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Toys Market - Global Outlook & Forecast 2020-2025

  • ID: 5135123
  • Report
  • August 2020
  • Region: Global
  • 377 pages
  • Arizton
UP TO OFF
until May 31st 2021
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 4

FEATURED COMPANIES

  • Asmodee
  • Grey Fox Games
  • K’NEX
  • MGA Entertainment
  • Ravensburger
  • The Haywire
  • MORE
In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Toys Market Report

The toys market by revenue is expected to grow at a CAGR of over 4% during the period 2019-2025.

The global toys market is expected to add over $30 billion during the forecast period. Like the board games market, the toys market has witnessed a significant growth in the last decade, which is highly driven by the increasing adoption in education, entertainment, interactivity, development and engagement sectors. Sustainability is an upcoming potential trendsetter in the toys industry. A range of environment-friendly products, including wooden baby toys, plastic free games for kids, recycled plastic bath games, and organic cotton stuffed animals, is increasing becoming popularly, thereby promoting sustainability.

The outbreak of COVID-19 in early 2020 has greatly affected the toys market. Despite the disruption of supply chain in most economies, lockdown and curfews have made families to spend more time than ever before. Q1 2020 witnessed unexpected growth in certain categories such as games and puzzles, board games, outdoor games, especially in matured markets of the US, Canada, Australia, the UK, and European countries. A majority of sales took place through online medium with considerable sales in restricted mass retailers and specialty stores with a high degree of regulations and limited workforce. The closure of major entertainment avenues and theme parks such as Walt Disney has enforced parents to shift from pricey entertainment facilities to affordable toys.

The following factors are likely to contribute to the growth of the toys market during the forecast period:
  • Tapping Omnichannel Opportunities
  • Growth in the STEM Toys Segment
  • Sustainable & Eco-Friendly Toys
  • Growth in Board Game Cafes
The study considers the present scenario of the toys market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Toys Market Segmentation

The global toys market research report includes a detailed segmentation by age group, category, distribution, and geography. The 0-3 years segment is estimated to generate over $39 billion by 2025. The APAC region is expected to be the fastest growing region. China along with Malaysia, Thailand and Singapore are likely to lead the growth of the segment. The Middle East and Africa are likely to generate $1.15 billion by the end of 2025.

The 3-5 age segment caters to preschoolers and kindergartners owing to the diversity of games and toys available in the market. Being the early stage of education and mental health development, educational and numerical toys are major influencers in the age group. End-users in the segment have a longer attention span than toddlers and are more experimental in nature. While teamwork is a major attribute taught in their preschools, social gaming and coordination skills can be more prioritized by vendors to capitalize on opportunities. Transportation, construction sets, sand toys, climbers, wagons, hide and seek puzzles, and wheelbarrows are the most preferred games in the segment.

The outdoor and sports segment accounted for the largest revenue in 2019. The growth in RC controlled drones, vehicles, and toys is expected to drive the segment, especially among boys. Sand and water toys, bat and ball kits are some of the other preferred games in the outdoor segment. APAC is the fastest-growing region for the segment and is expected to grow at a CAGR of over 5%.

The advent of the online sales channel has made the toys market online far more easily available than in the past. Easy access to online platforms has resulted in the decline of store-based retailing. Also, with the help of internet retailing, the popularity of store-based retailing in the gaming industry has increased. Thus, to facilitate online sales, large retailers are investing in developing their own websites. Large retailers with a wide presence can build mobile applications, which will cater to the pool of consumers that have an active presence on mobile platforms, thereby increasing the sales. Game publishers are supporting retailers by giving them the right to sell online.

