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A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User, and Region - Global Forecast to 2025

  • ID: 5237868
  • Report
  • January 2021
  • Region: Global
  • 228 Pages
  • Markets and Markets
The Global A2P Messaging Market Size is Expected to Grow from USD 62.1 Billion in 2020 to USD 72.8 Billion by 2025, at a CAGR of 3.2%

FEATURED COMPANIES

  • AT&T
  • Clearsky Technologies
  • Global Message Services
  • Monty Mobile
  • Sify Technologies
  • Tata Communications

The global A2P messaging market size is expected to grow from USD 62.1 billion in 2020 to USD 72.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 3.2% during the forecast period. The global A2P messaging market exhibits profitable growth in the next five years. The increase in A2P messaging traffic is influenced by a range of services that businesses are offering to their customers, which include banking and transaction details, insurance claim processing, location confirmation, and medical and appointment reminders. Enterprises are communicating more with their customers via mobile messaging; most brands and enterprises are choosing messaging to promote and market their products and services to attract and engage with new customers.

As the A2P message providers search for the lowest cost delivery method, the traffic is directed through unauthorized channels; mobile carriers across the globe are losing their revenue through unauthorized grey routes. If left unchecked, this will lead to the widespread use of SMS grey routes at the carriers’ expense.

By deployment mode, the on-premises segment to record a higher growth rate during the forecast period.

By deployment mode, the on-premises segment is expected to record a higher growth rate during the forecast period. The on-premises segment and deployment mode is adopted by players who can install the platform at their own end without taking the service from a cloud service provider. In the A2P messaging market, most end users take the platform from SMS aggregators who service from cloud service providers. There are very few end-users who choose an on-premise mode of deployment and therefore, the cloud segment holds a large market share leading to the on-premises segment growing at a higher CAGR.

Among applications, the authentication services segment to grow at the highest CAGR during the forecast period.

Under the applications segment, the authentication services segment is expected to grow at the highest growth rate during the forecast period. Authentication services are basically used for communicating the authenticating messages to the customers In the A2P SMS market are used for applications are increasing which is increasing the number of logging in and registering messages for the consumers leading to a high growth rate of this segment.

Among regions, Asia Pacific to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The APAC region is witnessing high growth due to the increasing adoption of new technologies, the rising investments for digital transformation, and the growing GDP in APAC countries. China, Japan, and India are the major countries contributing to the growth of the A2P messaging market in APAC. Owing to a massive mobile subscriber base, enterprises in this region are becoming more competitive, and are focusing on offering better security services in the text messaging segment. Hence, the untapped potential of APAC is attracting investments by major companies. A majority of MNOs are focusing on expanding their business operations in countries across the region. This is expected to offer potential growth opportunities for A2P SMS providers to increase their brand awareness.

The breakup of the profiles of the primary participants is given below:

  • By Company: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
  • By Designation: C-Level Executives - 55%, Directors- 40%, Others*-5%
  • By Region: North America - 38%, Europe - 40%, APAC - 21%, and RoW** - 1%

Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies’ revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies’ revenue ranges in between USD 500 million and USD 1 billion of the overall revenues.

*Others include sales managers, marketing managers, and product managers. **Rest of World (RoW) includes MEA and Latin America.

Source: Industry Experts

The following key A2P messaging vendors are profiled in the report:

  • AT&T(US)
  • Sinch(Sweden)
  • Infobip(UK)
  • China Mobile (China)
  • Comviva (India)
  • Orange (France)
  • Route Mobile (India)
  • Twilio(US)
  • BICS (Belgium)
  • Monty Mobile (UK)
  • Syniverse (US)
  • Global Message Services (Switzerland)
  • Tyntec(UK)
  • Silverstreet (Singapore)
  • Vonage (US)
  • Genesys (US)
  • TATA Communications(India)
  • Cequens (Egypt)
  • Mitto(Switzerland)
  • ClearSky Technologies (US)
  • Sify Technologies (India)
  • MSG91 (India)
  • Textlocal (UK)
  • Clickatell (US)
  • Kaleyra (Italy)
  • MessageBird (The Netherlands)

Research Coverage

The A2P messaging market is segmented into the application (inquiry and search-related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting, and entertainment, pushed content services, interactive messages), traffic(national and multi-country), component( platform and services), platform(on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITes, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education, others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.

