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Online/Virtual Fitness Market by Streaming Type, Device Type, Session Type, Revenue Model and End User: Global Opportunity Analysis and Industry Forecast, 2020-2027

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    Report

  • 315 Pages
  • July 2020
  • Region: Global
  • Allied Market Research
  • ID: 5141703
UP TO OFF until Aug 20th 2022
Virtual or online fitness is the fusion of workout with technology. The online workouts are designed for ease and convenience of individual to suit their schedule and needs. Typically, the virtual workout sessions are played in fitness clubs on the big screen. The clubs may have them prescheduled as well as offers facilities of on demand workout sessions as per the convenience of the user. Online fitness coaching is another type of virtual fitness which enables users to receive fitness as well as nutrition coaching from a nutrition or fitness coach over the fitness app or website.

Increase in need for advanced fitness sessions to achieve physical fitness, growing interest of health insurance providers in virtual/online fitness services to reduce health insurances costs, growing demand of AR or VR based fitness, and increase in demand for healthy foods are some of the major factors that drives the growth of the virtual or online fitness market. Moreover, the lack of timings to attend training sessions at fitness clubs further drives market growth. In addition to this, COVID-19 pandemic is disrupted the lives of people and causing fitness centers such as gyms and other fitness clubs to stay closed. This has led to rapid surge in adoption of fitness videos as people have started workouts at their homes which in turn will support the growth of the market. However, interruptions in the flow of the class due to tech glitches along with the lack of real interaction with the instructor may hinder market growth to some extent. Furthermore, growing popularity of online or virtual fitness programs among older adult age group as their focus on health & fitness is further provides numerous opportunities for the market to grow.

The virtual or online fitness market is segmented on the basis of streaming type, device type, session type, revenue model, end user, and region. On the basis of streaming type, it is categorized into Live and on demand. On the basis of device type, it is classified into smart TVs, smartphones, laptops desktops and tablets, others. By session type, it is bifurcated into group and solo. Depending on revenue model, it is divided into subscription, advertisement, and hybrid. By age group, the market is classified as professional gyms, sports institutes, defense institutes, educational institutions, corporate institutions, individuals, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The company profiles of virtual or online fitness market players included in this report are ClassPass Inc., Fitbit, Inc., FitnessOnDemand, Les Mills International Ltd., Navigate Wellbeing Solutions, Peerfit, Inc., Reh-Fit Centre, Sworkit, Viva Leisure, Wellbeats, Inc., Peloton, and Zwift.

KEY BENEFITS FOR STAKEHOLDERS
  • This study includes the virtual or online fitness market analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities of the market.
  • The virtual or online fitness market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the virtual or online fitness market.

KEY MARKET SEGMENTS

By STREAMING TYPE
  • Live
  • On Demand

By SESSION TYPE

  • Group
  • Solo

By DEVICE TYPE
  • Smart TV
  • Smartphones
  • Laptops, Desktops, and Tablets
  • Others

By REVENUE MODEL

  • Subscription
  • Advertisement
  • Hybrid

By END USER

  • Professional Gyms
  • Sports Institutes
  • Defense Institutes
  • Educational Institutions
  • Corporate Institutions
  • Individuals
  • Others

By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Austrlia
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

KEY MARKET PLAYERS
  • ClassPass Inc.
  • Fitbit, Inc.
  • FitnessOnDemand
  • Les Mills International Ltd.
  • Navigate Wellbeing Solutions
  • Peerfit, Inc.
  • Reh-Fit Centre
  • Sworkit
  • Viva Leisure,
  • Wellbeats, Inc.
  • Peloton
  • Zwift

