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Augmented Reality and Virtual Reality Market with COVID-19 Impact Analysis by Offering (Hardware & Software), Device Type (HMD, HUD, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare), and Geography - Global Forecast to 2025

  • ID: 5230087
  • Report
  • November 2020
  • Region: Global
  • 330 Pages
  • Markets and Markets
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The Augmented Reality (Ar) Market is Projected to Grow from USD 15.3 Billion in 2020 to USD 77.0 Billion by 2025; It is Expected to Grow at a CAGR of 38.1% from 2020 to 2025

FEATURED COMPANIES

  • Appentus Technologies
  • Cyberglove Systems
  • Leap Motion (Ultraleap)
  • Mindmaze
  • Realwear
  • Survios
  • MORE

The increasing demand for AR devices and applications in healthcare, rising investments in AR market, and growing demand for AR in retail and e-commerce sectors due to COVID-19 are the key factors driving the AR market growth. The virtual reality (VR) market is projected to grow from USD 6.1 billion in 2020 to USD 20.9 billion by 2025; it is expected to grow at a CAGR of 27.9% from 2020 to 2025. The availability of affordable VR devices, growing adoption of HMDs in different industries, the advancement of technologies and growing digitization, penetration of HMDs in gaming and entertainment sectors after COVID-19, and high investments in VR market are the key factors driving the VR market growth. Security and privacy issues associated with AR and VR, and health issues associated with excessive usage of AR and VR are some of the major restraints.

Consumer application is expected to maintain its market dominance during forecast period for augmented reality

The consumer application is expected to hold the largest share of the AR market in 2020; it is also expected to dominate the market during the forecast period. The consumer sector includes gaming and entertainment applications, in which AR is used in games for creating 3D visual objects in the real world. The high growth of the gaming and sports & entertainment sector boosts the growth of the AR market for consumer applications.

Enterprise application is expected to grow at the highest CAGR during forecast period in virtual reality

VR is used in the industrial vertical mainly for the training of personnel, providing information about the industrial facility, remodeling and redesigning, and industrial simulations. HMDs are used in industrial applications for designing, training, and simulation. Through HMDs, industrial users can be trained quickly and effectively, as they can learn real-life practices through the fully immersive and interactive virtual world. The use of HMDs is expected to grow in several areas of the industrial vertical in the coming years.

North America holds a significant share of the market in 2020

Key players in the AR & VR market, such as Google (US), PTC (US), Microsoft (US), Oculus (US), and Apple (US), are based in North America, which is the key factor contributing to the growth of the AR & VR market in the region. The growing use of smartphones, increasing adoption of smart electronic devices, and surging demand for AR & VR technology in healthcare applications are the major factors boosting the North American AR & VR market’s growth.

APAC is expected to lead the AR & VR market by 2025 due to the high demand for AR & VR devices in the region and the emergence of local manufacturers in China providing these devices at a low cost. Market players based in APAC are likely to grow through the growing use of HMDs in the healthcare and enterprise sectors.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts in the augmented reality and virtual reality market space. The break-up of primary participants for the report has been shown below:

  • By Company Type: Tier 1-15%, Tier 2-50%, and Tier 3-35%
  • By Designation: C-level Executives-45%, Directors-35%, and Others-20%
  • By Region: North America-45%, APAC-35%, Europe-12%, and RoW-8%

The report profiles key players in the augmented reality and virtual reality market with their respective market ranking analysis. Prominent players profiled in this report are Google (US), Sony (Japan), Samsung Electronics (South Korea), Microsoft (US), HTC (Taiwan), Oculus (US), PTC (US), Seiko Epson (Japan), Lenovo (China), Wikitude (Austria), Magic Leap (US), Blippar (UK), Upskill (US), MAXST (South Korea), EON Reality (US), Vuzix (US), CyberGlove Systems (US), Leap Motion (US), and Sixense Enterprises (US). Apart from these, Nintendo (Japan), Psious (Spain), Marxent Labs (US), Inglobe Technologies (Italy), Meta Company (US), Niantic (US), Augment (France), Mindmaze (Switzerland), Firsthand Technology (US), Worldviz (US), Virtuix (US), Survios (US), Intel (US), RealWear (US), Merge Labs (US), SpaceVR (US), Virtually Live (Switzerland), Xiaomi (China), Panasonic (Japan), Dynabook Americas (US), Optinvent (France), WayRay (Switzerland), Scope AR (US), Continental (Germany), Visteon (US), Talespin (US), Craftars (Romania), Scanta (US), Appentus Technologies (India), and BIDON Games Studio (Ukraine) have also been profiled.

Research Coverage:

This research report categorizes the augmented reality and virtual reality market on the basis of technology, offering, device type, application, and geography. The report describes the major drivers, restraints, challenges, and opportunities pertaining to the augmented reality and virtual reality market and forecasts the same till 2025 (including analysis of COVID-19 impact on the market). Apart from these, the report also consists of leadership mapping and analysis of all the companies included in the augmented reality and virtual reality ecosystem.

Key Benefits of Buying the Report

The report would help leaders/new entrants in this market in the following ways:
1. This report segments the augmented reality and virtual reality market comprehensively and provides the closest market size projection for all subsegments across different regions.
2. The report helps stakeholders understand the pulse of the market and provides them with information on key drivers, restraints, challenges, and opportunities for market growth.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product developments and launches, partnerships, and mergers and acquisitions.
4. The analysis of the top 25 companies, based on the strength of the market rank as well as the product footprint will help stakeholders visualize the market positioning of these key players.
5. Patent analysis and technological trends that will shape the market in the coming years have also been covered in this report.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Appentus Technologies
  • Cyberglove Systems
  • Leap Motion (Ultraleap)
  • Mindmaze
  • Realwear
  • Survios
  • MORE

1 Introduction
1.1 Study Objectives
1.2 Market Definition and Scope
1.3 Inclusions and Exclusions
1.4 Study Scope
1.4.1 Markets Covered
Figure 1 Market Segmentation
Figure 2 Market Segmentation
1.4.2 Years Considered
1.5 Currency
1.6 Package Size
1.7 Stakeholders
1.8 Summary of Changes Done

2 Research Methodology
2.1 Research Data
Figure 3 Ar and Vr Market: Process Flow of Market Size Estimation
Figure 4 Ar Market: Research Design
Figure 5 Vr Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
Figure 6 Ar & Vr Market: Research Methodology
Figure 7 Market Size Estimation Methodology
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing Market Share by Bottom-Up Analysis (Demand Side)
Figure 8 Ar & Vr Market: Bottom-Up Approach
Figure 9 Market Size Calculation by Bottom-Up Approach
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing Market Share by Top-Down Analysis (Supply Side)
Figure 10 Ar & Vr Market: Top-Down Approach
Figure 11 Market Size Calculation by Top-Down Approach
2.3 Market Breakdown and Data Triangulation
Figure 12 Data Triangulation
2.4 Research Assumptions
Figure 13 Assumptions of the Research Study

3 Executive Summary
Figure 14 Augmented Reality Market, 2016-2025 (USD Million)
Figure 15 Virtual Reality Market, 2016-2025 (USD Million)
Figure 16 Head-Mounted Displays to Hold Largest Share of Virtual Reality Market in 2020
Figure 17 Consumer Application to Lead Virtual Reality Market from 2020 to 2025
Figure 18 North America to Lead the Augmented Reality Market in 2020
3.1 COVID-19 Impact on Augmented Reality and Virtual Reality Market
Figure 19 COVID-19 Impact on Augmented Reality Market
Figure 20 COVID-19 Impact on Virtual Reality Market
3.1.1 Realistic Scenario (Post-COVID-19)
3.1.2 Optimistic Scenario (Post-COVID-19)
3.1.3 Pessimistic Scenario (Post-COVID-19)

