Asia Pacific Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Country, Industry Analysis and Forecast, 2020 - 2026

The Asia Pacific Location Based Advertising Market is expected to witness market growth of 20.3% CAGR during the forecast period (2020-2026).

Various companies and institutions, including pop and mom stores, financial firms, car dealers, restaurants and hotels, educational institutions and health care facilities, have successfully used geo-targeted strategies to attract and retain audiences. However, a range of public institutions, healthcare units and financial institutions are actively developing their mobile applications with built-in geolocation facilities in order to provide more customized services and promote market growth.

The retail sector has also increasingly developed channels to reach customers effectively. Between newspaper, radio, TV and other types of advertising, location-based advertising has become a creative method in the wake of the increasing use of social media platforms. Increasing consumer engagement with brands on various social media channels opens new avenues for marketing campaigns. Owing to the active presence of customers of products on handheld apps, fast-moving personal computers and laptops, and advertisers of consumer goods are able to reach consumers efficiently. In addition, with the aid of location-based marketing, major retailers are focused on in-store sales while local stores are seeking to understand consumer behavior.

Small businesses around the world are always finding ways to get more foot traffic to their brick and mortar stores. With the introduction of location-based mobile ads, small-to-medium businesses (SMBs) are now in a position to attract prospective consumers who are within reach of their stores. Location Based Advertising (LBA) helps you to change your marketing message depending on where the potential audiences are geographically located. Location-based services (LBS) help to customize messages to any variety of scenarios. For example, retail locations, temperature, friends' proximity, and transportation routes.

In addition, geo-targeting can be used as the root of location-based mobile advertising. It uses the real-time location data provided by the mobile operator, such as the IP address. Using this, marketers can show mobile advertisements to a prospective user who is near to a particular location based on their IP address. Location-based mobile ads have performed well for many companies. It helped push traffic to their shops and increased their conversions.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers theanalysis of key stake holders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Scope of the Study

Market Segmentation:

By Type

• Push
• Pull

By Application

• Public Spaces
• Retail Outlets
• Airports & Others

By Content Type

• Multimedia
• Text

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Companies Profiled

• Ericsson AB (Placecast)
• Google, Inc.
• IBM Corporation
• Near Pte. Ltd.
• Telenity, Inc.
• Scanbuy, Inc.
• Foursquare Labs, Inc.
• Shopkick, Inc. (Trax)
• GroundTruth, Inc.
• AdMoove SAS

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