Segmentation by Age Group
  • 0-3 years
  • 3-5 years
  • 5-12 years
  • 12-18 years
  • 18+ years
Segmentation by Category
  • Infant and Preschool Toys
  • Dolls
  • Games and Puzzles
  • Construction Toys
  • Outdoor and Sports Toys
  • Other Toys
Segmentation by Distribution
  • Online
  • Retail
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others
INSIGHTS BY GEOGRAPHY
The APAC toys market is expected to reach over $43 billion by 2025. China is responsible for 90% of imported dolls in India; the toys market in China was highly affected during the pandemic. Despite facing high demand during the Q1 of 2020 for board games, puzzles and outdoor toys, the later phase of Q3 in India is expected to decline owing to the supply chain disruption in the country with strict curfew guidelines. However, the market conditions are expected to revive during the latter half of 2020 with the demand higher than normal estimation. In Japan, it is estimated that, the programing education market for children is expected to reach over $235 million by 2024. The scope of educational and scientific games is expected to surge, where computer-based subjects have become more significant for all classes. Similarly, TV animation is driving the market for licensed toys in South Korea. However, the fertility rate dropped to a record low of 0.97 in 2019, which is lower than the OCED average can be a major challenge for the market.

Segmentation by Geography
  • North America
  • US
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Russia
  • Netherlands
  • APAC
  • China
  • Japan
  • South Korea
  • Australia
  • India
  • Thailand
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
INSIGHTS BY VENDORS
The toys market trends is slowly shifting from being concentrated with LEGO, Hasbro and Mattel enjoying a larger chunk of the overall share to becoming a fragmented one with several independent vendors barging in. However, the market comprises of key vendors such as Ravensburger, Spin Master, MGA Entertainment, and Asmodee Group. Tapping on the high opportunity lying in the sustainability factor can be a gamechanger in the toys industry trends in the coming years. It can act as a major source of differentiation in major regions of Europe, North America and developed economies in APAC regions. Millennial parents are the key target group for the segment, where they are willing to pay higher prices for environment-friendly dolls. Players such as LEGO, Hasbro, and Mattel are making vigorous efforts to achieve 100% sustainability by the end of the decade which reflects the level of commitment and responsibility towards the society.

Prominent Vendors
  • LEGO
  • Mattel
  • Hasbro
  • BANDAI NAMCO
  • Spin Master
Other Prominent Vendors
  • PLAYMOBIL
  • Asmodee
  • Ravensburger
  • Funskool
  • Top-Toy
  • K’NEX
  • Playmates
  • Simba Toys
  • CMON
  • Disney
  • Fremont Die
  • Games Workshop
  • Goliath
  • Grey Fox Games
  • IELLO
  • Indie Boards and Cards
  • INI
  • International Playthings
  • Learning Resources
  • Looney Labs
  • Ludo Fact
  • Melissa & Doug
  • Mindware
  • Orchard Toys
  • Panda GM Manufacturing
  • Pegasus Spiele
  • Piatnik
  • Pressman Toys
  • Roosterfin
  • Reaper Miniatures
  • Rio Grande Games
  • Schmidt Spiele
  • Surprised Stare
  • SunsOut
  • Talicor
  • The Haywire
  • The Regency Chess Company
  • ThinkFun
  • TREND Enterprises
  • Ultra PRO International
  • University Games
  • The Op
  • Winning Moves Games
  • WizKids
  • Zobmondo
  • TOMY COMPANY
  • Integrity Toys
  • JAKKS Pacific
  • Hunter Leisure
  • Jazwares
  • Vtech
  • Funko
  • NECA
  • WowWee
  • LeapFrog
  • Konami
  • MGA Entertainment
  • Basic Fun
  • Kenner Products
KEY QUESTIONS ANSWERED
1. What is the toys market size and growth rate during the forecast period?
2. What are the factors impacting the growth of the toys market share?
3. What are the latest toy trends? Which segment is leading the Europe region shares?
4. Who are the leading vendors in toys market, and what are their market shares?
5. What is the impact of the COVID-19 pandemic on the toys market share?
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Asmodee
  • Grey Fox Games
  • K’NEX
  • MGA Entertainment
  • Ravensburger
  • The Haywire
  • MORE
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.3.1 Market Segmentation by Category
4.3.2 Market Segmentation by Age Group
4.3.3 Market Segmentation by Distribution
4.3.4 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview

