+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Social Commerce - Global Strategic Business Report

  • PDF Icon

    Report

  • 442 Pages
  • February 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5140143

Global Social Commerce Market to Reach $8.5 Trillion by 2030

The global market for Social Commerce estimated at US$992.4 Billion in the year 2022, is projected to reach a revised size of US$8.5 Trillion by 2030, growing at a CAGR of 30.7% over the analysis period 2022-2030. B2C, one of the segments analyzed in the report, is projected to record 31.9% CAGR and reach US$5.2 Trillion by the end of the analysis period. Growth in the B2B segment is estimated at 29.5% CAGR for the next 8-year period.

The U.S. Market is Estimated at $66 Billion, While China is Forecast to Grow at 33.5% CAGR

The Social Commerce market in the U.S. is estimated at US$66 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$4.7 Trillion by the year 2030 trailing a CAGR of 33.5% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 23% and 24.2% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 25.2% CAGR.

Select Competitors (Total 123 Featured)

  • LinkedIn Corporation
  • Bazaarvoice, Inc.
  • Etsy, Inc.
  • Groupon, Inc.
  • Dash Hudson Inc.
  • CommentSold, Inc.
  • 3AL Universal Trade
  • CoinLinked
  • Komodaa
  • Konvo
  • Elenas
  • Beautylish
  • ConnectionPoint
  • Dasdak Inc.
  • LIKEtoKNOW.it

Economic Outlook

The global economic outlook is improving, and growth recovery, albeit on the lower side, is expected for this year and the next. The United States although witnessing slowing GDP growth in response to tight monetary and financial conditions, has nevertheless overcome the recession threat. Easing of headline inflation in Euro area is helping boost real incomes and is contributing to pick-up in economic activity. China is expected to see strong increases in GDP in the coming year as the pandemic threat recedes and the government sheds its zero-COVID policy. With optimistic GDP projections, India remains on-course to emerge into a US trillion economy by 2030, surpassing Japan and Germany.

The upturn, however, remains fragile and a number of interlocking challenges continue to run in parallel, such as continued uncertainty around the war in Ukraine; slower than expected decline in global headline inflation; continuation of food and fuel inflation as a persistent economic problem for most developing countries; and still high retail inflation and its impact on consumer confidence and spending. Countries and their governments are showing signs of weathering these challenges, which helps lift market sentiments. As governments continue to combat inflation to get it down to more economically conformable levels by raising interest rates, new job creation will slowdown and impact economic activity. Stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced.

Although corporate investments can likely be held back by inflation worries and weaker demand, rise of new technologies will reverse partially this prevailing investment sentiment. Rise of generative AI; applied AI; industrializing machine learning; next-generation software development; Web3; cloud and edge computing; quantum technologies; electrification and renewables and climate technologies beyond electrification and renewables, will open up the global investment landscape. The technologies hold the potential to drive sizeable incremental growth and value to global GDP in the coming years. The short-term is expected to be a mixed bag of challenges and opportunities for both consumers and investors alike. There is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

What`s New?

  • Special discussions on the global economic climate and market sentiment
  • Coverage on global competitiveness and key competitor percentage market shares
  • Market presence analysis across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and trademarked research platform
  • Complimentary updates for one year
  • Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes
Frequently Asked Questions about the Social Commerce Market

What is the estimated value of the Social Commerce Market?

The Social Commerce Market was estimated to be valued at $992.4 Billion in 2022.

What is the growth rate of the Social Commerce Market?

The growth rate of the Social Commerce Market is 30.8%, with an estimated value of $8500 Billion by 2030.

What is the forecasted size of the Social Commerce Market?

The Social Commerce Market is estimated to be worth $8500 Billion by 2030.

Who are the key companies in the Social Commerce Market?

