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Global Fashion Influencer Marketing Market By Fashion Type (Beauty & Cosmetics, Jewelry & Accessories and Apparel), By Influencer Type (Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers), By Region, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5230360
  • Report
  • December 2020
  • Region: Global
  • 153 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • AspireIQ, Inc.
  • IZEA Worldwide, Inc.
  • Klear
  • Launchmetrics, Inc.
  • Mavrck
  • Socially Powerful
The Global Fashion Influencer Marketing Market size is expected to reach $9.2 billion by 2026, rising at a market growth of 38.5% CAGR during the forecast period. Influencer marketing is a kind of social media marketing that utilizes endorsements and product mentions from influencers, who have a huge dedicated social following and are considered experts in their own domain. The major reason why influencer marketing work, is because of the huge amount of trust that social influencers have built up with their followings and the recommendations from them helped brands to use it as social proof to their potential customers.

Fashion brands are adopting influencer marketing strategies to maximize their reach and capture a larger audience. Technological interruption in advertising practices and marketing strategies have supported companies to invest more efficiently in the marketing campaigns and receive a higher return on investment (ROI). Influencer marketing allowed fashion brands to boost their reach and promote their products in the most effective and innovative ways to relate to brand values. The increasing use of social media platforms, all around the world, is adding to the increasing benefits of influencer marketing for fashion brands. This aspect is estimated to further fuel the expansion of the market in the nearby future.



By Fashion Type

Based on Fashion Type, the market is segmented into Beauty & Cosmetics, Jewelry & Accessories and Apparel. The cosmetics and beauty category dominated the market in 2019. This attributed to the increasing focus of beauty and cosmetics companies on using social media platforms in extracting a positive brand image and increase sales. The chosen cosmetics often influenced by personal preference type of skin and skin tone, because of this, people rely more on influencers to provide the right advice through promotional videos or makeup tutorials.



By Influencer Type

Based on Influencer Type, the market is segmented into Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers. The nano influencer category made a revenue share in 2019. This attributed to a higher engagement rate and the ability to connect with niche audiences, hence offering brands a chance of penetrating the market effectively than before. Nano influencers also have more packed communities with their audiences and guarantee less risk of engaging with fake followers, which provides more filtered leads for companies.

By Region

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2019, North America leads the market for fashion influencer marketing. This can be attributed to the increasing use of social media platforms and high-speed internet in the area. A significant revenue share in 2019 is captured by Europe, which can be attributed to the presence of many major luxury fashion brands like Yves Saint Laurent SAS, Christian Dior SE, and Chanel in the particular area.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.

Strategies deployed in Fashion Influencer Marketing Market
Nov-2020: Launchmetrics announced the acquisition of Parklu, a leading analytics platform from China. The acquisition enabled Launchmetrics to add a new layer to its brand performance cloud, being the only genuine global service provider for the fashion, luxury, and beauty industries.

Nov-2020: AspireIQ introduced Unlimited Analytics, a free-to-use solution. This solution enables different brands to estimate influencer marketing performance by recording campaign metrics in a centralized dashboard.

Feb- 2020: AspireIQ launched Pinterest Influencer Search, a solution that creates opportunities for brands focused on influencer marketing on Pinterest.

Jul-2019: Launchmetrics introduced its new brand decisioning platform for decision-makers and C-level executives. The platform aimed to maximize the impact of brand and measures the evolution of their brand equity against competition.

Jul-2019: AspireIQ announced the launch of Brand Access Manager, the first solution. It enables brands to smoothly change branded content into paid advertisements on Instagram and Facebook. With the help of Brand Access Manager, brands could get a higher return on investment (ROI) and lower cost per action (CPA) through more genuine, customized original content.

Apr-2019: Julius partnered with Pinterest. The partnership enabled Julius subscribers to minorly changed influencer performance metrics. These metrics provide influencer and consumer insights to marketers to guide future marketing strategies in a better way and enhances campaign outcomes.

Jan-2019: IZEA Worldwide unveiled a new platform, the IZEAx Discovery. With the help of this platform, marketers can access search influencer profiles and VizSearch, IZEA’s unique content discovery engine.

Oct-2018: Klear announced its collaboration with Hootsuite, the most popular social media management solution in the world. The two companies together will give a complete set of tools to enterprise brands which are necessary for supervising their social media marketing efforts.

Jul-2018: IZEA, Inc. completed the acquisition of TapInfluence, Inc. (TapInfluence), a leading platform and online marketplace for brands and agencies to execute influencer marketing campaigns. The acquisition broadened IZEA’s software as a service customer base and delivered additional technology capabilities.