8 Impact of Covid-19
8.1 Covid-19 Impact on The Toys Industry

9 Market Opportunities & Trends
9.1 Tapping Omnichannel Opportunities
9.2 Growth In Stem Toys Segment
9.3 Sustainable And Eco-Friendly Toys

10 Market Growth Enablers
10.1 Growth In Board Game Cafes
10.2 Need For Motor Skills And Brain Development
10.3 Boom In Crowdfunding Platforms

11 Market Restraints
11.1 Availability Of Online And Mobile Gaming Platforms
11.2 Stringent Safety Regulations And Guidelines
11.3 Licensing And Counterfeit Products

12 Value Chain
12.1 Value Chain Analysis
12.1.1 Raw Material Suppliers
12.1.2 Manufacturers
12.1.3 Distributors/Retailers
12.1.4 Retailers
12.1.5 End-Users

13 Market Landscape
13.1 Market Overview
13.2 Market Size & Forecast
13.2.1 Per Child Spending On Toys 2019
13.3 Five Forces Analysis
13.3.1 Threat Of New Entrants
13.3.2 Bargaining Power Of Suppliers
13.3.3 Bargaining Power Of Buyers
13.3.4 Threat Of Substitutes
13.3.5 Competitive Rivalry

14 Toys Market by Category
14.1 Market Snapshot & Growth Engine
14.2 Overview
14.3 Infant And Preschool Toys
14.3.1 Overview
14.3.2 Size & Forecast
14.3.3 By Geography
14.4 DOLLS
14.4.1 Overview
14.4.2 Size & Forecast
14.4.3 By Geography
14.5 Games And Puzzles
14.5.1 Overview
14.5.2 Size & Forecast
14.5.3 By Geography
14.6 Construction Toys
14.6.1 Overview
14.6.2 Size & Forecast
14.6.3 By Geography
14.7 Outdoor And Sports Toys
14.7.1 Overview
14.7.2 Size & Forecast
14.7.3 By Geography
14.8 Others
14.8.1 Overview
14.8.2 Size & Forecast
14.8.3 By Geography

15 Toys Market by Age Group
15.1 Market Snapshot & Growth Engine
15.2 Overview
15.3 0–3 YEARS
15.3.1 Overview
15.3.2 Size & Forecast
15.3.3 By Geography
15.4 3–5 Years
15.4.1 Overview
15.4.2 Size & Forecast
15.4.3 By Geography
15.5 5–12 Years
15.5.1 Overview
15.5.2 Size & Forecast
15.5.3 By Geography
15.6 12–18 Years
15.6.1 Overview
15.6.2 Size & Forecast
15.6.3 By Geography
15.7 18+ Years
15.7.1 Overview
15.7.2 Size & Forecast
15.7.3 By Geography

16 Toys Market by Distribution
16.1 Snapshot & Growth Engine
16.2 Overview
16.3 Specialty Stores
16.3.1 Overview
16.3.2 Size & Forecast
16.3.3 By Geography
16.4 Online
16.4.1 Overview
16.4.2 Size & Forecast
16.4.3 By Geography
16.5 Supermarkets & Hypermarkets
16.5.1 Overview
16.5.2 Size & Forecast
16.5.3 By Geography
16.6 Departmental Stores
16.6.1 Overview
16.6.2 Size & Forecast
16.6.3 By Geography
16.7 Others
16.7.1 Overview
16.7.2 Size & Forecast
16.7.3 By Geography

