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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kenya

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    Report

  • 18 Pages
  • July 2020
  • Region: Kenya
  • Euromonitor International
  • ID: 5136131
Sales of smokeless tobacco, e-vapour products and heated tobacco continued to be negligible in Kenya in 2019, which is largely due to the high unit price of these products. This is especially true of e-vapour products, but the category also suffers from a lack of knowledge and awareness around these products as they remain unavailable in regular retailing channels.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PROSPECTS
EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Tax hikes and higher prices result in reduced demand from some smokers, while others that find it hard to quit seek alternatives that boost illicit trade in 2019
  • British American Tobacco Kenya, the dominant player in cigarettes, widens its distribution through cigarette stalls and introduces nicotine pouches in 2019
  • Growing health concerns, ongoing increases in taxes, prices and tobacco regulations are expected to result in reduced smoking prevalence over the forecast period

OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2014-2019
  • Table 3 Sales of Tobacco by Category: Value 2014-2019
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
  • Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 2 Research Sources