4 Premium Insights
4.1 Attractive Opportunities in Augmented Reality Market
Figure 21 Growing Demand for Ar in Healthcare and Enterprise Applications to Drive Market Growth During Forecast Period
4.2 Attractive Market Opportunities in Virtual Reality Market
Figure 22 Growing Use in Consumer Applications of Virtual Reality to Drive Market Growth During Forecast Period
4.3 Virtual Reality Market in Apac, by Application and Country
Figure 23 Consumer Application and China to Hold Largest Share of Virtual Reality Market in APAC by 2025
4.4 Virtual Reality Market: Developed Vs. Developing Markets, 2020 and 2025 (USD Million)
Figure 24 Us to Lead Vr Market by 2025
4.5 Virtual Reality Market, by Country
Figure 25 Virtual Reality Market to Grow at Highest CAGR in China During the Forecast Period
4.6 Augmented Reality Market, by Region
Figure 26 Market in APAC to Grow at Highest CAGR During Forecast Period

5 Market Overview
5.1 Introduction
5.2 History and Evolution of Ar & Vr Technology
Figure 27 Evolution of Ar and Vr Technologies
5.3 Market Dynamics: Ar Market
Figure 28 Demand for Ar Applications in Healthcare and Retail Sectors to Drive Market Growth
5.3.1 Drivers
5.3.1.1 Increasing Demand for Ar Devices and Applications in Healthcare
5.3.1.2 Growing Demand for Ar in Retail and E-Commerce Sectors due to COVID-19
Figure 29 Adoption of Ar in Retail by Establishments
5.3.1.3 Rising Investments in Ar Market
5.3.2 Restraints
5.3.2.1 Security and Privacy Issues Associated with Ar
5.3.2.2 Health Issues Associated with Excessive Usage of Ar
5.3.3 Opportunities
5.3.3.1 Partnerships Between Telecom Players and Ar Manufacturers to Reduce Latency to Imperceptible Levels
5.3.3.2 Rise in Demand for Ar in Architecture
5.3.3.3 Opportunities in Enterprise Applications
5.3.3.4 High Growth of Travel & Tourism Industry
5.3.4 Challenges
5.3.4.1 Display Latency and Limited Field of View
5.3.4.2 Overcoming Social Challenges to Increase Adoption Rate
5.3.4.3 Reconfiguration of Applications for Different Platforms
5.4 Market Dynamics: Vr Market
Figure 30 High Demand for Vr Applications in Gaming and Entertainment Sectors to Drive Market Growth
5.4.1 Drivers
5.4.1.1 Penetration of Hmds in Gaming and Entertainment Sectors After COVID-19
5.4.1.2 High Investments in Vr Market
5.4.1.3 Advancement of Technologies and Growing Digitization
5.4.1.4 Availability of Affordable Vr Devices
5.4.1.5 Growing Adoption of Hmds in Different Industries
5.4.2 Restraints
5.4.2.1 Display Latency and Energy Consumption Affect Overall Performance of Vr Devices
5.4.2.2 Health Concerns Relating to Low Resolution and Lack of Movement
5.4.2.3 Trade Restrictions Between Us and China
5.4.3 Opportunities
5.4.3.1 Penetration of Hmds in Healthcare and Architectural Applications
5.4.3.2 Use of Vr in Aerospace & Defense for Training and Simulation
5.4.3.3 Increasing Demand for Vr Hmds in Healthcare due to COVID-19
5.4.4 Challenges
5.4.4.1 Developing User-Friendly Vr Systems
5.4.4.2 Adverse Impact of Lockdowns due to COVID-19 on Commercial Trade
5.5 Pricing Analysis
Table 1 Hourly Rates of Developers in Different Regions
Table 2 Average Pricing for Ar & Vr Hmd
Table 3 Comparison of Sdk Pricing
5.6 Ar & Vr Market: Case Studies
5.6.1 L&T Partnered with Ingage Technology to Train Workers
5.6.2 Mobidev Created Ar App to Increase Customer Engagement
5.6.3 Ruffles Could Increase Sales with Ar Game - Amigo
5.7 Regulatory Landscape
5.8 Patent Analysis
Figure 31 Ar and Vr Patent Filings
5.9 Impact of COVID-19 on Ar & Vr Market

6 Industry Trends
6.1 Introduction
6.2 Supply Chain Analysis
Figure 32 Ar & Vr Supply Chain Analysis (2019): Major Value Added During Research & Product Development and Manufacturing Stages
6.2.1 Ar-Vr Ecosystem
Figure 33 Elements of Ar Ecosystem
Figure 34 Ar & Vr Software Market Supply Chain Analysis (2019): Major Value Added Through Primary Activities
6.3 Industry Trends
6.3.1 High Adoption of Ar Smart Glasses to Improve Work Efficiency
6.3.2 Increased Demand for Ar for Rugged Display Applications
6.3.3 Microdisplays for Vr
6.3.3.1 Lomid Project
6.3.3.2 Kopin's Microdisplay for Vr Hmd
6.4 Ar Technologies
6.4.1 Mobile Augmented Reality (Mar)
6.4.2 Monitor-Based Technology
6.4.3 Near-Eye-Based Technology
6.5 Web Ar
Table 4 Use Case for Web Ar

7 Augmented Reality and Virtual Reality Market, by Technology
7.1 Introduction
7.2 Augmented Reality Technology
Table 5 Comparison Between Marker-Based and Markerless Ar
7.2.1 Marker-Based Augmented Reality
7.2.1.1 Passive Market
7.2.1.1.1 Passive Markers are More Widely Used Type of Marker-Based Ar
7.2.1.2 Active Marker
7.2.1.2.1 Active Markers Use Led to Track Objects
7.2.2 Markerless Augmented Reality
7.2.2.1 Model-Based Tracking
7.2.2.1.1 Model-Based Tracking Depends on Camera Movements
7.2.2.2 Image Processing-Based Tracking
7.2.2.2.1 Image Processing-Based Tracking Requires Optical Scanners or Cameras for Processing Images
7.2.3 Anchor-Based Augmented Reality
7.2.3.1 Anchor-Based Ar is Used to Overlay Virtual Images in Real Space
7.3 Virtual Reality Technology
Figure 35 Semi- and Fully Immersive Technologies to Dominate Virtual Reality Market During Forecast Period
Table 6 Virtual Reality Market, by Technology, 2016-2019 (USD Million)
Table 7 Virtual Reality Market, by Technology, 2020-2025 (USD Million)
7.3.1 Non-Immersive Technology
7.3.1.1 Use of Non-Immersive Technology in Vr Software Development Set to Drive the Market
Table 8 Virtual Reality Market for Non-Immersive Technology, by Offering, 2016-2019 (USD Million)
Table 9 Virtual Reality Market for Non-Immersive Technology, by Offering, 2020-2025 (USD Million)
7.3.2 Semi-Immersive and Fully Immersive Technology
7.3.2.1 Fully Immersive Technology Would be Driven by Demand for Vr Hmds
Table 10 Virtual Reality Market for Semi- and Fully Immersive Technologies, by Offering, 2016-2019 (USD Million)
Table 11 Virtual Reality Market for Semi- and Fully Immersive Technologies, by Offering, 2020-2025 (USD Million)