Reasons to Buy the Report

The report would help the market leaders and new entrants in the following ways:

  • It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
  • It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AT&T
  • Clearsky Technologies
  • Global Message Services
  • Monty Mobile
  • Sify Technologies
  • Tata Communications

1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact - Scenario Assessment
Figure 4 Factors Impacting the Global Economy
Figure 5 Scenarios in Terms of Recovery of the Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.7 Years Considered for the Study
1.8 Stakeholders
1.9 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 6 A2P Messaging Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 7 Data Triangulation
2.3 Market Size Estimation
Figure 8 Market Size Estimation Methodology: Approach 1 (Supply Side): Revenue of Platform and Services of the Market
Figure 9 Market Size Estimation Methodology: Approach 2 (Supply Side): Revenue of Platform and Services of the Market
Figure 10 Market Size Estimation Methodology: Approach 2 (Demand Side): Revenue of the A2P Messaging Market
2.4 Market Forecast
Table 1 Factor Analysis
2.5 Company Evaluation Matrix Methodology
Figure 11 Competitive Leadership Mapping: Criteria Weightage
2.6 Research Assumptions and Limitations
2.6.1 Assumptions for the Study
2.6.2 Limitations of the Study

3 Executive Summary
Figure 12 A2P Messaging Market: Holistic View
Figure 13 Market: Growth Trend
Figure 14 Asia-Pacific to Grow at a High Rate During the Forecast Period

4 Premium Insights
4.1 Attractive Opportunities in the A2P Messaging Market
Figure 15 The Growth in A2P Messaging Traffic to Drive the Market Growth During the Forecast Period
4.2 Market, by Deployment Mode
Figure 16 Cloud Segment to Hold a Larger Market Share in 2020
4.3 Market in North America, by Component and Application
Figure 17 A2P Service and Authentication Services Segment to Account for Larger Market Shares in North America in 2020
4.4 Market in Asia-Pacific, by Component and Application
Figure 18 A2P Service and Promotional and Marketing Services to Account for Larger Market Shares in Asia-Pacific in 2020

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 19 A2P Messaging Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increasing Number of Advertising and Marketing Companies
5.2.1.2 Growing Number of Mobile Subscribers to Fuel A2P Messaging
Figure 20 Subscriber Penetration and Smartphone Adoption Trends by 2025
5.2.1.3 Growing Use of A2P Messaging Among Major Industries
Figure 21 A2P Message Traffic, by Industry Vertical
5.2.2 Restraints
5.2.2.1 Stringent Government Regulations and Policies
Table 2 Government Regulations/Policies/Initiatives to Safeguard Sms from Attackers
5.2.3 Opportunities
5.2.3.1 Growing Trend of Mobile Marketing Via Messaging
Figure 22 United States: Sms Usage
5.2.3.2 Increased Adoption of A2P Sms by Ott Players to Drive Revenue for Mnos
5.2.4 Challenges
5.2.4.1 Difficulty in Maximizing Monetization of A2P Messaging
Figure 23 Key Challenges Faced by Mobile Network Operators
5.2.4.2 Grey Route Traffic Causing Significant Revenue Loss for Mnos
Figure 24 Emergence of Grey Route Sms
5.2.4.3 Increasing Sms Fraudulent Activities, Such as Sms Phishing, Sms Spoofing, and Sms Spamming
Table 3 Common Sms Attacks on Mobile Phones
Figure 25 Types of Frauds and Their Impact on A2P Monetization
5.3 Case Study Analysis
Table 4 Case Study: Ixigo, India
Table 5 Case Study: Tastecard, UK
Table 6 Case Study: Mrspeedy Malaysia
Table 7 Case Study: One of the Leading Airline Service Providers
Table 8 Case Study: One of the Leading Global It, Consulting, and Outsourcing Clients
Table 9 Case Study: Allo, Ukraine
5.4 Technology Analysis
5.4.1 Artificial Intelligence
5.4.2 Internet of Things
5.4.3 Analytics
5.5 Value Chain Analysis
Figure 26 Value Chain Analysis (2020): A2P Messaging Market
5.5.1 End-users
5.5.2 Sms Aggregators and Api Messaging Platform Providers
5.5.3 Telecom Operators
5.5.4 Applications
5.6 Average Selling Price Trend
Table 10 Pricing Analysis
5.7 Patent Analysis
5.8 Porter's 5 Forces Analysis
Figure 27 A2P Messaging: Porter's Five Forces Model
5.8.1 Threat of New Entrants
5.8.2 Threat of Substitutes
5.8.3 Bargaining Power of Buyers
5.8.4 Bargaining Power of Suppliers
5.8.5 Competition Rivalry
5.9 Impact of COVID-19 on the Market
5.9.1 Supply Side

