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Global Influencer Marketing Platform Industry by Component, Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting), Organization Size, End-user and Region - Forecast to 2025

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    Report

  • 209 Pages
  • December 2020
  • Region: Global
  • Markets and Markets
  • ID: 5231211
Description Jump to:

The global influencer marketing platform market is projected to grow from USD 6 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32% during the forecast period.

Various factors such as the customers’ shift toward video-based content across the OTT space and an increase in the adoption of ad-blocking software are expected to drive the adoption of the influencer marketing platform market. The objective of the report is to define, describe, and forecast the influencer marketing platform market size based on component, organization size, application, end-user, and region.

COVID-19 has shocked the entire world

Many businesses are fighting to survive and are using different marketing strategies to recover the loss. This has posed a good opportunity for brands and influencers to engage with their audiences with impactful messaging. The importance of influencer marketing as a core marketing strategy has grown during the COVID-19 crisis. Through the personal views and support of followers, influencers will continue to shape the conversations occurring in the post-lockdown world. The effects of COVID-19 will be long-term, and as a result, marketing strategies must be revised to suit the new environment in which smaller and larger companies are surviving currently.

Areas of discretionary spending and especially those heavily affected by COVID-19, such as the adoption of travel-related products, have decreased notably. This includes luggage, cameras, clothing, and footwear. With this in mind, influencers that have had stopped or decreased their campaigns in these areas may benefit from looking for opportunities in packaged foods or self-improvement at-home products, such as weight training and exercise at home-related products. Considering the scenario of COVID-19, brands are now shifting their focus to be more sensitive to the present situation by leveraging digital influencers to spread the message of safety and health.

The services segment is estimated to grow at a higher CAGR during the forecast period

The influencer marketing platform market is segmented on the basis of components, such as solution and services. The services segment is expected to grow at a rapid pace during the forecast period as the demand for services, such as support and maintenance, deployment and integration, and consulting, is rising with the tailor-made features for influencer marketing platform solution during the COVID-19 outbreak.

The fashion & lifestyle end-user segment is projected to account for the largest market size during the forecast period

The Influencer marketing platform market by end user has been segmented into fashion and lifestyle, agencies and PR, retail and consumer goods, health and wellness, ad-tech, banking and finance, travel and tourism and other end users (gaming and pet care). The fashion and lifestyle end user is estimated to account for the largest market size as influencer marketing serves as the most successful strategy for fashion and lifestyle brands. Fashion influencers have now become an integral part of social media marketing channels. They largely dominate the digital space as consumers turn to social media and social media influencers for gaining information about new products or new brands. Hence, influencer marketing plays an important role in the fashion and lifestyle end user.

The large enterprises segment is anticipated to account for the largest market size during the forecast period

The influencer marketing platform market by organization size has been segmented into large enterprises and SMEs. Large enterprise is expected to register the largest market size during the forecast period. The rise of paid ad costs on social media platforms, such as YouTube and Instagram, will enable enterprises to find a way to survive for future growth.

Among regions, North America is expected to account for the largest market size during the forecast period

North America is expected to have at the largest market size during the forecast period. The continuous adoption of influencer marketing platform solution and services across all the major end users is expected to drive the market growth in North America. The governments in North America are focusing and investing substantially in AI and ML technologies, while they are also reaping the benefits of influencer marketing platforms in the US and Canada.

Research Coverage

The market study covers the influencer marketing platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, applications, organization size, end user, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

The report includes the study of key players offering influencer marketing platform solutions and services. It profiles major vendors in the global influencer marketing platform market. The major vendors in the global influencer marketing platform market are IZEA Worldwide (US), Quotient Technology Inc. (US), Launchmetrics (US), JuliusWorks, Inc. (US), Traackr, Inc. (US), Upfluence Inc. (US), Klear (US), AspireIQ (US), CreatorIQ (US), Mavrck (US), Impact Tech, Inc. (US), Brandwatch (UK), Linqia, Inc. (US), Onalytica (UK), Social Beat Digital Marketing LLP (India), ExpertVoice Inc. (US), Lefty (France), Lumanu Inc. (US), InfluencerDB (Germany), Taggermedia (US), Heepsy (Spain), Fourstarzz Media LLC (US), Juulr B.V. (The Netherlands), Intellifluence (US), Insense Ads, Inc. (US), Talent Village Ltd. (UK), The Room (UK), Blogmint (India), Zine Ltd. (UK), and Captiv8 Inc. (US).

