Hard to sell: Cost-of-living pressures hold consumer spending back, putting pressure on revenue
The Direct Selling and Marketing industry markets itself through single-level marketing (SLM), where representatives earn money solely from commission; and multi-level marketing (MLM), where representatives earn commission from both their sales and those they have recruited. Despite widespread criticism and links to pyramid selling schemes, MLM accounts for the majority of revenue.
Operators in this industry market and retail goods or services directly to consumers through person-to-person methods, away from a fixed retail location. Direct sellers of fuel and food for immediate consumption do not fall under this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Avon Cosmetics Ltd
Methodology
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