6 A2P Messaging Market, by Component
6.1 Introduction
6.1.1 Component: Market Drivers
6.1.2 Component: COVID-19 Impact on the Market
Figure 28 Platform Segment to Exhibit a Higher CAGR During the Forecast Period
Table 11 Market Size, by Component, 2016-2019 (USD Billion)
Table 12 Market Size, by Component, 2019-2025 (USD Billion)
6.2 Platform
Table 13 Platform: Market Size, by Region, 2016-2019 (USD Million)
Table 14 Platform: Market Size, by Region, 2019-2025 (USD Million)
6.3 A2P Service
Table 15 A2P Service: Market Size, by Region, 2016-2019 (USD Million)
Table 16 A2P Service: Market Size, by Region, 2019-2025 (USD Million)

7 A2P Messaging Market, by Application
7.1 Introduction
7.1.1 Applications: Market Drivers
7.1.2 Applications: COVID-19 Impact on the Market
Figure 29 Authentication Services Segment to Exhibit the Highest CAGR During the Forecast Period
Table 17 Market Size, by Application, 2016-2019 (USD Billion)
Table 18 Market Size, by Application, 2019-2025 (USD Billion)
7.2 Authentication Services
Table 19 Authentication Services: Market Size, by Region, 2016-2019 (USD Million)
Table 20 Authentication Services: Market Size, by Region, 2019-2025 (USD Million)
7.3 Promotional and Marketing Services
Table 21 Promotional and Marketing Services: Market Size, by Region, 2016-2019 (USD Million)
Table 22 Promotional and Marketing Services: Market Size, by Region, 2019-2025 (USD Million)
7.4 Pushed Content Services
Table 23 Pushed Content Services: A2P Messaging Market Size, by Region, 2016-2019 (USD Million)
Table 24 Pushed Content Services: Market Size, by Region, 2019-2025 (USD Million)
7.5 Interactive Messages Services
Table 25 Interactive Message Services: Market Size, by Region, 2016-2019 (USD Million)
Table 26 Interactive Message Services: Market Size, by Region, 2019-2025 (USD Million)
7.6 Customer Relationship Management Services
Table 27 Customer Relationship Management Services: Market Size, by Region, 2016-2019 (USD Million)
Table 28 Customer Relationship Management Services: Market Size, by Region, 2019-2025 (USD Million)
7.7 Others
Table 29 Others Applications: Market Size, by Region, 2016-2019 (USD Million)
Table 30 Others Applications: Market Size, by Region, 2019-2025 (USD Million)

8 A2P Messaging Market, by Deployment Mode
8.1 Introduction
8.1.1 Deployment Mode: Market Drivers
8.1.2 Deployment Mode: COVID-19 Impact
Figure 30 On-Premises Segment to Exhibit a Higher CAGR During the Forecast Period
Table 31 Market Size, by Deployment Mode, 2016-2019 (USD Billion)
Table 32 Market Size, by Deployment Mode, 2019-2025 (USD Billion)
8.2 On-Premises
Table 33 On-Premises: Market Size, by Region, 2016-2019 (USD Million)
Table 34 On-Premises: Market Size, by Region, 2019-2025 (USD Million)
8.3 Cloud
Table 35 Cloud: Market Size, by Region, 2016-2019 (USD Million)
Table 36 Cloud: Market Size, by Region, 2019-2025 (USD Million)

9 A2P Messaging Market, by Sms Traffic
9.1 Introduction
9.1.1 Traffic: Market Drivers
9.1.2 Sms Traffic: COVID-19 Impact on the Market
9.2 National Traffic
9.3 Multi-Country