8 Augmented Reality and Virtual Reality Market, by Offering
8.1 Introduction
Figure 36 Augmented Reality Market for Hardware Expected to Grow at a Higher CAGR Than Software During Forecast Period
Table 12 Augmented Reality Market, by Offering, 2016-2019 (USD Million)
Table 13 Augmented Reality Market, by Offering, 2020-2025 (USD Million)
8.2 Hardware
Figure 37 Displays & Projectors to Hold Largest Size of Augmented Reality Market During Forecast Period
Table 14 Augmented Reality Market, by Hardware Component, 2016-2019 (USD Million)
Table 15 Augmented Reality Market, by Hardware Component, 2020-2025 (USD Million)
Figure 38 Virtual Reality Market for Hardware to Register Higher CAGR During Forecast Period
Table 16 Virtual Reality Market, by Offering, 2016-2019 (USD Million)
Table 17 Virtual Reality Market, by Offering, 2020-2025 (USD Million)
Figure 39 Virtual Reality Market for Displays and Projectors to Record Highest CAGR During Forecast Period
Table 18 Virtual Reality Market, by Hardware, 2016-2019 (USD Million)
Table 19 Virtual Reality Market, Hardware, 2020-2025 (USD Million)
8.2.1 Sensors
8.2.1.1 Sensors are Widely Used in Ar & Vr Devices for Detecting Motion, Velocity, Magnetic Field, and Object Presence
8.2.1.1.1 Accelerometers
8.2.1.1.2 Gyroscopes
8.2.1.1.3 Magnetometers
8.2.1.1.4 Proximity Sensors
8.2.2 Semiconductor Components
8.2.2.1 Controller is the Most Important Component of Ar and Vr Devices
8.2.2.1.1 Controllers and Processors
8.2.2.1.2 Integrated Circuits
8.2.3 Displays and Projectors
8.2.3.1 Displays & Projectors Hold the Major Share of Ar and Vr Market
8.2.4 Position Trackers
8.2.4.1 Position Trackers are Used to Maintain Accuracy in Ar and Vr Devices
8.2.5 Cameras
8.2.5.1 Cameras are Crucial Components to Measure Depth and Amplitude of Objects
8.2.6 Others
8.2.6.1 Other Components Include Computers/Video Generators and Combiners
8.2.7 Impact of COVID-19 on Hardware Market
8.3 Software
8.3.1 Sdk's Will Play Crucial Role in Ar & Vr Software Market
8.3.1.1 Software Development Kits
8.3.1.2 Cloud-Based Services
Figure 40 Consumer Application Expected to Hold Largest Size of Augmented Reality Market for Software During Forecast Period
Table 20 Augmented Reality Market for Software, by Application, 2016-2019 (USD Million)
Table 21 Augmented Reality Market for Software, by Application, 2020-2025 (USD Million)
Figure 41 Virtual Reality Software Market for Commercial Application to Record Highest CAGR During Forecast Period
Table 22 Virtual Reality Market for Software, by Application, 2016-2019 (USD Million)
Table 23 Virtual Reality Market for Software, by Application, 2020-2025 (USD Million)
8.3.2 Impact of COVID-19 on Software Market
8.3.3 Augmented Reality Software Functions
8.3.3.1 Workflow Optimization and Remote Collaboration are the Most Trending Ar Solutions
8.3.3.1.1 Remote Collaboration
8.3.3.1.2 Workflow Optimization
8.3.3.1.3 Documentation
8.3.3.1.4 Visualization
8.3.3.1.5 3D Modeling
8.3.3.1.6 Navigation
8.4 Virtual Reality Content Creation
8.4.1 Vr Content Creation is the Key to Strengthen Vr Technology and Growth of Vr Hardware Devices

9 Augmented Reality and Virtual Reality Market, by Device Type
9.1 Introduction
9.2 Augmented Reality Devices
Figure 42 Augmented Reality Market for Head-Mounted Displays to Grow at a Higher CAGR During Forecast Period
Table 24 Augmented Reality Market, by Device Type, 2016-2019 (USD Million)
Table 25 Augmented Reality Market, by Device Type, 2020-2025 (USD Million)
Figure 43 Head-Mounted Displays Expected to Lead Augmented Reality Market in Terms of Shipment During Forecast Period
Table 26 Augmented Reality Market, by Device Type, 2016-2019 (Thousand Units)
Table 27 Augmented Reality Market, by Device Type, 2020-2025 (Thousand Units)
9.2.1 Head-Mounted Displays
Table 28 Augmented Reality Market for Hmds, by Application, 2016-2019 (USD Million)
Table 29 Augmented Reality Market for Hmds, by Application, 2020-2025 (USD Million)
9.2.1.1 Augmented Reality Smart Glasses
9.2.1.1.1 Ar Smart Glasses are Widely Adopted Across Companies to Improve Work Efficiency
9.2.1.2 Smart Helmets
9.2.1.2.1 Smart Helmets are Widely Adopted in Construction Sector to Optimize Workflow
9.2.2 Head-Up Displays
9.2.2.1 Head-Up Display Devices are Anticipated to Commercialize in 2020
Table 30 Augmented Reality Huds Market, by Application, 2016-2019 (USD Million)
Table 31 Augmented Reality Huds Market, by Application, 2020-2025 (USD Million)
9.2.3 COVID-19 Impact on Ar Device Types
Figure 44 Pre-COVID-19 Vs. Post-COVID-19 Comparison for Ar Hmd Market
Figure 45 Pre-COVID-19 Vs. Post-COVID-19 Comparison for Ar Hud Market
9.3 Virtual Reality Devices
Figure 46 Virtual Reality Market for Gesture-Tracking Devices to Register Highest CAGR During Forecast Period
Table 32 Virtual Reality Market, by Device Type, 2016-2019 (USD Million)
Table 33 Virtual Reality Market, by Device Type, 2020-2025 (USD Million)
Figure 47 Virtual Reality Market for Gesture-Tracking Devices to Exhibit Highest CAGR During Forecast Period in Terms of Shipment
Table 34 Virtual Reality Market, by Device Type, 2016-2019 (Thousand Units)
Table 35 Virtual Reality Market, by Device Type, 2020-2025 (Thousand Units)
9.3.1 Head-Mounted Displays
9.3.1.1 Use of Hmds in Gaming and Entertainment is the Major Driver for Growth of Vr Hardware Devices
9.4 Impact of COVID-19 on Device Types
Table 36 Virtual Reality Hmds Market, by Application, 2016-2019 (USD Million)
Table 37 Virtual Reality Hmds Market, by Application, 2020-2025 (USD Million)
9.4.1 COVID-19 Impact on Virtual Reality Hmds Market
9.4.2 Gesture-Tracking Devices
9.4.2.1 Gesture-Tracking Devices to Play a Crucial Role in Healthcare and Gaming Applications
9.4.2.1.1 Data Gloves
9.4.2.1.2 Others
Table 38 Virtual Reality Market for Gesture-Tracking Devices, by Application, 2016-2019 (USD Million)
Table 39 Virtual Reality Market for Gesture-Tracking Devices, by Application, 2020-2025 (USD Million)
9.4.2.2 Impact of COVID-19 on Gesture-Tracking Devices Market
9.4.3 Projectors & Display Walls
9.4.3.1 Projectors and Display Walls are New Growth Avenues in Vr Hardware Market
Table 40 Virtual Reality Market for Projectors & Display Walls, by Application, 2016-2019 (USD Million)
Table 41 Virtual Reality Market for Projectors & Display Walls, by Application, 2020-2025 (USD Million)

