US demand for low-slope roofing is forecast to decline nearly 1.0% per year from a high 2021 base to 78 million squares in 2026. Gains will be restrained by the elevated levels of reroofing activity in 2020 and 2021 that resulted from several severe weather events and building renovations that were encouraged by tax provisions and financial aid from the federal government.
While market value for roofing will also be affected by declining demand in area terms, some growth will occur due to:
- Prices remain elevated for most products following the inflation- and supply chain-related spikes of 2021 and 2022
- An ongoing shift toward more durable roofing products, which are of higher value than traditional materials
Durability Driving Adoption of TPO & Metal Standing Seam Roofing
While demand for bituminous roofing - the most commonly installed type of low-slope roofing - is expected to decline going forward, some better-performing roofing materials are expected to see gains despite their higher cost:
- Thermoplastic polyolefin (TPO) roofing has gained popularity in the low-slope market and is anticipated to be the leading product by 2026, driven by its durability, ease of installation, and its ability to meet cool roofing criteria.
- Standing seam roofing will also see growth, as it can withstand punctures and wind uplift while also solving the issue of leaks from fastener failures by concealing fasteners in the roof system.
Energy Efficiency Bolsters Demand for Small Volume Roofing Products
Although they will continue to account for a small share of low-slope roofing demand, a variety of small volume roofing products will see increasing use because of growing interest in environmentally friendly roofing materials that reduce a structure’s energy consumption. The use of vegetative roofing, light-colored liquid-applied roofing coatings, and spray polyurethane foam (SPF) can minimize heat transfer and lower utility bills - important characteristics for contractors, designers, and property managers alike. In addition, demand for vegetative roofing will be bolstered by legislation and funding projects in major metropolitan areas that promote the use of this roofing to reduce heat island effects in urban cores.
Study Description
This industry study analyzes the $6 billion US low-slope market for roofing. It presents historical demand data (2011, 2016, and 2021) and forecasts (2026 and 2031) as well as annual data for the years 2018-2025. Unit demand and value demand data are shown for roofing by material (metal, bituminous, plastic, rubber), product type (standing seam, corrugated panel, modified bitumen, built-up roofing, thermoplastic polyolefin, polyvinyl chloride, ethylene-propylene, neoprene, butyl, spray polyurethane foam, liquid-applied roofing, tensioned fabric, vegetative roofing) and market (new and reroofing demand in both residential and commercial buildings). The study also evaluates company market share and competitive analysis on industry competitors including GAF, Carlisle Construction Materials, Holcim (Elevate), and Johns Manville.
Table of Contents
1. Executive Summary
2. Overview
- Key Findings
- Study Scope & Product Description
- Demand Outlook & Key Trends (Area & Value)
- Products
- Markets
- Pricing Trends
3. Industry Developments
- Key Findings
- Challenges Facing the Low-Slope Roofing Industry
- Shortage of Trained Installers
- Storm-Related Reroofing Activity
- Impact of COVID-19 on the Low-Slope Roofing Industry
- Growth Opportunities
- Self-Adhesive Membranes as Labor-Saving Products
- Sustainable “Green” Materials: Cool Roofing Materials
- Sustainable “Green” Materials: Recycled Content
- Maintenance Programs
- New Technologies
4. Bituminous
- Key Findings
- Scope & Definition
- System Types: Key Advantages & Disadvantages
- Usage Trends
- Modified Bitumen
- Built-Up Roofing (BUR)
- Demand Forecast (Area Covered & Material Consumption)
- Markets & Applications (New vs. Reroofing)
- Products
- Consumption by Product Type
- Modified Bitumen Membranes (SBS- & APP-Modified)
- Standard Roofing Felts
- Surface Types (Smooth & Granule)
- Regions & Subregions
5. Plastic
- Key Findings
- Scope & Definition
- Key Advantages & Disadvantages
- Demand Forecast
- Markets & Applications (New vs. Reroofing)
- Products
- Demand by Product Type
- TPO Single-Ply Membranes
- PVC Single-Ply Membranes
- Other Plastic Roofing
- Regions & Subregions
- Suppliers
6. Rubber
- Key Findings
- Scope & Definition
- Key Advantages & Disadvantages
- Demand Forecast
- Markets & Applications (New vs. Reroofing)
- Products
- Demand by Product Type
- EPDM
- Other Rubbers (CSPE, Neoprene, Butyl)
- Regions & Subregions
- Suppliers