17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview

18 APAC
18.1 Overview
18.2 Size & Forecast
18.3 Category
18.3.1 Size & Forecast
18.4 Age Group
18.4.1 Size & Forecast
18.5 Distribution
18.5.1 Size & Forecast
18.6 Key Countries
18.7 China
18.7.1 Toys Market Overview
18.7.2 Size & Forecast
18.7.3 Category: Size & Forecast
18.7.4 Age Group: Size & Forecast
18.7.5 Distribution: Size & Forecast
18.8 Japan
18.8.1 Toys Market Overview
18.8.2 Size & Forecast
18.8.3 Category: Size & Forecast
18.8.4 Age Group: Size & Forecast
18.8.5 Distribution: Size & Forecast
18.9 Australia
18.9.1 Toys Market Overview
18.9.2 Size & Forecast
18.9.3 Category: Size & Forecast
18.9.4 Age Group: Size & Forecast
18.9.5 Distribution: Size & Forecast
18.10 South Korea
18.10.1 Toys Market Overview
18.10.2 Size & Forecast
18.10.3 Category: Size & Forecast
18.10.4 Age Group: Size & Forecast
18.10.5 Distribution: Size & Forecast
18.11 India
18.11.1 Toys Market Overview
18.11.2 Size & Forecast
18.11.3 Category: Size & Forecast
18.11.4 Age Group: Size & Forecast
18.11.5 Distribution: Size & Forecast
18.12 Thailand
18.12.1 Toys Market Overview
18.12.2 Size & Forecast
18.12.3 Category: Size & Forecast
18.12.4 Age Group: Size & Forecast
18.12.5 Distribution: Size & Forecast

19 North America
19.1 Toys Market Overview
19.2 Size & Forecast
19.3 Category
19.3.1 Size & Forecast
19.4 Age Group
19.4.1 Size & Forecast
19.5 Distribution
19.5.1 Size & Forecast
19.6 Key Countries
19.7 US
19.7.1 Toys Market Overview
19.7.2 Size & Forecast
19.7.3 Category: Size & Forecast
19.7.4 Age Group: Size & Forecast
19.7.5 Distribution: Size & Forecast
19.8 Canada
19.8.1 Toys Market Overview
19.8.2 Size & Forecast
19.8.3 Category: Size & Forecast
19.8.4 Age Group: Size & Forecast
19.8.5 Distribution: Size & Forecast

20 Europe
20.1 Toys Market Overview
20.2 Size & Forecast
20.3 Category
20.3.1 Size & Forecast
20.4 Age Group
20.4.1 Size & Forecast
20.5 Distribution
20.5.1 Size & Forecast
20.6 Key Countries
20.7 UK
20.7.1 Toys Market Overview
20.7.2 Size & Forecast
20.7.3 Category: Size & Forecast
20.7.4 Age Group: Size & Forecast
20.7.5 Distribution: Size & Forecast
20.8 France
20.8.1 Overview
20.8.2 Size & Forecast
20.8.3 Category: Size & Forecast
20.8.4 Age Group: Size & Forecast
20.8.5 Distribution: Size & Forecast
20.9 Russia
20.9.1 Toys Market Overview
20.9.2 Size & Forecast
20.9.3 Category: Size & Forecast
20.9.4 Age Group: Size & Forecast
20.9.5 Distribution: Size & Forecast
20.10 Germany
20.10.1 Overview
20.10.2 Size & Forecast
20.10.3 Category: Size & Forecast
20.10.4 Age Group: Size & Forecast
20.10.5 Distribution: Size & Forecast
20.11 Italy
20.11.1 Toys Market Overview
20.11.2 Size & Forecast
20.11.3 Category: Size & Forecast
20.11.4 Age Group: Size & Forecast
20.11.5 Distribution: Size & Forecast
20.12 Spain
20.12.1 Overview
20.12.2 Size & Forecast
20.12.3 Category: Size & Forecast
20.12.4 Age Group: Size & Forecast
20.12.5 Distribution: Size & Forecast
20.13 Netherlands
20.13.1 Toys Market Overview
20.13.2 Size & Forecast
20.13.3 Category: Size & Forecast
20.13.4 Age Group: Size & Forecast
20.13.5 Distribution: Size & Forecast

