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Social Media Global Market Report 2021: COVID-19 Impact and Recovery to 2030

  • ID: 5238076
  • Report
  • January 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Youtube
Social Media Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global social media market as it emerges from the COVID-19 shut down.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Social Media market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider social media market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The social media market section of the report gives context. It compares the social media market with other segments of the web content, search portals and social media market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, social media indicators comparison.
Scope

Markets Covered:
1) By Type: Social Media Advertisement; Social Media Subscription
2) By Service: Social Networking; Micro Blogging and Instant Messaging; Photo Sharing Networks
3) By End-User Industry: Retail and Wholesale; Transportation Manufacturing; Food and Beverages; Financial Services; Information Technology; Electrical and Electronics Manufacturing; Media and Recreation; Transportation Services; Healthcare; Others

Companies Mentioned: Facebook; Youtube; Instagram; Twitter; LinkedIn

Metrics Covered: Number of Enterprises; Number of Employees

Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, social media indicators comparison.

Data segmentations: Country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Youtube
1. Executive Summary

2. Report Structure

3. Social Media Market Characteristics
3.1. Market Definition
3.2. Key Segmentations

4. Social Media Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products

5. Social Media Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers

6. Social Media Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth

7. Social Media Market Trends and Strategies

8. Impact of COVID-19 on Social Media

9. Social Media Market Size and Growth
9.1. Market Size
9.2. Historic Market Growth, Value ($ Billion)
9.2.1. Drivers of the Market
9.2.2. Restraints on the Market
9.3. Forecast Market Growth, Value ($ Billion)
9.3.1. Drivers of the Market
9.3.2. Restraints on the Market

10. Social Media Market Regional Analysis
10.1. Global Social Media Market, 2020, by Region, Value ($ Billion)
10.2. Global Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
10.3. Global Social Media Market, Growth and Market Share Comparison, by Region

11. Social Media Market Segmentation
11.1. Global Social Media Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Social Media Advertisement
  • Social Media Subscription
11.2. Global Social Media Market, Segmentation by Service, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Social Networking
  • Micro Blogging and Instant Messaging
  • Photo Sharing Networks
11.3. Global Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Retail and Wholesale
  • Transportation Manufacturing
  • Food and Beverages
  • Financial Services
  • Information Technology
  • Electrical and Electronics Manufacturing
  • Media and Recreation
  • Transportation Services
  • Healthcare
  • Others
12. Social Media Market Metrics
12.1. Social Media Market Size, Percentage of GDP, 2015-2025, Global
12.2. Per Capita Average Social Media Market Expenditure, 2015-2025, Global

13. Asia-Pacific Social Media Market
13.1. Asia-Pacific Social Media Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
13.2. Asia-Pacific, Social Media Market, 2020, by Country, Value ($ Billion)
13.3. Asia-Pacific, Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
13.4. Asia-Pacific, Social Media Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
13.5. Asia-Pacific, Social Media Market Metrics
13.5.1. Per Capita Average Social Media Expenditure, 2015-2025, Asia-Pacific Countries
13.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2020, Asia-Pacific Countries
13.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2020, Asia-Pacific Countries
13.6. Asia-Pacific Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7. Asia-Pacific Social Media Market: Country Analysis
13.7.1. China Social Media Market
13.7.1.1. China Social Media Market Overview
13.7.1.2. China Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.1.3. China Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.2. Australia Social Media Market
13.7.2.1. Australia Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.2.2. Australia Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.3. Hong Kong Social Media Market
13.7.3.1. Hong Kong Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.4. India Social Media Market
13.7.4.1. India Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.4.2. India Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.5. Indonesia Social Media Market
13.7.5.1. Indonesia Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.5.2. Indonesia Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.6. Japan Social Media Market
13.7.6.1. Japan Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.6.2. Japan Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.7. Malaysia Social Media Market
13.7.7.1. Malaysia Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.8. New Zealand Social Media Market
13.7.8.1. New Zealand Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.9. Philippines Social Media Market
13.7.9.1. Philippines Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.10. Singapore Social Media Market
13.7.10.1. Singapore Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.11. South Korea Social Media Market
13.7.11.1. South Korea Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.11.2. South Korea Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.12. Thailand Social Media Market
13.7.12.1. Thailand Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
13.7.13. Vietnam Social Media Market
13.7.13.1. Vietnam Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

14. Western Europe Social Media Market
14.1. Western Europe Social Media Market Overview
14.2. Western Europe, Social Media Market, 2020, by Country, Value ($ Billion)
14.3. Western Europe, Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
14.4. Western Europe, Social Media Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
14.5. Western Europe, Social Media Market Metrics
14.5.1. Per Capita Average Social Media Expenditure, 2015-2025, Western Europe Countries
14.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2020, Western Europe Countries
14.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2020, Western Europe Countries
14.6. Western Europe Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7. Western Europe Social Media Market: Country Analysis
14.7.1. Austria Social Media Market
14.7.1.1. Austria Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.2. Belgium Social Media Market
14.7.2.1. Belgium Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.3. Denmark Social Media Market
14.7.3.1. Denmark Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.4. Finland Social Media Market
14.7.4.1. Finland Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.5. France Social Media Market
14.7.5.1. France Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.5.2. France Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.6. Germany Social Media Market
14.7.6.1. Germany Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.6.2. Germany Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.7. Ireland Social Media Market
14.7.7.1. Ireland Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.8. Italy Social Media Market
14.7.8.1. Italy Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.9. Netherlands Social Media Market
14.7.9.1. Netherlands Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.10. Norway Social Media Market
14.7.10.1. Norway Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.11. Portugal Social Media Market
14.7.11.1. Portugal Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.12. Spain Social Media Market
14.7.12.1. Spain Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.13. Sweden Social Media Market
14.7.13.1. Sweden Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.14. Switzerland Social Media Market
14.7.14.1. Switzerland Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.15. UK Social Media Market
14.7.15.1. UK Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
14.7.15.2. UK Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