Chapter 1. Introduction
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.2.1. Key Market Segments
1.2.2. Key Market Players
1.3. Research Methodology
1.3.1. Secondary Research
1.3.2. Primary Research
1.3.3. Analyst Tools & Models
Chapter 2. Executive Summary
2.1. CXO Perspective
Chapter 3. Market Overview
3.1. Market Definition and Scope
3.2. Porter’s Five Forces Analysis
3.2.1. Moderate-To-High Bargaining Power of Suppliers
3.2.2. Moderate-To-High Bargaining Power of Buyer
3.2.3. Moderate-To-High Threat of Substitutes
3.2.4. Low-To-High Threat of New Entrants
3.2.5. Low-To-High Competitive Rivalry
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.1.1. Increase in Need for Advanced Fitness Sessions to Achieve Physical Fitness
3.4.1.2. Growing Interest of Health Insurance Providers in Virtual/Online Fitness Services to Reduce Health Insurances Costs
3.4.1.3. Increase in Demand for Healthy Foods
3.4.1.4. Lack of Time to Attend Training Sessions at Fitness Institutes
3.4.1.5. Rising Demand for Ar & Vr Based Fitness
3.4.1.6. Shut Down of Gyms and Studios Due to Ongoing Covid-19 Pandemic Situation
3.4.2. Restraints
3.4.2.1. No Real Interaction With the Instructor
3.4.2.2. Interruption in the Flow of the Class Due to Tech Glitches
3.4.3. Opportunities
3.4.3.1. Growing Popularity of Online Fitness Programs Among Elderly Population
3.5. Market Evolution/ Industry Roadmap
3.6. Impact of Government Regulations on Virtual or Online Fitness Market
3.7. Patent Analysis
3.7.1. By Region (1995-2020)
3.7.2. By Applicant
3.8. Covid-19 Impact Analysis
3.8.1. Impact on Market Size
3.8.2. Consumer Trends, Preferences, and Budget Impact
3.8.3. Regulatory Framework
3.8.4. Economic Impact
3.8.5. Key Player Strategies to Tackle Negative Impact
3.8.6. Opportunity Window
Chapter 4. Virtual or Online Fitness Market, Streaming Type
4.1. Overview
4.2. Live Streaming
4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.2.2. Market Size and Forecast, by Region
4.2.3. Market Analysis, by Country
4.3. On Demand Streaming
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.2. Market Size and Forecast, by Region
4.3.3. Market Analysis, by Country
Chapter 5. Virtual or Online Fitness Market, by Device Type
5.1. Overview
5.2. Smart Tv
5.2.1. Key Market Trends, Growth Factors, and Opportunities
5.2.2. Market Size and Forecast, by Region
5.2.3. Market Analysis, by Country
5.3. Smartphone
5.3.1. Key Market Trends, Growth Factors, and Opportunities
5.3.2. Market Size and Forecast, by Region
5.3.3. Market Analysis, by Country
5.4. Laptops, Desktops, and Tablets
5.4.1. Key Market Trends, Growth Factors, and Opportunities
5.4.2. Market Size and Forecast, by Region
5.4.3. Market Analysis, by Country
5.5. Others
5.5.1. Key Market Trends, Growth Factors, and Opportunities
5.5.2. Market Size and Forecast, by Region
5.5.3. Market Analysis, by Country
Chapter 6. Virtual or Online Fitness Market, by Session Type
6.1. Overview
6.2. Group
6.2.1. Key Market Trends, Growth Factors, and Opportunities
6.2.2. Market Size and Forecast, by Region
6.2.3. Market Analysis, by Country
6.3. Solo
6.3.1. Key Market Trends, Growth Factors, and Opportunities
6.3.2. Market Size and Forecast, by Region
Chapter 7. Virtual or Online Fitness Market, by Revenue Model
7.1. Overview
