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Alcoholic Drinks in Lebanon

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    Report

  • 51 Pages
  • July 2025
  • Region: Lebanon
  • Euromonitor International
  • ID: 5174278
Despite all of the negative trends affecting Lebanon, including the country’s economic and financial collapse, but also the presidential vacuum and political instability, the market started to see a recovery in 2022 and into 2023. This was driven by an increase in diaspora remittances, a private sector recovery, and positive tourism and hospitality indicators all of which supporting the recovery of alcoholic drinks sales in Lebanon.

The Alcoholic Drinks in Lebanon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Taxation and Duty Levies
  • Operating Environment
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • Key New Product Launches
  • Outlook
MARKET DATA
  • Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
BEER
  • Key Data Findings
  • 2024 Developments
  • Positive year for beer sales
  • Almaza remains on top with the company back under family ownership
  • Supermarkets lead off-trade sales as on-trade demand continue to recover
  • Prospects and Opportunities
  • Bright outlook for beer as situation in Lebanon stabilises
  • Imported beer and craft beer could see new opportunities
  • Non alcoholic beer provides an untapped area for exploration
  • Category Data
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE
  • Wine remains a popular local drink but challenges persist for local producers
  • Local players continue to lead sales of wine despite growing presence of French products
  • Supermarkets lead distribution but specialists retain an important role in the gifting market
  • Wine expected to benefit from improved stability in Lebanon
  • Falling international demand could impact local wineries
  • Players may need to evolve and adapt to remain relevant
  • Table 31 Sales of Wine by Category: Total Volume 2019-2024
  • Table 32 Sales of Wine by Category: Total Value 2019-2024
  • Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
  • Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS
  • Gin proving popular but consumers continue to exercise catuious spending behaviour
  • Local gin and whiskey producers among the most dynamic players in 2024
  • Online sales thriving but supermarkets remain key
  • Spirits looks set for a positive future as local players invest in the market
  • Tequila should benefit from the improving mood in Lebanon
  • Efforts to promote brand loyalty should ensure that Johnnie Walker stays on top
  • Table 43 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 44 Sales of Spirits by Category: Total Value 2019-2024
  • Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
  • Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
  • Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY
  • Wata remains key to the growth of cider/perry in Lebanon
  • Tiny Moon launches into the market but Wata remains dominant
  • Specialists remain key to sales with on-trade demand remaining limited
  • More signifcant investment needed to bring cider to the masses
  • Tiny Moon presents hope for market expansion
  • Tourists could be key to sales as brands look to build local awareness
  • Table 58 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 59 Sales of Cider/Perry: Total Value 2019-2024
  • Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS
  • Younger consumers embrace RTDs
  • Buzz continues to lead despite growing competition
  • E-commerce showing strong promise despite supermarkets and hypermarkets accounting for mot sales
  • Success of RTDs dependent on younger drinkers
  • Innovation could be key to keeping the market fresh
  • Non/low alcohol options could present new opportunities for the market
  • Table 73 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 74 Sales of RTDs by Category: Total Value 2019-2024
  • Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
  • Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
  • Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
  • Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029