Breakdown of Primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Influencer marketing platform market.


  • By Company: Tier I: 10%, Tier II: 25%, and Tier III: 65%
  • By Designation: C-Level Executives: 25%, Directors: 50%, and Others: 25%
  • By Region: North America: 40%, APAC: 20%, Europe: 30%, and Rest of World: 10%

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall influencer marketing platform market and its sub-segments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


Table of Contents

1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact - Scenario Assessment
Figure 4 Factors Impacting Global Economy
Figure 5 Scenarios in Terms of Recovery of Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.6.3 Years Considered for the Study
1.7 Currency Considered
1.8 Stakeholders
1.9 Summary of Changes
2 Research Methodology
2.1 Research Data
Figure 6 Global Influencer Marketing Platform Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
Table 1 Primary Interviews
2.2 Market Breakup and Data Triangulation
Figure 7 Data Triangulation
2.3 Market Size Estimation
Figure 8 Influencer Marketing Platform Market: Market Estimation and Forecast Methodology
2.4 Market Forecast
Table 2 Factor Analysis
2.5 Company Evaluation Matrix Research Methodology
Table 3 Evaluation Criteria
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary
Table 4 Global Influencer Marketing Platform Market Size and Growth Rate, 2016-2019 (USD Million, Y-O-Y%)
Table 5 Global Market Size and Growth Rate, 2019-2025 (USD Million, Y-O-Y%)
Figure 9 Solution Segment to Hold Larger Market Size in 2020
Figure 10 Search and Discovery Segment to Hold Largest Market Size in 2020
Figure 11 Consulting Services Segment to Hold Largest Market Share in 2020
Figure 12 Large Enterprises Segment to Hold Larger Market Share in 2020
Figure 13 Fashion and Lifestyle End Segment to Hold Largest Market Size in 2020
Figure 14 North America to Hold Largest Market Share in 2020
4 Premium Insights
4.1 Attractive Opportunities in Influencer Marketing Platform Market
Figure 15 Increasing Penetration of 5G Technology to Boost Market Growth
4.2 Market, by Application
Figure 16 Search and Discovery Segment to Hold Largest Market Size During Forecast Period
4.3 Market, by Region
Figure 17 North America to Hold Largest Market Share in 2020
4.4 Market, Top Three Applications and End-users
Figure 18 Search and Discovery Segment and Fashion and Lifestyle End-user to Hold Largest Market Shares in 2020
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 19 Drivers, Restraints, Opportunities, and Challenges: Influencer Marketing Platform Market
5.2.1 Drivers
5.2.1.1 Customers’ Shift Toward Video-Based Content Across the OTT Space
5.2.1.2 Increase in Adoption of Ad-Blocking Software
5.2.2 Restraints
5.2.2.1 Lack of Capabilities to Measure Campaign Effectiveness
5.2.3 Opportunities
5.2.3.1 Influencer Marketing Platform to Gain Customer Trust and Create New Brand Image
5.2.3.2 Influencer Marketing to Increase Demand for Big Data Analytics, AI, and ML
5.2.4 Challenges
5.2.4.1 Increase in the Number of Fake Followers
5.2.5 Cumulative Growth Analysis
5.3 Industry Trends
5.3.1 Evolution
Figure 20 Evolution of Influencer Marketing Platform
5.4 Ecosystem
Figure 21 Ecosystem of Influencer Marketing Platform
5.5 Influencer Marketing Platform Market: COVID-19 Impact
Figure 22 Market to Decline Between 2020 and 2021
5.6 Case Study Analysis
5.6.1 Use Case 1: Michelin Used Traackr to Launch Brand Awareness Campaign with Influencers During COVID-19
5.6.2 Use Case 2: Klear Helped Nuun to Save Six Hours of Weekly Influencer Management Work
5.6.3 Use Case 3: Lovesac Used Aspireiq's Connect Tool to Build Organic Influencer Relationships
5.6.4 Use Case 4: Walmart Used Linqia Influencer Marketing Platform to Expand Its Subscription Base