21 Latin America
21.1 Toys Market Overview
21.2 Size & Forecast
21.3 Category
21.3.1 Size & Forecast
21.4 Age Group
21.4.1 Size & Forecast
21.5 Distribution
21.5.1 Size & Forecast
21.6 Key Countries
21.7 Brazil
21.7.1 Overview
21.7.2 Size & Forecast
21.7.3 Category: Size & Forecast
21.7.4 Age Group: Size & Forecast
21.7.5 Distribution: Size & Forecast
21.8 Mexico
21.8.1 Toys Market Overview
21.8.2 Size & Forecast
21.8.3 Category: Size & Forecast
21.8.4 Age Group: Size & Forecast
21.8.5 Distribution: Size & Forecast

22 Middle East & Africa
22.1 Toys Market Overview
22.2 Size & Forecast
22.3 Category
22.3.1 Size & Forecast
22.4 Age Group
22.4.1 Size & Forecast
22.5 Distribution
22.5.1 Size & Forecast
22.6 Key Countries
22.7 UAE
22.7.1 Overview
22.7.2 Size & Forecast
22.7.3 Category: Size & Forecast
22.8 Age Group
22.8.1 Size & Forecast
22.9 Distribution
22.9.1 Size & Forecast
22.10 Saudi Arabia
22.10.1 Toys Market Overview
22.10.2 Size & Forecast
22.10.3 Category: Size & Forecast
22.10.4 Age Group: Size & Forecast
22.10.5 Distribution: Size & Forecast
22.11 South Africa
22.11.1 Toys Market Overview
22.11.2 Size & Forecast
22.11.3 Category: Size & Forecast
22.11.4 Age Group: Size & Forecast
22.11.5 Distribution: Size & Forecast

23 Competitive Landscape
23.1 Competition Overview

24 Key Company Profiles
24.1 Lego in Toys Market
24.1.1 Business Overview
24.1.2 Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 Mattel in Toys Market
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 Hasbro in Toys Market
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities
24.4 Bandai Namco in Toys Market
24.4.1 Business Overview
24.4.2 Product Offerings
24.4.3 Key Strategies
24.4.4 Key Strengths
24.4.5 Key Opportunities
24.5 Spin Master in Toys Market
24.5.1 Business Overview
24.5.2 Product Offerings
24.5.3 Key Strategies
24.5.4 Key Strengths
24.5.5 Key Opportunities