10 Augmented Reality and Virtual Reality Market, by Application
10.1 Introduction
Figure 48 Augmented Reality Market, by Application
Figure 49 Consumer Application to Hold Largest Share of Augmented Reality Market During Forecast Period
Table 42 Augmented Reality Market, by Application, 2016-2019 (USD Million)
Table 43 Augmented Reality Market, by Application, 2020-2025 (USD Million)
10.2 Applications of Augmented Reality
10.2.1 Consumer
Table 44 Augmented Reality Market for Consumer Application, by Device Type, 2016-2019 (USD Million)
Table 45 Augmented Reality Market for Consumer Application, by Device Type, 2020-2025 (USD Million)
Table 46 Augmented Reality Market for Consumer Application, by Region, 2016-2019 (USD Million)
Table 47 Augmented Reality Market for Consumer Application, by Region, 2020-2025 (USD Million)
Table 48 Augmented Reality Market for Consumer Application in North America, by Country, 2016-2019 (USD Million)
Table 49 Augmented Reality Market for Consumer Application in North America, by Country, 2020-2025 (USD Million)
Table 50 Augmented Reality Market for Consumer Application in Europe, by Country, 2016-2019 (USD Million)
Table 51 Augmented Reality Market for Consumer Application in Europe, by Country, 2020-2025 (USD Million)
Table 52 Augmented Reality Market for Consumer Application in Apac, by Country, 2016-2019 (USD Million)
Table 53 Augmented Reality Market for Consumer Application in Apac, by Country, 2020-2025 (USD Million)
Table 54 Augmented Reality Market for Consumer Application in Row, by Region, 2016-2019 (USD Million)
Table 55 Augmented Reality Market for Consumer Application in Row, by Region, 2020-2025 (USD Million)
10.2.1.1 Gaming
10.2.1.1.1 Augmented Reality Enhances Interactivity in Gaming and Provides a More Immersive Experience to Gamers
10.2.1.2 Sports & Entertainment
10.2.1.2.1 Entertainment Applications
10.2.1.2.1.1 Museums (Archaeology)
10.2.1.2.1.2 Augmented Reality Enhances the Viewing Experience of Visitors in Archeological Monuments and Museums
10.2.1.2.1.3 Theme Parks
10.2.1.2.1.4 Augmented Reality Enhances Interactivity of Theme Parks
10.2.1.2.1.5 Art Galleries and Exhibitions
10.2.1.2.1.6 Augmented Reality Enhances Artistic Visualization and Provides an Immersive Experience to Visitors
10.2.2 Commercial
Table 57 Augmented Reality Market for Commercial Application, by Device Type, 2016-2019 (USD Million)
Table 58 Augmented Reality Market for Commercial Application, by Device Type, 2020-2025 (USD Million)
Table 59 Augmented Reality Market for Commercial Application, by Region, 2016-2019 (USD Million)
Table 60 Augmented Reality Market for Commercial Application, by Region, 2020-2025 (USD Million)
Table 61 Augmented Reality Market for Commercial Application in North America, by Country, 2016-2019 (USD Million)
Table 62 Augmented Reality Market for Commercial Application in North America, by Country, 2020-2025 (USD Million)
Table 63 Augmented Reality Market for Commercial Application in Europe, by Country, 2016-2019 (USD Million)
Table 64 Augmented Reality Market for Commercial Application in Europe, by Country, 2020-2025 (USD Million)
Table 65 Augmented Reality Market for Commercial Application in Apac, by Country, 2016-2019 (USD Million)
Table 66 Augmented Reality Market for Commercial Application in Apac, by Country, 2020-2025 (USD Million)
Table 67 Augmented Reality Market for Commercial Application in Row, by Region, 2016-2019 (USD Million)
Table 68 Augmented Reality Market for Commercial Application in Row, by Region, 2020-2025 (USD Million)
10.2.2.1 Retail & E-Commerce
10.2.2.1.1 Jewelry
10.2.2.1.1.1 Augmented Reality Enables Consumers to Try Before They Buy and Improves Consumer Buying Experience
10.2.2.1.2 Beauty and Cosmetics
10.2.2.1.2.1 Virtual Testing of Cosmetic Products is the Key Driver for Augmented Reality Market in Beauty and Cosmetics
10.2.2.1.3 Apparel Fitting
10.2.2.1.3.1 Virtual Trial Rooms are Gaining Consumer Attention
10.2.2.1.4 Grocery Shopping
10.2.2.1.4.1 Augmented Reality Provides Personalized Product Tips in Grocery Application
10.2.2.1.5 Footwear
10.2.2.1.5.1 Virtual Try Before You Buy Feature Drives Growth of Augmented Reality Market in Footwear
10.2.2.1.6 Furniture & Lighting Design
10.2.2.1.6.1 Reduced Product Exchange Rate Through Augmented Reality Drives the Growth of Augmented Reality Market in Furniture & Lighting Design
10.2.2.2 Travel & Tourism
10.2.2.2.1 Augmented Reality Plays a Crucial Role in Enhancing Traveling Experience
10.2.2.3 E-Learning
10.2.2.3.1 Augmented Reality Increases Student's Interaction and Enhances Learning Experience
Table 69 Use Cases of Augmented Reality in Commercial Application
10.2.3 Enterprise (Manufacturing)
10.2.3.1 Augmented Reality Aids Enterprises in Providing Better Training by Visualizing Content
Table 70 Augmented Reality Market for Enterprise Application, by Device Type, 2016-2019 (USD Million)
Table 71 Augmented Reality Market for Enterprise Application, by Device Type, 2020-2025 (USD Million)
Table 72 Augmented Reality Market for Enterprise Application, by Region, 2016-2019 (USD Million)
Table 73 Augmented Reality Market for Enterprise Application, by Region, 2020-2025 (USD Million)
Table 74 Augmented Reality Market for Enterprise Application in North America, by Country, 2016-2019 (USD Million)
Table 75 Augmented Reality Market for Enterprise Application in North America, by Country, 2020-2025 (USD Million)
Table 76 Augmented Reality Market for Enterprise Application in Europe, by Country, 2016-2019 (USD Million)
Table 77 Augmented Reality Market for Enterprise Application in Europe, by Country, 2020-2025 (USD Million)
Table 78 Augmented Reality Market for Enterprise Application in Apac, by Country, 2016-2019 (USD Million)
Table 79 Augmented Reality Market for Enterprise Application in Apac, by Country, 2020-2025 (USD Million)
Table 80 Augmented Reality Market for Enterprise Application in Row, by Region, 2016-2019 (USD Million)
Table 81 Augmented Reality Market for Enterprise Application in Row, by Region, 2020-2025 (USD Million)
Table 82 Use Cases of Augmented Reality in Enterprise Application
10.2.4 Healthcare
Table 83 Augmented Reality Market for Healthcare Application, by Device Type, 2016-2019 (USD Million)
Table 84 Augmented Reality Market for Healthcare Application, by Device Type, 2020-2025 (USD Million)
Table 85 Augmented Reality Market for Healthcare Application, by Region, 2016-2019 (USD Million)
Table 86 Augmented Reality Market for Healthcare Application, by Region, 2020-2025 (USD Million)
Table 87 Augmented Reality Market for Healthcare Application in North America, by Country, 2016-2019 (USD Million)
Table 88 Augmented Reality Market for Healthcare Application in North America, by Country, 2020-2025 (USD Million)
Table 89 Augmented Reality Market for Healthcare Application in Europe, by Country, 2016-2019 (USD Million)
Table 90 Augmented Reality Market for Healthcare Application in Europe, by Country, 2020-2025 (USD Million)
Table 91 Augmented Reality Market for Healthcare Application in Apac, by Country, 2016-2019 (USD Million)
Table 92 Augmented Reality Market for Healthcare Application in Apac, by Country, 2020-2025 (USD Million)
Table 93 Augmented Reality Market for Healthcare Application in Row, by Region, 2016-2019 (USD Million)
Table 94 Augmented Reality Market for Healthcare Application in Row, by Region, 2020-2025 (USD Million)
10.2.4.1 Surgery
10.2.4.1.1 Augmented Healthcare Apps Can Help Save Lives and Treat Patients Seamlessly Irrespective of Severity of Issues
10.2.4.2 Fitness Management
10.2.4.2.1 Augmented Reality Adds Interactivity and Fun to Workouts
10.2.4.3 Patient Care Management
10.2.4.3.1 Remote Consulting Feature Drives Growth of Augmented Reality for Patient Care Management
10.2.4.4 Pharmacy Management
10.2.4.4.1 Requirement of Better Scheduling Flow of Medicines Drives Growth of Augmented Reality in Pharmacy Management
10.2.4.5 Medical Training and Education
10.2.4.5.1 Augmented Reality Enriches Learning Experience and Amplifies Interactivity
10.2.4.6 Others
10.2.4.6.1 Ar Helps Radiologists to Perceive 3D Image Data More Precisely for Interventional and Diagnostic Radiology
Table 95 Use Cases of Augmented Reality in Healthcare Application
10.2.5 Aerospace & Defense
10.2.5.1 Ar is Being Used to Gain Competitive Advantage Over Enemies
Table 96 Augmented Reality Market for Aerospace & Defense Application, by Device Type, 2016-2019 (USD Million)
Table 97 Augmented Reality Market for Aerospace & Defense Application, by Device Type, 2020-2025 (USD Million)
Table 98 Augmented Reality Market for Aerospace & Defense Application, by Region, 2016-2019 (USD Million)
Table 99 Augmented Reality Market for Aerospace & Defense Application, by Region, 2020-2025 (USD Million)
Table 100 Augmented Reality Market for Aerospace & Defense Application in North America, by Country, 2016-2019 (USD Million)
Table 101 Augmented Reality Market for Aerospace & Defense Application in North America, by Country, 2020-2025 (USD Million)
Table 102 Augmented Reality Market for Aerospace & Defense Application in Europe, by Country, 2016-2019 (USD Million)
Table 103 Augmented Reality Market for Aerospace & Defense Application in Europe, by Country, 2020-2025 (USD Million)
Table 104 Augmented Reality Market for Aerospace & Defense Application in Apac, by Country, 2016-2019 (USD Million)
Table 105 Augmented Reality Market for Aerospace & Defense Application in Apac, by Country, 2020-2025 (USD Million)
Table 106 Augmented Reality Market for Aerospace & Defense Application in Row, by Region, 2016-2019 (USD Million)
Table 107 Augmented Reality Market for Aerospace & Defense Application in Row, by Region, 2020-2025 (USD Million)
Table 108 Use Cases of Augmented Reality in Aerospace & Defense Application
10.2.6 Energy
10.2.6.1 Growing Need to Improve Safety in Oil & Gas Sector Drives Augmented Reality Market in Energy
Table 109 Augmented Reality Market for Energy Application, by Device Type, 2016-2019 (USD Million)
Table 110 Augmented Reality Market for Energy Application, by Device Type, 2020-2025 (USD Million)
Table 111 Augmented Reality Market for Energy Application, by Region, 2016-2019 (USD Million)
Table 112 Augmented Reality Market for Energy Application, by Region, 2020-2025 (USD Million)
Table 113 Augmented Reality Market for Energy Application in North America, by Country, 2016-2019 (USD Million)
Table 114 Augmented Reality Market for Energy Application in North America, by Country, 2020-2025 (USD Million)
Table 115 Augmented Reality Market for Energy Application in Europe, by Country, 2016-2019 (USD Million)
Table 116 Augmented Reality Market for Energy Application in Europe, by Country, 2020-2025 (USD Million)
Table 117 Augmented Reality Market for Energy Application in Apac, by Country 2016-2019 (USD Million)
Table 118 Augmented Reality Market for Energy Application in Apac, by Country 2020-2025 (USD Million)
Table 119 Augmented Reality Market for Energy Application in Row, by Region, 2016-2019 (USD Million)
Table 120 Augmented Reality Market for Energy Application in Row, by Region, 2020-2025 (USD Million)
Table 121 Use Cases of Augmented Reality in Energy Application
10.2.7 Automotive
10.2.7.1 Emergence of Adas Drives Demand for Ar-Based Hud Technology
Table 122 Augmented Reality Market for Automotive Application, by Device Type, 2016-2019 (USD Million)
Table 123 Augmented Reality Market for Automotive Application, by Device Type, 2020-2025 (USD Million)
Table 124 Augmented Reality Market for Automotive Application, by Region, 2016-2019 (USD Million)
Table 125 Augmented Reality Market for Automotive Application, by Region, 2020-2025 (USD Million)
Table 126 Augmented Reality Market for Automotive Application in North America, by Country, 2016-2019 (USD Million)
Table 127 Augmented Reality Market for Automotive Application in North America, by Country, 2020-2025 (USD Million)
Table 128 Augmented Reality Market for Automotive Application in Europe, by Country, 2016-2019 (USD Million)
Table 129 Augmented Reality Market for Automotive Application in Europe, by Country, 2020-2025 (USD Million)
Table 130 Augmented Reality Market for Automotive Application in Apac, by Country, 2016-2019 (USD Million)
Table 131 Augmented Reality Market for Automotive Application in Apac, by Country, 2020-2025 (USD Million)
Table 132 Augmented Reality Market for Automotive Application in Row, by Region, 2016-2019 (USD Million)
Table 133 Augmented Reality Market for Automotive Application in Row, by Region, 2020-2025 (USD Million)
Table 134 Use Cases of Augmented Reality in Automotive Application
10.2.8 Others
Table 135 Augmented Reality Market for Other Application, by Device Type, 2016-2019 (USD Million)
Table 136 Augmented Reality Market for Other Application, by Device Type, 2020-2025 (USD Million)
Table 137 Augmented Reality Market for Other Application, by Region, 2016-2019 (USD Million)
Table 138 Augmented Reality Market for Other Application, by Region, 2020-2025 (USD Million)
Table 139 Augmented Reality Market for Other Applications in North America, by Country, 2016-2019 (USD Million)
Table 140 Augmented Reality Market for Other Applications in North America, by Country, 2020-2025 (USD Million)
Table 141 Augmented Reality Market for Other Applications in Europe, by Country, 2016-2019 (USD Million)
Table 142 Augmented Reality Market for Other Applications in Europe, by Country, 2020-2025 (USD Million)
Table 143 Augmented Reality Market for Other Applications in Apac, by Country, 2016-2019 (USD Million)
Table 144 Augmented Reality Market for Other Applications in Apac, by Country, 2020-2025 (USD Million)
Table 145 Augmented Reality Market for Other Applications in Row, by Region, 2016-2019 (USD Million)
Table 146 Augmented Reality Market for Other Applications in Row, by Region, 2020-2025 (USD Million)
10.2.8.1 Agriculture
10.2.8.1.1 Augmented Reality Assists Farmers in Implementing New Techniques with a Better Learning Experience
10.2.8.2 Construction
10.2.8.2.1 3D Models Required for Construction Projects Can be Better Illustrated with Augmented Reality
10.2.8.3 Transportation & Logistics
10.2.8.3.1 Ar Technology is Widely Adopted in Transportation & Logistics Sector to Document Trading Activities
10.2.8.4 Public Safety
10.2.8.4.1 Augmented Reality-Based 3D Maps Aid Police Personnel to Enhance Public Safety
10.2.8.5 Telecom/It Data Centers
10.2.8.5.1 Requirement of Advanced Network Infrastructure in Telecom/It Data Centers Would Help Drive Ar Software Market for this Vertical
Table 147 Use Cases of Augmented Reality in Other Applications
10.3 Virtual Reality Applications
Figure 50 Vr Market for Healthcare to Register Highest CAGR Between 2020 and 2025
