Oumph! Is a Swedish brand of plant-based meat alternative foods, now achieving UK success after building a strong presence in its native country and across Scandinavia. Oumph!'s range, available through major retailers, but also partnered with well-known foodservice brands, is bringing new, exciting options to the meat-free arena.
Vegetarian and vegan alternatives to meat are seeing significant opportunity for innovation. Wider consumer appreciation for vegan recipes from health and sustainability perspectives is providing a route to break out into the mainstream when offered in the form with creative, attractive, and sensorially strong dishes.
Scope
Reasons to Buy
Vegetarian and vegan alternatives to meat are seeing significant opportunity for innovation. Wider consumer appreciation for vegan recipes from health and sustainability perspectives is providing a route to break out into the mainstream when offered in the form with creative, attractive, and sensorially strong dishes.
Scope
- Plant-based proteins are on the level with meat proteins in terms of consumer associations with positive healthiness.
- Plant-based foods appeal to over seven in 10 consumers, compared to four in 10 for those labelled "vegan."
- Oumph! has harnessed this interest via a strong, adaptable core plant-based formulation that is highly adaptable and delivered via a menu of experientially strong recipes from burgers, to kebabs, and pulled pork-like "pulled Oumph!"
- A strategic presence of the brand in well-known foodservice chains has built brand awareness and trust, benefiting its retail sales growth.
Reasons to Buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Summary
- What?
- Why?
- Take-Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Oumph! Food for Progress