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According to the report titled, "India Immunity Booster Market Outlook, 2020-25", the market is dominated by Chyawanprash, which can be considered as one of the oldest immunity boosters in the Indian market with a share of more than 60%. With the innovations in the forms and consumption of the immunity booster products, the other segment which includes these products in form of tea, juices, snacks, etc gaining more popularity. The people are likely to be inclined towards these different forms of intakes, rather than Chyawanprash. During the forecast year, south and north region is anticipated to grow at a rapid rate and will share 60% of the overall market.
The India immunity booster market is lead by the sales by the sales generated through the general retail stores, followed by the multi-brand stores. The online sector is in an initial stage of development in the region with a share of less than 5% in the market in the year 2019. As the interest of the working population and the improved logistic management by the immunity booster companies, is expected to allow the market share of the online segment to grow by the forecasted period. With the chances of kids being prone to the diseases easily, the parents are now being extra conscious in developing their immunity. On the other hand, they are being aware of the side effects of using artificial medications for a long time, which has made them opt for the natural Ayurvedic immunity boosting options. The problem lies in the taste preference of the kids, and the bitterness of Ayurvedic products creating a dislike for it immediately. This challenged the manufacturers to come up with a variant range to appeal to the youngest consumer segment.
Even though the market can be considered to be growing progressively, the market is surrounded by ample challenges and hurdles. The main being the use of unknown and unheard ingredients and the bitter taste, which the manufacturers are overcoming with the introduction of immunity boosters in various forms and flavours.
MAJOR COMPANIES PRESENT IN THE MARKET
Akiva Super foods, Amway India Enterprise Private Limited, Baidyanath Ayurved Bhavan, Cipla Limited, Cureveda, Dabur India Limited, Emami Limited, Girnar Ayurvedic Pharmacy Private Limited, Hamdard Laboratories, Kerela Ayurvedic Limited, Maharishi Ayurvedic, Organic India Limited, Patanjali Pvt. Ltd, Himalaya Drug Company
CONSIDERED IN THE REPORT
- Geography: India
- Base year: 2018-19
- Historical year: 2013-14
- Estimated year: 2019-20
- Forecasted year: 2024-25
ASPECTS COVERED IN THE REPORT
- India Ayurvedic Market Outlook
- India Immunity Booster Market Outlook
- India Chyawanprash Market Outlook
- India Other Immunity Booster Market Outlook
- Price Product And Variant Analysis
- India Frozen Food Trends & Developments
- India Economic Profile
- Porters Five Force Model
- Company Profile Of Top Players
Segments covered in the market
- Ayurvedic Products
- Immunity
- Chyawanprash
- Other Immunity Booster
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Akiva Super foods
- Amway India Enterprise Private Limited
- Baidyanath Ayurved Bhavan
- Cipla Limited
- Cureveda
- Dabur India Limited
- Emami Limited
- Girnar Ayurvedic Pharmacy Private Limited
- Hamdard Laboratories
- Herbalife India
- Kerela Ayurvedic Limited
- Maharishi Ayurvedic
- Organic India Limited
- Patanjali Private Limited
- The Himalaya Drug Company