7.2. Subscription
7.2.1. Key Market Trends, Growth Factors, and Opportunities
7.2.2. Market Size and Forecast, by Region
7.2.3. Market Analysis, by Country
7.3. Advertisement
7.3.1. Key Market Trends, Growth Factors, and Opportunities
7.3.2. Market Size and Forecast, by Region
7.3.3. Market Analysis, by Country
7.4. Hybrid
7.4.1. Key Market Trends, Growth Factors, and Opportunities
7.4.2. Market Size and Forecast, by Region
7.4.3. Market Analysis, by Country
Chapter 8. Virtual or Online Fitness Market, by End-user
8.1. Overview
8.2. Professional Gyms
8.2.1. Key Market Trends, Growth Factors, and Opportunities
8.2.2. Market Size and Forecast, by Region
8.2.3. Market Analysis, by Country
8.3. Sports Institutes
8.3.1. Key Market Trends, Growth Factors, and Opportunities
8.3.2. Market Size and Forecast, by Region
8.3.3. Market Analysis, by Country
8.3. Defense Institutes
8.3.1. Key Market Trends, Growth Factors, and Opportunities
8.3.2. Market Size and Forecast, by Region
8.3.3. Market Analysis, by Country
8.4. Educational Institutes
8.4.1. Key Market Trends, Growth Factors, and Opportunities
8.4.2. Market Size and Forecast, by Region
8.4.3. Market Analysis, by Country
8.5. Corporate Institution
8.5.1. Key Market Trends, Growth Factors, and Opportunities
8.5.2. Market Size and Forecast, by Region
8.5.3. Market Analysis, by Country
8.6. Individuals
8.6.1. Key Market Trends, Growth Factors, and Opportunities
8.6.2. Market Size and Forecast, by Region
8.6.3. Market Analysis, by Country
8.7. Others
8.7.1. Key Market Trends, Growth Factors, and Opportunities
8.7.2. Market Size and Forecast, by Region
8.7.3. Market Analysis, by Country
Chapter 9. Virtual or Online Fitness Market, by Region
9.1. Overview
9.2. North America
9.2.1. Key Market Trends, Growth Factors and Opportunities
9.2.2. Market Size and Forecast, by Streaming Type
9.2.3. Market Size and Forecast, by Device Type
9.2.4. Market Size and Forecast, by Session Type
9.2.5. Market Size and Forecast, by Revenue Model
9.2.6. Market Size and Forecast, by End-user
9.2.7. Market Analysis by Country
9.2.7.1. U.S.
9.2.7.1.1.1. Market Size and Forecast, by Streaming Type
9.2.7.1.1.2. Market Size and Forecast, by Device Type
9.2.7.1.1.3. Market Size and Forecast, by Session Type
9.2.7.1.1.4. Market Size and Forecast, by Revenue Model
9.2.7.1.1.5. Market Size and Forecast, by End-user
9.2.7.2. Canada
9.2.7.2.1.1. Market Size and Forecast, by Streaming Type
9.2.7.2.1.2. Market Size and Forecast, by Device Type
9.2.7.2.1.3. Market Size and Forecast, by Session Type
9.2.7.2.1.4. Market Size and Forecast, by Revenue Model
9.2.7.2.1.5. Market Size and Forecast, by End-user
9.3. Europe
9.3.1. Key Market Trends, Growth Factors and Opportunities
9.3.2. Market Size and Forecast, by Streaming Type
9.3.3. Market Size and Forecast, by Device Type
9.3.4. Market Size and Forecast, by Session Type
9.3.5. Market Size and Forecast, by Revenue Model
9.3.6. Market Size and Forecast, by End-user
9.3.7. Market Analysis by Country
9.3.7.1. Germany
9.3.7.1.1.1. Market Size and Forecast, by Streaming Type
9.3.7.1.1.2. Market Size and Forecast, by Device Type
9.3.7.1.1.3. Market Size and Forecast, by Session Type
9.3.7.1.1.4. Market Size and Forecast, by Revenue Model
9.3.7.1.1.5. Market Size and Forecast, by End-user