Nov-2017: Launchmetrics announced the acquisition of Style Coalitio. With this acquisition, Launchmetrics became a one-stop solution for influencers and brands to monitor the digital reach of campaigns.

Scope of the Study

Market Segments Covered in the Report:

By Fashion Type
  • Beauty & Cosmetics
  • Jewelry & Accessories
  • Apparel
By Influencer Type
  • Nanoinfluencers
  • Microinfluencers
  • Macroinfluencers
  • Megainfluencers
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • IZEA Worldwide, Inc.
  • Launchmetrics, Inc.
  • Klear
  • Upfluence, Inc.
  • AspireIQ, Inc.
  • Mavrck
  • InfluencerDB Tech GmbH & Co. KG
  • Speakr, Inc.
  • Juliusworks, Inc. (Hypr Brands)
  • Socially Powerful
Unique Offerings
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AspireIQ, Inc.
  • IZEA Worldwide, Inc.
  • Klear
  • Launchmetrics, Inc.
  • Mavrck
  • Socially Powerful
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Fashion Influencer Marketing Market, by Fashion Type
1.4.2 Global Fashion Influencer Marketing Market, by Influencer Type
1.4.3 Global Fashion Influencer Marketing Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Global Fashion Influencer Marketing Market by Fashion Type
3.1 Global Fashion Influencer Marketing Beauty & Cosmetics Market by Region
3.2 Global Fashion Influencer Marketing Jewelry & Accessories Market by Region
3.3 Global Fashion Influencer Marketing Apparel Market by Region

Chapter 4. Global Fashion Influencer Marketing Market by Influencer Type
4.1 Global Nanoinfluencers Fashion Influencer Marketing Market by Region
4.2 Global Microinfluencers Fashion Influencer Marketing Market by Region
4.3 Global Macroinfluencers Fashion Influencer Marketing Market by Region
4.4 Global Megainfluencers Fashion Influencer Marketing Market by Region