7. Metal & Other Low-Slope Roof Products
- Key Findings
- Scope & Definition
- Demand Forecast
- Markets & Applications (New vs. Reroofing)
- Products
- Demand by Product Type
- Metal
- Other Low-Slope Roofing (Liquid-Applied Roofing Coatings, Tensioned Fabric,
- Vegetative, Spray Polyurethane Foam)
- Regions & Subregions
- Suppliers
8. Commercial Market
- Key Findings
- Demand by Application & Product
- New Commercial
- Commercial Reroofing
- Building Types
- Demand by Building Type
- Office, Retail, & Lodging
- Institutional
- Industrial
- Transportation & Other Buildings
9. Residential Market
- Key Findings
- Demand by Application & Product
- New Residential
- Residential Reroofing
- Demand by Housing Type
10. Regions
- Key Findings
- Demand by Region
- Northeast
- Demand by Subregion & Market
- Demand by Product
- New England
- Middle Atlantic
- Midwest
- Demand by Subregion & Market
- Demand by Product
- East North Central
- West North Central
- South
- Demand by Subregion & Market
- Demand by Product
- South Atlantic
- East South Central
- West South Central
- West
- Demand by Subregion & Market
- Demand by Product
11. Industry Structure
- Key Findings & Industry Composition
- Market Share
- Marketing
- Distribution
- Key Competitive Strategies
- Vertical & Horizontal Integration
- Mergers & Acquisitions
- Cooperative Agreements
- New Product Development
- Preferred Contractor Programs
- List of Industry Participants
12. Appendix
- Scope
- Definitions
- Abbreviations
- Methodology
- Study Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographic Trends
- Consumer Spending
- Consumer Financing
- Building Construction
- Residential Building Construction
- Residential Improvements & Repairs
- Commercial Building Construction
- Commercial Building Stock
- Commercial Building Improvements & Repairs
List of Tables
2. Overview
Table 2-1 - Low-Slope Roofing: Key Advantages & Disadvantages
Table 2-2 - Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 2-3 - Low-Slope Roofing Demand by Market, 2009 - 2029 (million squares & million dollars)
Table 2-4 - Low-Slope Roofing Average Price by Product, 2009 - 2029 (dollars per square product consumed)
4. Bituminous
Table 4-1 - Bituminous Roofing: Key Advantages & Disadvantages
Table 4-2 - Modified Bituminous Roofing Systems: Advantages & Disadvantages
Table 4-3 - BUR Bituminous Roofing Systems: Advantages & Disadvantages
Table 4-4 - Bituminous Roofing System Demand: Area Covered & Total Squares Consumed, 2009 - 2029 (million dollars & million squares)
Table 4-5 - Bituminous Roofing System Demand by Market & Application, 2009 - 2029 (million squares)
Table 4-6 - Bituminous Roofing Consumption by Product Type, 2009 - 2029 (million squares)
Table 4-7 - Modified Bituminous Membranes: Product Characteristics for SBS & APP
Table 4-8 - Modified Bituminous Membranes: System Demand & Product Consumption by Type, 2009 - 2029 (million squares & million dollars)
Table 4-9 - Standard Roofing Felt Consumption by Backing Material, 2009 - 2029 (million squares & million dollars)
Table 4-10 - Bituminous Roofing Product Consumption by Surface Type, 2009 - 2029 (million squares)
Table 4-11 - Bituminous Roofing System Demand by Region & Subregion, 2009 - 2029 (million squares)
5. Plastic
Table 5-1 - Plastic Single-Ply Membrane Roofing: Key Advantages & Disadvantages
Table 5-2 - Plastic Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 5-3 - Plastic Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 5-4 - Plastic Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)
Table 5-5 - TPO Roofing: Advantages & Disadvantages
Table 5-6 - TPO Single-Ply Roofing Membrane Demand, 2009 - 2029 (million squares & million dollars)
Table 5-7 - PVC Roofing: Advantages & Disadvantages
Table 5-8 - PVC Single-Ply Roofing Membrane Demand, 2009 - 2029 (million squares & million dollars)
Table 5-9 - Other Plastic Roofing: Characteristics by Product
Table 5-10 - Other Plastic Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 5-11 - Plastic Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)
6. Rubber
Table 6-1 - Rubber Roofing: Key Advantages & Disadvantages
Table 6-2 - Rubber Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 6-3 - Rubber Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 6-4 - Rubber Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)
Table 6-5 - EPDM Roofing: Advantages & Disadvantages
Table 6-6 - EPDM Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 6-7 - Other Rubber Low-Slope Roofing: Characteristics by Product
Table 6-8 - Other Rubber Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 6-9 - Rubber Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)
7. Metal & Other Low-Slope Roof Products