9.3.7.2. UK
9.3.7.2.1.1. Market Size and Forecast, by Streaming Type
9.3.7.2.1.2. Market Size and Forecast, by Device Type
9.3.7.2.1.3. Market Size and Forecast, by Session Type
9.3.7.2.1.4. Market Size and Forecast, by Revenue Model
9.3.7.2.1.5. Market Size and Forecast, by End-user
9.3.7.3. Spain
9.3.7.3.1.1. Market Size and Forecast, by Streaming Type
9.3.7.3.1.2. Market Size and Forecast, by Device Type
9.3.7.3.1.3. Market Size and Forecast, by Session Type
9.3.7.3.1.4. Market Size and Forecast, by Revenue Model
9.3.7.3.1.5. Market Size and Forecast, by End-user
9.3.7.4. Italy
9.3.7.4.1.1. Market Size and Forecast, by Streaming Type
9.3.7.4.1.2. Market Size and Forecast, by Device Type
9.3.7.4.1.3. Market Size and Forecast, by Session Type
9.3.7.4.1.4. Market Size and Forecast, by Revenue Model
9.3.7.4.1.5. Market Size and Forecast, by End-user
9.3.7.5. Rest of Europe
9.3.7.5.1.1. Market Size and Forecast, by Streaming Type
9.3.7.5.1.2. Market Size and Forecast, by Device Type
9.3.7.5.1.3. Market Size and Forecast, by Session Type
9.3.7.5.1.4. Market Size and Forecast, by Revenue Model
9.3.7.5.1.5. Market Size and Forecast, by End-user
9.4. Asia-Pacific
9.4.1. Key Market Trends, Growth Factors and Opportunities
9.4.2. Market Size and Forecast, by Streaming Type
9.4.3. Market Size and Forecast, by Device Type
9.4.4. Market Size and Forecast, by Session Type
9.4.5. Market Size and Forecast, by Revenue Model
9.4.6. Market Size and Forecast, by End-user
9.4.7. Market Analysis by Country
9.4.7.1. Japan
9.4.7.1.1.1. Market Size and Forecast, by Streaming Type
9.4.7.1.1.2. Market Size and Forecast, by Device Type
9.4.7.1.1.3. Market Size and Forecast, by Session Type
9.4.7.1.1.4. Market Size and Forecast, by Revenue Model
9.4.7.1.1.5. Market Size and Forecast, by End-user
9.4.7.2. China
9.4.7.2.1.1. Market Size and Forecast, by Streaming Type
9.4.7.2.1.2. Market Size and Forecast, by Device Type
9.4.7.2.1.3. Market Size and Forecast, by Session Type
9.4.7.2.1.4. Market Size and Forecast, by Revenue Model
9.4.7.2.1.5. Market Size and Forecast, by End-user
9.4.7.3. Australia
9.4.7.3.1.1. Market Size and Forecast, by Streaming Type
9.4.7.3.1.2. Market Size and Forecast, by Device Type
9.4.7.3.1.3. Market Size and Forecast, by Session Type
9.4.7.3.1.4. Market Size and Forecast, by Revenue Model
9.4.7.3.1.5. Market Size and Forecast, by End-user
9.4.7.4. India
9.4.7.4.1.1. Market Size and Forecast, by Streaming Type
9.4.7.4.1.2. Market Size and Forecast, by Device Type
9.4.7.4.1.3. Market Size and Forecast, by Session Type
9.4.7.4.1.4. Market Size and Forecast, by Revenue Model
9.4.7.4.1.5. Market Size and Forecast, by End-user
9.4.7.5. Australia
9.4.7.5.1.1. Market Size and Forecast, by Streaming Type
9.4.7.5.1.2. Market Size and Forecast, by Device Type
9.4.7.5.1.3. Market Size and Forecast, by Session Type
9.4.7.5.1.4. Market Size and Forecast, by Revenue Model
9.4.7.5.1.5. Market Size and Forecast, by End-user
9.4.7.6. Rest of Asia-Pacific
9.4.7.6.1.1. Market Size and Forecast, by Streaming Type
9.4.7.6.1.2. Market Size and Forecast, by Device Type
9.4.7.6.1.3. Market Size and Forecast, by Session Type
9.4.7.6.1.4. Market Size and Forecast, by Revenue Model
9.4.7.6.1.5. Market Size and Forecast, by End-user
9.5. Lamea
