North America Hummus Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Type, Application, and Distribution Channel

The North America hummus market is expected to grow from US$ 601.39 million in 2019 to US$ 1,558.70 million by 2027; it is estimated to grow at a CAGR of 12.7% from 2020 to 2027.

Hummus is a kind of Levantine dip or spread prepared from chickpeas or other beans which are considered as rich source of proteins. Proteins are the building blocks of life. They maintain the structure and functions of the human body. Proteins are made up of amino acids that are attached by peptide bonds in long chains. There are 20 different kinds of amino acids linked together that determine the role of protein in the human body. Proteins play a key role in transporting molecules throughout the body by helping in cell repair. It also promotes proper growth and development in children, teenagers, and pregnant women. Various studies show that eating a protein-rich diet help gain muscle mass and strength and prevent muscle loss during weight management or weight loss program. High protein intake helps boosts the metabolism, which results in burning of a high amount of calories. This further helps in proper weight management and weight loss. These benefits of protein are attracting consumers towards protein-rich food and beverages available in the market. This further creates a huge demand for the North America hummus market.

Based on type, the original hummus segment led the North America hummus market in 2019. Original hummus is prepared by blending cooked or mashed chickpeas with tahini, garlic, or lemon juice. It is mostly prepared and stored in refrigerators a day ahead of serving. Preparation of original hummus is an easy and affordable process and the resulting flavor is superior to the tubs of store-bought dips. It is an absolute staple in home cuisines. Hummus is tasty, filling, heart-healthy vegetarian, dairy-free, and gluten-free. It can be consumed as an appetizer and main course. Original hummus is often paired with freshly fried falafel and is also shared alongside full mudammas in a dish that is known as hummus full. In some western countries, such as the US and Mexico, original hummus is served as an appetizer or snack dip with vegetable crudities, chips, and pita breads. The hummus dip has gained popularity in the past few years and can be found at most of the grocery stores in varying flavors.

The U. S has the highest number of confirmed cases of COVID-19 compared to Canada and Mexico. Due to COVID-19, the supply chain is likely to get affected, which is likely to impact the food and beverage industry in the region. In addition, the overall manufacturing processes, research, and development activities are likely to impact market growth.

The overall North America hummus market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the North America hummus market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the North America hummus market. Key players operating in the market include Bakkavor; Boar’s Head Brand; Cedar’s Mediterranean Foods Inc.; Fountain of Health; Hope Foods, LLC; Hummus Goodness; Lancaster Colony Corporation; Lantana Foods; Strauss Group; and Tribe Hummus.

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