5.6.5 Use Case 5: Oneplus Used Brandwatch to Add Context to Their Brand Tracking
5.6.6 Use Case 6: Abu Dhabi's Department of Culture and Tourism Partnered with Hootsuite and Brandwatch to Boost Its Tourism Using Social Media
5.7 Value Chain Analysis
Figure 23 Value Chain Analysis
5.8 Technology Analysis
5.8.1 Artificial Intelligence/Machine Learning and Influencer Marketing Platform
5.8.2 5G and Influencer Marketing Platform
5.8.3 Natural Language Processing and Influencer Marketing Platform
5.8.4 Blockchain and Influencer Marketing Platform
5.9 Patent Analysis
5.9.1 Patents Filed: Influencer Marketing Platform, by End-user, 2019-2020
5.10 Regulatory Implications
5.10.1 Federal Trade Commission
5.10.2 General Data Protection Regulation
5.10.3 Governance, Risk, and Compliance Standards
5.10.4 Health Information Technology for Economic and Clinical Health
5.10.5 Health Insurance Portability and Accountability Act
6 Influencer Marketing Platform Market, by Component
6.1 Introduction
6.1.1 Components: Market Drivers
6.1.2 Components: COVID-19 Impact
Figure 24 Services Segment to Register Higher CAGR During Forecast Period
Table 6 Market Size, by Component, 2016-2019 (USD Million)
Table 7 Market Size, by Component, 2019-2025 (USD Million)
6.2 Solution
Table 8 Solution: Market Size, by Region, 2016-2019 (USD Million)
Table 9 Solution: Market Size, by Region, 2019-2025 (USD Million)
6.3 Services
Figure 25 Support and Maintenance Segment to Grow at Highest CAGR During Forecast Period
Table 10 Services: Market Size, by Region, 2016-2019 (USD Million)
Table 11 Services: Market Size, by Region, 2019-2025 (USD Million)
Table 12 Influencer Marketing Platform Market Size, by Service, 2016-2019 (USD Million)
Table 13 Market Size, by Service, 2019-2025 (USD Million)
6.3.1 Consulting
Table 14 Consulting: Market Size, by Region, 2016-2019 (USD Million)
Table 15 Consulting: Market Size, by Region, 2019-2025 (USD Million)
6.3.2 Deployment and Integration
Table 16 Deployment and Integration: Market Size, by Region, 2016-2019 (USD Million)
Table 17 Deployment and Integration: Market Size, by Region, 2019-2025 (USD Million)
6.3.3 Support and Maintenance
Table 18 Support and Maintenance: Market Size, by Region, 2016-2019 (USD Million)
Table 19 Support and Maintenance: Market Size, by Region, 2019-2025 (USD Million)
7 Influencer Marketing Platform Market, by Application
7.1 Introduction
7.1.1 Applications: Market Drivers
7.1.2 Applications: COVID-19 Impact
Figure 26 Influencer Relationship Management Segment to Register Highest CAGR During Forecast Period
Table 20 Market Size, by Application, 2016-2019 (USD Million)
Table 21 Market Size, by Application, 2019-2025 (USD Million)
7.2 Search and Discovery
Table 22 Search and Discovery: Market Size, by Region, 2016-2019 (USD Million)
Table 23 Search and Discovery: Market Size, by Region, 2019-2025 (USD Million)
7.3 Campaign Management
Table 24 Campaign Management: Market Size, by Region, 2016-2019 (USD Million)
Table 25 Campaign Management: Market Size, by Region, 2019-2025 (USD Million)
7.4 Influencer Relationship Management
Table 26 Influencer Relationship Management: Influencer Marketing Platform Market Size, by Region, 2016-2019 (USD Million)
Table 27 Influencer Relationship Management: Market Size, by Region, 2019-2025 (USD Million)
7.5 Analytics and Reporting
Table 28 Analytics and Reporting: Market Size, by Region, 2016-2019 (USD Million)
Table 29 Analytics and Reporting: Market Size, by Region, 2019-2025 (USD Million)
7.6 Compliance Management and Fraud Detection
Table 30 Compliance Management and Fraud Detection: Market Size, by Region, 2016-2019 (USD Million)
Table 31 Compliance Management and Fraud Detection: Market Size, by Region, 2019-2025 (USD Million)
7.7 Others
Table 32 Other Applications: Market Size, by Region, 2016-2019 (USD Million)