Table 148 Virtual Reality Market, by Application, 2016-2019 (USD Million)
Table 149 Virtual Reality Market, by Application, 2020-2025 (USD Million)
10.3.1 Consumer
10.3.1.1 Gaming and Entertainment Applications are Major Drivers for Vr Market Growth
Table 150 Virtual Reality Market for Consumer Application, by Device Type, 2016-2019 (USD Million)
Table 151 Virtual Reality Market for Consumer Application, by Device Type, 2020-2025 (USD Million)
Table 152 Virtual Reality Market for Consumer Application, by Region, 2016-2019 (USD Million)
Table 153 Virtual Reality Market for Consumer Application, by Region, 2020-2025 (USD Million)
Table 154 Virtual Reality Market for Consumer Application in North America, by Country, 2016-2019 (USD Million)
Table 155 Virtual Reality Market for Consumer Application in North America, by Country, 2020-2025 (USD Million)
Table 156 Virtual Reality Market for Consumer Application in Europe, by Country, 2016-2019 (USD Million)
Table 157 Virtual Reality Market for Consumer Application in Europe, by Country, 2020-2025 (USD Million)
Table 158 Virtual Reality Market for Consumer Application in Apac, by Country, 2016-2019 (USD Million)
Table 159 Virtual Reality Market for Consumer Application in Apac, by Country, 2020-2025 (USD Million)
Table 160 Virtual Reality Market for Consumer Application in Row, by Region, 2016-2019 (USD Million)
Table 161 Virtual Reality Market for Consumer Application in Row, by Region, 2020-2025 (USD Million)
10.3.1.1.1 Gaming and Entertainment
10.3.1.1.2 Sports
10.3.1.2 Use Cases of Virtual Reality in Consumer Application
10.3.2 Commercial
10.3.2.1 Retail and E-Commerce to Drive Commercial Application in Vr Market
Table 162 Virtual Reality Market for Commercial Application, by Device Type, 2016-2019 (USD Million)
Table 163 Virtual Reality Market for Commercial Application, by Device Type, 2020-2025 (USD Million)
Table 164 Virtual Reality Market for Commercial Application, by Region, 2016-2019 (USD Million)
Table 165 Virtual Reality Market for Commercial Application, by Region, 2020-2025 (USD Million)
Table 166 Virtual Reality Market for Commercial Application in North America, by Country, 2016-2019 (USD Million)
Table 167 Virtual Reality Market for Commercial Application in North America, by Country, 2020-2025 (USD Million)
Table 168 Virtual Reality Market for Commercial Application in Europe, by Country, 2016-2019 (USD Million)
Table 169 Virtual Reality Market for Commercial Application in Europe, by Country, 2020-2025 (USD Million)
Table 170 Virtual Reality Market for Commercial Application in Apac, by Country, 2016-2019 (USD Million)
Table 171 Virtual Reality Market for Commercial Application in Apac, by Country, 2020-2025 (USD Million)
Table 172 Virtual Reality Market for Commercial Application in Row, by Region, 2016-2019 (USD Million)
Table 173 Virtual Reality Market for Commercial Application in Row, by Region, 2020-2025 (USD Million)
10.3.2.1.1 Retail & E-Commerce
10.3.2.1.2 Education and Training
10.3.2.1.3 Travel and Tourism
10.3.2.1.4 Advertising
10.3.2.2 Use Cases of Virtual Reality in Commercial Application
10.3.3 Enterprise (Manufacturing)
10.3.3.1 Increased Use of Vr Technology and Devices in Industrial Facilities to Drive Enterprise Application in Vr Market
Table 174 Virtual Reality Market for Enterprise Application, by Device Type, 2016-2019 (USD Million)
Table 175 Virtual Reality Market for Enterprise Application, by Device Type, 2020-2025 (USD Million)
Table 176 Virtual Reality Market for Enterprise Application, by Region, 2016-2019 (USD Million)
Table 177 Virtual Reality Market for Enterprise Application, by Region, 2020-2025 (USD Million)
Table 178 Virtual Reality Market for Enterprise Application in North America, by Country, 2016-2019 (USD Million)
Table 179 Virtual Reality Market for Enterprise Application in North America, by Country, 2020-2025 (USD Million)
Table 180 Virtual Reality Market for Enterprise Application in Europe, by Country, 2016-2019 (USD Million)
Table 181 Virtual Reality Market for Enterprise Application in Europe, by Country, 2020-2025 (USD Million)
Table 182 Virtual Reality Market for Enterprise Application in Apac, by Country, 2016-2019 (USD Million)
Table 183 Virtual Reality Market for Enterprise Application in Apac, by Country, 2020-2025 (USD Million)
Table 184 Virtual Reality Market for Enterprise Application in Row, by Region, 2016-2019 (USD Million)
Table 185 Virtual Reality Market for Enterprise Application in Row, by Region, 2020-2025 (USD Million)
10.3.3.2 Use Cases of Virtual Reality in Enterprise (Manufacturing)
10.3.4 Healthcare
10.3.4.1 Patient Care Management and Medical Training & Education are Major Applications Driving Growth of Vr in Healthcare
Table 186 Virtual Reality Market for Healthcare Application, by Device Type, 2016-2019 (USD Million)
Table 187 Virtual Reality Market for Healthcare Application, by Device Type, 2020-2025 (USD Million)
Table 188 Virtual Reality Market for Healthcare Application, by Region, 2016-2019 (USD Million)
Table 189 Virtual Reality Market for Healthcare Application, by Region, 2020-2025 (USD Million)
Table 190 Virtual Reality Market for Healthcare Application in North America, by Country, 2016-2019 (USD Million)
Table 191 Virtual Reality Market for Healthcare Application in North America, by Country, 2020-2025 (USD Million)
Table 192 Virtual Reality Market for Healthcare Application in Europe, by Country, 2016-2019 (USD Million)
Table 193 Virtual Reality Market for Healthcare Application in Europe, by Country, 2020-2025 (USD Million)
Table 194 Virtual Reality Market for Healthcare Application in Apac, by Country, 2016-2019 (USD Million)
Table 195 Virtual Reality Market for Healthcare Application in Apac, by Country, 2020-2025 (USD Million)
Table 196 Virtual Reality Market for Healthcare Application in Row, by Region, 2016-2019 (USD Million)
Table 197 Virtual Reality Market for Healthcare Application in Row, by Region, 2020-2025 (USD Million)
10.3.4.1.1 Surgery
10.3.4.1.2 Patient Care Management
10.3.4.1.3 Fitness Management
10.3.4.1.4 Pharmacy Management
10.3.4.1.5 Medical Training and Education
10.3.4.2 Use Cases of Virtual Reality in Healthcare
10.3.5 Aerospace & Defense
10.3.5.1 Simulation Training to be a Major Growth Factor of Vr in Aerospace & Defense
Table 198 Virtual Reality Market for Aerospace & Defense Application, by Device Type, 2016-2019 (USD Million)
Table 199 Virtual Reality Market for Aerospace & Defense Application, by Device Type, 2020-2025 (USD Million)
Table 200 Virtual Reality Market for Aerospace & Defense Application, by Region, 2016-2019 (USD Million)
Table 201 Virtual Reality Market for Aerospace & Defense Application, by Region, 2020-2025 (USD Million)
Table 202 Virtual Reality Market for Aerospace & Defense Application in North America, by Country, 2016-2019 (USD Million)
Table 203 Virtual Reality Market for Aerospace & Defense Application, by Country, 2020-2025 (USD Million)
Table 204 Virtual Reality Market for Aerospace & Defense Application in Europe, by Country, 2016-2019 (USD Million)
Table 205 Virtual Reality Market for Aerospace & Defense Application in Europe, by Country, 2020-2025 (USD Million)
Table 206 Virtual Reality Market for Aerospace & Defense Application in Apac, by Country, 2016-2019 (USD Million)
Table 207 Virtual Reality Market for Aerospace & Defense Application in Apac, by Country, 2020-2025 (USD Million)
Table 208 Virtual Reality Market for Aerospace & Defense Application in Row, by Region, 2016-2019 (USD Million)
Table 209 Virtual Reality Market for Aerospace & Defense Application in Row, by Region, 2020-2025 (USD Million)
10.3.5.2 Use Cases of Virtual Reality in Aerospace & Defense
10.3.6 Others
Table 210 Virtual Reality Market for Other Applications, by Device Type, 2016-2019 (USD Million)
Table 211 Virtual Reality Market for Other Applications, by Device Type, 2020-2025 (USD Million)
Table 212 Virtual Reality Market for Other Applications, by Region, 2016-2019 (USD Million)
Table 213 Virtual Reality Market for Other Applications, by Region, 2020-2025 (USD Million)
Table 214 Virtual Reality Market for Other Applications in North America, by Country, 2016-2019 (USD Million)
Table 215 Virtual Reality Market for Other Applications in North America, by Country, 2020-2025 (USD Million)
Table 216 Virtual Reality Market for Other Applications in Europe, by Country, 2016-2019 (USD Million)
Table 217 Virtual Reality Market for Other Applications in Europe, by Country, 2020-2025 (USD Million)
Table 218 Virtual Reality Market for Other Applications in Apac, by Country, 2016-2019 (USD Million)
Table 219 Virtual Reality Market for Other Applications in Apac, by Country, 2020-2025 (USD Million)
Table 220 Virtual Reality Market for Other Applications in Row, by Region, 2016-2019 (USD Million)
Table 221 Virtual Reality Market for Other Applications in Row, by Region, 2020-2025 (USD Million)
10.3.6.1 Automotive
10.3.6.2 Real Estate (Architecture and Building Design)
10.3.6.3 Geospatial Mining
10.3.6.4 Use Cases of Virtual Reality in Other Applications
10.3.7 COVID-19 Impact on Major Applications
Figure 51 COVID-19 Impact on Ar Market for Consumer Application
Figure 52 COVID-19 Impact on Ar Market for Enterprise Application
Figure 53 COVID-19 Impact on Vr Market for Consumer Application
Figure 54 COVID-19 Impact on Vr Market for Healthcare Application
11 Geographical Analysis
11.1 Introduction
Figure 55 Geographic Snapshot: Augmented Reality Market in APAC to Register Highest CAGR During Forecast Period
Figure 56 Geographic Snapshot: Virtual Reality Market in APAC to Witness Highest Growth During Forecast Period
Figure 57 Us to Hold Largest Size of Augmented Reality Market from 2020 to 2025
Table 222 Augmented Reality Market, by Region, 2016-2019 (USD Million)
Table 223 Augmented Reality Market, by Region, 2020-2025 (USD Million)
Figure 58 Us to Hold Largest Size of Virtual Reality Market from 2020 to 2025
Table 224 Virtual Reality Market, by Region, 2016-2019 (USD Million)
Table 225 Virtual Reality Market, by Region, 2020-2025 (USD Million)
11.2 North America
Figure 59 North America: Snapshot of Augmented Reality Market
Table 226 Augmented Reality Market in North America, by Application, 2016-2019 (USD Million)
Table 227 Augmented Reality Market in North America, by Application, 2020-2025 (USD Million)
Table 228 Augmented Reality Market in North America, by Country, 2016-2019 (USD Million)
Table 229 Augmented Reality Market in North America, by Country, 2020-2025 (USD Million)
Figure 60 North America: Snapshot of Virtual Reality Market
Table 230 Virtual Reality Market in North America, by Application, 2016-2019 (USD Million)
Table 231 Virtual Reality Market in North America, by Application, 2020-2025 (USD Million)
Table 232 Virtual Reality Market in North America, by Country, 2016-2019 (USD Million)
Table 233 Virtual Reality Market in North America, by Country, 2020-2025 (USD Million)
11.2.1 US
11.2.1.1 Strong Presence of Ar & Vr Companies to Drive Market
11.2.2 Canada
11.2.2.1 Increasing Investments in Cutting-Edge Technologies to Fuel Growth
11.2.3 Mexico
11.2.3.1 Evolving Industries to Drive Market Growth
11.3 Europe
Figure 61 Europe: Snapshot of Augmented Reality Market
Table 234 Augmented Reality Market in Europe, by Application, 2016-2019 (USD Million)
Table 235 Augmented Reality Market in Europe, by Application, 2020-2025 (USD Million)
Table 236 Augmented Reality Market in Europe, by Country, 2016-2019 (USD Million)
Table 237 Augmented Reality Market in Europe, by Country, 2020-2025 (USD Million)
Figure 62 Europe: Snapshot of Virtual Reality Market
Table 238 Virtual Reality Market in Europe, by Application, 2016-2019 (USD Million)
Table 239 Virtual Reality Market in Europe, by Application, 2020-2025 (USD Million)
Table 240 Virtual Reality Market in Europe, by Country, 2016-2019 (USD Million)
Table 241 Vr Market in Europe, by Country, 2020-2025 (USD Million)
11.3.1 Germany
11.3.1.1 High Adoption of New Technologies in Manufacturing to Drive Market
11.3.2 France
11.3.2.1 High Adoption in Retail to Enhance Market Growth
11.3.3 UK
11.3.3.1 Continuous Focus on Digitalization Likely to Drive Market Growth
11.3.4 Rest of Europe
11.3.4.1 Inflow of Products and Technology from Uk, Germany, and France to Propel Market Growth
11.4 APAC
Figure 63 APAC: Snapshot of Augmented Reality Market
Table 242 Augmented Reality Market in Apac, by Application, 2016-2019 (USD Million)
Table 243 Augmented Reality Market in Apac, by Application, 2020-2025 (USD Million)
Table 244 Augmented Reality Market in Apac, by Country, 2016-2019 (USD Million)
Table 245 Augmented Reality Market in Apac, by Country, 2020-2025 (USD Million)
Figure 64 APAC: Snapshot of Virtual Reality Market
Table 246 Virtual Reality Market in Apac, by Application, 2016-2019 (USD Million)
Table 247 Virtual Reality Market in Apac, by Application, 2020-2025 (USD Million)
Table 248 Virtual Reality Market in Apac, by Country, 2016-2019 (USD Million)
Table 249 Virtual Reality Market in Apac, by Country, 2020-2025 (USD Million)
11.4.1 China
11.4.1.1 High Number of Local Players Producing Ar & Vr Devices to Drive Market Growth
11.4.2 India
11.4.2.1 Increasing Awareness of Advanced Technology to Play Crucial Role in Market Growth
11.4.3 Japan
11.4.3.1 High Growth of Healthcare Sector to Fuel Market Growth
11.4.4 South Korea
11.4.4.1 Digital Revolution in Industrial Sector to Drive Market Growth
11.4.5 Rest of APAC
11.4.5.1 High Consumer Spending to Boost Market
11.5 Row
Table 250 Augmented Reality Market in Row, by Application, 2016-2019 (USD Million)
Table 251 Augmented Reality Market in Row, by Application, 2020-2025 (USD Million)
Table 252 Augmented Reality Market in Row, by Region, 2016-2019 (USD Million)
Table 253 Augmented Reality Market in Row, by Region, 2020-2025 (USD Million)
Table 254 Virtual Reality Market in Row, by Application, 2016-2019 (USD Million)
Table 255 Virtual Reality Market in Row, by Application, 2020-2025 (USD Million)
Table 256 Virtual Reality Market in Row, by Region, 2016-2019 (USD Million)
Table 257 Virtual Reality Market in Row, by Region, 2020-2025 (USD Million)
11.5.1 Middle East & Africa
11.5.1.1 Oil & Gas and Mining to Fuel Growth of Ar and Vr Devices
11.5.2 South America
11.5.2.1 Growing Consumer Market to Drive Market Growth
11.6 COVID-19 Impact on Major Regions
Figure 65 Pre-COVID-19 Vs. Post-COVID-19 Comparison for North American Ar Market
Figure 66 Pre-COVID-19 Vs. Post-COVID-19 Comparison for APAC Ar Market
Figure 67 Pre-COVID-19 Vs. Post-COVID-19 Comparison for North American Vr Market
Figure 68 Pre-COVID-19 Vs. Post-COVID-19 Comparison for APAC Vr Market