10 A2P Messaging Market, by End-user
10.1 Introduction
10.1.1 End-User: Market Drivers
10.1.2 End-user: COVID-19 Impact on the Market
Figure 31 E-Governance Segment to Exhibit the Highest CAGR During the Forecast Period
Table 37 Market Size, by End-user, 2016-2019 (USD Billion)
Table 38 Market Size, by End-user, 2019-2025 (USD Billion)
10.2 Banking, Financial Services, and Insurance
Table 39 Bfsi: Market Size, by Region, 2016-2019 (USD Million)
Table 40 Bfsi: Market Size, by Region, 2019-2025 (USD Million)
10.3 Retail and Ecommerce
Table 41 Retail and Ecommerce: Market Size, by Region, 2016-2019 (USD Million)
Table 42 Retail and Ecommerce: Market Size, by Region, 2019-2025 (USD Million)
10.4 E-Governance
Table 43 E-Governance: A2P Messaging Market Size, by Region, 2016-2019 (USD Million)
Table 44 E-Governance: Market Size, by Region, 2019-2025 (USD Million)
10.5 Hyperlocal Businesses
Table 45 Hyperlocal Businesses: Market Size, by Region, 2016-2019 (USD Million)
Table 46 Hyperlocal Businesses: Market Size, by Region, 2019-2025 (USD Million)
10.6 Healthcare
Table 47 Healthcare: Market Size, by Region, 2016-2019 (USD Million)
Table 48 Healthcare: Market Size, by Region, 2019-2025 (USD Million)
10.7 Travel and Hospitality
Table 49 Travel and Hospitality: Market Size, by Region, 2016-2019 (USD Million)
Table 50 Travel and Hospitality: Market Size, by Region, 2019-2025 (USD Million)
10.8 Others
Table 51 Others End-users: Market Size, by Region, 2016-2019 (USD Million)
Table 52 Others End-users: Market Size, by Region, 2019-2025 (USD Million)

