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Premiumization and Indulgence across Consumer Goods - TrendSights Analysis 2020

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  • 33 Pages
  • September 2020
  • Region: Global
  • GlobalData
  • ID: 5180288

The effects of COVID-19 will continue to impact consumer perception of value and convenience as the world recovers from the pandemic. Economic uncertainty and personal financial concerns are at the forefront of most consumers' minds. As a result, what they purchase and what they prepare and consume at home is being impacted. Brands and manufacturers have key opportunities to cater for consumers' looking to spend more on products by adding both functional and emotional benefits to their products.

The Premiumization & Indulgence mega-trend captures the impulsive and aspirational behavior of consumers actively seeking higher-priced, often more sophisticated products. The very nature of indulgence brings a heightened sense of enjoyment and excitement to the consumer. This report focuses on how this trend is impacting and influencing consumer's purchasing decisions.

  • Premiumization opportunities center on more functional consumer benefits such as health and convenience.
  • Consumers are still willing to pay the price for health and invest in products that offer health and hygiene benefits.
  • Indulgence opportunities relate more to emotional consumer benefits providing comfort and enjoyment.

Reasons to Buy
  • Understand a specific consumer trend and company Reponses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Future Implications
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Spar
  • Cardina
  • Vittoria
  • Skinny Tonic
  • Veil
  • Stella Artois
  • Koppaberg
  • L'Occitaine
  • Becca Cosmetics
  • GOSH
  • Henkel
  • Purina