North America Water Enhancer Market - Growth, Trends, and Forecast (2020 - 2025)

The North American water enhancer market is projected to record a CAGR of 13.14% during the forecast period 2020-2025.

• In the modern-day scenario of the retail market, concentrates have a wide variety of applications in end-user industries like bakery, confectionery, and nutrition. These products can be used ‘on the go’ and are being increasingly consumed by the consumers, owing to their enriched and nutritious profile.
• The packaging of the water enhancer product has been kept such, which fits in well with the consumer’s daily life since it is highly convenient to carry and can be generally used “on the go” and is able to acquire a place in the kitchen shelves as it is easy to store, owing to its small size and palm friendly size.
• Water enhancers are used along with still or sparkling water that is used by the people in need of instant hydration. Consumers are getting attracted to such products since they contain essential minerals and vitamins.

Key Market Trends

Rising Innovations with Tempting Marketing Approaches by Manufacturers

Increasing health awareness among the population across the world, driven by the rising media penetration of media within the consumer’s market, has raised wellness concerns in the mainstream, resulting in consumers taking into account health considerations as part of their purchasing decisions. This is driving the growth of the water enhancer market with all healthy incorporated ingredients. Moreover, to fully capitalize on the growing opportunity within the water enhancer market, operating companies are constantly making efforts to offer consumers with innovations. The companies are introducing consumers with new and exciting flavors that could even provide them with convenient storage. Owing to the acceptability of new formulations, the market is experiencing growth and is expected to continue to exhibit growth.

Convenient Packaging Fitting well within Consumer’s Desires

The water enhancer market is still in its nascent stage, but this highly competitive category has become crowded with palm-sized packages that led consumers to flavor their water using squeezable rigid containers to squirt flavoring. The attractive and convenient packaging gives a ‘fresh fruit feeling’ to the consumers and is being widely accepted by consumers all over. Apart from paying significant attention to the nutritious content of a food and beverage product, the consumer market is driven majorly by trends like personalization, convenience, and fast-paced life. Water enhancers were created specifically to match with such prevailing trends.

Competitive Landscape

The North American water enhancer market is consolidated and is dominated by players, such as Kraft Foods, Coca-Cola, PepsiCo, and Nestle. The major companies, like Coca-Cola, adopt strategies, such as majorly strengthening their large manufacturing footprint, broad distribution network, substantial R&D capability, and high-level of quality and customer service.

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