11 A2P Messaging Market, by Region
11.1 Introduction
Figure 32 Middle East and Africa to Grow at the Highest Rate During the Forecast Period
Figure 33 MEA to Exhibit the Highest CAGR During the Forecast Period
Table 53 Market Size, by Region, 2016-2019 (USD Billion)
Table 54 Market Size, by Region, 2019-2025 (USD Billion)
11.2 North America
11.2.1 North America: Market Drivers
11.2.2 North America: COVID-19 Impact
11.2.3 North America: Market Regulatory Implications
Figure 34 North America: Number of Mobile Subscribers, 2018
Table 55 North America: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 56 North America: Market Size, by Component, 2019-2025 (USD Million)
Table 57 North America: Market Size, by Application, 2016-2019 (USD Million)
Table 58 North America: Market Size, by Application, 2019-2025 (USD Million)
Table 59 North America: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 60 North America: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 61 North America: Market Size, by End-user, 2016-2019 (USD Million)
Table 62 North America: Market Size, by End-user, 2019-2025 (USD Million)
Table 63 North America: Market Size, by Country, 2016-2019 (USD Billion)
Table 64 North America: Market Size, by Country, 2019-2025 (USD Billion)
11.2.4 United States
Figure 35 United States: COVID-19-Related Scam Messages/Calls, 2020
Table 65 United States: Key Mobile Trends, 2018
Figure 36 United States: Wireless Data Traffic, 2018
Table 66 United States: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 67 United States: Market Size, by Component, 2019-2025 (USD Million)
Table 68 United States: Market Size, by Application, 2016-2019 (USD Million)
Table 69 United States: Market Size, by Application, 2019-2025 (USD Million)
Table 70 United States: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 71 United States: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.2.5 Canada
Figure 37 Canada: Mobile Subscribers, 2019
Figure 38 Canada: Frequency of Communication Via Sms, 2018
Table 72 Canada: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 73 Canada: Market Size, by Component, 2019-2025 (USD Million)
Table 74 Canada: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 75 Canada: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.3 Europe
Figure 39 Europe: Total Telecommunications Revenue, 2015-2019
Figure 40 Europe: Telecommunications Revenue by Segment, 2018
11.3.1 Europe: A2P Messaging Market Drivers
Figure 41 United Kingdom: Mobile Subscriptions, by Subscription Type (Millions)
Figure 42 United Kingdom: Average Monthly Messages, by Subscription Type (Millions)
Figure 43 Germany: Sms Messages Sent (Billions)
11.3.2 Europe: COVID-19 Impact
11.3.3 Europe: A2P Messaging Market Regulatory Implications
Table 76 Europe: Market Size, by Component, 2016-2019 (USD Million)
Table 77 Europe: Market Size, by Component, 2019-2025 (USD Million)
Table 78 Europe: Market Size, by Application, 2016-2019 (USD Million)
Table 79 Europe: Market Size, by Application, 2019-2025 (USD Million)
Table 80 Europe: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 81 Europe: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 82 Europe: Market Size, by End-user, 2016-2019 (USD Million)
Table 83 Europe: Market Size, by End-user, 2019-2025 (USD Million)
Table 84 Europe: Market Size, by Country, 2016-2019 (USD Million)
Table 85 Europe: Market Size, by Country, 2019-2025 (USD Million)
11.3.4 United Kingdom
Figure 44 United Kingdom: Telecom Revenues (Euro Billions)
Table 86 United Kingdom: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 87 United Kingdom: Market Size, by Component, 2019-2025 (USD Million)
Table 88 United Kingdom: Market Size, by Application, 2016-2019 (USD Million)
Table 89 United Kingdom: Market Size, by Application, 2019-2025 (USD Million)
Table 90 United Kingdom: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 91 United Kingdom: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.3.5 Germany
Table 92 Germany: External Revenue from Mobile Services (Euro Billions)
Table 93 Germany: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 94 Germany: Market Size, by Component, 2019-2025 (USD Million)
Table 95 Germany: Market Size, by Application, 2016-2019 (USD Million)
Table 96 Germany: Market Size, by Application, 2019-2025 (USD Million)
Table 97 Germany: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 98 Germany: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.3.6 Rest of Europe
11.4 Asia-Pacific
Figure 45 Asia-Pacific: Network Transformation Strategy
11.4.1 Asia-Pacific: Market Drivers
11.4.2 Asia-Pacific: COVID-19 Impact
11.4.3 Asia-Pacific: Market Regulatory Implications
Figure 46 Asia-Pacific: Market Snapshot
Table 99 Asia-Pacific: A2P Messaging Market Size, by Component, 2016-2019 (USD Billion)
Table 100 Asia-Pacific: Market Size, by Component, 2019-2025 (USD Billion)