25 Other Prominent Vendors
25.1 Playmobil
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 Asmodee
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Ravensburger
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 Funskool
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Top-Toy
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 K’nex
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Playmates
25.7.1 Business Overview
25.7.2 Product Offerings
25.8 Simba Toys
25.8.1 Business Overview
25.8.2 Product Offerings
25.9 Cmon
25.9.1 Business Overview
25.9.2 Product Offerings
25.10 Disney
25.10.1 Business Overview
25.10.2 Product Offerings
25.11 Fremont Die
25.11.1 Business Overview
25.11.2 Product Offerings
25.12 Games Workshop
25.12.1 Business Overview
25.12.2 Product Offerings
25.13 Goliath
25.13.1 Business Overview
25.13.2 Product Offerings
25.14 Grey Fox Games
25.14.1 Business Overview
25.14.2 Product Offerings
25.15 IELLO
25.15.1 Business Overview
25.15.2 Product Offerings
25.16 Indie Boards And Cards
25.16.1 Business Overview
25.16.2 Product Offerings
25.17 INI
25.17.1 Business Overview
25.17.2 Product Offerings
25.18 International Playthings
25.18.1 Business Overview
25.18.2 Product Offerings
25.19 Learning Resources
25.19.1 Business Overview
25.19.2 Product Offerings
25.20 Looney Labs
25.20.1 Business Overview
25.20.2 Product Offerings
25.21 Ludo Fact
25.21.1 Business Overview
25.21.2 Product Offerings
25.22 Melissa & Doug
25.22.1 Business Overview
25.22.2 Product Offerings
25.23 Mindware
25.23.1 Business Overview
25.23.2 Product Offerings
25.24 Orchard Toys
25.24.1 Business Overview
25.24.2 Product Offerings
25.25 Panda Game Manufacturing
25.25.1 Business Overview
25.25.2 Product Offerings
25.26 Paul Lamond Games
25.26.1 Business Overview
25.26.2 Product Offerings
25.27 Pegasus Spiele
25.27.1 Business Overview
25.27.2 Product Offerings
25.28 Piatnik
25.28.1 Business Overview
25.28.2 Product Offerings
25.29 Pressman Toys
25.29.1 Business Overview
25.29.2 Product Offerings
25.3 Roosterfin
25.30.1 Business Overview
25.30.2 Product Offerings
25.31 Reaper Miniatures
25.31.1 Business Overview
25.31.2 Product Offerings
25.32 Rio Grande Games
25.32.1 Business Overview
25.32.2 Product Offerings
25.33 Schmidt Spiele
25.33.1 Business Overview
25.33.2 Product Offerings
25.34 Surprised Stare
25.34.1 Business Overview
25.34.2 Product Offerings
25.35 Sunsout
25.35.1 Business Overview
25.35.2 Product Offerings
25.36 Talicor
25.36.1 Business Overview
25.36.2 Product Offerings
25.37 The Haywire
25.37.1 Business Overview
25.37.2 Product Offerings
25.38 The Regency Chess Company
25.38.1 Business Overview
25.38.2 Product Offerings
25.39 Thinkfun
25.39.1 Business Overview
25.39.2 Product Offerings
25.4 Trend Enterprises
25.40.1 Business Overview
25.40.2 Product Offerings
25.41 Ultra Pro International
25.41.1 Business Overview
25.41.2 Product Offerings
25.42 University Games
25.42.1 Business Overview
25.42.2 Product Offerings
25.43 THE OP
25.43.1 Business Overview
25.43.2 Product Offerings
25.44 Winning Moves Games
25.44.1 Business Overview
25.44.2 Product Offerings
25.45 Wizkids
25.45.1 Business Overview
25.45.2 Product Offerings
25.46 Zobmondo
25.46.1 Business Overview
25.46.2 Product Offerings
25.47 Tomy Company
25.47.1 Business Overview
25.47.2 Product Offerings
25.48 Integrity Toys
25.48.1 Business Overview
25.48.2 Product Offerings
25.49 Jakks Pacific
25.49.1 Business Overview
25.49.2 Product Offerings
25.50 Hunter Leisure
25.50.1 Business Overview
25.50.2 Product Offerings
25.51 Jazwares
25.51.1 Business Overview
25.51.2 Product Offerings
25.52 Vtech
25.52.1 Business Overview
25.52.2 Product Offerings
25.53 Funko
25.53.1 Business Overview
25.53.2 Product Offerings
25.54 NECA
25.54.1 Business Overview
25.54.2 Product Offerings
25.55 Wowwee
25.55.1 Business Overview
25.55.2 Product Offerings
25.56 Leapfrog
25.56.1 Business Overview
25.56.2 Product Offerings
25.57 Konami
25.57.1 Business Overview
25.57.2 Product Offerings
25.58 MGA Entertainment
25.58.1 Business Overview
25.58.2 Product Offerings
25.59 Basic Fun
25.59.1 Business Overview
25.59.2 Product Offerings
25.60 Kenner Products
25.60.1 Business Overview
25.60.2 Product Offerings

