The oral care market is projected to grow at a CAGR of 5.63% to reach the market size of US$38.072 billion by 2025 from US$27.416 billion in 2019. Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevent bad breath, tooth decay, and gum disease-and help in keeping the teeth as a person gets older. An unhealthy mouth, especially if having gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labor. The growth of the oral care market is substantiated by the rising awareness among the people regarding oral hygiene and the benefits which come because of it. Moreover, it has also grown because of its ability to improve personal esthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by the middle-income and high-income groups. However, competitive pricing pressure is hampering the growth of the oral care market. To overcome this, strategies like mergers and acquisitions, geographical expansions, and new product development are being implemented by the companies in the market.
The oral care market has been segmented into type, age group, gender, distribution channel, and geography.
By Type
By type, the oral care market is segmented as toothbrush, mouthwash, dental floss, toothpaste, and others. The toothpaste segment holds a significant share in the market primarily due to high use by all income groups. The toothbrush segment is projected to show promising growth. This significant growth is supported by the introduction of advanced products such as electric and battery-powered toothbrushes. These advanced products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep clean, daily clean, tongue cleaning, whitening, and massaging.
By Distribution Channel
By distribution channel, the oral care market is segmented as online and offline. The offline segment holds a significant share of the market as these are easily accessible to the end-users.
By Geography
Geographically, the oral care market is segmented as North America, Europe, Middle East & Africa, Asia-Pacific, and South America. The Asia-Pacific holds a significant share of the market. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.
Competitive Intelligence
The oral care market is highly fragmented with thousands of manufacturers. The players are expanding globally to mirror their customers’ requirements. As a result, they are increasingly integrating with other players. The key players include Colgate-Palmolive Company, Procter & Gamble, Unilever plc., GlaxoSmithKline plc., Johnson & Johnson, Koninklijke Philips, and Lion Corporation among others.
Segmentation
The oral care market can be segmented based on type, distribution channel, and geography.
By Type
By Age Group
By Gender
By Distribution Channel
By Geography
By Type
By type, the oral care market is segmented as toothbrush, mouthwash, dental floss, toothpaste, and others. The toothpaste segment holds a significant share in the market primarily due to high use by all income groups. The toothbrush segment is projected to show promising growth. This significant growth is supported by the introduction of advanced products such as electric and battery-powered toothbrushes. These advanced products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep clean, daily clean, tongue cleaning, whitening, and massaging.
By Distribution Channel
By distribution channel, the oral care market is segmented as online and offline. The offline segment holds a significant share of the market as these are easily accessible to the end-users.
By Geography
Geographically, the oral care market is segmented as North America, Europe, Middle East & Africa, Asia-Pacific, and South America. The Asia-Pacific holds a significant share of the market. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.
Competitive Intelligence
The oral care market is highly fragmented with thousands of manufacturers. The players are expanding globally to mirror their customers’ requirements. As a result, they are increasingly integrating with other players. The key players include Colgate-Palmolive Company, Procter & Gamble, Unilever plc., GlaxoSmithKline plc., Johnson & Johnson, Koninklijke Philips, and Lion Corporation among others.
Segmentation
The oral care market can be segmented based on type, distribution channel, and geography.
By Type
- Toothbrush
- Mouthwash
- Dental Floss
- Toothpaste
- Others
By Age Group
- 0-3 Years
- 3-12 Years
- 13-19 Years
- 20-59 Years
- 60 Years and above
By Gender
- Male
- Female
By Distribution Channel
- Offline
- Online
By Geography
- North America
- USA
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Others
- Europe
- United Kingdom
- Germany
- France
- Spain
- Others
- Middle East and Africa
- Israel
- Saudi Arabia
- UAE
- Others
- Asia Pacific
- Japan
- China
- India
- South Korea
- Others
Frequently Asked Questions about the Oral Care Market
What is the estimated value of the Oral Care Market?
What is the growth rate of the Oral Care Market?
What is the forecasted size of the Oral Care Market?
Who are the key companies in the Oral Care Market?
| Report Attribute | Details |
|---|---|
| Published | September 2020 |
| Forecast Period | 2019 - 2025 |
| Estimated Market Value ( USD | $ 27.42 billion |
| Forecasted Market Value ( USD | $ 38.07 billion |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
5. Oral Care Market Analysis, By Type
6. Oral Care Market Analysis, By Age Group
7. Oral Care Market Analysis, By Gender
8. Oral Care Market Analysis, By Distribution Channel
9. Oral Care Market Analysis, By Geography
10. Competitive Environment and Analysis
11. Company Profiles
Companies Mentioned
- Procter & Gamble
- Colgate-Palmolive Company
- Unilever
- GlaxoSmithKline plc
- Johnson & Johnson Services Inc.
- Koninklijke Philips N.V.
- The Himalaya Drug Company
- Dr. Fresh, LLC
- Patanjali Ayurved
- Lion Corporation
- GC Corporation
- 3M
- Orkla
- Amway Corp
- Young Dental
Methodology
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