Table 101 Asia-Pacific: Market Size, by Application, 2016-2019 (USD Billion)
Table 102 Asia-Pacific: Market Size, by Application, 2019-2025 (USD Billion)
Table 103 Asia-Pacific: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 104 Asia-Pacific: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 105 Asia-Pacific: Market Size, by End-user, 2016-2019 (USD Million)
Table 106 Asia-Pacific: Market Size, by End-user, 2019-2025 (USD Million)
Table 107 Asia-Pacific: Market Size, by Country, 2016-2019 (USD Billion)
Table 108 Asia-Pacific: Market Size, by Country, 2019-2025 (USD Billion)
11.4.4 China
Table 109 China: A2P Messaging Market Size, by Component, 2016-2019 (USD Billion)
Table 110 China: Market Size, by Component, 2019-2025 (USD Billion)
Table 111 China: Market Size, by Application, 2016-2019 (USD Million)
Table 112 China: Market Size, by Application, 2019-2025 (USD Million)
Table 113 China: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 114 China: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.4.5 India
Table 115 India: A2P Messaging Market Size, by Component, 2016-2019 (USD Billion)
Table 116 India: Market Size, by Component, 2019-2025 (USD Billion)
Table 117 India: Market Size, by Application, 2016-2019 (USD Million)
Table 118 India: Market Size, by Application, 2019-2025 (USD Million)
Table 119 India: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 120 India: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.4.6 Rest of Asia-Pacific
11.5 Middle East and Africa
11.5.1 Middle East and Africa: Market Drivers
11.5.2 Middle East and Africa: COVID-19 Impact
11.5.3 Middle East and Africa: Market Regulatory Implications
Figure 47 Middle East and Africa: Market Snapshot
Table 121 Middle East and Africa: A2P Messaging Market Size, by Component, 2016-2019 (USD Billion)
Table 122 Middle East and Africa: Market Size, by Component, 2019-2025 (USD Billion)
Table 123 Middle East and Africa: Market Size, by Application, 2016-2019 (USD Million)
Table 124 Middle East and Africa: Market Size, by Application, 2019-2025 (USD Million)
Table 125 Middle East and Africa: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 126 Middle East and Africa: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 127 Middle East and Africa: Market Size, by End-user, 2016-2019 (USD Million)
Table 128 Middle East and Africa: Market Size, by End-user, 2019-2025 (USD Million)
Table 129 Middle East and Africa: Market Size, by Country, 2016-2019 (USD Million)
Table 130 Middle East and Africa: Market Size, by Country, 2019-2025 (USD Million)
11.5.4 Gcc Countries
Table 131 Gulf Cooperation Council: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 132 Gulf Cooperation Council: Market Size, by Component, 2019-2025 (USD Million)
Table 133 Gulf Cooperation Council: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 134 Gulf Cooperation Council: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.5.5 South Africa
Figure 48 South Africa: Number of Mobile Subscribers, 2019 (Millions)
Table 135 South Africa: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 136 South Africa: Market Size, by Component, 2019-2025 (USD Million)
Table 137 South Africa: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 138 South Africa: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.5.6 Rest of Middle East and Africa
11.6 Latin America
11.6.1 Latin America: Market Drivers
11.6.2 Latin America: COVID-19 Impact
11.6.3 Latin America: Market Regulatory Implications
Table 139 Latin America: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 140 Latin America: Market Size, by Component, 2019-2025 (USD Million)
Table 141 Latin America: Market Size, by Application, 2016-2019 (USD Million)
Table 142 Latin America: Market Size, by Application, 2019-2025 (USD Million)
Table 143 Latin America: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 144 Latin America: Market Size, by Deployment Mode, 2019-2025 (USD Million)
Table 145 Latin America: Market Size, by End-user, 2016-2019 (USD Million)
Table 146 Latin America: Market Size, by End-user, 2019-2025 (USD Million)
Table 147 Latin America: Market Size, by Country, 2016-2019 (USD Million)
Table 148 Latin America: Market Size, by Country, 2019-2025 (USD Million)
11.6.4 Brazil
Table 149 Brazil: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 150 Brazil: Market Size, by Component, 2019-2025 (USD Million)
Table 151 Brazil: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 152 Brazil: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.6.5 Mexico
Table 153 Mexico: A2P Messaging Market Size, by Component, 2016-2019 (USD Million)
Table 154 Mexico: Market Size, by Component, 2019-2025 (USD Million)
Table 155 Mexico: Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 156 Mexico: Market Size, by Deployment Mode, 2019-2025 (USD Million)
11.6.6 Rest of Latin America

