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Beauty and Personal Care in Uganda- Product Image
Beauty and Personal Care in Uganda- Product Image
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Beauty and Personal Care in Uganda

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    Report

  • 60 Pages
  • July 2025
  • Region: Uganda
  • Euromonitor International
  • ID: 5178712
Description Jump to:
In 2024, beauty and personal care in Uganda saw strong growth in retail volume and current value sales. Personal care led the industry. There have been a number of key developments in Uganda's beauty and personal care industry. For example, a growth in demand for natural and local products. Consumers increasingly became interested in natural and locally sourced beauty products, driven by a desire for authenticity and sustainability.

The Beauty and Personal Care in Uganda report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
  • Key Data Findings
  • 2024 Developments
  • Quality concerns gain weight in baby and child-specific products
  • The leading players invest in the category
  • Professional advice and social media exposure can create competitive edges
  • Prospects and Opportunities
  • Tax regimes may hinder category performance
  • Parents to continue to demand safe products
  • Distributors and e-commerce to grow in importance
  • Category Data
  • Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
  • Rising popularity of organic options stimulates retail value growth
  • International players dominate but Movit Products gains ground
  • Bath and shower’s offer gains sophistication
  • Improving in-country infrastructure enhances bath and shower’s offer and reach
  • Bath and shower fits with the strong concerns over sanitation and hygiene
  • Company activity to add dynamism to bath and shower
  • Table 19 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
  • Urbanisation increases awareness of deodorants among local consumers
  • Distributors remain a key factor in company performances and distribution reach
  • Digitalisation and higher female participation in the workforce stimulate interest in novel and innovative products and scents
  • Antiperspirants to gain popularity
  • Inflation remains a significant dampener on the demand for deodorants
  • Marketing to play a growing role in deodorants
  • Table 25 Sales of Deodorants by Category: Value 2019-2024
  • Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
  • Improving economic indicators lead to more sophisticated demand
  • Highly competitive landscape with a host of brands and products available
  • Hairceuticals and diversity add dynamism to hair care
  • Development and growth to characterise hair care
  • Key demographic and lifestyle change to spur hair care
  • Social media to boost e-commerce development in hair care
  • Table 31 Sales of Hair Care by Category: Value 2019-2024
  • Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
  • International brands continue to elevate standards and stimulate interest in depilatories
  • Wide distribution of a strong brand helps Procter & Gamble to consolidate its leading position
  • Social media drives consumer interest in beauty and hygiene products
  • Depilatories to see wider coverage and rising popularity
  • Direct selling has the potential to emerge as a significant channel while players need to improve communications
  • Innovation and marketing to add dynamism to depilatories
  • Table 38 Sales of Depilatories by Category: Value 2019-2024
  • Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
  • Rising awareness of oral hygiene and dental care pushes healthy growth performance
  • International players dominate oral care
  • Wellness and ethical consumer approach to oral care
  • Strong investments to advance oral care
  • Preference for natural, organic and cruelty-free products
  • Space for e-commerce and local players to grow
  • Table 44 Sales of Oral Care by Category: Value 2019-2024
  • Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
  • Men’s grooming continues to evolve in Uganda
  • Players focus on creating an audience of male beauty shoppers
  • Urbanisation and social media stimulate men’s grooming
  • Men’s grooming to continue to gain interest fast in Uganda
  • More intense competition awaits men’s grooming
  • Manufacturers and distributors to respond to consumer needs and preferences
  • Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
  • Growing attention on personal appearance and beauty boosts facial make-up
  • Distributors play a key role in colour cosmetics
  • Surge in popularity of more natural and safer products
  • Beauty focus to push growth but tax regimes could disrupt the category
  • Local players to develop through government support and social media strategies
  • Players look to tailor offerings to suit local consumers
  • Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
  • Growing popularity of both mass and premium fragrances
  • Puig gains the leading position in fragrances in 2024
  • Smaller packs to stimulate affordability
  • Mass and premium and women’s and men’s fragrances to gain popularity
  • Economic factors to inform consumer behaviour
  • Manufacturers and retailers to make efforts to increase consumer confidence
  • Table 63 Sales of Fragrances by Category: Value 2019-2024
  • Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
  • Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
  • Skin care continues to gain momentum by catering to local consumer needs
  • Strong company activity in skin care
  • Small packs and online marketing provide impetus for skin care players
  • Fast-rising popularity for body care and facial care
  • Established legal players under pressure
  • Players need to step up marketing and promotions to raise awareness, broaden the reach and ensure affordability
  • Table 70 Sales of Skin Care by Category: Value 2019-2024
  • Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
  • Sun care increasingly occupies the minds of manufacturers, retailers and consumers
  • Retailers play a key role in importing sun care products
  • Rising awareness of the effects of sun exposure and technological advances pique the interest of young generations
  • Slow development and emergence of sun care in Uganda
  • Limited but improving distribution
  • Marketing and promotional support is needed to grow sun care in Uganda
  • Table 77 Sales of Sun Care by Category: Value 2019-2024
  • Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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