12 Competitive Landscape
12.1 Introduction
Figure 69 Companies Adopted Product Launches & Developments as Key Growth Strategy from 2017 to 2020
Figure 70 Companies Adopted Product Launches & Developments as Key Growth Strategies from 2017 to 2020
12.2 Market Share: Ar Market
Figure 71 Market Share for Mobile Augmented Reality Market
12.3 Market Share: Vr Market
Figure 72 Market Share for Vr Market
12.4 Ranking for Ar Market Players
Figure 73 Ranking of the Top 5 Players in Augmented Reality Market
12.5 Ranking for Vr Market Players
Figure 74 Ranking of Top 5 Players in Vr Market
12.6 Competitive Scenario: Ar Market
12.6.1 Product Launches & Developments
Table 258 Product Launches & Developments, 2018-2019
12.6.2 Partnerships
Table 259 Partnerships, 2018-2019
12.6.3 Agreements & Collaborations
Table 260 Agreements & Collaborations, 2018-2019
12.6.4 Acquisitions and Expansions
Table 261 Acquisitions & Expansions, 2017-2019
12.7 Competitive Scenario: Vr Market
12.7.1 Product Launches & Developments
Table 262 Product Launches & Developments: Vr Market, 2017 to 2020
12.7.2 Partnerships
Table 263 Partnerships: Vr Market, 2017-2020
12.7.3 Agreements, Collaborations, and Capital Funding
Table 264 Agreements, Collaborations, and Capital Funding: Vr Market, 2017-2020
12.7.4 Acquisitions and Expansions
Table 265 Acquisitions and Expansions: Vr Market, 2017-2020
12.8 Company Evaluation Quadrant: Ar Market
12.8.1 Star
12.8.2 Emerging Leader
12.8.3 Pervasive
12.8.4 Participant
Figure 75 Ar Market (Global) Company Evaluation Quadrant
12.9 Company Evaluation Quadrant: Vr Market
12.9.1 Star
12.9.2 Emerging Leader
12.9.3 Pervasive
12.9.4 Participant
Figure 76 Vr Market (Global) Company Evaluation Quadrant, 2019
12.10 Startup Evaluation Matrix: Ar & Vr Market
12.10.1 Progressive Companies
12.10.2 Responsive Companies
12.10.3 Dynamic Companies
12.10.4 Starting Blocks
Figure 77 Ar & Vr Market (Global): Sme Evaluation Matrix

