The beauty and personal care industry in Paraguay experienced significant growth in 2024, with double-digit increases in value sales. This growth can be attributed to several factors. One major factor is the return of many Paraguayan consumers to the formal market. This shift occurred after the purchase of contraband products from Argentina decreased, largely due to an exchange rate adjustment in Argentina that narrowed the price gap between the two countries.
The Beauty and Personal Care in Paraguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Paraguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- Strong trend towards dermatological products drives category growth
- Johnson & Johnson maintains it outright lead thanks to the popularity of its Johnnson’s Baby brand
- Leading players invest heavily in marketing and promotional campaigns via a variety of channels
- Prospects and Opportunities
- Rising disposable income and expansion of the product range drive category growth
- Demand rises for sustainable and natural products as product availability widens
- Discounting and bundling promotions continue to be used frequently in baby and child-specific products
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
- Bath and shower sales benefit from a reduction in cross-border shopping, the popularity of bar soap and the launch of new products
- Cavallaro remains highly dynamic in bath and shower thanks to the popualrity and wide distribution of its eponymous brand
- Small local grocers and supermarkets provide convenience and wide product range, respectively
- Strong prospects for bath and shower due to the ongoing popularity of bar soap and growing number of sustainable launches
- Industry players adopt a variety of strategies, including aggressive promotions and the launch of new ingredients
- Increasing environmental awareness boosts demand for and availability of sustainable products
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
- Recovery of deodorants thanks to a decline in smuggling from Argentina and the growing popularity of deodorant sprays
- Unilever maintains its outright lead thanks to the popularity of its brands and its development of eco-friendly deodorant sprays
- Small local grocers and supermarkets remain the main channels for deodorants though pharmacies experiences strong growth thanks to expansion of chains
- Positive performance of deodorants thanks to the expansion of pharmacies and the growing popularity of deodorant sprays
- Lare companies diversify their strategies to take advantage of the decline in smuggling from Argentina
- Industry players endeavour to connect with consumers through a growing focus on sustainable products
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
- Strong rebound for hair care due to a decline in smuggling, rising disposable income and growing consumer demand for products with natural ingredients
- Unilever maintains its lead in hair care in 2024 with increasingly sophisticated products, while Bellcos achieves the strongest growth
- Small local grocers, pharmacies and supermarkets provide wide distribution of hair care products
- Strong growth for hair care as standard shampoo benefits from innovation and the growing popularity of larger pack sizes
- Growing premiumisation strengthens over the forecast period
- Dermatological products grow in significance with their distribution widening
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
- Depilatories returns to growth after several years of contraction thanks to a decline in illegal sales
- Procter & Gamble retains its outright lead thanks to the global renown of its Gillette brand
- Beauty specialists remains the preferred channel for sales of depilatories as consumers appreciate sales advice when purchasing these products
- Growth set for depilatories as these products appeal to a wider audience
- Greater product sophistication and an environmentally-friendly focus in innovation provide a competitive advantage
- Despite the sustained popularity of beauty specialists, retail e-commerce creates new opportunities for depilatories
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
- A resurgence of the economy, decline in contraband and widening sales channels boost sales of oral care in 2024
- Colgate-Palmolive retains its dominance in oral care with its strong reputation and extensive presence across a variety of distribution channels
- Pharmacies offers more premium products and expert advice, while supermarkets and small local grocers offer a wider range of oral care
- Oral care experiences signficant growth thanks to higher purchasing power and greater product sophistication
- Global players adopt aggressive pricing strategies and become increasingly creative in their use of emerging channels
- Retail e-commece and social media become important tools in driving sales growth of oral care over the forecast period
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
- Return to sales growth for men’s grooming in 2024 thanks to the increasing popularity of men’s shaving and men’s toiletries
- Procter & Gamble through its subsidiary Ancia, holds the lead in men’s grooming in 2024 thanks to its globally renowned Gillette brand
- The growth of pharmacies in the country benefits sales of men’s grooming
- Strong growth for men’s grooming as men become increasingly interested in a well-groomed appearance
- Opportunities for emerging brands with effecting marketing strategies in men’s grooming
- Men’s grooming sees a growing focus on specialisation and high quality sustainable products
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
- Strong growth of colour cosmetics as consumers increasingly embrace products with natural ingredients
- Bellcos retains its outright lead thanks to the popularity of its Maybelline New York brand and its wide visibility
- Colour cosmetics benefit from widespread distribution, with pharmacies being the most relevant channel
- Strong prosepcts for colour cosmetics thanks to new consumer groups, wide distribution and the growing popularity of products with more natural and multifunctional ingredients
- Wealthier demographics sustain an ongoing shift to premium products, boosted by the popularity of cyber days on retail e-commerce
- More consumers embrace retail e-commerce as they become more comfortable about shopping online
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
- Strong performance of fragrances evident in both premium and mass fragrances as consumers of all demographics increasingly embrace these products
- AJ Boston maintains its outright lead thanks to its strong presence in premium fragrances
- Pharmacies and depatment stores remain the most popular channels for fragrances thanks to the appeal of premium fragrances
- Strong forecast period growth for fragrances as rising disposable incomes and new consumer groups provide fragrances with some momentum
- Promotional strategies continue to appeal includig cyber day events on retail e-commerce
- Industry players focus on quality, sustainability and in providing an attractive shopping experience for consumers
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
- Growing consumer awareness of the importance of skin care and greater product sophistication boost sales
- Beiersdorf maintains its lead thanks to the popularity of its Nivea and Eucerin brands
- Pharmacies, small local grocers and supermarkets remain the leading channels for sales of skin care products
- Growth for skin care due to growing product sophistication, especially around dermatologicals
- Consumers increasingly appreciate value-added skin care products for the benefits they provide, despite their higher price positioning
- Pharmacies gain in importance in skin care over the forecast period
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
- Heightened consumer awareness on the dangers of exposure to the sun and the rise of dermatological products enable sales to sustain strong momentum
- Beiersdorf AG retains the lead in sun care thanks to the global renown of its Nivea Sun brand
- Pharmacies, supermarkets and department stores remain the most popular channels for sun care
- Solid growth for sun care sales over the forecast period boosted by growing demand for dermatological products
- Emerging brands benefit from growing appeal due to their competitive pricing strategies
- Sun care benefits from increase in promotional strategies across retail channels
- Table 77 Sales of Sun Care by Category: Value 2019-2024
- Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