Key companies in the Social Commerce Market include LinkedIn Corporation, Bazaarvoice, Inc., Etsy, Inc., Groupon, Inc., Dash Hudson Inc., CommentSold, Inc., 3AL Universal Trade, CoinLinked, Komodaa and Konvo.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Social Commerce - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • The Growing Role of Social Media in Marketing Opens the Pathway for Social Commerce
  • Social Media Platforms Are the Cheapest Among Advertising Platforms: Average Cost Incurred to Reach 2000 Audience (In US$) by Type of Advertising Medium As of the Year 2021
  • Social Media Marketing Gains Higher Grounds in the World of Digital Advertising: Social Network Ad Spending in the U.S. Presented as a % of Total Digital Ad Spending for the Years 2016, 2018, 2020 and 2022
  • The Race Between the Virus & Vaccines Intensifies. Amidst this Chaotic Battle, Where is the World Economy Headed in 2021?
  • These are Times When Questions Abound & Answers Are Few
  • So How Fast Or Slow Are We Moving?
  • How Fast the World is Vaccinated Will Determine How Soon the Pandemic Will End: Global Percentage (%) of Population Administered With Vaccines in Advanced Economies, Emerging Markets, and Low-Income Countries As of July 2021
  • How & When Will the World Be Vaccinated? Global Number of Annual COVID-19 Vaccine Doses (In Million) for Years 2020 through 2025 by Geographic Region/Country
  • Split Scenarios Unfold: The Great Vaccine Divide Emerges
  • Time is of Essence! What We Know So Far - “Vaccine Efficiency Against New Strains is Decreasing”
  • Progress on Vaccinations, Why Should Businesses Care?
  • With IMF’s Upward Revision of Global GDP Forecasts for 2021, Most Companies Are Bullish About an Economic Comeback Despite a Continuing Pandemic
  • A Strong Yet Exceedingly Patchy & Uncertain Recovery Shaped by New Variants, Comes as a Relief for Suffering Industries & Markets: World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Easing Unemployment Levels in 2021 Although Moderate Will Infuse Hope for Industries Reliant on Consumer Discretionary Incomes: Global Number of Unemployed People (In Million) for Years 2017, 2019, 2020, and 2022
  • Overview of Social Commerce, Its Benefits and Significance
  • Recent Market Activity
  • Innovations
  • World Brands
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Internet Infrastructure, the Catalyst for Digitalizing Consumer Lifestyles Including Digital Social Presence
  • Households With Fiber Connectivity Are No Strangers to Social Media Networking: Global Market for Fiber-to-the-Home/Building (FTTH/B) (In US$ Million) for Years 2021, 2023, 2025, and 2027
  • Mobile Computing Devices Are a Ubiquitous Indicator of Modern Digital Life
  • Changing Consumer Mobile Usage Habits Beyond Just Voice Communication Encourage the Social Commerce Concept
  • Smartphones, Tablets & Laptops Enable Social Networking On the Move, Making Social Commerce More Pervasive, Omnipresent & Hard to Beat: Global Annual Sales of Smartphones, Tablets, Laptops & Desktop PCs (In Million Units) for Years 2010, 2015, 2020 and 2025
  • Spiraling Mobile Broadband Subscriptions Bode Well for Social Commerce
  • With Mobility On the Rise, Social Commerce is Set to Explode: Global Number of Mobile Subscribers (In Billion) for Years 2018 Through 2023
  • The Future of 5G is Unquestioned: 5G Contribution to GDP in Select Countries by 2030 (In US$ Billion)
  • As a Powerful Communication Medium, Here’s Why Vendors & Advertisers Cannot Ignore Social Media
  • With a Powerful Global Presence & Reach, Social Media Platforms Are Vital for Brands to Ensure Consistent Audience Growth: Global Number of Social Media Users (In Billion) for Years 2017, 2019, 2021, 2023, 2025
  • This Is Why Vendors Should Care About Social Commerce: % of Social Media Users by Use Frequency as of the Year 2021
  • The Rise of e-Commerce Catalyzed by the Pandemic Shifts Growth Into High Gear in the Social Commerce Market
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Retail M-Commerce Sales as % of Retail E-commerce Sales Worldwide for the Years 2016, 2018, 2020 & 2022
  • Pandemic Fast Forwards eCommerce Growth
  • Vital Role of Social Commerce in an eCommerce Strategy
  • Artificial Intelligence Emerges to Revolutionize Digital & Social Commerce
  • Augmented Reality & Virtual Reality Emerge to Revolutionize Social Commerce
  • Blockchain Benefits in Social Media & Social Commerce
  • Security & Privacy Concerns & Legal Issues: The Biggest Challenges for Social Commerce
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Social Commerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 2: World Historic Review for Social Commerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 3: World 13-Year Perspective for Social Commerce by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2017, 2023 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for B2C by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 5: World Historic Review for B2C by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 6: World 13-Year Perspective for B2C by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for B2B by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 8: World Historic Review for B2B by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 9: World 13-Year Perspective for B2B by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for C2C by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 11: World Historic Review for C2C by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 12: World 13-Year Perspective for C2C by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 13: World Recent Past, Current & Future Analysis for Apparel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 14: World Historic Review for Apparel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 15: World 13-Year Perspective for Apparel by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 16: World Recent Past, Current & Future Analysis for Personal & Beauty Care by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 17: World Historic Review for Personal & Beauty Care by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 18: World 13-Year Perspective for Personal & Beauty Care by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 19: World Recent Past, Current & Future Analysis for Accessories by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 20: World Historic Review for Accessories by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 21: World 13-Year Perspective for Accessories by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 22: World Recent Past, Current & Future Analysis for Home Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 23: World Historic Review for Home Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 24: World 13-Year Perspective for Home Products by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 25: World Recent Past, Current & Future Analysis for Health Supplements by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 26: World Historic Review for Health Supplements by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 27: World 13-Year Perspective for Health Supplements by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 28: World Recent Past, Current & Future Analysis for Food & Beverage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 29: World Historic Review for Food & Beverage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 30: World 13-Year Perspective for Food & Beverage by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 31: World Recent Past, Current & Future Analysis for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 32: World Historic Review for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2021 and % CAGR
  • TABLE 33: World 13-Year Perspective for Other Product Types by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2023 & 2030
  • TABLE 34: World Social Commerce Market Analysis of Annual Sales in US$ Million for Years 2017 through 2030
III. MARKET ANALYSIS
  • UNITED STATES
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • CANADA
  • JAPAN
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • CHINA
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • EUROPE
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • FRANCE
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • GERMANY
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • ITALY
  • UNITED KINGDOM
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • AUSTRALIA
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
  • INDIA
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
  • Social Commerce Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • LinkedIn Corporation
  • Bazaarvoice, Inc.
  • Etsy, Inc.
  • Groupon, Inc.
  • Dash Hudson Inc.
  • CommentSold, Inc.
  • 3AL Universal Trade
  • CoinLinked
  • Komodaa
  • Konvo
  • Elenas
  • Beautylish
  • ConnectionPoint
  • Dasdak Inc.
  • LIKEtoKNOW.it