Table 33 Other Applications: Market Size, by Region, 2019-2025 (USD Million)
8 Marketing Platform Market, by Organization Size
8.1 Introduction
8.1.1 Organization Size: Influencer Marketing Platform Market Drivers
8.1.2 Organization Size: COVID-19 Impact
Figure 27 Large Enterprises Segment to Register Higher CAGR During Forecast Period
Table 34 Market Size, by Organization Size, 2016-2019 (USD Million)
Table 35 Market Size, by Organization Size, 2019-2025 (USD Million)
8.2 Large Enterprises
Table 36 Large Enterprises: Market Size, by Region, 2016-2019 (USD Million)
Table 37 Large Enterprises: Market Size, by Region, 2019-2025 (USD Million)
8.3 Small and Medium-Sized Enterprises
Table 38 Small and Medium-Sized Enterprises: Market Size, by Region, 2016-2019 (USD Million)
Table 39 Small and Medium-Sized Enterprises: Market Size, by Region, 2019-2025 (USD Million)
9 Influencer Marketing Platform Market, by End-user
9.1 Introduction
9.1.1 End-users: Market Drivers
9.1.2 End-users: COVID-19 Impact
9.1.3 Influencer Marketing Platform: Enterprise Use Cases
Figure 28 Health and Wellness Segment to Grow at Highest CAGR During Forecast Period
Table 40 Market Size, by End-user, 2016-2019 (USD Million)
Table 41 Market Size, by End-user, 2019-2025 (USD Million)
9.2 Fashion and Lifestyle
Table 42 Fashion and Lifestyle: Use Cases
Table 43 Fashion and Lifestyle: Market Size, by Region, 2016-2019 (USD Million)
Table 44 Fashion and Lifestyle: Market Size, by Region, 2019-2025 (USD Million)
9.3 Agencies and Public Relations
Table 45 Agencies and Pr: Use Cases
Table 46 Agencies and Pr: Influencer Marketing Platform Market Size, by Region, 2016-2019 (USD Million)
Table 47 Agencies and Pr: Market Size, by Region, 2019-2025 (USD Million)
9.4 Retail and Consumer Goods
Table 48 Retail and Consumer Goods: Use Cases
Table 49 Retail and Consumer Goods: Market Size, by Region, 2016-2019 (USD Million)
Table 50 Retail and Consumer Goods: Market Size, by Region, 2019-2025 (USD Million)
9.5 Health and Wellness
Table 51 Health and Wellness: Use Cases
Table 52 Health and Wellness: Market Size, by Region, 2016-2019 (USD Million)
Table 53 Health and Wellness: Market Size, by Region, 2019-2025 (USD Million)
9.6 Ad-Tech
Table 54 Ad-Tech: Use Cases
Table 55 Ad-Tech: Market Size, by Region, 2016-2019 (USD Million)
Table 56 Ad-Tech: Market Size, by Region, 2019-2025 (USD Million)
9.7 Banking and Finance
Table 57 Banking and Finance: Use Cases
Table 58 Banking and Finance: Influencer Marketing Platform Market Size, by Region, 2016-2019 (USD Million)
Table 59 Banking and Finance: Market Size, by Region, 2019-2025 (USD Million)
9.8 Travel and Tourism
Table 60 Travel and Tourism: Use Cases
Table 61 Travel and Tourism: Market Size, by Region, 2016-2019 (USD Million)
Table 62 Travel and Tourism: Market Size, by Region, 2019-2025 (USD Million)
9.9 Others
Table 63 Others: Use Cases
Table 64 Others: Market Size, by Region, 2016-2019 (USD Million)
Table 65 Others: Market Size, by Region, 2019-2025 (USD Million)
10 Influencer Marketing Platform Market, by Region
10.1 Introduction
Figure 29 Germany to Account for Highest CAGR During Forecast Period
Figure 30 Asia-Pacific to Account for Highest CAGR During Forecast Period
Table 66 Market Size, by Region, 2016-2019 (USD Million)
Table 67 Market Size, by Region, 2019-2025 (USD Million)
10.2 North America
10.2.1 North America: Market Drivers
10.2.2 North America: COVID-19 Impact
10.2.3 North America: Regulations
10.2.3.1 Federal Trade Commission
10.2.3.2 Advertising Standards Canada
10.2.3.3 The Competition Act
Figure 31 North America: Market Snapshot
Table 68 North America: Influencer Marketing Platform Market Size, by Component, 2016-2019 (USD Million)
Table 69 North America: Market Size, by Component, 2019-2025 (USD Million)
Table 70 North America: Market Size, by Service, 2016-2019 (USD Million)