Chapter 5. Global Fashion Influencer Marketing Market by Region
5.1 North America Fashion Influencer Marketing Market
5.1.1 North America Fashion Influencer Marketing Market by Fashion Type
5.1.1.1 North America Fashion Influencer Marketing Beauty & Cosmetics Market by Country
5.1.1.2 North America Fashion Influencer Marketing Jewelry & Accessories Market by Country
5.1.1.3 North America Fashion Influencer Marketing Apparel Market by Country
5.1.2 North America Fashion Influencer Marketing Market by Influencer Type
5.1.2.1 North America Nanoinfluencers Fashion Influencer Marketing Market by Country
5.1.2.2 North America Microinfluencers Fashion Influencer Marketing Market by Country
5.1.2.3 North America Macroinfluencers Fashion Influencer Marketing Market by Country
5.1.2.4 North America Megainfluencers Fashion Influencer Marketing Market by Country
5.1.3 North America Fashion Influencer Marketing Market by Country
5.1.3.1 US Fashion Influencer Marketing Market
5.1.3.1.1 US Fashion Influencer Marketing Market by Fashion Type
5.1.3.1.2 US Fashion Influencer Marketing Market by Influencer Type
5.1.3.2 Canada Fashion Influencer Marketing Market
5.1.3.2.1 Canada Fashion Influencer Marketing Market by Fashion Type
5.1.3.2.2 Canada Fashion Influencer Marketing Market by Influencer Type
5.1.3.3 Mexico Fashion Influencer Marketing Market
5.1.3.3.1 Mexico Fashion Influencer Marketing Market by Fashion Type
5.1.3.3.2 Mexico Fashion Influencer Marketing Market by Influencer Type
5.1.3.4 Rest of North America Fashion Influencer Marketing Market
5.1.3.4.1 Rest of North America Fashion Influencer Marketing Market by Fashion Type
5.1.3.4.2 Rest of North America Fashion Influencer Marketing Market by Influencer Type
5.2 Europe Fashion Influencer Marketing Market
5.2.1 Europe Fashion Influencer Marketing Market by Fashion Type
5.2.1.1 Europe Fashion Influencer Marketing Beauty & Cosmetics Market by Country
5.2.1.2 Europe Fashion Influencer Marketing Jewelry & Accessories Market by Country
5.2.1.3 Europe Fashion Influencer Marketing Apparel Market by Country
5.2.2 Europe Fashion Influencer Marketing Market by Influencer Type
5.2.2.1 Europe Nanoinfluencers Fashion Influencer Marketing Market by Country
5.2.2.2 Europe Microinfluencers Fashion Influencer Marketing Market by Country
5.2.2.3 Europe Macroinfluencers Fashion Influencer Marketing Market by Country
5.2.2.4 Europe Megainfluencers Fashion Influencer Marketing Market by Country
5.2.3 Europe Fashion Influencer Marketing Market by Country
5.2.3.1 Germany Fashion Influencer Marketing Market
5.2.3.1.1 Germany Fashion Influencer Marketing Market by Fashion Type
5.2.3.1.2 Germany Fashion Influencer Marketing Market by Influencer Type
5.2.3.2 UK Fashion Influencer Marketing Market
5.2.3.2.1 UK Fashion Influencer Marketing Market by Fashion Type
5.2.3.2.2 UK Fashion Influencer Marketing Market by Influencer Type
5.2.3.3 France Fashion Influencer Marketing Market
5.2.3.3.1 France Fashion Influencer Marketing Market by Fashion Type
5.2.3.3.2 France Fashion Influencer Marketing Market by Influencer Type
5.2.3.4 Russia Fashion Influencer Marketing Market
5.2.3.4.1 Russia Fashion Influencer Marketing Market by Fashion Type
5.2.3.4.2 Russia Fashion Influencer Marketing Market by Influencer Type
5.2.3.5 Spain Fashion Influencer Marketing Market
5.2.3.5.1 Spain Fashion Influencer Marketing Market by Fashion Type
5.2.3.5.2 Spain Fashion Influencer Marketing Market by Influencer Type
5.2.3.6 Italy Fashion Influencer Marketing Market
5.2.3.6.1 Italy Fashion Influencer Marketing Market by Fashion Type
5.2.3.6.2 Italy Fashion Influencer Marketing Market by Influencer Type
5.2.3.7 Rest of Europe Fashion Influencer Marketing Market
5.2.3.7.1 Rest of Europe Fashion Influencer Marketing Market by Fashion Type
5.2.3.7.2 Rest of Europe Fashion Influencer Marketing Market by Influencer Type
5.3 Asia Pacific Fashion Influencer Marketing Market
5.3.1 Asia Pacific Fashion Influencer Marketing Market by Fashion Type
5.3.1.1 Asia Pacific Fashion Influencer Marketing Beauty & Cosmetics Market by Country
5.3.1.2 Asia Pacific Fashion Influencer Marketing Jewelry & Accessories Market by Country
5.3.1.3 Asia Pacific Fashion Influencer Marketing Apparel Market by Country
5.3.2 Asia Pacific Fashion Influencer Marketing Market by Influencer Type
5.3.2.1 Asia Pacific Nanoinfluencers Fashion Influencer Marketing Market by Country
5.3.2.2 Asia Pacific Microinfluencers Fashion Influencer Marketing Market by Country
5.3.2.3 Asia Pacific Macroinfluencers Fashion Influencer Marketing Market by Country
5.3.2.4 Asia Pacific Megainfluencers Fashion Influencer Marketing Market by Country
5.3.3 Asia Pacific Fashion Influencer Marketing Market by Country
5.3.3.1 China Fashion Influencer Marketing Market
5.3.3.1.1 China Fashion Influencer Marketing Market by Fashion Type
5.3.3.1.2 China Fashion Influencer Marketing Market by Influencer Type
5.3.3.2 Japan Fashion Influencer Marketing Market
5.3.3.2.1 Japan Fashion Influencer Marketing Market by Fashion Type
5.3.3.2.2 Japan Fashion Influencer Marketing Market by Influencer Type
5.3.3.3 India Fashion Influencer Marketing Market
5.3.3.3.1 India Fashion Influencer Marketing Market by Fashion Type
5.3.3.3.2 India Fashion Influencer Marketing Market by Influencer Type
5.3.3.4 South Korea Fashion Influencer Marketing Market
5.3.3.4.1 South Korea Fashion Influencer Marketing Market by Fashion Type
5.3.3.4.2 South Korea Fashion Influencer Marketing Market by Influencer Type
5.3.3.5 Singapore Fashion Influencer Marketing Market
5.3.3.5.1 Singapore Fashion Influencer Marketing Market by Fashion Type
5.3.3.5.2 Singapore Fashion Influencer Marketing Market by Influencer Type
5.3.3.6 Malaysia Fashion Influencer Marketing Market
5.3.3.6.1 Malaysia Fashion Influencer Marketing Market by Fashion Type
5.3.3.6.2 Malaysia Fashion Influencer Marketing Market by Influencer Type
5.3.3.7 Rest of Asia Pacific Fashion Influencer Marketing Market
5.3.3.7.1 Rest of Asia Pacific Fashion Influencer Marketing Market by Fashion Type
5.3.3.7.2 Rest of Asia Pacific Fashion Influencer Marketing Market by Influencer Type
5.4 LAMEA Fashion Influencer Marketing Market
5.4.1 LAMEA Fashion Influencer Marketing Market by Fashion Type
5.4.1.1 LAMEA Fashion Influencer Marketing Beauty & Cosmetics Market by Country
5.4.1.2 LAMEA Fashion Influencer Marketing Jewelry & Accessories Market by Country
5.4.1.3 LAMEA Fashion Influencer Marketing Apparel Market by Country
5.4.2 LAMEA Fashion Influencer Marketing Market by Influencer Type
5.4.2.1 LAMEA Nanoinfluencers Fashion Influencer Marketing Market by Country
5.4.2.2 LAMEA Microinfluencers Fashion Influencer Marketing Market by Country
5.4.2.3 LAMEA Macroinfluencers Fashion Influencer Marketing Market by Country
5.4.2.4 LAMEA Megainfluencers Fashion Influencer Marketing Market by Country
5.4.3 LAMEA Fashion Influencer Marketing Market by Country
5.4.3.1 Brazil Fashion Influencer Marketing Market
5.4.3.1.1 Brazil Fashion Influencer Marketing Market by Fashion Type
5.4.3.1.2 Brazil Fashion Influencer Marketing Market by Influencer Type
5.4.3.2 Argentina Fashion Influencer Marketing Market
5.4.3.2.1 Argentina Fashion Influencer Marketing Market by Fashion Type
5.4.3.2.2 Argentina Fashion Influencer Marketing Market by Influencer Type
5.4.3.3 UAE Fashion Influencer Marketing Market
5.4.3.3.1 UAE Fashion Influencer Marketing Market by Fashion Type
5.4.3.3.2 UAE Fashion Influencer Marketing Market by Influencer Type
5.4.3.4 Saudi Arabia Fashion Influencer Marketing Market
5.4.3.4.1 Saudi Arabia Fashion Influencer Marketing Market by Fashion Type
5.4.3.4.2 Saudi Arabia Fashion Influencer Marketing Market by Influencer Type
5.4.3.5 South Africa Fashion Influencer Marketing Market
5.4.3.5.1 South Africa Fashion Influencer Marketing Market by Fashion Type
5.4.3.5.2 South Africa Fashion Influencer Marketing Market by Influencer Type
5.4.3.6 Nigeria Fashion Influencer Marketing Market
5.4.3.6.1 Nigeria Fashion Influencer Marketing Market by Fashion Type
5.4.3.6.2 Nigeria Fashion Influencer Marketing Market by Influencer Type
5.4.3.7 Rest of LAMEA Fashion Influencer Marketing Market
5.4.3.7.1 Rest of LAMEA Fashion Influencer Marketing Market by Fashion Type
5.4.3.7.2 Rest of LAMEA Fashion Influencer Marketing Market by Influencer Type

