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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway

  • ID: 5135747
  • Report
  • July 2020
  • Region: Norway
  • 27 pages
  • Euromonitor International
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The share of Norwegians reported to use snus daily increased in 2019, and a simultaneous decrease in the share of cigarette smokers indicated a shift towards reduced-harm products. This kept demand for snus high in Norway during 2019. Furthermore, all white continued as a main trend in snus, driving unit prices up. These all white portion products tend to be sold in lighter cans than loose snus or regular portion snus, while maintaining similar pricing, therefore driving unit price growth.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • An increase in daily snus users contribute to value growth in 2019, as all white products drive unit price growth
  • The expansion of e-vaping stores partnered with consumers migrating from tobacco drives value sales of e-vapour products in 2019
  • A shift away from loose snus shapes the landscape in 2019, while the rise of e-commerce benefits snus, as younger consumers appreciate the convenience
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within smokeless tobacco, e-vapour products and heated tobacco
  • Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 12 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 13 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 14 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • In 2019, e-vapour products drive growth as the smoking population decreases, and consumers migrate to e-vapour options, with rising availability boosting sales
  • Strict advertising regulations maintain the leaders' positions in cigarettes and smoking tobacco, however, disruption is seen in smokeless tobacco in 2019
  • Health awareness will boost growth for e-vapour products while volume sales of smoking tobacco and cigarettes decline, dampened by cross-border trade
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS
Table 17 Number of Adult Smokers by Gender 2014-2019

MARKET DATA
Table 18 Sales of Tobacco by Category: Volume 2014-2019
Table 19 Sales of Tobacco by Category: Value 2014-2019
Table 20 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 21 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 23 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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