Table 71 North America: Market Size, by Service, 2019-2025 (USD Million)
Table 72 North America: Market Size, by Application, 2016-2019 (USD Million)
Table 73 North America: Market Size, by Application, 2019-2025 (USD Million)
Table 74 North America: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 75 North America: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 76 North America: Market Size, by End-user, 2016-2019 (USD Million)
Table 77 North America: Market Size, by End-user, 2019-2025 (USD Million)
Table 78 North America: Market Size, by Country, 2016-2019 (USD Million)
Table 79 North America: Market Size, by Country, 2019-2025 (USD Million)
10.2.4 United States
10.2.5 Canada
10.3 Europe
10.3.1 Europe: Influencer Marketing Platform Market Drivers
10.3.2 Europe: COVID-19 Impact
10.3.3 Europe: Regulations
10.3.3.1 Competition and Markets Authority
10.3.3.2 Advertising Standards Authority
10.3.3.3 Dutch Advertising Code
Table 80 Europe: Market Size, by Component, 2016-2019 (USD Million)
Table 81 Europe: Market Size, by Component, 2019-2025 (USD Million)
Table 82 Europe: Market Size, by Service, 2016-2019 (USD Million)
Table 83 Europe: Market Size, by Service, 2019-2025 (USD Million)
Table 84 Europe: Market Size, by Application, 2016-2019 (USD Million)
Table 85 Europe: Market Size, by Application, 2019-2025 (USD Million)
Table 86 Europe: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 87 Europe: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 88 Europe: Market Size, by End-user, 2016-2019 (USD Million)
Table 89 Europe: Market Size, by End-user, 2019-2025 (USD Million)
Table 90 Europe: Market Size, by Country, 2016-2019 (USD Million)
Table 91 Europe: Market Size, by Country, 2019-2025 (USD Million)
10.3.4 United Kingdom
10.3.5 Germany
10.3.6 France
10.3.7 Rest of Europe
10.4 Asia-Pacific
10.4.1 Asia-Pacific: Influencer Marketing Platform Market Drivers
10.4.2 Asia-Pacific: COVID-19 Impact
10.4.3 Asia-Pacific: Regulations
10.4.3.2 Advertisement Law of the People's Republic of China
10.4.3.3 Consumers Association of Singapore
10.4.3.4 Australian Influencer Marketing Council
Figure 32 Asia-Pacific: Market Snapshot
Table 92 Asia-Pacific: Market Size, by Component, 2016-2019 (USD Million)
Table 93 Asia-Pacific: Market Size, by Component, 2019-2025 (USD Million)
Table 94 Asia-Pacific: Market Size, by Service, 2016-2019 (USD Million)
Table 95 Asia-Pacific: Market Size, by Service, 2019-2025 (USD Million)
Table 96 Asia-Pacific: Market Size, by Application, 2016-2019 (USD Million)
Table 97 Asia-Pacific: Market Size, by Application, 2019-2025 (USD Million)
Table 98 Asia-Pacific: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 99 Asia-Pacific: Market Size, by Organization Size, 2019-2025 (USD Million)
Table 100 Asia-Pacific: Market Size, by End-user, 2016-2019 (USD Million)
Table 101 Asia-Pacific: Market Size, by End-user, 2019-2025 (USD Million)
Table 102 Asia-Pacific: Market Size, by Country, 2016-2019 (USD Million)
Table 103 Asia-Pacific: Market Size, by Country, 2019-2025 (USD Million)
10.4.4 China
10.4.5 Australia and New Zealand
10.4.6 India
10.4.7 Rest of Asia-Pacific
10.5 Middle East and Africa
10.5.1 Middle East and Africa: Influencer Marketing Platform Market Drivers
10.5.2 Middle East and Africa: COVID-19 Impact
10.5.3 Middle East and Africa: Regulations
10.5.3.1 National Media Council
10.5.3.2 Advertising Regulatory Board of South Africa
Table 104 Middle East and Africa: Market Size, by Component, 2016-2019 (USD Million)
Table 105 Middle East and Africa: Market Size, by Component, 2020-2025 (USD Million)
Table 106 Middle East and Africa: Market Size, by Service, 2016-2019 (USD Million)
Table 107 Middle East and Africa: Market Size, by Service, 2019-2025 (USD Million)
Table 108 Middle East and Africa: Market Size, by Application, 2016-2019 (USD Million)
