North America Feed Pelletizing Agent Market - Growth, Trends and Forecast (2020 - 2025)

The North America Feed Pelletizing Agent market is estimated to register a CAGR of 3.5% during the forecast period (2020-2025). The Feed Pelletizing Agent market is mainly driven by the advantages of pelleted feed such as higher feed intake and weight gain of animals. The market is further expanded with more evidence of the enhanced performance of animals due to pelleted feed. Moreover, the ease of handling and transportation of feed pellets is another reason for the growing popularity of feed pelletizing agents. The poultry segment is the largest consumer in the market studied, and the present trend of consolidation and backward integration of poultry processors is expected to maintain a steady demand for feed pelletizing agent market in North America, during the forecast period

Key Market Trends

Rising Demand for Animal Protein

The changing dietary patterns and shift towards the rich source of proteins like meat and processed meat made the demand for food derived from animals to increase at a fast pace. The livestock population in North America has increased from 2610.5 million in 2016 to 2617.9 million in 2018. To meet these rising demands, farmers are shifting towards industrialized feed which is helping them to achieve significant results. Pelleted feed helps in improving animal performance in terms of feed intake, weight gain, and feed conversion. Moreover, in most cases, it is also proven that the pelletizing costs are easily overcome by the pelleted feed effect on animals with high improvements in performance. Thus, increasing concern among farmers over animal health and rising demands for animal protein is leading to a rise in feed pelletizing agents’ market in North America.

Naturally-Derived Feed Pelletizing Agent Hold the Major Share

Feed pelletizing agents are segmented based on type into Natural and Synthetic feed pelletizing agents. There is an increasing demand for organic foods and natural products in North America in recent years. The organic retail sales in North America has shown an increase of 5.5% by 2018, over 2016. This is majorly due to rising health safety consciousness among the population in the United States and Canada. These factors are driving the naturally derived feed pelletizing agent’s segment in North America. Lignin and starch are highly used agents in the North American market. North American companies produce potato starch, cornstarch, and Lignin in considerable amounts. Bentonite, which is a natural feed pelletizing agent is largely produced in the United States and Canada. North America is the largest consumer of bentonite in terms of regional demand, with the U.S. having the largest share contributing nearly one-third of the world’s total production.

Competitive Landscape

The Feed pelletizing agent market in North America is consolidated with a few major players present in the market and dominating the market. BASF, Uniscope Inc, Borregaard LignoTech, Bentonite Performance Minerals, Archer Daniels Midland Company are some of the major players in the market. These firms are developing new strategies by significantly investing in Research and development and are coming with new products in this segment to build up a huge presence and gain a strong customer base in the market. Recently in the year 2019, BASF came up with next-generation technology introducing a new Phytase called Natuphos E, which is more efficient, economical, and environmentally friendly than its predecessor, which has been the industry gold standard for the last two-and-a-half decades. Natuphos E helps poultry to utilize phosphorous and key nutrients more efficiently and also helps in bringing a wide range of benefits to the animal feed industry and to local farmers.

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