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Broken Business. Seven Steps to Reform Good Companies Gone Bad. Edition No. 1

  • ID: 5224797
  • Book
  • December 2018
  • 352 Pages
  • John Wiley and Sons Ltd
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How to prevent corporate scandals and fix good companies that do wrong

The news media is replete with stories of corporate scandal, corruption and misdeeds. The need for effective crisis management and corporate governance strategies has never been greater. Broken Business explains why corporate scandals happen, what to do when scandals arise in your company, and how to prevent their future occurrence.

Offering real-world anecdotes and solutions, this book details how corporations can mitigate the risk of scandal, reform corporate image and install structures to create a more ethical and profitable company. This insightful resource dispels common misconceptions of corporate misconduct and its causes through fascinating research into human nature, and compelling storytelling that demonstrates fundamental flaws in corporate culture.

Author José Hernandez draws on decades of experience working with high-profile global corporations to present seven essential steps for transforming a company, including building a better culture, more effective compliance systems and re-focusing the strategy. This book allows you to:

  • Examine current and highly publicized cases of corporate scandal and their impact on corporate credibility
  • Employ practical methods to rehabilitate your corporation’s public image
  • Implement managerial frameworks to quickly address cases of misconduct
  • Promote a culture of compliance and integrity to encourage good conduct in your corporate environment

At its core, this book is a simple, engaging “how to” guide that offers practical advice on institutionalizing integrity in any organization. Broken Business: Seven Steps to Reform Good Companies Gone Bad is an essential text for leaders seeking a concise review at how things can go wrong, how to deal with scandal fallout and how to ultimately become a better company.

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About the Author xiii

Preface xvii

Acknowledgements xxix

PART I Introduction 1


PART II The Tale of Wind International 21

The Crisis at Wind 23

Analysing the Problems at Wind 45

PART III The Bigger Picture 61

Why the System Fails 63

A Path to Reform and Change 81


PART IV The Steps to Address a Corporate Scandal 103

Step 1 – Understand the Crisis 105

Step 2 – Undertake an Independent Investigation 131

Step 3 – Define a Roadmap to Recovery and Remediation 147

Step 4 – Achieve Criminal and Civil Resolution 173

PART V Institutionalizing Integrity and Good Conduct 191

Step 5 – Strengthen Structures to Prevent, Detect and Respond to Misconduct 193

Step 6 – Reshape the Culture 227

Step 7 – Refocus the Strategy 257


PART VI Concluding Thoughts and Leadership Roadmap 287

References 309

Index 311

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José R. Hernandez
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