Table 109 Middle East and Africa: Market Size, by Application, 2019-2025 (USD Million)
Table 110 Middle East and Africa: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 111 Middle East and Africa: Market Size, by Organization Size, 2020-2025 (USD Million)
Table 112 Middle East and Africa: Market Size, by End-user, 2016-2019 (USD Million)
Table 113 Middle East and Africa: Market Size, by End-user, 2020-2025 (USD Million)
Table 114 Middle East and Africa: Market Size, by Country, 2016-2019 (USD Million)
Table 115 Middle East and Africa: Market Size, by Country, 2020-2025 (USD Million)
10.5.4 Middle East
10.5.5 Africa
10.6 Latin America
10.6.1 Latin America: Influencer Marketing Platform Market Drivers
10.6.2 Latin America: COVID-19 Impact
10.6.3 Latin America: Regulations
10.6.3.1 Brazilian Advertising Self-Regulation Council
10.6.3.2 Brazilian Consumer Protection Code
Table 116 Latin America: Market Size, by Component, 2016-2019 (USD Million)
Table 117 Latin America: Market Size, by Component, 2020-2025 (USD Million)
Table 118 Latin America: Market Size, by Service, 2016-2019 (USD Million)
Table 119 Latin America: Market Size, by Service, 2019-2025 (USD Million)
Table 120 Latin America: Market Size, by Application, 2016-2019 (USD Million)
Table 121 Latin America: Market Size, by Application, 2019-2025 (USD Million)
Table 122 Latin America: Market Size, by Organization Size, 2016-2019 (USD Million)
Table 123 Latin America: Market Size, by Organization Size, 2020-2025 (USD Million)
Table 124 Latin America: Market Size, by End-user, 2016-2019 (USD Million)
Table 125 Latin America: Market Size, by End-user, 2020-2025 (USD Million)
Table 126 Latin America: Market Size, by Country, 2016-2019 (USD Million)
Table 127 Latin America: Market Size, by Country, 2020-2025 (USD Million)
10.6.4 Brazil
10.6.5 Mexico
10.6.6 Rest of Latin America
11 Competitive Landscape
11.1 Overview
11.2 Market Evaluation Framework
Figure 33 Market Evaluation Framework
11.3 Market Share, 2020
Figure 34 IZEA Worldwide to Lead Influencer Marketing Platform Market in 2020
11.4 Key Market Developments
11.4.1 New Product Launches and Product Enhancements
Table 128 New Product Launches and Product Enhancements, 2019-2020
11.4.2 Business Expansions
Table 129 Business Expansions, 2018-2020
11.4.3 Mergers and Acquisitions
Table 130 Mergers and Acquisitions, 2019-2020
11.4.4 Partnerships, Agreements, Contracts, and Collaborations
Table 131 Partnerships, Agreements, Contracts, and Collaborations, 2019-2020
11.5 Company Evaluation Matrix
11.5.1 Company Evaluation Matrix Definitions and Methodology
11.5.2 Market Ranking Analysis, by Company
Figure 35 Ranking of Key Players, 2020
11.5.3 Star
11.5.4 Emerging Leader
11.5.5 Pervasive
11.5.6 Participant
Figure 36 Influencer Marketing Platform Market (Global), Company Evaluation Matrix, 2020
11.6 Startup/SME Evaluation Matrix, 2020
11.6.1 Progressive Companies
11.6.2 Responsive Companies
11.6.3 Dynamic Companies
11.6.4 Starting Blocks
Figure 37 Influencer Marketing Platform Market (Global), Startup/SME Evaluation Matrix, 2020
12 Company Profiles
12.1 Introduction
(Business Overview, Solutions & Services, Key Insights, Recent Developments, Analyst's View)*
12.2 IZEA Worldwide
Figure 38 IZEA Worldwide: Company Snapshot
12.3 Quotient Technology
Figure 39 Quotient Technology: Company Snapshot
12.4 Launchmetrics
12.5 Julius
12.6 Traackr
12.7 Upfluence
12.8 Klear
12.9 AspireIQ
12.10 CreatorIQ
12.11 Mavrck
12.12 Impact
12.13 Brandwatch
12.14 Linqia
12.15 Onalytica
12.16 Social Beat
12.17 Expertvoice
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, Analyst's View Might Not be Captured in Case of Unlisted Companies
12.18 Startup/SME Profiles
12.18.1 Lefty
12.18.2 Lumanu
12.18.3 InfluencerDB
12.18.4 Tagger
12.18.5 Heepsy
12.18.6 Fourstarzz Media
12.18.7 Juulr
12.18.8 Intellifluence
12.18.9 Insense
12.18.10 Talent Village
