Market Size, by Industry Vertical, 2021-2026 (USD Million)
14.1.3.8 Social Media Analytics Market, by Industry Vertical
Table 280 Social Media Analytics Market Size, by Region, 2015-2020 (USD Million)
Table 281 Social Media Analytics Market Size, by Region, 2021-2026 (USD Million)
14.1.4 Customer Analytics Market
14.1.4.1 Market Definition
14.1.4.2 Market Overview
14.1.4.3 Customer Analytics Market, by Component
Table 282 Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 283 Solutions: Customer Analytics Market, by Type, 2018-2025 (USD Million)
Table 284 Services: Customer Analytics Market Size, by Type, 2018-2025 (USD Million)
14.1.4.4 Customer Analytics Market, by Deployment Mode
Table 285 Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
14.1.4.5 Customer Analytics Market, by Organization Size
Table 286 Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
14.1.4.6 Customer Analytics Market, by Application
Table 287 Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
14.1.4.7 Customer Analytics Market, by Data Source
Table 288 Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
14.1.4.8 Customer Analytics Market, by Industry Vertical
Table 289 Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
14.1.4.9 Customer Analytics Market, by Region
Table 290 Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
14.2 Discussion Guide
14.3 Knowledge Store
14.4 Available Customizations
Note: Product cover images may vary from those shown
  • Epsilon
  • Oracle
  • Brierley+Partners
  • Bond Brand Loyalty
  • Kobie
  • Icf Next
  • Comarch
  • Jakala
  • Capillary
  • Merkle
  • Pk
  • Maritz Motivation
  • Cheetah Digital
  • Annex Cloud
  • Apex Loyalty
  • Fivestars
  • Kangaroo
  • Smile.Io
  • Sessionm
  • Loyalty Lion
  • Sailplay
  • Yotpo
  • Zinrelo
  • Punchh
  • Clarus Commerce
  • Preferred Patron
  • Loopyloyalty
  • Paystone
Note: Product cover images may vary from those shown

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