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The social media analytics market is forecasted to grow by $7,260.33 mn during 2022-2027, accelerating at a CAGR of 23.29% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing brand recognition due to social media, social media analytics helps in improving brand loyalty., and increasing use of social media for blogging.
The social media analytics market is segmented as below:
By Application
- Sales and marketing management
- Customer experience management
- Competitive intelligence
- Risk management
- Public safety and law enforcement
By End-user
- Retail
- Government
- Media and entertainment
- Travel
- Others
By Deployment
- On-premise
- Cloud
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the social media analytics market covers the following areas:
- Social media analytics market sizing
- Social media analytics market forecast
- Social media analytics market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 08: Executive Summary - Chart on Incremental Growth
Exhibit 09: Executive Summary - Data Table on Incremental Growth
Exhibit 10: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 11: Parent market
Exhibit 12: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 13: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 14: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global social media analytics market 2017 - 2021
Exhibit 19: Historic Market Size - Data Table on Global social media analytics market 2017 - 2021 ($ million)
4.2 Application Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Application Segment 2017 - 2021 ($ million)
4.3 End User Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - End User Segment 2017 - 2021 ($ million)
4.4 Deployment Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
4.5 Geography Segment Analysis 2017 - 2021
Exhibit 23: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.6 Country Segment Analysis 2017 - 2021
Exhibit 24: Historic Market Size - Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 25: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 28: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 29: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 30: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 31: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Application
6.1 Market segments
Exhibit 32: Chart on Application - Market share 2022-2027 (%)
Exhibit 33: Data Table on Application - Market share 2022-2027 (%)
6.2 Comparison by Application
Exhibit 34: Chart on Comparison by Application
Exhibit 35: Data Table on Comparison by Application
6.3 Sales and marketing management - Market size and forecast 2022-2027
Exhibit 36: Chart on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
Exhibit 37: Data Table on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
Exhibit 38: Chart on Sales and marketing management - Year-over-year growth 2022-2027 (%)
Exhibit 39: Data Table on Sales and marketing management - Year-over-year growth 2022-2027 (%)
6.4 Customer experience management - Market size and forecast 2022-2027
Exhibit 40: Chart on Customer experience management - Market size and forecast 2022-2027 ($ million)
Exhibit 41: Data Table on Customer experience management - Market size and forecast 2022-2027 ($ million)
Exhibit 42: Chart on Customer experience management - Year-over-year growth 2022-2027 (%)
Exhibit 43: Data Table on Customer experience management - Year-over-year growth 2022-2027 (%)
6.5 Competitive intelligence - Market size and forecast 2022-2027
Exhibit 44: Chart on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
Exhibit 45: Data Table on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
Exhibit 46: Chart on Competitive intelligence - Year-over-year growth 2022-2027 (%)
Exhibit 47: Data Table on Competitive intelligence - Year-over-year growth 2022-2027 (%)
6.6 Risk management - Market size and forecast 2022-2027
Exhibit 48: Chart on Risk management - Market size and forecast 2022-2027 ($ million)
Exhibit 49: Data Table on Risk management - Market size and forecast 2022-2027 ($ million)
Exhibit 50: Chart on Risk management - Year-over-year growth 2022-2027 (%)
Exhibit 51: Data Table on Risk management - Year-over-year growth 2022-2027 (%)
6.7 Public safety and law enforcement - Market size and forecast 2022-2027
Exhibit 52: Chart on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Data Table on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
Exhibit 54: Chart on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
Exhibit 55: Data Table on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by Application
Exhibit 56: Market opportunity by Application ($ million)
7 Market Segmentation by End-user
7.1 Market segments
Exhibit 57: Chart on End-user - Market share 2022-2027 (%)
Exhibit 58: Data Table on End-user - Market share 2022-2027 (%)
7.2 Comparison by End-user
Exhibit 59: Chart on Comparison by End-user
Exhibit 60: Data Table on Comparison by End-user
7.3 Retail - Market size and forecast 2022-2027
Exhibit 61: Chart on Retail - Market size and forecast 2022-2027 ($ million)
Exhibit 62: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
Exhibit 63: Chart on Retail - Year-over-year growth 2022-2027 (%)
Exhibit 64: Data Table on Retail - Year-over-year growth 2022-2027 (%)
7.4 Government - Market size and forecast 2022-2027
Exhibit 65: Chart on Government - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Data Table on Government - Market size and forecast 2022-2027 ($ million)