13 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, Analyst's View)*
13.1 Key Players
13.1.1 Google, Inc.
Figure 78 Google, Inc.: Company Snapshot
13.1.2 Microsoft
Figure 79 Microsoft: Company Snapshot
13.1.3 Sony
Figure 80 Sony: Company Snapshot
13.1.4 Oculus Vr (Facebook)
13.1.5 Samsung Electronics
Figure 81 Samsung Electronics: Company Snapshot
13.1.6 Htc
Figure 82 Htc: Company Snapshot
13.1.7 Apple
Figure 83 Apple: Company Snapshot
13.1.8 Ptc Inc.
Figure 84 Ptc Inc.: Company Snapshot
13.1.9 Seiko Epson
Figure 85 Seiko Epson: Company Snapshot
13.1.10 Lenovo
Figure 86 Lenovo Group: Company Snapshot
13.1.11 Wikitude GmbH
13.1.12 Eon Reality
13.1.13 Maxst
13.1.14 Magic Leap, Inc.
13.1.15 Blippar
13.1.16 Upskill
13.1.17 Atheer Inc.
13.1.18 Vuzix
Figure 87 Vuzix: Company Snapshot
13.1.19 Cyberglove Systems
13.1.20 Leap Motion (Ultraleap)
13.1.21 Sixense Enterprises
13.2 Right to Win: Ar Market
13.3 Right to Win: Vr Market
13.4 Other Players
13.4.1 Nintendo
13.4.2 Psious
13.4.3 Marxent Labs, LLC
13.4.4 Inglobe Technologies
13.4.5 Meta Company
13.4.6 Niantic
13.4.7 Augment
13.4.8 Mindmaze
13.4.9 Firsthand Technology
13.4.10 Worldviz
13.4.11 Virtuix
13.4.12 Survios
13.4.13 Intel Corporation
13.4.14 Realwear
13.4.15 Merge Labs
13.4.16 Spacevr
13.4.17 Virtually Live
13.4.18 Xiaomi Corporation
13.4.19 Panasonic Corporation
13.4.20 Dynabook Americas, Inc.
13.4.21 Optinvent
13.4.22 Wayray
13.4.23 Scope Ar
13.4.24 Continental
13.4.25 Visteon Corporation
13.5 Start-Up Players
13.5.1 Talepspin
13.5.2 Scanta
13.5.3 Craftars
13.5.4 Appentus Technologies
13.5.5 Bidon Games Studio