12 Competitive Landscape
12.1 Introduction
12.2 Market Evaluation Framework
Figure 49 Market Evaluation Framework, 2019-2020
12.3 Historical Revenue Analysis
Figure 50 Historic Five Years Revenue Analysis of Leading Players
12.4 Revenue Analysis of the Top Market Players
Figure 51 Market Share Analysis of A2P Messaging Players
12.5 Ranking of Key Players in the A2P Messaging Market, 2020
Figure 52 Ranking of Key Players, 2020
12.6 Company Evaluation Matrix
12.6.1 Star
12.6.2 Emerging Leader
12.6.3 Pervasive
12.6.4 Participant
Figure 53 A2P Messaging Market (Global), Company Evaluation Matrix, 2020
12.6.5 Product Portfolio and Business Strategy Analysis of A2P Messaging Vendors
Figure 54 Product Portfolio Analysis of A2P Messaging Vendors
Figure 55 Business Strategy Analysis of A2P Messaging Vendors
12.7 Startup/SME Evaluation Matrix, 2020
12.7.1 Progressive Companies
12.7.2 Responsive Companies
12.7.3 Dynamic Companies
12.7.4 Starting Blocks
Figure 56 A2P Messaging Market (Global), Startup/SME Evaluation Matrix, 2020

13 Company Profiles
13.1 Introduction
13.2 AT&T
Figure 57 At&T: Company Snapshot
13.3 Sinch
Figure 58 Sinch: Company Snapshot
13.4 Infobip
13.5 China Mobile
Figure 59 China Mobile: Company Snapshot
13.6 Comviva
13.7 Orange
Figure 60 Orange: Company Snapshot
13.8 Route Mobile
Figure 61 Route Mobile: Company Snapshot
13.9 Twilio
Figure 62 Twilio: Company Snapshot
13.10 Bics
13.11 Monty Mobile
13.12 Syniverse
13.13 Global Message Services
13.14 Tyntec
13.15 Silverstreet
13.16 Vonage
13.17 Genesys
13.18 Tata Communications
13.19 Cequens
13.20 Clearsky Technologies
13.21 Sify Technologies
13.22 Msg91
13.23 Mitto
13.24 Textlocal
13.25 Clickatell
13.26 Messagebird