Exhibit 67: Chart on Government - Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on Government - Year-over-year growth 2022-2027 (%)
7.5 Media and entertainment - Market size and forecast 2022-2027
Exhibit 69: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
Exhibit 70: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
Exhibit 71: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
7.6 Travel - Market size and forecast 2022-2027
Exhibit 73: Chart on Travel - Market size and forecast 2022-2027 ($ million)
Exhibit 74: Data Table on Travel - Market size and forecast 2022-2027 ($ million)
Exhibit 75: Chart on Travel - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on Travel - Year-over-year growth 2022-2027 (%)
7.7 Others - Market size and forecast 2022-2027
Exhibit 77: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 78: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 79: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Others - Year-over-year growth 2022-2027 (%)
7.8 Market opportunity by End-user
Exhibit 81: Market opportunity by End-user ($ million)
8 Market Segmentation by Deployment
8.1 Market segments
Exhibit 82: Chart on Deployment - Market share 2022-2027 (%)
Exhibit 83: Data Table on Deployment - Market share 2022-2027 (%)
8.2 Comparison by Deployment
Exhibit 84: Chart on Comparison by Deployment
Exhibit 85: Data Table on Comparison by Deployment
8.3 On-premise - Market size and forecast 2022-2027
Exhibit 86: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibit 87: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibit 88: Chart on On-premise - Year-over-year growth 2022-2027 (%)
Exhibit 89: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
8.4 Cloud - Market size and forecast 2022-2027
Exhibit 90: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 91: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 92: Chart on Cloud - Year-over-year growth 2022-2027 (%)
Exhibit 93: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
8.5 Market opportunity by Deployment
Exhibit 94: Market opportunity by Deployment ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Exhibit 95: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Exhibit 96: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 97: Data Table on Market share By Geographical Landscape 2022-2027 (%)
10.2 Geographic comparison
Exhibit 98: Chart on Geographic comparison
Exhibit 99: Data Table on Geographic comparison
10.3 North America - Market size and forecast 2022-2027
Exhibit 100: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 101: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 102: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 103: Data Table on North America - Year-over-year growth 2022-2027 (%)
10.4 APAC - Market size and forecast 2022-2027
Exhibit 104: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 105: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 106: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 107: Data Table on APAC - Year-over-year growth 2022-2027 (%)
10.5 Europe - Market size and forecast 2022-2027
Exhibit 108: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 109: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 110: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 111: Data Table on Europe - Year-over-year growth 2022-2027 (%)
10.6 South America - Market size and forecast 2022-2027
Exhibit 112: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 113: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 114: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 115: Data Table on South America - Year-over-year growth 2022-2027 (%)
10.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 116: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 117: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 118: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 119: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
10.8 US - Market size and forecast 2022-2027
Exhibit 120: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 121: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 122: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 123: Data Table on US - Year-over-year growth 2022-2027 (%)
10.9 China - Market size and forecast 2022-2027
Exhibit 124: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 125: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 126: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 127: Data Table on China - Year-over-year growth 2022-2027 (%)
10.10 UK - Market size and forecast 2022-2027
Exhibit 128: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 129: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 130: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 131: Data Table on UK - Year-over-year growth 2022-2027 (%)
10.11 Japan - Market size and forecast 2022-2027
Exhibit 132: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 133: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 134: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 135: Data Table on Japan - Year-over-year growth 2022-2027 (%)
10.12 Germany - Market size and forecast 2022-2027
Exhibit 136: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 137: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 138: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 139: Data Table on Germany - Year-over-year growth 2022-2027 (%)
10.13 Market opportunity By Geographical Landscape
Exhibit 140: Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Trends
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Exhibit 141: Impact of drivers and challenges in 2022 and 2027
