Alcoholic drinks in Ethiopia faced a slight decline in total consumption in 2024, shaped by rising prices and shifting economic conditions. The overall contraction was largely driven by a series of fiscal and structural developments, including higher excise taxes on alcohol, a widening gap in the foreign exchange rate, and the impact of urban redevelopment initiatives that resulted in the demolition of bars and restaurants in key hospitality corridors. These factors combined to limit both supply...
This Alcoholic Drinks in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Alcoholic Drinks in EthiopiaExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesDisclaimerBeerRedevelopment, Tax Pressures and Affordability Challenges Reshape ConsumptionHeineken Leads as Market Prepares for New Entrants and Strategic ShiftsOn-Trade Remains Dominant Despite Cost and Security ConstraintsProspects and OpportunitiesAffordability Constraints and Regional Instability to Limit Growth PotentialModest Off-Trade Expansion and Market Consolidation ExpectedProduct and Distribution Innovation to Accelerate Among BrewersWineConsumption of Wine Expands as Local Preferences Evolve and Affordability Drives ChoicesProduct Innovation Strengthens Consumer Engagement and Cultural RelevanceOff-Trade and Digital Distribution Channels Expand Reach Amid Shifting Purchasing BehavioursLocal Wine to Drive Growth as Tekesheno Sustains Cultural DemandInnovation Expected to Remain Limited Amid Market ConsolidationSpiritsRising Costs Reshape Consumer Choices and Shift Demand to Domestic and Traditional SpiritsDomestic Players Gain Ground as Imported Brands Face Affordability ChallengesDistribution Adapts to Regulatory Pressures and Evolving Consumption HabitsOngoing Economic Pressure Likely to Suppress Consumption and Drive Informal Market GrowthConsumer Downtrading to Continue as Excise Pressure Intensifies
Alcoholic Drinks in 2024: the Big Picture
Market Data
Key Data Findings
Category Data
Digital Platforms and Retail Partnerships to Shape Distribution Landscape
Innovation Expected in Premium Domestic Spirits and Traditional Drink Formalisation
Cider/Perry
Rtds