Chapter 6. Company Profiles
6.1 IZEA Worldwide, Inc.
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Recent strategies and developments
6.1.3.1 Product Launches and Product Expansions
6.1.3.2 Acquisition and Mergers
6.1.4 SWOT Analysis
6.2 Launchmetrics, Inc.
6.2.1 Company Overview
6.2.1 Recent strategies and developments
6.2.1.1 Product Launches and Product Expansions
6.2.1.2 Acquisition and Mergers
6.2.1.3 Partnerships, Collaborations, and Agreements
6.3 Klear
6.3.1 Company Overview
6.3.2 Recent strategies and developments
6.3.2.1 Partnerships, Collaborations, and Agreements
6.4 Upfluence, Inc.
6.4.1 Company Overview
6.5 AspireIQ, Inc.
6.5.1 Company Overview
6.5.2 Recent strategies and developments
6.5.2.1 Product Launches and Product Expansions
6.6 Mavrck
6.6.1 Company Overview
6.7 InfluencerDB Tech GmbH & Co. KG
6.7.1 Company Overview
6.8 Speakr, Inc.
6.8.1 Company Overview
6.9 Juliusworks, Inc. (Hypr Brands)
6.9.1 Company Overview
6.9.2 Recent strategies and developments
6.9.2.1 Product Launches and Product Expansions
6.9.2.2 Partnerships, Collaborations, and Agreements
6.10. Socially Powerful
6.10.1 Company Overview
Note: Product cover images may vary from those shown
  • IZEA Worldwide, Inc.
  • Launchmetrics, Inc.
  • Klear
  • Upfluence, Inc.
  • AspireIQ, Inc.
  • Mavrck
  • InfluencerDB Tech GmbH & Co. KG
  • Speakr, Inc.
  • Juliusworks, Inc. (Hypr Brands)
  • Socially Powerful
Note: Product cover images may vary from those shown

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