Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior

Consumers across the globe are being instructed to stay within the home as far as possible to avoid contracting or spreading COVID-19, and while lockdown measures are currently in flux, staying at home is in some cases being mandated by law. This is drastically altering consumer behavior, with many consumers even planning to continue to retreat within the home beyond the pandemic period. Brands must align products and services with this new lifestyle to win new audiences and understand how to cater to the new needs of their existing customers.

This report discusses the particular implications of consumers working at home, cooking at home, performing childcare duties at home, and taking care of their personal health and wellness at home.

Scope

• Almost a third of global consumers plan to continue or start working from home rather than go to an office in the near future.
• Almost 60% of global consumers claim to be staying at home as much as possible in Week 7.
• Consumers who claim to be staying at home as much as possible are also more concerned about the outbreak of COVID-19.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.