Global Programmatic Advertising Spending Market 2023-2027

Quick Summary:

Staying at the cutting edge of market trends and opportunities is vital in today's competitive business environment. The programmatic advertising spending sector promises significant growth and expansion, driven by the high infiltration of digital advertising, growing adoption in South America and APAC, and a refined targeting of audience. Navigating this increasingly dynamic marketplace effectively requires timely and accurate data, which the market research analysis in offer can provide.

Our comprehensive report examines the programmatic advertising spending market in depth, exploring key areas such as open auction, automated guaranteed, invitation only and unreserved fixed rate. Importantly, we delve into geographical implications, capturing insight from North America through to the APAC, Europe, South America, Middle East and Africa. We shine a light on some of the most influential factors driving growth in the sector, including the increasing penetration of augmented reality, the introduction of AI and the surge in ad-exchange platforms. This is your guide to turn future challenges into growth opportunities.

The programmatic advertising spending market is forecasted to grow by USD 433.7 bn during 2022-2027, accelerating at a CAGR of 32.23% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high penetration of digital advertising, growing adoption of programmatic advertising in South America and APAC, and improved targeting of audience.

The programmatic advertising spending market is segmented as below:

By Application

Open auction
Automated guaranteed
Invitation only
Unreserved fixed rate

By Display Type

Mobile
Desktop

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the growing popularity of mobile programmatic ad displays as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, the high penetration of augmented reality (AR) technology in the advertising sector and the introduction of artificial intelligence (AI) in the programmatic advertising market will lead to sizable demand in the market.

The report on the programmatic advertising spending market covers the following areas:

Programmatic advertising spending market sizing
Programmatic advertising spending market forecast
Programmatic advertising spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by Display Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global programmatic advertising spending market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on global programmatic advertising spending market 2017 - 2021 ($ billion)
4.2 Application Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
4.3 Display Type Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Display Type Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

6.1 Market segments
Exhibit 30: Chart on Application - Market share 2022-2027 (%)
Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
6.2 Comparison by Application
Exhibit 32: Chart on Comparison by Application
Exhibit 33: Data Table on Comparison by Application
6.3 Open auction - Market size and forecast 2022-2027
Exhibit 34: Chart on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Open auction - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Open auction - Year-over-year growth 2022-2027 (%)
6.4 Automated guaranteed - Market size and forecast 2022-2027
Exhibit 38: Chart on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Automated guaranteed - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Automated guaranteed - Year-over-year growth 2022-2027 (%)
6.5 Invitation only - Market size and forecast 2022-2027
Exhibit 42: Chart on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Invitation only - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Invitation only - Year-over-year growth 2022-2027 (%)
6.6 Unreserved fixed rate - Market size and forecast 2022-2027
Exhibit 46: Chart on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
6.7 Market opportunity by Application
Exhibit 50: Market opportunity by Application ($ billion)
Exhibit 51: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Display Type