Table 7-1 - Metal & Other Low-Slope Roofing Demand, 2009 - 2029 (million squares & million dollars)
Table 7-2 - Metal & Other Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 7-3 - Metal & Other Low-Slope Roofing Demand by Product Type, 2009 - 2029 (million squares)
Table 7-4 - Metal Roofing: Advantages & Disadvantages
Table 7-5 - Metal Low-Slope Roofing Demand by Panel Type, 2009 - 2029 (million squares & million dollars)
Table 7-6 - Other Low-Slope Roofing: Characteristics by Product
Table 7-7 - Other Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 7-8 - Metal & Other Low-Slope Roofing Demand by Region & Subregion, 2009 - 2029 (million squares)
8. Commercial Market
Table 8-1 - Commercial Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares & million dollars)
Table 8-2 - New Commercial Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)
Table 8-3 - Commercial Low-Slope Reroofing Demand by Product, 2009 - 2029 (million squares)
Table 8-4 - Commercial Low-Slope Roofing Demand by Building Type, 2009 - 2029 (million squares)
Table 8-5 - Office, Retail, & Lodging: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
Table 8-6 - Institutional: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
Table 8-7 - Industrial: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
Table 8-8 - Transportation & Other Commercial Buildings: Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares)
9. Residential Market
Table 9-1 - Residential Low-Slope Roofing Demand by Application & Product, 2009 - 2029 (million squares & million dollars)
Table 9-2 - New Residential Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)
Table 9-3 - Residential Low-Slope Reroofing Demand by Product, 2009 - 2029 (million squares)
Table 9-4 - Residential Low-Slope Roofing Demand by Housing Type, 2009 - 2029 (million squares)
10. Regions
Table 10-1 - Low-Slope Roofing Demand by Region, 2009 - 2029 (million squares)
Table 10-2 - Northeast: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-3 - Northeast: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-4 - New England: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-5 - New England: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-6 - New England: Roofing Characteristics by Market & Application
Table 10-7 - Middle Atlantic: Low-Slope Roofing Demand by Market & Application, 2009- 2029 (million squares)
Table 10-8 - Middle Atlantic: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-9 - Middle Atlantic: Roofing Characteristics by Market & Application
Table 10-10 - Midwest: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-11 - Midwest: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-12 - East North Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-13 - East North Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-14 - East North Central: Roofing Characteristics by Market & Application
Table 10-15 - West North Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-16 - West North Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-17 - West North Central: Roofing Characteristics by Market & Application
Table 10-18 - South: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-19 - South: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-20 - South Atlantic: Low-Slope Roofing Demand by Market & Application, 2009- 2029 (million squares)
Table 10-21 - South Atlantic: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-22 - South Atlantic: Roofing Characteristics by Market & Application
Table 10-23 - East South Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-24 - East South Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-25 - East South Central: Roofing Characteristics by Market & Application
Table 10-26 - West South Central: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-27 - West South Central: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-28 - West South Central: Roofing Characteristics by Market & Application
Table 10-29 - West: Low-Slope Roofing Demand by Subregion & Market, 2009 - 2029 (million squares)
Table 10-30 - West: Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares & million dollars)
Table 10-31 - Mountain: Low-Slope Roofing Demand by Market & Application, 2009 - 2029 (million squares)
Table 10-32 - Mountain: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-33 - Mountain: Roofing Characteristics by Market & Application
Table 10-34 - Pacific: Low-Slope Roofing Demand by Market & Application, 2009 - 2029(million squares)
Table 10-35 - Pacific: Low-Slope Roofing Demand by Product & Market, 2009 - 2029 (million squares & million dollars)
Table 10-36 - Pacific: Roofing Characteristics by Market & Application
11. Industry Structure