14 Appendix
14.1 Adjacent/Related Markets
14.2 Limitations
14.2.1 Sms Firewall Market - Global Forecast to 2025
14.2.1.1 Market Definition
14.2.1.2 Market Overview
14.2.1.3 Sms Firewall Market, by Component
Table 157 Sms Firewall Market Size, by Component, 2018-2025 (USD Million)
14.2.1.4 Sms Firewall Market, by Platform
Table 158 Sms Firewall Market Size, by Platform, 2018-2025 (USD Million)
14.2.1.5 Sms Firewall Market, by Service
Table 159 Sms Firewall Market Size, by Service, 2018-2025 (USD Million)
Table 160 Professional Services Market Size, by Region, 2018-2025 (USD Million)
Table 161 Managed Services Market Size, by Region, 2018-2025 (USD Million)
14.2.1.6 Sms Firewall Market, by Deployment Mode
Table 162 Sms Firewall Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 163 On-Premises: Sms Firewall Market Size, by Region, 2018-2025 (USD Million)
Table 164 Cloud: Sms Firewall Market Size, by Region, 2018-2025 (USD Million)
14.2.1.7 Sms Firewall Market, by Region
Table 165 Sms Firewall Market Size, by Region, 2018-2025 (USD Million)
Table 166 North America: Sms Firewall Market Size, by Component, 2018-2025 (USD Million)
Table 167 North America: Sms Firewall Market Size, by Service, 2018-2025 (USD Million)
Table 168 North America: Sms Firewall Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 169 North America: Sms Firewall Market Size, by Country, 2018-2025 (USD Million)
Table 170 United States: Sms Firewall Market Size, by Component, 2018-2025 (USD Million)
Table 171 United States: Sms Firewall Market Size, by Service, 2018-2025 (USD Million)
Table 172 United States: Sms Firewall Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 173 Asia-Pacific: Sms Firewall Market Size, by Component, 2018-2025 (USD Million)
Table 174 Asia-Pacific: Sms Firewall Market Size, by Service, 2018-2025 (USD Million)
Table 175 Asia-Pacific: Sms Firewall Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 176 Asia-Pacific: Sms Firewall Market Size, by Country, 2018-2025 (USD Million)
Table 177 China: Sms Firewall Market Size, by Component, 2018-2025 (USD Million)
Table 178 China: Sms Firewall Market Size, by Service, 2018-2025 (USD Million)
Table 179 China: Sms Firewall Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 180 Middle East and Africa: Sms Firewall Market Size, by Component, 2018-2025 (USD Million)
Table 181 Middle East and Africa: Sms Firewall Market Size, by Service, 2018-2025 (USD Million)
Table 182 Middle East and Africa: Sms Firewall Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 183 Middle East and Africa: Sms Firewall Market Size, by Country, 2018-2025 (USD Million)
Table 184 Kingdom of Saudi Arabia: Sms Firewall Market Size, by Component, 2018-2025 (USD Million)
Table 185 Kingdom of Saudi Arabia: Sms Firewall Market Size, by Service, 2018-2025 (USD Million)
Table 186 Kingdom of Saudi Arabia: Sms Firewall Market Size, by Deployment Mode, 2018-2025 (USD Million)
14.2.2 Rich Communication Services System Market - Global Forecast to 2025
14.2.2.1 Market Definition
14.2.2.2 Market Overview
14.2.2.3 Rich Communication Services Market, by Application
Table 187 Rich Communication Services Market Size, by Application, 2020-2025 (USD Million)
14.2.2.4 Rich Communication Services Market, by End-user
Table 188 Rich Communication Services Market Size, by End-user, 2020-2025 (USD Million)
Table 189 Consumers: Rich Communication Services Market Size in European Countries, 2020-2025 (USD Million)
Table 190 Consumers: Rich Communication Services Market Size in Asia-Pacific Countries, 2020-2025 (USD Million)
Table 191 Consumers: Rich Communication Services Market Size in the Middle East and Africa, 2020-2025 (USD Million)
Table 192 Consumers: Rich Communication Services Market Size in Latin America, 2020-2025 (USD Million)
Table 193 Enterprises: Rich Communication Services Market Size, by Region, 2020-2025 (USD Million)
Table 194 Enterprises: Rich Communication Services Market Size in North America, 2020-2025 (USD Million)
Table 195 Enterprises: Rich Communication Services Market Size in Europe, 2020-2025 (USD Million)
Table 196 Enterprises: Rich Communication Services Market Size in Asia-Pacific, 2020-2025 (USD Million)
Table 197 Enterprises: Rich Communication Services Market Size in the Middle East and Africa, 2020-2025 (USD Million)
Table 198 Enterprises: Rich Communication Services Market Size in Latin America, 2020-2025 (USD Million)
14.2.2.5 Rich Communication Services Market, by Enterprise Size
Table 199 Rich Communication Services Market Size, by Organization Size, 2020-2025 (USD Million)
Table 200 Small and Medium-Sized Enterprises: Rich Communication Services Market Size, by Region, 2020-2025 (USD Million)
Table 201 Small and Medium-Sized Enterprises: Rich Communication Services Market Size in North America, 2020-2025 (USD Million)
Table 202 Small and Medium-Sized Enterprises: Rich Communication Services Market Size in Europe, 2020-2025 (USD Million)
Table 203 Small and Medium-Sized Enterprises: Rich Communication Services Market Size in Asia-Pacific, 2020-2025 (USD Million)
Table 204 Small and Medium-Sized Enterprises: Rich Communication Services Market Size in the Middle East and Africa, 2020-2025 (USD Million)
Table 205 Small and Medium-Sized Enterprises: Rich Communication Services Market Size in Latin America, 2020-2025 (USD Million)
Table 206 Large Enterprises: Rich Communication Services Market Size, by Region, 2020-2025 (USD Million)
Table 207 Large Enterprises: Rich Communication Services Market Size in North America, 2020-2025 (USD Million)
Table 208 Large Enterprises: Rich Communication Services Market Size in Europe, 2020-2025 (USD Million)
Table 209 Large Enterprises: Rich Communication Services Market Size in Asia-Pacific, 2020-2025 (USD Million)
Table 210 Large Enterprises: Rich Communication Services Market Size in the Middle East and Africa, 2020-2025 (USD Million)
Table 211 Large Enterprises: Rich Communication Services Market Size in Latin America, 2020-2025 (USD Million)
14.2.2.6 Rich Communication Services Market, by Enterprise Vertical
Table 212 Rich Communication Services Market Size, by Enterprise Vertical, 2020-2025 (USD Million)
14.2.3 Mobile Marketing Market - Global Forecast to 2024
14.2.3.1 Market Definition
14.2.3.2 Market Overview
14.2.3.3 Mobile Marketing Market, by Component
Table 213 Mobile Marketing Market Size, by Component, 2017-2024 (USD Million)
Table 214 Platform: Mobile Marketing Market Size, by Region, 2017-2024 (USD Million)
Table 215 Services: Mobile Marketing Market Size, by Region, 2017-2024 (USD Million)
14.2.3.4 Mobile Marketing Market, by Organization Size
Table 216 Mobile Marketing Market Size, by Organization Size, 2017-2024 (USD Million)
Table 217 Small and Medium-Sized Enterprises: Mobile Marketing Market Size, by Region, 2017-2024 (USD Million)
Table 218 Large Enterprises: Mobile Marketing Market Size, by Region, 2017-2024 (USD Million)
14.2.3.5 Mobile Marketing Market, by Vertical
Table 219 Mobile Marketing Market Size, by Vertical, 2017-2024 (USD Million)
14.2.3.6 Mobile Marketing Market, by Region
Table 220 Mobile Marketing Market Size, by Region, 2017-2024 (USD Million)
14.3 Discussion Guide
14.4 Knowledge Store: The Subscription Portal
14.5 Available Customizations

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  • Clickatell
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