12.18.11 The Room
12.18.12 Blogmint
12.18.13 Zine
12.18.14 Captiv8
13 Adjacent and Related Markets
13.1 Introduction
13.2 Digital Marketing Software Market - Global Forecast to 2022
13.2.1 Market Definition
13.2.2 Market Overview
Table 132 Digital Marketing Software Market Size and Growth Rate, 2015-2022 (USD Million, Y-O-Y %)
13.2.2.1 Digital Marketing Software Market, by Component
Table 133 Digital Marketing Software Market Size, by Component, 2015-2022 (USD Million)
Table 134 Software: Digital Marketing Software Market Size, by Region, 2015-2022 (USD Million)
Table 135 Services: Digital Marketing Software Market Size, by Region, 2015-2022 (USD Million)
13.2.2.2 Digital Marketing Software Market, by Software
Table 136 Digital Marketing Software Market Size, by Software, 2015-2022 (USD Million)
13.2.2.3 Digital Marketing Software Market, by Service
Table 137 Digital Marketing Software Market Size, by Service, 2015-2022 (USD Million)
Table 138 Professional Services: Digital Marketing Software Market Size, by Type, 2015-2022 (USD Million)
13.2.2.4 Digital Marketing Software Market, by Deployment Type
Table 139 Digital Marketing Software Market Size, by Deployment Type, 2015-2022 (USD Million)
13.2.2.5 Digital Marketing Software Market, by Organization Size
Table 140 Digital Marketing Software Market Size, by Organization Size, 2015-2022 (USD Million)
13.2.2.6 Digital Marketing Software Market, by End-user
Table 141 Digital Marketing Software Market Size, by End-user, 2015-2022 (USD Million)
13.2.2.7 Digital Marketing Software Market, by Region
Table 142 Digital Marketing Software Market Size, by Region, 2015-2022 (USD Million)
13.3 Content Marketing Software Market- Global Forecast to 2023
13.3.1 Market Definition
Table 143 Content Marketing Software Market Size and Growth Rate, 2016-2023 (USD Million, Y-O-Y %)
13.3.2.1 Content Marketing Software Market, by Component
Table 144 Content Marketing Software Market Size, by Component, 2016-2023 (USD Million)
Table 145 Software: Content Marketing Software Market Size, by Region, 2016-2023 (USD Million)
Table 146 Services: Content Marketing Software Market Size, by Type, 2016-2023 (USD Million)
13.3.2.2 Content Marketing Software Market, by Organization Size
Table 147 Content Marketing Software Market Size, by Organization Size, 2016-2023 (USD Million)
13.3.2.3 Content Marketing Software Market, by Content Type
Table 148 Content Marketing Software Market Size, by Content Type, 2016-2023 (USD Million)
13.3.2.4 Content Marketing Software Market, by End-user
Table 149 Content Marketing Software Market Size, by End-user, 2016-2023 (USD Million)
13.3.2.5 Content Marketing Software Market, by Region
Table 150 Content Marketing Software Market Size, by Region, 2016-2023 (USD Million)
14 Appendix
14.1 Discussion Guide
14.2 Knowledge Store: The Subscription Portal
14.3 Available Customizations

Executive Summary

Companies Mentioned

  • AspireIQ
  • Blogmint
  • Brandwatch
  • Captiv8 Inc.
  • CreatorIQ
  • ExpertVoice Inc.
  • Fourstarzz Media LLC
  • Heepsy
  • Impact Tech Inc.
  • InfluencerDB
  • Insense Ads Inc.
  • Intellifluence
  • IZEA Worldwide
  • JuliusWorks Inc.
  • Juulr B.V.
  • Klear
  • Launchmetrics
  • Lefty
  • Linqia Inc.
  • Lumanu Inc.
  • Mavrck
  • Onalytica
  • Quotient Technology Inc.
  • Social Beat Digital Marketing LLP
  • Taggermedia
  • Talent Village Ltd.
  • The Room
  • Traackr Inc.
  • Upfluence Inc.
  • Zine Ltd.

Methodology

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Table Information

Report AttributeDetails
No. of Pages209
PublishedDecember 2020
Forecast Period2020 - 2025
Estimated Market Value ( USD ) in 2020 $ 6 billion
Forecasted Market Value ( USD ) by 2025 $ 24.1 billion
Compound Annual Growth Rate32.1%
Regions CoveredGlobal
No. of Companies Mentioned30

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