Sales of beauty and personal care in Ethiopia rose substantially in 2024 in current value terms and somewhat more moderately in volume terms. The overall growth of the market was shaped by a mixture of rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation.
The Beauty and Personal Care in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- Urbanisation and local innovation support growth despite affordability challenges
- Local manufacturing gains traction as imports become less viable
- Consumers continue to rely on traditional remedies and low-cost solutions
- Prospects and Opportunities
- Urbanisation and awareness to support moderate category growth
- Inflation and affordability concerns to limit category expansion
- Natural products and e-commerce expected to drive innovation
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
- Urbanisation and hygiene awareness support growth, but water scarcity remains a constraint
- Local producers gain ground in a fragmented and competitive market
- Consumers show growing interest in natural products but inflation prompts downtrading
- Affordability and necessity will continue to drive demand for bar soap
- Natural formulations and small-scale producers to shape the competitive landscape
- Innovation to centre on local ingredients and product diversification
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
- Foreign exchange fluctuations and growing male demand support category growth
- International brands dominate an import-only competitive landscape
- Price sensitivity and social media shape consumer choices
- Category growth will be driven by increased awareness and scent preferences
- Illicit trade is expected to expand further amid price inflation
- Online channels and niche stores support future access and innovation
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
- Population growth and urbanisation support hair care sales, while product needs remain specific to local hair types
- Leading players focus on affordable and trusted formats, while smaller brands meet niche needs
- Consumer behaviour shaped by price sensitivity, social media influence and strong brand loyalty
- Demand for specialised and natural products set to rise, though affordability concerns will persist
- Local producers and social media to shape demand and innovation
- Retail innovation will come from digital and specialist formats
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
- Growing awareness supports modest category expansion, though affordability and access remain barriers
- Razor brands dominate a fragmented competitive landscape, while e-commerce grows in niche segments
- Seasonality and practicality shape depilatory use, while waxing gains ground in urban areas
- Depilatories to see steady but slow growth, with urbanisation and salon waxing fuelling demand
- Illicit imports and e-commerce will continue to impact the competitive landscape
- Innovation to remain modest, with salons and digital platforms driving awareness
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
- Oral care benefits from rising awareness but faces pricing challenges
- International brands dominate while local players attempt to scale
- Traditional retail channels dominate but digital platforms gain ground
- Steady demand growth supported by urbanisation and awareness
- Health trends and affordability will shape category segmentation
- Digital platforms and pharmacies to expand access to premium offerings
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
- Rising awareness and social media influence drive grooming interest despite price pressures
- Imported brands dominate a fragmented competitive landscape
- Traditional tools and social trends shape consumer behaviour
- Men’s grooming to grow steadily, with expanding salon culture and demand for beard-related products
- High prices and low awareness to limit the growth of niche grooming categories
- Innovation and social media will continue to shape product development and consumer preferences
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
- Increased awareness, rising urbanisation, and seasonal demand drive sales
- L’Oréal remains the category leader, though competition is highly fragmented
- Consumers balance affordability with aspiration as social media shapes preferences
- Urbanisation and self-care trends set to drive continued growth
- Affordability remains central, though premiumisation gains ground in urban centres
- E-commerce and influencer marketing expected to support diversification
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
- Fragrance market expands despite economic pressures, driven by rising awareness and brand substitutes
- Puig leads the fragmented market, while Shaik and local mixers gain ground
- Economic strain reshapes consumption patterns and opens space for creative alternatives
- Growth expected to be steady but constrained by affordability concerns
- Local producers and scent-mixers poised for expansion
- Innovation and e-commerce to support category diversification
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
- Skin care demand continues to expand, but inflation drives downtrading and smaller pack sizes
- Unilever retains its lead as local brands and medical skin care gain traction
- Moisturisation remains essential, while skinification and local remedies grow in popularity
- Demand for skin care to rise despite downtrading, with general-purpose products leading growth
- Local brands expected to grow as they offer culturally relevant, affordable alternatives
- E-commerce and targeted digital campaigns to drive innovation and access
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
- Social media drives awareness of sun care but high prices limit mass adoption
- Global brands retain a premium image while local players begin to emerge
- Awareness is rising but affordability continues to define purchasing patterns
- Sales expected to rise as awareness spreads and affordable options increase
- Natural, locally made sun care expected to gain momentum among upper-income consumers
- E-commerce and informal digital channels to drive innovation and access
