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Out-of-Home Advertising Global Market Report 2020-30: COVID-19 Growth and Change

  • ID: 5232451
  • Report
  • December 2020
  • Region: Global
  • 200 pages
  • The Business Research Company
1 of 5

FEATURED COMPANIES

  • Adam Outdoor Advertising
  • Bell media
  • CBS Outdoor
  • EPAMEDIA
  • JCDecaux SA
  • OUTFRONT Media Inc.
  • MORE
Out-of-Home Advertising Market Global Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global out-of-home advertising market.

This report focuses on out-of-home advertising market which is experiencing strong growth. The report gives a guide to the out-of-home advertising market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the out-of-home advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Out-of-Home Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider out-of-home advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The out-of-home advertising market section of the report gives context. It compares the out-of-home advertising market with other segments of the out-of-home advertising market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, out-of-home advertising indicators comparison.
Scope

Markets Covered:
1) By Type: Billboard; Transport; Street Furniture; Transit Displays; Others
2) By Platform: Static; Digital
3) By Application: Food and Beverage Industry; Vehicle Industry; Health and Medical Industry; Commercial and Personal Services; Consumer Goods; Others

Companies Mentioned: Daktronics Inc.; JCDecaux SA; Lamar Advertising Co.; OUTFRONT Media, Inc.; Ströer SE & Co. KGaA

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Adam Outdoor Advertising
  • Bell media
  • CBS Outdoor
  • EPAMEDIA
  • JCDecaux SA
  • OUTFRONT Media Inc.
  • MORE
1. Executive Summary

2. Out-of-Home Advertising Market Characteristics

3. Out-of-Home Advertising Market Size and Growth
3.1. Global Out-of-Home Advertising Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers of the Market
3.1.2. Restraints on the Market
3.2. Global Out-of-Home Advertising Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers of the Market
3.2.2. Restraints on the Market

4. Out-of-Home Advertising Market Segmentation
4.1. Global Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Billboard
  • Transport
  • Street furniture
  • Transit Displays
  • Others
4.2. Global Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Static
  • Digital
4.3. Global Out-of-Home Advertising Market, Segmentation by Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Food & Beverage Industry
  • Vehicle Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others
5. Out-of-Home Advertising Market Regional and Country Analysis
5.1. Global Out-of-Home Advertising Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Out-of-Home Advertising Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Out-of-Home Advertising Market
6.1. Asia-Pacific Out-of-Home Advertising Market Overview
6.2. Asia-Pacific Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
6.3. Asia-Pacific Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Out-of-Home Advertising Market
7.1. China Out-of-Home Advertising Market Overview
7.2. China Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion
7.3. China Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Out-of-Home Advertising Market
8.1. India Out-of-Home Advertising Market Overview
8.2. India Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
8.3. India Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Out-of-Home Advertising Market
9.1. Japan Out-of-Home Advertising Market Overview
9.2. Japan Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
9.3. Japan Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Out-of-Home Advertising Market
10.1. Australia Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
10.2. Australia Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Out-of-Home Advertising Market
11.1. Indonesia Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
11.2. Indonesia Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Out-of-Home Advertising Market
12.1. South Korea Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
12.2. South Korea Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Out-of-Home Advertising Market
13.1. Western Europe Out-of-Home Advertising Market Overview
13.2. Western Europe Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
13.3. Western Europe Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Out-of-Home Advertising Market
14.1. UK Out-of-Home Advertising Market Overview
14.2. UK Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
14.3. UK Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Out-of-Home Advertising Market
15.1. Germany Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
15.2. Germany Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Out-of-Home Advertising Market
16.1. France Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
16.2. France Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Out-of-Home Advertising Market
17.1. Eastern Europe Out-of-Home Advertising Market Overview
17.2. Eastern Europe Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
17.3. Eastern Europe Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Out-of-Home Advertising Market
18.1. Russia Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
18.2. Russia Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Out-of-Home Advertising Market
19.1. North America Out-of-Home Advertising Market Overview
19.2. North America Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
19.3. North America Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Out-of-Home Advertising Market
20.1. USA Out-of-Home Advertising Market Overview
20.2. USA Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
20.3. USA Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Out-of-Home Advertising Market
21.1. South America Out-of-Home Advertising Market Overview
21.2. South America Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
21.3. South America Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Out-of-Home Advertising Market
22.1. Brazil Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
22.2. Brazil Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Out-of-Home Advertising Market
23.1. Middle East Out-of-Home Advertising Market Overview
23.2. Middle East Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
23.3. Middle East Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Out-of-Home Advertising Market
24.1. Africa Out-of-Home Advertising Market Overview
24.2. Africa Out-of-Home Advertising Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
24.3. Africa Out-of-Home Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Out-of-Home Advertising Market Competitive Landscape and Company Profiles
25.1. Out-of-Home Advertising Market Competitive Landscape
25.2. Out-of-Home Advertising Market Company Profiles
25.2.1. Daktronics Inc.
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. JCDecaux SA
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Lamar Advertising Co.
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. OUTFRONT Media, Inc.
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Ströer SE & Co. KGaA
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers and Acquisitions in the Out-of-Home Advertising Market

