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The Radio Advertising market is a subset of the Advertising and Marketing industry. It involves the use of radio broadcasts to promote products and services to a wide audience. Radio advertising is a cost-effective way to reach a large number of people, as radio broadcasts are widely accessible. Radio advertising can be used to target specific demographics, such as age, gender, and location. It can also be used to create brand awareness and to drive sales.
Radio advertising is often used in combination with other forms of advertising, such as television, print, and digital. This allows advertisers to reach a wider audience and to create a more comprehensive marketing strategy.
Companies in the Radio Advertising market include Clear Channel, iHeartMedia, Cumulus Media, Entercom Communications, and Townsquare Media. Show Less Read more