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Radio Advertising Global Market Report 2020-30: COVID-19 Growth and Change

  • ID: 5232450
  • Report
  • December 2020
  • Region: Global
  • 200 pages
  • The Business Research Company

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FEATURED COMPANIES

  • Citizen Group
  • Division of Labor
  • iHeartMedia Inc.
  • Kiosk
  • Sid Lee
  • Strategic Media Inc.
Radio Advertising Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global radio advertising market.

This report focuses on radio advertising market which is experiencing strong growth. The report gives a guide to the radio advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the radio advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Radio Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider radio advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The radio advertising market section of the report gives context. It compares the radio advertising market with other segments of the radio advertising market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, radio advertising indicators comparison.
Scope

Markets Covered:
1) By Type: Traditional Radio Advertising; Terrestrial Radio Broadcast Advertising; Terrestrial Radio Online Advertising; Satellite Radio Advertising
2) By Industry Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT and Telecom; Healthcare; Media and Entertainment

Companies Mentioned: Sirius XM Radio Inc.; iHeartMedia Inc.; Entercom Communications Corp.; Cumulus Media Inc.; National Public Radio Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Citizen Group
  • Division of Labor
  • iHeartMedia Inc.
  • Kiosk
  • Sid Lee
  • Strategic Media Inc.
1. Executive Summary

2. Radio Advertising Market Characteristics

3. Radio Advertising Market Size and Growth
3.1. Global Radio Advertising Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers of the Market
3.1.2. Restraints on the Market
3.2. Global Radio Advertising Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers of the Market
3.2.2. Restraints on the Market

4. Radio Advertising Market Segmentation
4.1. Global Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Traditional Radio Advertising
  • Terrestrial Radio Broadcast Advertising
  • Terrestrial Radio Online Advertising
  • Satellite Radio Advertising
4.2. Global Radio Advertising Market, Segmentation by Industry Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
5. Radio Advertising Market Regional and Country Analysis
5.1. Global Radio Advertising Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Radio Advertising Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Radio Advertising Market
6.1. Asia-Pacific Radio Advertising Market Overview
6.2. Asia-Pacific Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Radio Advertising Market
7.1. China Radio Advertising Market Overview
7.2. China Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Radio Advertising Market
8.1. India Radio Advertising Market Overview
8.2. India Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Radio Advertising Market
9.1. Japan Radio Advertising Market Overview
9.2. Japan Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Radio Advertising Market
10.1. Australia Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Radio Advertising Market
11.1. Indonesia Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Radio Advertising Market
12.1. South Korea Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Radio Advertising Market
13.1. Western Europe Radio Advertising Market Overview
13.2. Western Europe Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Radio Advertising Market
14.1. UK Radio Advertising Market Overview
14.2. UK Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Radio Advertising Market
15.1. Germany Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Radio Advertising Market
16.1. France Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Radio Advertising Market
17.1. Eastern Europe Radio Advertising Market Overview
17.2. Eastern Europe Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Radio Advertising Market
18.1. Russia Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Radio Advertising Market
19.1. North America Radio Advertising Market Overview
19.2. North America Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Radio Advertising Market
20.1. USA Radio Advertising Market Overview
20.2. USA Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Radio Advertising Market
21.1. South America Radio Advertising Market Overview
21.2. South America Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Radio Advertising Market
22.1. Brazil Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Radio Advertising Market
23.1. Middle East Radio Advertising Market Overview
23.2. Middle East Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Radio Advertising Market
24.1. Africa Radio Advertising Market Overview
24.2. Africa Radio Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Radio Advertising Market Competitive Landscape and Company Profiles
25.1. Radio Advertising Market Competitive Landscape
25.2. Radio Advertising Market Company Profiles
25.2.1. Sirius XM Radio Inc.
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. iHeartMedia Inc.
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Entercom Communications Corp.
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Cumulus Media Inc.
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. National Public Radio Inc.
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers and Acquisitions in the Radio Advertising Market

27. Radio Advertising Market Trends and Strategies

28. Radio Advertising Market Future Outlook and Potential Analysis

29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright and Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Citizen Group
  • Division of Labor
  • iHeartMedia Inc.
  • Kiosk
  • Sid Lee
  • Strategic Media Inc.
Major players in the radio advertising market are Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee and Citizen Group.

The global radio advertising market is expected to decline from $19.6 billion in 2019 to $19 billion in 2020 at a compound annual growth rate (CAGR) of -3.07%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $20.5 billion in 2023 at a CAGR of 2.55%.

The radio advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on the radio. Only goods and services traded between entities or sold to end consumers are included.

North America was the largest region in the radio advertising market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

In February 2019, iHeartMedia, an American mass media corporation, announced its acquisition with Radiojar Information Technology S.A for an undisclosed amount. With the acquisition of Radiojar Information Technology S.A, iHeartMedia plans to leverage Radiojar’s tools to coherently associate with the seamless elements of broadcast radio and transition these skillfully produced listening experiences into any audio platforms including music streaming and podcasts, delivering high-quality audio experiences more effectively and efficiently. Radiojar Information Technology S.A is a company that provides online radio management and streaming solutions.

The radio advertising market covered in this report is segmented by type into traditional radio advertising; terrestrial radio broadcast advertising; terrestrial radio online advertising; satellite radio advertising and by industry application into BFSI; consumer goods and retail; government and public sector; IT and telecom; healthcare; media and entertainment.

A decrease in radio ad spending is likely to limit the growth of the radio advertising market. A decline in ad spending on traditional channels is part of a long-standing trend. The companies are investigating alternative business models and evaluating innovative emerging technologies such as online fixed programmatic display and mobile video that provide consumers with instant access to the content. However, the pandemic has caused a significant decline in radio ad spending by several industries due to social distancing, containment restrictions, and closure of industries and other social activities. According to the Radio Today radio station, Australia, the spending on radio ads declined by 32.8% in August 2020 compared to the same period in 2019. The radio ad spending has declined disproportionately in recent months due to advertisers cutting their overall media budgets, which is likely to hinder the market growth.

The launch of digital radio is gaining popularity in the radio advertising market. Digital radio gives users greater spectral efficiency. For instance, Radio in the UK passed a significant milestone on 17 May 2018. It was found that, for the first time, more than half of Britons have radio access digitally. In 2018, according to Radio Joint Audience Research (RAJAR), the figures for digital radio have risen by 50.9% in the first three months of 2018 compared to the previous year. Moreover, if digital modulation methods that require more complex transmitters and receivers are used, more information could be transmitted in comparison to traditional analog modulation schemes.

Cost-effective routes of advertisement for big and small companies are expected to drive the demand for the radio advertising market. Although newer advertising platforms such as the internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to its high cost-effectiveness. For smaller markets, companies spend about $900 a week for a 30-second ad schedule and around $8,000 a week in bigger markets such as Sydney. On average, companies pay around $20 to reach 1,000 listeners during peak times of the day and close to $10 or $15 during off-peak hours. Therefore, the cost-effective routes of advertisement are predicted to fuel the demand for the radio advertising market.
Note: Product cover images may vary from those shown
  • Sirius XM Radio Inc.
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • Cumulus Media Inc.
  • National Public Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • Jacob Tyler
  • Sid Lee
  • Citizen Group
  • Gumas
  • Division of Labor
  • Kiosk
  • Neff
Note: Product cover images may vary from those shown

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