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Alcoholic Drinks in El Salvador

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    Report

  • 44 Pages
  • June 2025
  • Region: El Salvador
  • Euromonitor International
  • ID: 5184983
According to the International Monetary Fund (IMF), the Salvadoran economy grew by 3% in 2024. This is supported by the positive performance of activities, such as construction and tourism, which have compensated for the drop in manufacturing and the reduction in external demand, mainly from the United States, the leading destination for exports.

The Alcoholic Drinks in El Salvador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Taxation and Duty Levies
  • Operating Environment
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • Key New Product Launches
  • Outlook
MARKET DATA
  • Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
BEER
  • Key Data Findings
  • 2024 Developments
  • Price increases impact volume sales
  • Industrias La Constancia retains its outright leadership
  • Supermakets remains the most important distribution channel, although small local grocers also fares well
  • Prospects and Opportunities
  • Steady forecast period growth for beer sales
  • Non/low alcohol beer remains a small category
  • Innvoations oreintate towards larger presentations
  • Category Data
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE
  • Growing interet among Salvadorans to explore the world of wine
  • The wine offering in the country is mostly comprised of imported products
  • Modern retailers account for the majority of wine sales
  • Wine sales achieve steady growth over the forecast period
  • Non-alcoholic wine fails to attract consumers
  • Lighter and sweeter wines gain relevance over the forecast period
  • Table 31 Sales of Wine by Category: Total Volume 2019-2024
  • Table 32 Sales of Wine by Category: Total Value 2019-2024
  • Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
  • Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS
  • Spirits sales sustain a postive performance in 2024
  • Distribuidora Salvadoreña SA de CV remains the top player in spirits
  • Modern retailers are key distributors of alcoholic drinks, including spirits
  • Aguardiente continues to drive sales of spirits
  • Eye-catching bottles and sweeter flavours continue to emerge
  • Lower alcohol content and new flavours are the focus of innovation
  • Table 43 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 44 Sales of Spirits by Category: Total Value 2019-2024
  • Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
  • Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
  • Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY
  • Cider/perry sales remain negligible due to a lack of availability, no consumption tradition and high prices
  • Imported brands remain the most popular, especially around Christmas and New Year
  • Limited distribution to upmarket food/drink/tobacco specialists due to a lack of demand
  • Forecast period sales of cider/perry remain negligible and limited to the Christmas and New Year period
  • Table 58 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 59 Sales of Cider/Perry: Total Value 2019-2024
  • Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS
  • Sales of RTDs are driven by preferences for low alcohol products
  • Smirnoff Ice continues to lead, regaining some ground in 2024 after losing share to new brand entrants
  • Modern grocery retailers are the main channel for RTDs
  • RTDs continues to see positive growth over the forecast period
  • Moderation preferred over abstinence
  • Opportunities for domestic companies to innovate in RTDs
  • Table 73 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 74 Sales of RTDs by Category: Total Value 2019-2024
  • Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
  • Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
  • Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
  • Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029