Total volume sales of alcoholic drinks rose in Oman in 2024. The consumer base for alcoholic drinks did not change much over the course of the year, though the Omani Government pressed ahead with its Omanisation strategy, which aimed to increase the percentage of Omanis within the population amid the considerable reliance on expatriates. Omanisation would have typically put some pressure on demand for beer amid the lack of consumption by Omani nationals, but the total number of expatriates only...
This Alcoholic Drinks in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Alcoholic Drinks in OmanExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerBeerBeer Volumes Grow, With Non Alcoholic Beer Dominating SalesNon Alcoholic Beer’S Proliferation Supports Barbican’S Leading PositionNew Expatriates and Higher Tourist Flows Accelerate Beer’S On-Trade GrowthProspects and OpportunitiesGood Growth Prospects for Beer Buoyed by Product Launches and Expatriate/Tourist InflowsNew Product Launches Across Non Alcoholic Beer and Standard Lager to Spur GrowthNon Alcoholic Beer’S Dominance Will Continue to Support Strength of Hypermarkets and SupermarketsWineNew Expatriates and Higher Inflow of Tourists Drive Wine Sales in 2024Both Off-Trade and On-Trade Widen Their Offerings to Address Demand and Sophistication from Expatriates and TouristsOn-Trade Continues to Outperform Off-Trade in Wine SalesWine to See Growth Thanks to Higher Inflows of Expatriates and TouristsConsumers Increasingly Appreciating New World WinesSpiritsInflation Takes Its Toll on Sales of Spirits while Polarisation Becomes More MarkedStandard Brands Across Whiskies and White Spirits Extend Their LeadOn-Trade Distribution Benefits from Higher Inbound Tourism Flows to OmanHigher Growth Prospects as Consumer Base Expanded by Expatriates and TouristsOff-Trade Channels Increasing Their Offerings and Enhancing CompetitionCider/PerryConsumer Demand for Cider/Perry Undermined by Preference for Other, Stronger DrinksOff-Trade and On-Trade Channels Widen Their Offerings to Revive Demand for Cider/PerryOff-Trade Leads Distribution of Cider/PerryStagnation ExpectedLimited Opportunities for Category ExpansionRtdsLack of Consumer Awareness and Changing Consumer Preferences Curb Volume Sales of RtdsLimited Product Offering With Smirnoff Ice and Bacardi Breezer Leading the PackOn-Trade Favours Rtds as Female Consumers Appreciate Refreshing Fruity Alcoholic FlavoursHope That Higher Tourism Inflows Will Boost Sales of RtdsThe Review Period’S New Launches Unlikely to Topple the Domination of Bacardi Breezer and Smirnoff Ice
Alcoholic Drinks in 2024: the Big Picture
Market Data
Key Data Findings
Category Data
Higher Inbound Tourism Flows Will Support On-Trade’S Supremacy
Tourism Will Boost Sales Through the On-Trade Channel
New Flavours and Non Alcoholic Cider/Perry Could Provide Potential Growth Avenues
Companies Could Venture into New Categories Rather Than Just New Flavours
