Sales of beauty and personal care saw steady growth in current value and retail volume terms in 2024, similar to the performance seen in 2023. There was a pattern of value hacking when it came to beauty and personal care in Kuwait in 2024, with consumers focusing more on discounts and promotions rather than trading down to cheaper brands or cutting down their spending.
The Beauty and Personal Care in Kuwait report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Kuwait report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- Baby and child-specific products sees steady growth in 2024
- Johnson & Johnson extends its lead thanks to clean label move
- Expanding product availability to address all income brackets
- Prospects and Opportunities
- New product launches with health and wellness attributes will propel growth
- Rising focus on healthier and more eco-friendly baby wipes
- Standard brands and private label set to expand their offerings
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
- Growth driven by increasing awareness of personal hygiene
- Unilever remains the dominant force in bath and shower
- Premiumisation continues to impact the market despite inflationary pressures
- Bath and shower set to continue on steady growth path
- Premiumisation set to make further inroads into bath and shower
- Natural bath and shower products set to be among the big winners
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
- Deodorants remain an essential product due to Kuwait’s hot and humid climate
- Unilever extends its lead
- Natural and premium deodorants making headway
- Deodorants set for stable performance but growth could be undermined by market saturation
- Premiumisation expected to influence demand and new product development
- New product developments expected to focus on healthier options
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
- Sales benefit from the increasingly sophisticated hair care routines of locals
- Beauty specialists and social media driving new trends and developments
- New trends reshaping hair care in Kuwait with a focus on premium offerings
- Healthy growth prospects for hair care supported by new trends and social media
- More sophisticated formulas expected to appear at lower price tags
- Skinification finding appeal among more sophsticated consumers
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
- Slight shift to women’s razors and blades as consumers look for convenience
- Veet retains a strong lead in depilatories in 2024
- Players form collaborations to increase their appeal
- Steady growth projected for depilatories despite competition from professional treatments
- Polarisation expected in new product launches
- Natural and sustainable products set to inform innovation
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
- Rising concerns around oral hygiene fuelling sales growth
- Multinationals fight it out for the lead in oral care
- Polarisation continues to be seen despite inflationary pressures
- Bright outlook for oral care as dental hygiene becomes a growing concern
- Competition set to intensify with more premium offerings expected to hit the market
- Demand for whitening toothpaste could be a key growth driver
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
- Men adopting a wider range of grooming products to improve their appearance
- Competition remains fierce with local and regional brands competing with global giants
- Men’s toiletries, men’s hair care, and men’s skin care gaining traction
- Men’s skin care and toiletries should help drive strong growth
- Competition poised to intensify due to continuous new product developments
- Social influencers expected to boost demand among younger men
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
- Beauty craze driving strong growth in colour cosmetics
- Competition intensifies as players tap into evolving trends
- Eye make-up and lip products see strong performances
- Positive outlook for colour cosmetics
- Brands set to focus on clean beauty trend
- New trends likely to be driven by social media and influencers
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
- Strong performance seen from fragrances despite rising prices
- Al Qurashi retains the lead as the market becomes more fragmented
- Fragrances infused with traditional ingredients proving popular
- Strong and steady growth predicted for fragrances
- Local and regional fragrances set to widen their offerings to increase their reach
- Balancing new trends with local traditions poses a key challenge in fragrances
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
- Skin care seen as essential due to Kuwait’s hot and humid climate
- Skin care craze attracts new brands and product launches
- Personalisation v tradition
- Skin care set to continue growing and evolving
- Clean and organic products likely to be well received
- K-beauty could be the next big thing in skin care in Kuwait
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
- Sun care sales boosted by new product developments and a growing focus on sun protection
- Nivea leads but new players continue to enter the market
- K-beauty brands make inroads into sun care
- New product launches expected to drive growth in sun care
- Rising awareness of the importance of sun care should encourage new investors
- Premiumisation will remain a key characteristic of sun care in Kuwait
- Table 77 Sales of Sun Care by Category: Value 2019-2024
- Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