11.4 Market trends
12 Vendor Landscape
12.1 Overview
12.2 Vendor landscape
Exhibit 142: Overview on Criticality of inputs and Factors of differentiation
12.3 Landscape disruption
Exhibit 143: Overview on factors of disruption
12.4 Industry risks
Exhibit 144: Impact of key risks on business
13 Vendor Analysis
13.1 Vendors covered
Exhibit 145: Vendors covered
13.2 Market positioning of vendors
Exhibit 146: Matrix on vendor position and classification
13.3 Agorapulse SAS
Exhibit 147: Agorapulse SAS - Overview
Exhibit 148: Agorapulse SAS - Product / Service
Exhibit 149: Agorapulse SAS - Key offerings
13.4 Adobe Inc.
Exhibit 150: Adobe Inc. - Overview
Exhibit 151: Adobe Inc. - Business segments
Exhibit 152: Adobe Inc. - Key offerings
Exhibit 153: Adobe Inc. - Segment focus
13.5 Cision US Inc.
Exhibit 154: Cision US Inc. - Overview
Exhibit 155: Cision US Inc. - Product / Service
Exhibit 156: Cision US Inc. - Key offerings
13.6 Digimind
Exhibit 157: Digimind - Overview
Exhibit 158: Digimind - Product / Service
Exhibit 159: Digimind - Key offerings
13.7 GoodData Corp.
Exhibit 160: GoodData Corp. - Overview
Exhibit 161: GoodData Corp. - Product / Service
Exhibit 162: GoodData Corp. - Key offerings
13.8 International Business Machines Corp.
Exhibit 163: International Business Machines Corp. - Overview
Exhibit 164: International Business Machines Corp. - Business segments
Exhibit 165: International Business Machines Corp. - Key offerings
Exhibit 166: International Business Machines Corp. - Segment focus
13.9 Khoros LLC
Exhibit 167: Khoros LLC - Overview
Exhibit 168: Khoros LLC - Key offerings
13.10 Meltwater NV
Exhibit 169: Meltwater NV - Overview
Exhibit 170: Meltwater NV - Product / Service
Exhibit 171: Meltwater NV - Key offerings
13.11 NetBase Solutions Inc.
Exhibit 172: NetBase Solutions Inc. - Overview
Exhibit 173: NetBase Solutions Inc. - Product / Service
Exhibit 174: NetBase Solutions Inc. - Key offerings
13.12 Oracle Corp.
Exhibit 175: Oracle Corp. - Overview
Exhibit 176: Oracle Corp. - Business segments
Exhibit 177: Oracle Corp. - Key news
Exhibit 178: Oracle Corp. - Key offerings
Exhibit 179: Oracle Corp. - Segment focus
13.13 Salesforce.com Inc.
Exhibit 180: Salesforce.com Inc. - Overview
Exhibit 181: Salesforce.com Inc. - Product / Service
Exhibit 182: Salesforce.com Inc. - Key news
Exhibit 183: Salesforce.com Inc. - Key offerings
13.14 SAP SE
Exhibit 184: SAP SE - Overview
Exhibit 185: SAP SE - Business segments
Exhibit 186: SAP SE - Key news
Exhibit 187: SAP SE - Key offerings
Exhibit 188: SAP SE - Segment focus
13.15 SAS Institute Inc.
Exhibit 189: SAS Institute Inc. - Overview
Exhibit 190: SAS Institute Inc. - Product / Service
Exhibit 191: SAS Institute Inc. - Key news
Exhibit 192: SAS Institute Inc. - Key offerings
13.16 Sprout Social Inc.
Exhibit 193: Sprout Social Inc. - Overview
Exhibit 194: Sprout Social Inc. - Product / Service
Exhibit 195: Sprout Social Inc. - Key offerings
13.17 Talkwalker Sarl
Exhibit 196: Talkwalker Sarl - Overview
Exhibit 197: Talkwalker Sarl - Product / Service
Exhibit 198: Talkwalker Sarl - Key offerings
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Exhibit 199: Inclusions checklist
Exhibit 200: Exclusions checklist
14.3 Currency conversion rates for US$
Exhibit 201: Currency conversion rates for US$
14.4 Research methodology
Exhibit 202: Research methodology
Exhibit 203: Validation techniques employed for market sizing
Exhibit 204: Information sources
14.5 List of abbreviations
Exhibit 205: List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Vendor Market Positioning
Exhibits 11: Parent market
Exhibits 12: Market Characteristics
Exhibits 13: Offerings of vendors included in the market definition
Exhibits 14: Market segments
Exhibits 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibits 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibits 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 19: Historic Market Size - Data Table on Global social media analytics market 2017 - 2021 ($ million)
Exhibits 20: Historic Market Size - Application Segment 2017 - 2021 ($ million)
Exhibits 21: Historic Market Size - End User Segment 2017 - 2021 ($ million)
Exhibits 22: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
Exhibits 23: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibits 24: Historic Market Size - Country Segment 2017 - 2021 ($ million)
Exhibits 25: Five forces analysis - Comparison between 2022 and 2027
Exhibits 26: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits 28: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits 29: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits 30: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits 31: Chart on Market condition - Five forces 2022 and 2027
Exhibits 32: Chart on Application - Market share 2022-2027 (%)
Exhibits 33: Data Table on Application - Market share 2022-2027 (%)
Exhibits 34: Chart on Comparison by Application
Exhibits 35: Data Table on Comparison by Application
Exhibits 36: Chart on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
Exhibits 37: Data Table on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
Exhibits 38: Chart on Sales and marketing management - Year-over-year growth 2022-2027 (%)
Exhibits 39: Data Table on Sales and marketing management - Year-over-year growth 2022-2027 (%)
