Video Streaming - Global Strategic Business Report

The global market for Video Streaming was estimated at US$97.8 Billion in 2024 and is projected to reach US$260.5 Billion by 2030, growing at a CAGR of 17.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Video Streaming market.

Global Video Streaming Market - Key Trends & Drivers Summarized

What Is Fueling the Unstoppable Growth of Video Streaming?

The global video streaming market is undergoing an unprecedented transformation, fueled by a surge in digital consumption, advancements in network infrastructure, and the proliferation of content creation platforms. The shift from traditional television to over-the-top (OTT) services has revolutionized entertainment consumption, leading to the dominance of platforms like Netflix, Amazon Prime Video, and Disney+. High-speed internet connectivity, 5G deployment, and widespread smartphone adoption have accelerated the growth of video streaming, enabling seamless content delivery across multiple devices. Consumer behavior has also evolved significantly, with increasing preferences for personalized, on-demand content, pushing service providers to leverage artificial intelligence (AI) and machine learning (ML) to enhance user experiences. As competition in the market intensifies, video streaming services are adopting subscription-based models, freemium strategies, and ad-supported content to cater to diverse audiences. Furthermore, live streaming has gained significant traction, driven by the demand for real-time interaction in gaming, sports, and social media platforms. With more users consuming content on mobile devices, cloud-based streaming and edge computing are playing a critical role in reducing latency and improving streaming quality.

How Are Technological Advancements Shaping the Future of Streaming?

The continuous evolution of video streaming technology is enhancing the quality, accessibility, and scalability of content distribution. The implementation of adaptive bitrate streaming (ABR) has significantly improved user experiences by dynamically adjusting video quality based on internet speed, ensuring smooth playback with minimal buffering. The adoption of new compression technologies, such as AV1 and HEVC (H.265), is reducing bandwidth consumption while maintaining superior video resolution, making high-definition (HD) and ultra-high-definition (UHD) streaming more feasible. Cloud-based video streaming services are gaining prominence due to their scalability and cost-efficiency, enabling providers to manage vast amounts of content with lower infrastructure costs. Artificial intelligence and machine learning are playing a crucial role in video streaming by powering personalized content recommendations, predictive analytics, and automated metadata tagging. The integration of blockchain technology is also addressing piracy concerns by enhancing content security, digital rights management, and transparent revenue distribution among stakeholders. Moreover, advancements in 5G technology are driving ultra-low latency streaming, making interactive experiences like cloud gaming, augmented reality (AR), and virtual reality (VR) streaming more immersive and engaging.

How Is Consumer Behavior Reshaping the Streaming Landscape?

Consumer preferences and viewing habits are reshaping the video streaming market, influencing service providers to adopt innovative strategies to retain and attract audiences. The rise of subscription-based video-on-demand (SVOD) platforms, such as Netflix, Hulu, and Disney+, has set the stage for content-driven competition, with exclusive productions and original programming playing a pivotal role in subscriber retention. Meanwhile, the growing demand for ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services has led to the emergence of platforms like Pluto TV and Tubi, catering to budget-conscious consumers who prefer free content with minimal interruptions. The proliferation of multi-device streaming has also changed how users consume content, with smart TVs, gaming consoles, and mobile apps becoming key access points for digital entertainment. Additionally, live streaming has surged in popularity, particularly in sectors such as esports, social media, and online shopping, as audiences seek real-time, interactive experiences. The demand for localized content is also driving investments in regional productions, language-specific subtitles, and dubbing, helping streaming platforms expand their reach into emerging markets with diverse cultural preferences.

What Are the Key Drivers Powering the Expansion of Video Streaming?

The growth in the video streaming market is driven by several factors, including rapid technological advancements, shifting consumer behaviors, and increasing content investments. The widespread availability of high-speed internet and the rollout of 5G networks have enhanced streaming quality and accessibility, allowing for seamless content consumption across geographies. The rising penetration of smartphones and smart TVs has further accelerated digital video consumption, making on-demand streaming the preferred entertainment choice. Additionally, the shift toward cloud-based content delivery has lowered infrastructure costs, enabling new players to enter the market with innovative business models. The growing preference for original and localized content has led to higher production budgets and collaborations between global and regional studios, enriching the diversity of available content. The integration of AI-driven content recommendations and personalized experiences has increased user engagement and retention rates. Furthermore, advancements in data analytics and targeted advertising are boosting the profitability of ad-supported streaming platforms. As demand for real-time streaming and interactive content grows, emerging trends like live commerce, virtual events, and cloud gaming are further expanding the scope and opportunities within the video streaming industry.

SCOPE OF STUDY:

The report analyzes the Video Streaming market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Streaming Type (Live, Non-Linear); Solution (Internet Protocol TV (IPTV), Pay TV, Over the Top (OTT)); Platform (Smartphones & Tablets, Gaming Consoles, Laptops & Desktops, Smart TV); End-User (Consumer, Enterprise)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Live segment, which is expected to reach US$158.3 Billion by 2030 with a CAGR of a 17.0%. The Non-Linear segment is also set to grow at 19.0% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $25.5 Billion in 2024, and China, forecasted to grow at an impressive 22.7% CAGR to reach $63.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Video Streaming Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Video Streaming Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Video Streaming Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Airbroad, Alcacruz Inc., ArcaStream Ltd., Bianor, BoxCast and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 46 companies featured in this Video Streaming market report include:

• Airbroad
• Alcacruz Inc.
• ArcaStream Ltd.
• Bianor
• BoxCast
• B-Stream
• Clipstream
• Destiny Media Technologies
• GigaLinx
• Haivision

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.