26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations

27 Quantitative Summary
27.1 Toys Market By Geography
27.2 Category
27.2.1 Infant and Preschool Toys
27.2.2 Dolls
27.2.3 Games And Puzzles
27.2.4 Construction Toys
27.2.5 Outdoor And Sports Toys
27.2.6 Other Toys
27.3 Age Group
27.3.1 0–3 Years
27.3.2 3–5 Years
27.3.3 5–12 Years
27.3.4 12–18 Years
27.3.5 18+ Years
27.4 Distribution
27.4.1 Specialty Stores
27.4.2 Online
27.4.3 Supermarkets & Hypermarkets
27.4.4 Departmental Stores
27.4.5 Others
27.5 APAC
27.5.1 Category
27.5.2 Age Group
27.5.3 Distribution
27.6 China
27.6.1 Category
27.6.2 Age Group
27.6.3 Distribution
27.7 Japan
27.7.1 Category
27.7.2 Age Group
27.7.3 Distribution
27.8 Australia
27.8.1 Category
27.8.2 Age Group
27.8.3 Distribution
27.9 South Korea
27.9.1 Category
27.9.2 Age Group
27.9.3 Distribution
27.10 India
27.10.1 Category
27.10.2 Age Group
27.10.3 Distribution
27.11 Thailand
27.11.1 Category
27.11.2 Age Group
27.11.3 Distribution
27.12 North America
27.12.1 Category
27.12.2 Age Group
27.12.3 Distribution
27.13 US
27.13.1 Category
27.13.2 Age Group
27.13.3 Distribution
27.14 Canada
27.14.1 Category
27.14.2 Age Group
27.14.3 Distribution
27.15 EUROPE
27.15.1 Category
27.15.2 Age Group
27.15.3 Distribution
27.16 UK
27.16.1 Category
27.16.2 Age Group
27.16.3 Distribution
27.17 France
27.17.1 Category
27.17.2 Age Group
27.17.3 Distribution
27.18 Russia
27.18.1 Category
27.18.2 Age Group
27.18.3 Distribution
27.19 Germany
27.19.1 Category
27.19.2 Age Group
27.19.3 Distribution
27.20 Italy
27.20.1 Category
27.20.2 Age Group
27.20.3 Distribution
27.21 Spain
27.21.1 Category
27.21.2 Age Group-
27.21.3 Distribution
27.22 Netherlands
27.22.1 Category
27.22.2 Age Group
27.22.3 Distribution
27.23 Latin America
27.23.1 Category
27.23.2 Age Group
27.23.3 Distribution
27.24 Brazil
27.24.1 Category
27.24.2 Age Group
27.24.3 Distribution
27.25 Mexico
27.25.1 Category
27.25.2 Age Group
27.25.3 Distribution
27.26 Middle East & Africa
27.26.1 Category
27.26.2 Age Group
27.26.3 Distribution
27.27 UAE
27.27.1 Category
27.27.2 Age Group
27.27.3 Distribution
27.28 Saudi Arabia
27.28.1 Category
27.28.2 Age Group
27.28.3 Distribution
27.29 South Africa
27.29.1 Category
27.29.2 Age Group
27.29.3 Distribution

28 Appendix
28.1 Abbreviations
Note: Product cover images may vary from those shown
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  • LEGO
  • Mattel
  • Hasbro
  • BANDAI NAMCO
  • Spin Master
  • PLAYMOBIL
  • Asmodee
  • Ravensburger
  • Funskool
  • Top-Toy
  • K’NEX
  • Playmates
  • Simba Toys
  • CMON
  • Disney
  • Fremont Die
  • Games Workshop
  • Goliath
  • Grey Fox Games
  • IELLO
  • Indie Boards and Cards
  • INI
  • International Playthings
  • Learning Resources
  • Looney Labs
  • Ludo Fact
  • Melissa & Doug
  • Mindware
  • Orchard Toys
  • Panda GM Manufacturing
  • Pegasus Spiele
  • Piatnik
  • Pressman Toys
  • Roosterfin
  • Reaper Miniatures
  • Rio Grande Games
  • Schmidt Spiele
  • Surprised Stare
  • SunsOut
  • Talicor
  • The Haywire
  • The Regency Chess Company
  • ThinkFun
  • TREND Enterprises
  • Ultra PRO International
  • University Games
  • The Op
  • Winning Moves Games
  • WizKids
  • Zobmondo
  • TOMY COMPANY
  • Integrity Toys
  • JAKKS Pacific
  • Hunter Leisure
  • Jazwares
  • Vtech
  • Funko
  • NECA
  • WowWee
  • LeapFrog
  • Konami
  • MGA Entertainment
  • Basic Fun
  • Kenner Products
Note: Product cover images may vary from those shown
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Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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