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Beauty and Personal Care in Myanmar

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    Report

  • 60 Pages
  • May 2025
  • Region: Myanmar
  • Euromonitor International
  • ID: 5174275
Sales of beauty and personal care in Myanmar rose at a double-digit rate in 2024 in value terms and somewhat more moderately in volume terms. Inflationary pressures, a lingering consequence of the 2021 coup in Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20.7% inflation for the year. The Myanmar Kyat remained sharply depreciated against major currencies such as the US dollar, making imported goods more expensive and fuelling overall inflation.

The Beauty and Personal Care in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
  • CHART 1 Beauty and Personal Care: Beauty Specialist
  • CHART 2 Beauty and Personal Care: Beauty Specialist
  • CHART 3 Beauty and Personal Care: Beauty Specialist
  • CHART 4 Beauty and Personal Care: Beauty Specialist
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
  • Key Data Findings
2024 DEVELOPMENTS
  • Parents increasingly value education, hygiene, and convenience in their purchase decisions
  • Babi Mild maintains leadership through affordability and reach
  • Digitally savvy parents influence market direction
PROSPECTS AND OPPORTUNITIES
  • Quality remains a key driver despite economic pressures
  • Mass-market brands embrace premiumisation
  • Sun care for babies and children is an emerging niche
  • Category Data
  • Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
  • 2024 Developments
  • Body washes gain traction as consumers seek added skincare benefits
  • Local brands lead through affordability and innovation
  • Demographic divergence in product usage widens
  • Local innovation to fuel category growth
  • Eco-conscious branding gains traction among mid-range players
  • Premiumisation through ingredient storytelling
  • Table 19 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
  • Expansion of retail channels and diversified product offerings boost deodorants sales
  • Beiersdorf retains leadership while Twelve Plus drives competition with targeted launches
  • Consumers seek long-lasting freshness with affordability as a key decision factor
  • Hygiene awareness and broader distribution to support growth in deodorants
  • Deodorants increasingly to serve as an affordable fragrance alternative
  • Local innovation to strengthen as Myanmar produces its first domestic roll-on deodorant
  • Table 25 Sales of Deodorants by Category: Value 2019-2024
  • Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
  • Category growth supported by daily use and wider product adoption
  • Local brands lead through innovation and market reach
  • Digital discovery plays a growing role in consumer decision-making
  • Premiumisation trends and targeted solutions boost value growth
  • Local innovations respond to unmet needs in scalp and hair health
  • Herbal formulations drive product development and brand differentiation
  • Table 31 Sales of Hair Care by Category: Value 2019-2024
  • Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
  • Rising beauty ideals and cost-effective at-home solutions support category growth
  • Fem leads through affordability and broad availability across retail channels
  • Digital content drives adoption among image-conscious young consumers
  • Retail expansion and consumer base growth drive future sales
  • Young consumers seek convenience, reinforcing demand for at-home solutions
  • Product innovation emerges slowly with new formats entering the market
  • Table 38 Sales of Depilatories by Category: Value 2019-2024
  • Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
  • Rising awareness and expanding product access support growth
  • Colgate-Palmolive retains leadership through diverse offerings and strong brand equity
  • Consumers balance cost and effectiveness in purchase decisions
  • Expanding product categories and retail access drive future growth
  • Demand for specialised children’s products rises with preventative focus
  • Natural and herbal formulations fuel innovation in oral care
  • Table 44 Sales of Oral Care by Category: Value 2019-2024
  • Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
  • Rising demand for advanced skincare solutions supports category growth
  • Gillette retains leadership through strong brand equity and widespread recognition
  • Younger men embrace grooming as part of self-expression and confidence
  • Social media and education drive grooming category expansion
  • Men seek multifunctional and value-for-money products
  • Innovation focuses on targeted skincare for men’s specific needs
  • Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
  • Inflationary pressures impact colour cosmetics sales volume in 2024
  • ABC Beauty Co Ltd maintains leadership with affordable local brands
  • Digital engagement and e-commerce boost colour cosmetics consumption
  • Value-for-money and multi-benefit products drive forecast period growth
  • Multifunctional and skincare-infused cosmetics attract cautious spenders
  • Hybrid beauty products combining makeup and skincare gain traction
  • Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
  • Mass fragrances remain more popular due to affordability
  • Local inspired fragrance brands expand their retail footprint
  • Online channels and social media drive purchasing decisions
  • Affordable fragrance options support continued growth
  • Niche fragrances continue gaining a loyal consumer base
  • Scent innovation targets evolving consumer tastes
  • Table 63 Sales of Fragrances by Category: Value 2019-2024
  • Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
  • Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
  • Mid-range skincare brands drive value growth amid economic challenges
  • Local brands expand innovation and affordable product lines
  • Gender-neutral skincare products and online recommendations rise in influence
  • Preventative skincare and multifunctional products fuel growth
  • Expanding rural consumer base offers new opportunities
  • Advanced ingredient innovation supports premiumisation
  • Table 70 Sales of Skin Care by Category: Value 2019-2024
  • Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
  • Urban consumers drive adoption of packaged sun care despite traditional preferences
  • Local brands maintain leadership while affordable imports gain momentum
  • Online reviews and social media influence sun care product adoption
  • Retail expansion and education drive sun care growth
  • Value-for-money multifunctional sun care products appeal to consumers
  • Innovations focus on texture, application, and convenience
  • Table 77 Sales of Sun Care by Category: Value 2019-2024
  • Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029