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Alcoholic Drinks in Laos

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    Report

  • 55 Pages
  • July 2025
  • Region: Laos
  • Euromonitor International
  • ID: 5174279
Total volume sales of alcoholic drinks in Laos rose strongly in 2024, albeit at a slower rate than in 2023. In total current value terms, alcoholic drinks saw strong double-digit growth, albeit supported by high inflationary pressure on prices. The growth in industry was driven by enhanced marketing campaigns, increased promotional activities, faster inbound tourism flows and the popularity of foodservice.

The Alcoholic Drinks in Laos report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Taxation and Duty Levies
  • Operating Environment
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • Key New Product Launches
  • Outlook
MARKET INDICATORS
  • CHART 1 coholic Drinks: Supermarket
  • CHART 2 Alcoholic Drinks: Supermarket
  • CHART 3 Alcoholic Drinks: Supermarket
  • CHART 4 Alcoholic Drinks: Supermarket
MARKET DATA
  • Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
BEER
  • Key Data Findings
  • 2024 Developments
  • Healthy total volume growth despite economic headwinds
  • Lao Brewery invests heavily in marketing and promotions, music and cultural events and new product development
  • Small local grocers dominate but convenience stores show promise
  • Prospects and Opportunities
  • Upward growth trajectory for beer with space for more modern options
  • On-trade channel to continue its post-pandemic recovery although off-trade consumption is set to remain ahead
  • Sustainability to play a growing role in beer brewing
  • Category Data
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE
  • Wine continues to attract investment and gain momentum in Laos
  • Consumers enjoy traditional local options
  • LBC Fine Wines emerges as a key presence in wine
  • Wine appreciation is set to continue to grow in the forecast period
  • The on-trade channel is expected to benefit from strategic partnerships
  • Local wine production to remain popular in the regions
  • Table 31 Sales of Wine by Category: Total Volume 2019-2024
  • Table 32 Sales of Wine by Category: Total Value 2019-2024
  • Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
  • Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS
  • Spirits sees heavy investment in 2024
  • Strong marketing activity in spirits
  • The on-trade channel continues to shape the distribution of spirits
  • Local spirits to leverage authenticity, price and sustainability advantages
  • Safety fears could see visitors favour premium and imported spirits
  • Evolving tastes and preferences to shape demand
  • Table 43 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 44 Sales of Spirits by Category: Total Value 2019-2024
  • Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
  • Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
  • Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY
  • Cider/perry remains a negligible category in Laos
  • Carlsberg works to drive cider into the mainstream
  • Availability improves but distribution remains limited
  • High pricing to remain a major obstacle
  • Strong competition to dampen the demand for cider/perry
  • Distribution is a key avenue for the potential take-off of cider/perry
  • Table 58 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 59 Sales of Cider/Perry: Total Value 2019-2024
  • Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS
  • Wine-based RTDs see significant company activity
  • Spy is the most dynamic brand
  • RTDs most visible in grocery retailers although distribution is widening online
  • Investment is required to for RTDs to emerge as a significant category
  • Targeted marketing could grow the consumer base
  • The online channel offers development opportunities
  • Table 73 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 74 Sales of RTDs by Category: Total Value 2019-2024
  • Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
  • Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
  • Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
  • Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029