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Tobacco in Laos

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    Report

  • 25 Pages
  • June 2025
  • Region: Laos
  • Euromonitor International
  • ID: 5146340
In 2024, total volume sales of tobacco experienced moderate growth despite increasing health concerns and government efforts to reduce smoking prevalence via information campaigns, taxation and regulation. A 2023 decree imposed higher taxes on cigarettes and other tobacco products and forms a key plank of tobacco control efforts, as does the ban on e-vapour products.

The Tobacco in Laos report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
MARKET BACKGROUND
  • Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
  • Table 1 Sales of Tobacco by Category: Volume 2019-2024
  • Table 2 Sales of Tobacco by Category: Value 2019-2024
  • Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
  • Key Data Findings
  • 2024 Developments
  • Demand remains resilient despite economic strain
  • Lao Tobacco Co Ltd retains the outright lead
  • Expansion of modern grocery retailers supports the distribution of cigarettes, while small local grocers retains the outright lead
PROSPECTS AND OPPORTUNITIES
  • Stable forecast period performance of cigarettes in Laos thanks to wide availability and affordability
  • Government set to further reduce smoking-related illnesses and death by discouraging consumption through packaging legislation updates
  • Ilicit trade continues over the forecast period and often through small local grocers
  • Category Data
  • Table 10 Sales of Cigarettes: Volume 2019-2024
  • Table 11 Sales of Cigarettes by Category: Value 2019-2024
  • Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
  • Rising disposable incomes contribute to the growth of cigars and cigarillos
  • Niche nature of cigars and cigarillos supports future potential growth
  • Distribution of cigars and cigarillos reliant on food/drink/tobacco specialists
  • Growing presence of hospitality venues contributes to sales growth of cigars and cigarillos
  • No development of smoking tobacco likely over the forecast period
  • Slowdown in growth as smoking becomes less socially acceptable and public smoking bans are better enforced
  • Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
  • Betel quids remain a part of the culture in Laos
  • Weak enforcement of regulations around cigarette alternatives in Laos
  • The government is working with multiple stakeholders to enforce regulations on sales channels
  • Growing popularity of e-vapour products, despite being illegal
  • Government tightens regulations and applies greater enforcement
  • High unit prices of e-vapour products dampens demand
  • Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029