7.1 Market segments
Exhibit 52: Chart on Display Type - Market share 2022-2027 (%)
Exhibit 53: Data Table on Display Type - Market share 2022-2027 (%)
7.2 Comparison by Display Type
Exhibit 54: Chart on Comparison by Display Type
Exhibit 55: Data Table on Comparison by Display Type
7.3 Mobile - Market size and forecast 2022-2027
Exhibit 56: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibit 58: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibit 59: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
7.4 Desktop - Market size and forecast 2022-2027
Exhibit 60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Display Type
Exhibit 64: Market opportunity by Display Type ($ billion)
Exhibit 65: Data Table on Market opportunity by Display Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 69: Chart on Geographic comparison
Exhibit 70: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 APAC - Market size and forecast 2022-2027
Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Canada - Market size and forecast 2022-2027
Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 111: Market opportunity By Geographical Landscape ($ billion)
Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 113: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 115: Overview on factors of disruption
11.4 Industry risks
Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 117: Vendors covered
12.2 Market positioning of vendors
Exhibit 118: Matrix on vendor position and classification
12.3 Adform AS
Exhibit 119: Adform AS - Overview
Exhibit 120: Adform AS - Product/Service
Exhibit 121: Adform AS - Key offerings
12.4 Adobe Inc.
Exhibit 122: Adobe Inc. - Overview
Exhibit 123: Adobe Inc. - Business segments
Exhibit 124: Adobe Inc. - Key offerings
Exhibit 125: Adobe Inc. - Segment focus
12.5 Alphabet Inc.
Exhibit 126: Alphabet Inc. - Overview
Exhibit 127: Alphabet Inc. - Business segments
Exhibit 128: Alphabet Inc. - Key news
Exhibit 129: Alphabet Inc. - Key offerings
Exhibit 130: Alphabet Inc. - Segment focus
12.6 Amazon.com Inc.
Exhibit 131: Amazon.com Inc. - Overview
Exhibit 132: Amazon.com Inc. - Business segments
Exhibit 133: Amazon.com Inc. - Key news
Exhibit 134: Amazon.com Inc. - Key offerings
Exhibit 135: Amazon.com Inc. - Segment focus
12.7 Digilant Inc.
Exhibit 136: Digilant Inc. - Overview
Exhibit 137: Digilant Inc. - Product/Service
Exhibit 138: Digilant Inc. - Key offerings
12.8 Magnite Inc.
Exhibit 139: Magnite Inc. - Overview
Exhibit 140: Magnite Inc. - Product/Service
Exhibit 141: Magnite Inc. - Key offerings
12.9 MediaMath Inc.
Exhibit 142: MediaMath Inc. - Overview
Exhibit 143: MediaMath Inc. - Key offerings
12.10 Microsoft Corp.
Exhibit 144: Microsoft Corp. - Overview
Exhibit 145: Microsoft Corp. - Business segments
Exhibit 146: Microsoft Corp. - Key news
Exhibit 147: Microsoft Corp. - Key offerings
Exhibit 148: Microsoft Corp. - Segment focus
12.11 NextRoll Inc.
Exhibit 149: NextRoll Inc. - Overview
Exhibit 150: NextRoll Inc. - Key offerings
12.12 Roku Inc.
Exhibit 151: Roku Inc. - Overview
Exhibit 152: Roku Inc. - Business segments
Exhibit 153: Roku Inc. - Key offerings
Exhibit 154: Roku Inc. - Segment focus
12.13 Simplifi Holdings Inc.
Exhibit 155: Simplifi Holdings Inc. - Overview
Exhibit 156: Simplifi Holdings Inc. - Product/Service
Exhibit 157: Simplifi Holdings Inc. - Key offerings
12.14 Singapore Telecommunications Ltd.
Exhibit 158: Singapore Telecommunications Ltd. - Overview
Exhibit 159: Singapore Telecommunications Ltd. - Business segments
Exhibit 160: Singapore Telecommunications Ltd. - Key offerings
Exhibit 161: Singapore Telecommunications Ltd. - Segment focus
12.15 SmartyAds LLP
Exhibit 162: SmartyAds LLP - Overview
Exhibit 163: SmartyAds LLP - Product/Service
Exhibit 164: SmartyAds LLP - Key offerings
12.16 Sparcmedia Pty Ltd.
Exhibit 165: Sparcmedia Pty Ltd. - Overview
Exhibit 166: Sparcmedia Pty Ltd. - Product/Service
Exhibit 167: Sparcmedia Pty Ltd. - Key offerings
12.17 Verizon Communications Inc.
Exhibit 168: Verizon Communications Inc. - Overview
Exhibit 169: Verizon Communications Inc. - Business segments
Exhibit 170: Verizon Communications Inc. - Key offerings
Exhibit 171: Verizon Communications Inc. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 172: Inclusions checklist
Exhibit 173: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 174: Currency conversion rates for US$
13.4 Research methodology
Exhibit 175: Research methodology
Exhibit 176: Validation techniques employed for market sizing
Exhibit 177: Information sources
13.5 List of abbreviations
Exhibit 178: List of abbreviations

Exhibits:

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Market Segmentation by Display Type
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Vendor Market Positioning
Exhibits 10: Parent market
Exhibits 11: Market Characteristics
Exhibits 12: Offerings of vendors included in the market definition
Exhibits 13: Market segments
Exhibits 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 18: Historic Market Size - Data Table on global programmatic advertising spending market 2017 - 2021 ($ billion)
Exhibits 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits 20: Historic Market Size - Display Type Segment 2017 - 2021 ($ billion)
Exhibits 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits 23: Five forces analysis - Comparison between 2022 and 2027
Exhibits 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits 26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits 27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits 28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits 29: Chart on Market condition - Five forces 2022 and 2027
Exhibits 30: Chart on Application - Market share 2022-2027 (%)
Exhibits 31: Data Table on Application - Market share 2022-2027 (%)
Exhibits 32: Chart on Comparison by Application
Exhibits 33: Data Table on Comparison by Application
Exhibits 34: Chart on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibits 35: Data Table on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibits 36: Chart on Open auction - Year-over-year growth 2022-2027 (%)
Exhibits 37: Data Table on Open auction - Year-over-year growth 2022-2027 (%)
Exhibits 38: Chart on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibits 39: Data Table on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibits 40: Chart on Automated guaranteed - Year-over-year growth 2022-2027 (%)
Exhibits 41: Data Table on Automated guaranteed - Year-over-year growth 2022-2027 (%)
Exhibits 42: Chart on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibits 43: Data Table on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibits 44: Chart on Invitation only - Year-over-year growth 2022-2027 (%)
Exhibits 45: Data Table on Invitation only - Year-over-year growth 2022-2027 (%)
Exhibits 46: Chart on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibits 47: Data Table on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibits 48: Chart on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
Exhibits 49: Data Table on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
Exhibits 50: Market opportunity by Application ($ billion)
Exhibits 51: Data Table on Market opportunity by Application ($ billion)
Exhibits 52: Chart on Display Type - Market share 2022-2027 (%)
Exhibits 53: Data Table on Display Type - Market share 2022-2027 (%)
Exhibits 54: Chart on Comparison by Display Type
Exhibits 55: Data Table on Comparison by Display Type
Exhibits 56: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits 57: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits 58: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits 59: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits 60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits 61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits 62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits 63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits 64: Market opportunity by Display Type ($ billion)
Exhibits 65: Data Table on Market opportunity by Display Type ($ billion)
Exhibits 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 69: Chart on Geographic comparison
Exhibits 70: Data Table on Geographic comparison
Exhibits 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits 73: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits 85: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits 93: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits 94: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits 95: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits 96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits 97: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits 98: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibits 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
Exhibits 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits 109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits 111: Market opportunity By Geographical Landscape ($ billion)
Exhibits 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 113: Impact of drivers and challenges in 2022 and 2027
Exhibits 114: Overview on Criticality of inputs and Factors of differentiation
Exhibits 115: Overview on factors of disruption
Exhibits 116: Impact of key risks on business
Exhibits 117: Vendors covered
Exhibits 118: Matrix on vendor position and classification
Exhibits 119: Adform AS - Overview
Exhibits 120: Adform AS - Product/Service
Exhibits 121: Adform AS - Key offerings
Exhibits 122: Adobe Inc. - Overview
Exhibits 123: Adobe Inc. - Business segments
Exhibits 124: Adobe Inc. - Key offerings
Exhibits 125: Adobe Inc. - Segment focus
Exhibits 126: Alphabet Inc. - Overview
Exhibits 127: Alphabet Inc. - Business segments
Exhibits 128: Alphabet Inc. - Key news
Exhibits 129: Alphabet Inc. - Key offerings
Exhibits 130: Alphabet Inc. - Segment focus
Exhibits 131: Amazon.com Inc. - Overview
Exhibits 132: Amazon.com Inc. - Business segments
Exhibits 133: Amazon.com Inc. - Key news
Exhibits 134: Amazon.com Inc. - Key offerings
Exhibits 135: Amazon.com Inc. - Segment focus
Exhibits 136: Digilant Inc. - Overview
Exhibits 137: Digilant Inc. - Product/Service
Exhibits 138: Digilant Inc. - Key offerings
Exhibits 139: Magnite Inc. - Overview
Exhibits 140: Magnite Inc. - Product/Service
Exhibits 141: Magnite Inc. - Key offerings
Exhibits 142: MediaMath Inc. - Overview
Exhibits 143: MediaMath Inc. - Key offerings
Exhibits 144: Microsoft Corp. - Overview
Exhibits 145: Microsoft Corp. - Business segments
Exhibits 146: Microsoft Corp. - Key news
Exhibits 147: Microsoft Corp. - Key offerings
Exhibits 148: Microsoft Corp. - Segment focus
Exhibits 149: NextRoll Inc. - Overview
Exhibits 150: NextRoll Inc. - Key offerings
Exhibits 151: Roku Inc. - Overview
Exhibits 152: Roku Inc. - Business segments
Exhibits 153: Roku Inc. - Key offerings
Exhibits 154: Roku Inc. - Segment focus
Exhibits 155: Simplifi Holdings Inc. - Overview
Exhibits 156: Simplifi Holdings Inc. - Product/Service
Exhibits 157: Simplifi Holdings Inc. - Key offerings
Exhibits 158: Singapore Telecommunications Ltd. - Overview
Exhibits 159: Singapore Telecommunications Ltd. - Business segments
Exhibits 160: Singapore Telecommunications Ltd. - Key offerings
Exhibits 161: Singapore Telecommunications Ltd. - Segment focus
Exhibits 162: SmartyAds LLP - Overview
Exhibits 163: SmartyAds LLP - Product/Service
Exhibits 164: SmartyAds LLP - Key offerings
Exhibits 165: Sparcmedia Pty Ltd. - Overview
Exhibits 166: Sparcmedia Pty Ltd. - Product/Service
Exhibits 167: Sparcmedia Pty Ltd. - Key offerings
Exhibits 168: Verizon Communications Inc. - Overview
Exhibits 169: Verizon Communications Inc. - Business segments
Exhibits 170: Verizon Communications Inc. - Key offerings
Exhibits 171: Verizon Communications Inc. - Segment focus
Exhibits 172: Inclusions checklist
Exhibits 173: Exclusions checklist
Exhibits 174: Currency conversion rates for US$
Exhibits 175: Research methodology
Exhibits 176: Validation techniques employed for market sizing
Exhibits 177: Information sources
Exhibits 178: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global programmatic advertising spending market: Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc..

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is growing popularity of mobile programmatic ad displays.'
According to the report, one of the major drivers for this market is the high penetration of digital advertising.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.