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, Analyst's View Might Not be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Insights of Industry Experts
14.2 Discussion Guide

Note: Product cover images may vary from those shown
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  • Appentus Technologies
  • Apple
  • Atheer Inc.
  • Augment
  • Bidon Games Studio
  • Blippar
  • Continental
  • Craftars
  • Cyberglove Systems
  • Dynabook Americas, Inc.
  • Eon Reality
  • Firsthand Technology
  • Google, Inc.
  • HTC
  • Inglobe Technologies
  • Intel Corporation
  • Leap Motion (Ultraleap)
  • Lenovo
  • Magic Leap, Inc.
  • Marxent Labs, LLC
  • Maxst
  • Merge Labs
  • Meta Company
  • Microsoft
  • Mindmaze
  • Niantic
  • Nintendo
  • Oculus Vr (Facebook)
  • Optinvent
  • Panasonic Corporation
  • Psious
  • Ptc Inc.
  • Realwear
  • Samsung Electronics
  • Scanta
  • Scope Ar
  • Seiko Epson
  • Sixense Enterprises
  • Sony
  • Spacevr
  • Survios
  • Talepspin
  • Upskill
  • Virtually Live
  • Virtuix
  • Visteon Corporation
  • Vuzix
  • Wayray
  • Wikitude GmbH
  • Worldviz
  • Xiaomi Corporation
Note: Product cover images may vary from those shown
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