Table 11-1 - Low-Slope Roofing Sales by Company, 2019 (million dollars)
Table 11-2 - Selected Other Low-Slope Roofing Suppliers by Key Product Line
Table 11-3 - Selected Mergers & Acquisitions
Table 11-4 - Selected Cooperative Agreements
Table 11-5 - Low-Slope Roofing: New Product Developments
Table 11-6 - Selected Industry Participants
12. Appendix
Table 12-1 - Low-Slope Roofing Markets: Building & Housing Types
Table 12-2 - Study Scope: US Geographic Regions & Subregions
Table 12-3 - Relevant Industry Codes
Table 12-4 - Relevant HS Codes for the US Roofing Industry
Table 12-5 - Abbreviations & Acronyms Used in Study
Table 12-6 - Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 12-7 - Population & Households, 2009 - 2029 (millions)
Table 12-8 - Personal Consumption Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-9 - Consumer Financing Environment, 2009 - 2019
Table 12-10 - Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-11 - Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-12 - Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars)
Table 12-13 - Commercial Building Construction Expenditures, 2009 - 2029 (billion 201dollars)
Table 12-14 - Commercial Building Stock by Type, 2009 - 2029 (billion 2012 dollars)
Table 12-15 - Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars)
List of Figures
1. Executive Summary
Figure 1-1 - US Low-Slope Roofing Market 2. Overview
Figure 2-1 - Key Trends in the Low-Slope Roofing Market
Figure 2-2 - Low-Slope Roofing Demand by Product, 2009 - 2029 (million squares)
Figure 2-3 - Low-Slope Roofing Demand by Market, 2009 - 2029 (million squares)
Figure 2-4 - Low-Slope Roofing Pricing Change by Product, 2009 - 2029 (% CAGR for dollar per square product consumed)
3. Industry Developments
Figure 3-1 - Low-Slope Roofing Industry Developments
Figure 3-2 - Significant Weather Events, 2014 - 2019
Figure 3-3 - Low-Slope Roofing Industry Technologies
4. Bituminous
Figure 4-1 - Bituminous Low-Slope Roofing Market: Key Findings
Figure 4-2 - Bituminous Roofing System Demand, 2000 - 2029 (million squares area covered)
Figure 4-3 - Bituminous Roofing Products
Figure 4-4 - Bituminous Share of Low-Slope Roofing Demand by Region, 2019 (squares area covered)
5. Plastic
Figure 5-1 - Plastic Low-Slope Roofing Market: Key Findings
Figure 5-2 - Plastic Low-Slope Roofing Demand, 2000 - 2029 (million squares)
Figure 5-3 - Plastic Low-Slope Roofing Products
Figure 5-4 - Plastic Share of Low-Slope Roofing Demand by Region, 2019 (squares)
6. Rubber
Figure 6-1 - Rubber Low-Slope Roofing Market: Key Findings
Figure 6-2 - Rubber Low-Slope Roofing Demand, 2000 - 2029 (million squares)
Figure 6-3 - Rubber Low-Slope Roofing Products
Figure 6-4 - Rubber Share of Low-Slope Roofing Demand by Region, 2019 (squares)
7. Metal & Other Low-Slope Roof Products
Figure 7-1 - Metal & Other Low-Slope Roofing Market: Key Findings
Figure 7-2 - Metal & Other Low-Slope Roofing Demand, 2000 - 2029 (million squares)
Figure 7-3 - Metal & Other Low-Slope Roofing Products
Figure 7-4 - Metal & Other Low-Slope Roofing Product Share of Low-Slope Roofing Demand by Region, 2019 (squares)
8. Commercial Market
Figure 8-1 - Commercial Low-Slope Roofing Market: Key Trends
Figure 8-2 - Commercial Low-Slope Roofing Demand, 2000 - 2029 (million squares)
9. Residential Market
Figure 9-1 - Residential Low-Slope Roofing Market: Key Trends
Figure 9-2 - Residential Low-Slope Roofing Demand, 2000 - 2029 (million squares)
10. Regions
Figure 10-1 - Regional Low-Slope Roofing Markets
Figure 10-2 - Low-Slope Roofing Demand by Region, 2009 - 2029 (million squares)
Figure 10-3 - Northeast: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-4 - Northeast: Low-Slope Roofing Market
Figure 10-5 - Midwest: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-6 - Midwest: Low-Slope Roofing Market
Figure 10-7 - South: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-8 - South: Low-Slope Roofing Market
Figure 10-9 - West: Low-Slope Roofing Demand by Subregion, 2000 - 2029 (million squares)
Figure 10-10 - West: Low-Slope Roofing Market
11. Industry Structure
Figure 11-1 - Low-Slope Roofing Market Share by Company, 2019 (billion dollars)
Figure 11-2 - Low-Slope Roofing: Leading Supplier, 2019
Figure 11-3 - Low-Slope Roofing: Second Leading Supplier, 2019
Figure 11-4 - Low-Slope Roofing: Third Leading Supplier, 2019
Figure 11-5 - Low-Slope Roofing: Fourth Leading Supplier, 2019
12. Appendix
Figure 12-1 - Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 12-2 - Annual Population Growth, 2004 - 2019 (percent)
Samples
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Companies Mentioned
- Carlisle Construction Materials
- GAF
- Holcim (Elevate)
- Johns Manville