Exhibits 40: Chart on Customer experience management - Market size and forecast 2022-2027 ($ million)
Exhibits 41: Data Table on Customer experience management - Market size and forecast 2022-2027 ($ million)
Exhibits 42: Chart on Customer experience management - Year-over-year growth 2022-2027 (%)
Exhibits 43: Data Table on Customer experience management - Year-over-year growth 2022-2027 (%)
Exhibits 44: Chart on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
Exhibits 45: Data Table on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
Exhibits 46: Chart on Competitive intelligence - Year-over-year growth 2022-2027 (%)
Exhibits 47: Data Table on Competitive intelligence - Year-over-year growth 2022-2027 (%)
Exhibits 48: Chart on Risk management - Market size and forecast 2022-2027 ($ million)
Exhibits 49: Data Table on Risk management - Market size and forecast 2022-2027 ($ million)
Exhibits 50: Chart on Risk management - Year-over-year growth 2022-2027 (%)
Exhibits 51: Data Table on Risk management - Year-over-year growth 2022-2027 (%)
Exhibits 52: Chart on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
Exhibits 53: Data Table on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
Exhibits 54: Chart on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
Exhibits 55: Data Table on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
Exhibits 56: Market opportunity by Application ($ million)
Exhibits 57: Chart on End-user - Market share 2022-2027 (%)
Exhibits 58: Data Table on End-user - Market share 2022-2027 (%)
Exhibits 59: Chart on Comparison by End-user
Exhibits 60: Data Table on Comparison by End-user
Exhibits 61: Chart on Retail - Market size and forecast 2022-2027 ($ million)
Exhibits 62: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
Exhibits 63: Chart on Retail - Year-over-year growth 2022-2027 (%)
Exhibits 64: Data Table on Retail - Year-over-year growth 2022-2027 (%)
Exhibits 65: Chart on Government - Market size and forecast 2022-2027 ($ million)
Exhibits 66: Data Table on Government - Market size and forecast 2022-2027 ($ million)
Exhibits 67: Chart on Government - Year-over-year growth 2022-2027 (%)
Exhibits 68: Data Table on Government - Year-over-year growth 2022-2027 (%)
Exhibits 69: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
Exhibits 70: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
Exhibits 71: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits 72: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits 73: Chart on Travel - Market size and forecast 2022-2027 ($ million)
Exhibits 74: Data Table on Travel - Market size and forecast 2022-2027 ($ million)
Exhibits 75: Chart on Travel - Year-over-year growth 2022-2027 (%)
Exhibits 76: Data Table on Travel - Year-over-year growth 2022-2027 (%)
Exhibits 77: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibits 78: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibits 79: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits 80: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits 81: Market opportunity by End-user ($ million)
Exhibits 82: Chart on Deployment - Market share 2022-2027 (%)
Exhibits 83: Data Table on Deployment - Market share 2022-2027 (%)
Exhibits 84: Chart on Comparison by Deployment
Exhibits 85: Data Table on Comparison by Deployment
Exhibits 86: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibits 87: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibits 88: Chart on On-premise - Year-over-year growth 2022-2027 (%)
Exhibits 89: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
Exhibits 90: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibits 91: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibits 92: Chart on Cloud - Year-over-year growth 2022-2027 (%)
Exhibits 93: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
Exhibits 94: Market opportunity by Deployment ($ million)
Exhibits 95: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 96: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 97: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 98: Chart on Geographic comparison
Exhibits 99: Data Table on Geographic comparison
Exhibits 100: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibits 101: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibits 102: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits 103: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits 104: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits 105: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits 106: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 107: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 108: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits 109: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits 110: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 111: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 112: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibits 113: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibits 114: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits 115: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits 116: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits 117: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits 118: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 