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Fresh, Natural and Pure - TrendSights Analysis

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  • 39 Pages
  • August 2020
  • Region: Global
  • GlobalData
  • ID: 5137458
Fresh, Natural and Pure - TrendSights Analysis


The Fresh, Natural and Pure trend is anchored in consumer health-consciousness, and embodies the move toward all things natural, organic, and fresh. In seeking out more natural products, consumers are becoming more ingredient-aware, and in turn, are placing a greater focus on both the materials and processes used in the formulation of products.

"Fresh, Natural and Pure - TrendSights Analysis" is part of the publisher's TrendSights series and explores how brands can provide a superior and more unique fit for specific trends and consumer segments.

  • Over of global consumers are influenced by a product’s impact on their health and wellness making a purchase.
  • Over half of parents claim to proactively seek products for their children which contain only natural ingredients.
  • Over half of Generation Z interpret "natural" to mean "eco-friendly."

Reasons to Buy
  • Gain insight into the different routes through by which products can align with the Fresh, Natural & Pure trend including examples of best-in-class innovation.
  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • Identify the innovation implications of Fresh, Natural & Pure or your sector.

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Future Implications
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unilever
  • Kellogg
  • RX Bar
  • Graze
  • L'Oréal
  • Thayers Natural Remedies
  • Shiseido
  • Drunk Elephant
  • Freshpet