27. Out-of-Home Advertising Market Trends and Strategies

28. Out-of-Home Advertising Market Future Outlook and Potential Analysis

29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright and Disclaimer
Note: Product cover images may vary from those shown
3 of 5

FEATURED COMPANIES

  • Adam Outdoor Advertising
  • Bell media
  • CBS Outdoor
  • EPAMEDIA
  • JCDecaux SA
  • OUTFRONT Media Inc.
  • MORE
Major players in the OOH (Out-of-home) advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs.

The global OOH (Out-of-home) advertising market is expected to grow from $25.29 billion in 2019 to $25.49 billion in 2020 at a compound annual growth rate (CAGR) of 0.8%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $31.05 billion in 2023 at a CAGR of 6.8%.

The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.

North America was the largest region in the OOH advertising market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

In September 2018, the Australian outdoor ad operator oOh!media acquired Adshel, an out of home advertising company, for a deal amount of $570 million. The acquisition of Adshel is expected to complement the oOh!media business. oOh!media is entering into new segments of street furniture and rails in Sydney and Melbourne. The company is looking forward to fast-tracking innovation across their entire network to build engagement with the audience and to make their offering more compelling for advertisers.

The OOH market covered in this report is segmented by type into billboard; transport; street furniture; transit displays; others. It is also segmented by platform into static; digital and by application into food and beverage industry; vehicle industry; health and medical industry; commercial and personal services; consumer goods; others.

The volatile cost of advertising is expected to limit the out of home advertising (OOH) market’s growth. The billboard advertising costs are volatile and are affected by several factors such as circulation (total volume of traffic that passes the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, costs of average physical billboards in US rural areas are $250, in the range of $1,500 - $4,000 in mid-size cities, and $14,000 and above in large cities. For instance, physical billboard cost in Cedar Rapids is $550 - $4,000 per month for a population of 209,658, and in Los Angeles is $1,000 - $10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility of the cost of advertising harms the out of home advertising market.

Companies are increasingly using artificial intelligence to advertise their product. The major applications and benefits of artificial intelligence for digital out of home advertisement are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind the consumers to promote ice creams sundaes on a hot day, and on the other hand Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimize ads and update them creatively according to the data.

The rising urban population contributed to the growth of the out of home (OOH) advertising market. The increase in population in urban cities increases traffic congestion and waiting time. According to INRIX 2019 Global Traffic Scorecard, Boston is ranked as the most congested city in the US losing 149 hours per year to congestion, followed by Chicago (145 hours), Philadelphia (142 hours), New York City (140 hours), and Washington D.C. (124 hours). With people spending more time outside their home in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects 2018 revision, 55.71% of the world’s population live in urban areas and is expected to increase to 68% by 2050. Over a third of expected urban growth will occur in just three countries - India, China and Nigeria, and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market.
Note: Product cover images may vary from those shown
4 of 5
  • Daktronics Inc.
  • JCDecaux SA
  • Lamar Advertising Co.
  • OUTFRONT Media Inc.
  • Ströer SE & Co. KGaA
  • Clear Channel Outdoor Holdings Inc.
  • Exterion Media
  • oOh!media Limited
  • Intersection
  • Watchfire Signs
  • Formentco Incroporated
  • Outdoor Advertising Association of America
  • Capitol Outdoor LLC
  • Affichage Holding
  • CBS Outdoor
  • EPAMEDIA
  • Captive Network
  • Adam Outdoor Advertising
  • Fairway Outdoor Advertising
  • News outdoor
  • Focus Media holding limited
  • Air Media
  • CEMUSA
  • Bell media
  • APG
  • SGA SA
  • Burkhart Advertising Inc.
  • DDI Media
  • Fairway Outdoor Advertising
Note: Product cover images may vary from those shown
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