9.5.1. Key Market Trends, Growth Factors and Opportunities
9.5.2. Market Size and Forecast, by Streaming Type
9.5.3. Market Size and Forecast, by Device Type
9.5.4. Market Size and Forecast, by Session Type
9.5.5. Market Size and Forecast, by Revenue Model
9.5.6. Market Size and Forecast, by End-user
9.5.7. Market Analysis by Country
9.5.7.1. Latin America
9.5.7.1.1.1. Market Size and Forecast, by Streaming Type
9.5.7.1.1.2. Market Size and Forecast, by Device Type
9.5.7.1.1.3. Market Size and Forecast, by Session Type
9.5.7.1.1.4. Market Size and Forecast, by Revenue Model
9.5.7.1.1.5. Market Size and Forecast, by End-user
9.5.7.2. Middle East
9.5.7.2.1.1. Market Size and Forecast, by Streaming Type
9.5.7.2.1.2. Market Size and Forecast, by Device Type
9.5.7.2.1.3. Market Size and Forecast, by Session Type
9.5.7.2.1.4. Market Size and Forecast, by Revenue Model
9.5.7.2.1.5. Market Size and Forecast, by End-user
9.5.7.3. Africa
9.5.7.3.1.1. Market Size and Forecast, by Streaming Type
9.5.7.3.1.2. Market Size and Forecast, by Device Type
9.5.7.3.1.3. Market Size and Forecast, by Session Type
9.5.7.3.1.4. Market Size and Forecast, by Revenue Model
9.5.7.3.1.5. Market Size and Forecast, by End-user
Chapter 10. Competitive Landscape
10.1. Key Player Positioning Analysis, 2019
10.2. Top Winning Strategies
10.3. Competitive Dashboard
10.4. Key Developments
10.4.1. New Product Launches
10.4.2. Product Development
10.4.3. Collaboration
10.4.4. Acquisition
10.4.5. Partnership
10.4.6. Business Expansion
10.4.7. Agreement
Chapter 11. Company Profiles
11.1. Classpass Inc.
11.1.1. Company Overview
11.1.2. Key Executives
11.1.3. Company Snapshot
11.1.4. Product Portfolio
11.1.5. Key Strategic Moves and Developments
11.2. Fitbit, Inc.
11.2.1. Company Overview
11.2.2. Key Executives
11.2.3. Company Snapshot
11.2.4. Product Portfolio
11.2.5. Key Strategic Moves and Developments
11.3. Fitnessondemand
11.3.1. Company Overview
11.3.2. Key Executives
11.3.3. Company Snapshot
11.3.4. Product Portfolio
11.3.5. Key Strategic Moves and Developments
11.4. Les Mills International Ltd.
11.4.1. Company Overview
11.4.2. Key Executives
11.4.3. Company Snapshot
11.4.4. Product Portfolio
11.4.5. Key Strategic Moves and Developments
11.5. Navigate Wellbeing Solutions
11.5.1. Company Overview
11.5.2. Key Executives
11.5.3. Company Snapshot
11.5.4. Product Portfolio
11.6. Peerfit, Inc.
11.6.1. Company Overview
11.6.2. Key Executives
11.6.3. Company Snapshot
11.6.4. Product Portfolio
11.6.5. Key Strategic Moves and Developments
11.7. Reh-Fit Centre
11.7.1. Company Overview
11.7.2. Key Executives
11.7.3. Company Snapshot
11.7.4. Product Portfolio
11.8. Sworkit
11.8.1. Company Overview
11.8.2. Key Executives
11.8.3. Company Snapshot
11.8.4. Product Portfolio
11.8.5. Key Strategic Moves and Developments
11.9. Viva Leisure
11.9.1. Company Overview
11.9.2. Key Executives
11.9.3. Company Snapshot
11.9.4. Product Portfolio
11.9.5. Business Performance
11.9.6. Key Strategic Moves and Developments
11.10. Wellbeats, Inc.
11.10.1. Company Overview
11.10.2. Key Executives
11.10.3. Company Snapshot
11.10.4. Product Portfolio
11.10.5. Key Strategic Moves and Developments

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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