119: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 120: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits 121: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits 122: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits 123: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits 124: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibits 125: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibits 126: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits 127: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits 128: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibits 129: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibits 130: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits 131: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits 132: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits 133: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits 134: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits 135: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits 136: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits 137: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits 138: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 139: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 140: Market opportunity By Geographical Landscape ($ million)
Exhibits 141: Impact of drivers and challenges in 2022 and 2027
Exhibits 142: Overview on Criticality of inputs and Factors of differentiation
Exhibits 143: Overview on factors of disruption
Exhibits 144: Impact of key risks on business
Exhibits 145: Vendors covered
Exhibits 146: Matrix on vendor position and classification
Exhibits 147: Agorapulse SAS - Overview
Exhibits 148: Agorapulse SAS - Product / Service
Exhibits 149: Agorapulse SAS - Key offerings
Exhibits 150: Adobe Inc. - Overview
Exhibits 151: Adobe Inc. - Business segments
Exhibits 152: Adobe Inc. - Key offerings
Exhibits 153: Adobe Inc. - Segment focus
Exhibits 154: Cision US Inc. - Overview
Exhibits 155: Cision US Inc. - Product / Service
Exhibits 156: Cision US Inc. - Key offerings
Exhibits 157: Digimind - Overview
Exhibits 158: Digimind - Product / Service
Exhibits 159: Digimind - Key offerings
Exhibits 160: GoodData Corp. - Overview
Exhibits 161: GoodData Corp. - Product / Service
Exhibits 162: GoodData Corp. - Key offerings
Exhibits 163: International Business Machines Corp. - Overview
Exhibits 164: International Business Machines Corp. - Business segments
Exhibits 165: International Business Machines Corp. - Key offerings
Exhibits 166: International Business Machines Corp. - Segment focus
Exhibits 167: Khoros LLC - Overview
Exhibits 168: Khoros LLC - Key offerings
Exhibits 169: Meltwater NV - Overview
Exhibits 170: Meltwater NV - Product / Service
Exhibits 171: Meltwater NV - Key offerings
Exhibits 172: NetBase Solutions Inc. - Overview
Exhibits 173: NetBase Solutions Inc. - Product / Service
Exhibits 174: NetBase Solutions Inc. - Key offerings
Exhibits 175: Oracle Corp. - Overview
Exhibits 176: Oracle Corp. - Business segments
Exhibits 177: Oracle Corp. - Key news
Exhibits 178: Oracle Corp. - Key offerings
Exhibits 179: Oracle Corp. - Segment focus
Exhibits 180: Salesforce.com Inc. - Overview
Exhibits 181: Salesforce.com Inc. - Product / Service
Exhibits 182: Salesforce.com Inc. - Key news
Exhibits 183: Salesforce.com Inc. - Key offerings
Exhibits 184: SAP SE - Overview
Exhibits 185: SAP SE - Business segments
Exhibits 186: SAP SE - Key news
Exhibits 187: SAP SE - Key offerings
Exhibits 188: SAP SE - Segment focus
Exhibits 189: SAS Institute Inc. - Overview
Exhibits 190: SAS Institute Inc. - Product / Service
Exhibits 191: SAS Institute Inc. - Key news
Exhibits 192: SAS Institute Inc. - Key offerings
Exhibits 193: Sprout Social Inc. - Overview
Exhibits 194: Sprout Social Inc. - Product / Service
Exhibits 195: Sprout Social Inc. - Key offerings
Exhibits 196: Talkwalker Sarl - Overview
Exhibits 197: Talkwalker Sarl - Product / Service
Exhibits 198: Talkwalker Sarl - Key offerings
Exhibits 199: Inclusions checklist
Exhibits 200: Exclusions checklist
Exhibits 201: Currency conversion rates for US$
Exhibits 202: Research methodology
Exhibits 203: Validation techniques employed for market sizing
Exhibits 204: Information sources
Exhibits 205: List of abbreviations
Executive Summary
The publisher recognizes the following companies as the key players in the global social media analytics market: Agorapulse SAS, Adobe Inc., Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce.com Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., Talkwalker Sarl, MetaQuotes Ltd., and Big Propeller LLC.Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is advanced targeting options.`
According to the report, one of the major drivers for this market is the increasing brand recognition due to social media.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Agorapulse SAS
- Adobe Inc.
- Brand24 Global Inc.
- Cision US Inc.
- Digimind
- GoodData Corp.
- International Business Machines Corp.
- Khoros LLC
- Meltwater NV
- NetBase Solutions Inc.
- Oracle Corp.
- Reputation Group of Companies
- Salesforce.com Inc.
- SAP SE
- SAS Institute Inc.
- Simplify360
- Sprout Social Inc.
- Talkwalker Sarl
- MetaQuotes Ltd.
- Big Propeller LLC
