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Functional Food: Targeting Beauty and Beyond

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  • 37 Pages
  • January 2022
  • Region: Global
  • Euromonitor International
  • ID: 5135413
Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support beauty and women’s and men’s health, including premenstrual syndrome (PMS) and fertility, is heating up. This report explores the potential of beauty and gender-specific health benefits in food, and showcases product innovation in this space.

The global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Key Findings

Edible beauty concept emerges not only from small players but also from global giants in packaged food

Packaged food products with beauty support concepts are being seen more in the global market. While the concept is still niche and thus small players are more active in the edible beauty space, global giants in packaged food are also joining the race. Collagen is the most popular ingredient in functional products targeting beauty, but innovation in functional  ingredients which help to improve appearance is accelerating.

Beauty players are tapping into supplements and functional food by targeting ingestible beauty

More and more beauty players with a key focus on external beauty products, such as skin care and colour cosmetics, are offering edible beauty products. Although innovation is mostly seen in supplement format at the moment, some products are sold in food format. Competition among food, supplement and beauty players is heating up.

Demand for products to improve appearance is rising among male consumers

Beauty is not only for women, but also for men and all other genders. Demand for skin care, hair care and colour cosmetics is increasing among male consumers. Edible products targeting men and promising to improve their appearance are emerging.

Conditions in gut, sleep and mental health impact on outer beauty

As consumer awareness of holistic beauty and wellness increases, attention to improving gut, sleep and mental health for the purpose of improving appearance is becoming stronger.

Products targeting women’s and men’s health are underdeveloped but have significant potential

Beyond beauty, women’s and men’s health is becoming a hot topic in functional products. Functional food products targeting PMS (premenstrual syndrome) and menopausal symptoms are emerging, and demand and potential are strong. Some successful long-sellers in functional food supporting fertility exist in Asia.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Key findings
  • Food plays an important role as holistic beauty idea expands
  • Prevention or reaction to tackle appearance related issues?
  • More consumers across all generations pursue inner beauty approach
  • Who to target in the edible beauty space?
  • Health and wellness products outperform supplements
Edible Skin and Hair Care
  • Packaged food with edible skin care concept is spreading rapidly
  • Global food players see opportunities and invest in beauty positioning
  • Product applications using collagen continue to diversify
  • One in five global consumers are concerned about thinning hair
  • Demand for skin care among male consumers is increasing globally
  • Skin care and colour cosmetics usage among men continues to rise
  • Beauty players build on their expertise and tap into edible beauty space
Support for Weight and Shape Management
  • Healthy appearance is the key aspect defining beauty
  • Protein intake continues to rise in all regions
  • General Mills launches its first keto diet brand
  • Japan leads innovation in functional ingredients supporting weight loss
Gut, Sleep and Mental Health for Improving Appearance
  • Gut, sleep and mental health impact on skin, hair and weight control
  • Prebiotic fibre and probiotics for improving gut health remain popular
  • Sleep issues are more serious among younger generations
  • PepsiCo and Nestlé launch drinks with a stress management focus
Targeting Women’s and Men’s Health
  • Women's health is a major concern across age groups
  • From PMS to menopause: A long journey marked by heavy symptoms
  • Functional solutions for PMS and menopausal syndrome have potential
  • Pregnancy support demand rises as the age of childbirth increases
  • Folic acid, iron and DHA see strong demand among prenatal mothers
  • 15% of men in their 50s report men’s health as a current health concern
  • Challenges
  • Where and how to play