Beauty and Personal Care in Tanzania

Tanzania, one of the world’s poorest nations, has a predominantly rural population and a young median age. The beauty and personal care market is underdeveloped due to financial constraints with demand characterised by basic necessities, such as bar soap. The COVID-19 pandemic has limited its prospects in 2020 and into 2021 as the economy recovers, with sales of some categories remaining reliant on a minority of middle-class demographics.

The Beauty and Personal Care in Tanzania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Market Insight: COVID-19 Impact
Country Insight: COVID-19 Impact
Country Insight: Pre-COVID-19
Socioeconomic Trends
Logistics/Infrastructure
Chart 1 Beauty and Personal Care: Non-Grocery Specialist
Chart 2 Beauty and Personal Care: Hypermarket

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER

BABY AND CHILD-SPECIFIC PRODUCTS

Pre-COVID-19 Performance
2020 and Beyond
Chart 3 Baby and Child-Specific Products: Supermarket (a)
Chart 4 Baby and Child-Specific Products: Supermarket (b)
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024

BATH AND SHOWER

Pre-COVID-19 Performance
2020 and Beyond
Chart 5 Bath and Shower: Supermarket (a)
Chart 6 Bath and Shower: Supermarket (b)
Category Data
Table 18 Sales of Bath and Shower by Category: Value 2014-2019
Table 19 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 21 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 22 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 23 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024

DEODORANTS

Pre-COVID-19 Performance
2020 and Beyond
Chart 7 Deodorants: Supermarket (a)
Chart 8 Deodorants: Supermarket (b)
Category Data
Table 24 Sales of Deodorants by Category: Value 2014-2019
Table 25 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Deodorants: % Value 2015-2019
Table 27 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 28 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 29 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024

HAIR CARE

Pre-COVID-19 Performance
2020 and Beyond
Chart 9 Hair Care: Beauty Specialist Retailer
Chart 10 Hair Care: Supermarket
Category Data
Table 30 Sales of Hair Care by Category: Value 2014-2019
Table 31 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Hair Care: % Value 2015-2019
Table 33 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 34 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 35 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024

DEPILATORIES

Pre-COVID-19 Performance
2020 and Beyond
Chart 11 Depilatories: Supermarket (a)
Chart 12 Depilatories: Supermarket (b)
Category Data
Table 36 Sales of Depilatories by Category: Value 2014-2019
Table 37 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Depilatories: % Value 2015-2019
Table 39 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 40 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 41 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

ORAL CARE

Pre-COVID-19 Performance
2020 and Beyond
Chart 13 Oral Care: Supermarket (a)
Chart 14 Oral Care: Supermarket (b)
Category Data
Table 42 Sales of Oral Care by Category: Value 2014-2019
Table 43 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Oral Care: % Value 2015-2019
Table 45 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 46 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 47 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024

MEN’S GROOMING

Pre-COVID-19 Performance
2020 and Beyond
Chart 15 Men’s Grooming: Supermarket (a)
Chart 16 Men’s Grooming: Supermarket (b)
Category Data
Table 48 Sales of Men’s Grooming by Category: Value 2014-2019
Table 49 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 51 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 52 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 53 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

COLOUR COSMETICS

Pre-COVID-19 Performance
2020 and Beyond
Chart 17 Colour Cosmetics: Beauty Specialist Retailer
Chart 18 Colour Cosmetics: Beauty Specialist Retailer
Category Data
Table 54 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 55 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 58 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 59 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 60 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

FRAGRANCES