Changing Drinking Culture in Northeast Asia: In the Eyes of Millennial Consumers

Covid-19 is changing the landscape of alcoholic industries and accelerating mindful drinking trend. Consumers are prioritizing their wellbeing and relatively less harmful options such as low-alcohol RTDs are gaining ground. Millennial consumers, who value healthy and balanced life have been largely shifting to retail channels already. Especially cases in Asia suggest that low ABV beverages or easy-to-drink variants could become mainstream.

The Changing Drinking Culture in Northeast Asia: In the Eyes of Millennial Consumers global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.