15. Eastern Europe Social Media Market
15.1. Eastern Europe Social Media Market Overview
15.2. Eastern Europe, Social Media Market, 2020, by Country, Value ($ Billion)
15.3. Eastern Europe, Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
15.4. Eastern Europe, Social Media Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
15.5. Eastern Europe, Social Media Market Metrics
15.5.1. Per Capita Average Social Media Expenditure, 2015-2025, Eastern Europe Countries
15.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2020, Eastern Europe Countries
15.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2020, Eastern Europe Countries
15.6. Eastern Europe Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7. Eastern Europe Social Media Market: Country Analysis
15.7.1. Czech Republic Social Media Market,
15.7.1.1. Czech Republic Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.2. Poland Social Media Market
15.7.2.1. Poland Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.3. Romania Social Media Market
15.7.3.1. Romania Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.4. Russia Social Media Market
15.7.4.1. Russia Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
15.7.4.2. Russia Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

16. North America Social Media Market
16.1. North America Social Media Market Overview
16.2. North America, Social Media Market, 2020, by Country, Value ($ Billion)
16.3. North America, Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
16.4. North America, Social Media Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
16.5. North America, Social Media Market Metrics
16.5.1. Per Capita Average Social Media Expenditure, 2015-2025, North America Countries
16.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2020, North America Countries
16.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2020, North America Countries
16.6. North America Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7. North America Social Media Market: Country Analysis
16.7.1. Canada Social Media Market
16.7.1.1. Canada Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.2. Mexico Social Media Market
16.7.2.1. Mexico Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.3. USA Social Media Market
16.7.3.1. USA Social Media Market Overview
16.7.3.2. USA Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
16.7.3.3. USA Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

17. South America Social Media Market
17.1. South America Social Media Market Overview
17.2. South America, Social Media Market, 2020, by Country, Value ($ Billion)
17.3. South America, Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
17.4. South America, Social Media Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
17.5. South America, Social Media Market Metrics
17.5.1. Per Capita Average Social Media Expenditure, 2015-2025, South America Countries
17.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2020, South America Countries
17.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2020, South America Countries
17.6. South America Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7. South America Social Media Market: Country Analysis
17.7.1. Argentina Social Media Market
17.7.1.1. Argentina Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.2. Brazil Social Media Market
17.7.1.1. Brazil Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.2.2. Brazil Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.3. Chile Social Media Market
17.7.3.1. Chile Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.4. Colombia Social Media Market
17.7.4.1. Colombia Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.5. Peru Social Media Market
17.7.5.1. Peru Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
17.7.6. Venezuela Social Media Market
17.7.6.1. Venezuela Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

18. Middle East Social Media Market
18.1. Middle East Social Media Market Overview
18.2. Middle East, Social Media Market, 2020, by Country, Value ($ Billion)
18.3. Middle East, Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
18.4. Middle East, Social Media Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
18.5. Middle East, Social Media Market Metrics
18.5.1. Per Capita Average Social Media Expenditure, 2015-2025, Middle East Countries
18.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2020, Middle East Countries
18.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2020, Middle East Countries
18.6. Middle East Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7. Middle East Social Media Market: Country Analysis
18.7.1. Saudi Arabia Social Media Market
18.7.1.1. Saudi Arabia Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.2. Israel Social Media Market
18.7.2.1. Israel Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.3. Turkey Social Media Market
18.7.3.1. Turkey Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
18.7.4. UAE Social Media Market
18.7.4.1. UAE Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

19. Africa Social Media Market
19.1. Africa Social Media Market Overview
19.2. Africa, Social Media Market, 2020, by Country, Value ($ Billion)
19.3. Africa, Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Country
19.4. Africa, Social Media Market, 2015-2020, 2020-2025F, 2030F, Growth and Market Share Comparison, by Country
19.5. Africa, Social Media Market Metrics
19.5.1. Per Capita Average Social Media Expenditure, 2015-2025, Africa Countries
19.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2020, Africa Countries
19.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2020, Africa Countries
19.6. Africa Social Media Market, Segmentation by Type, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7. Africa Social Media Market: Country Analysis
19.7.1. Egypt Social Media Market
19.7.1.1. Egypt Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7.2. Nigeria Social Media Market
19.7.2.1. Nigeria Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)
19.7.3. South Africa Social Media Market
19.7.3.1. South Africa Social Media Market, 2015-2020, 2020-2025F, 2030F, Value ($ Billion)

20. Social Media Market Competitive Landscape
20.1. Competitive Market Overview
20.2. Market Shares
20.3. Company Profiles
20.3.1. Facebook
20.3.1.1. Company Overview
20.3.1.2. Products and Services
20.3.1.3. Strategy
20.3.1.4. Financial Performance
20.3.2. Youtube
20.3.2.1. Company Overview
20.3.2.2. Products and Services
20.3.2.3. Strategy
20.3.2.4. Financial Performance
20.3.3. Instagram
20.3.3.1. Company Overview
20.3.3.2. Products and Services
20.3.3.3. Strategy
20.3.3.4. Financial Performance
20.3.4. Twitter
20.3.4.1. Company Overview
20.3.4.2. Products and Services
20.3.4.3. Strategy
20.3.4.4. Financial Performance
20.3.5. LinkedIn
20.3.5.1. Company Overview
20.3.5.2. Products and Services
20.3.5.3. Strategy
20.3.5.4. Financial Performance

21. Key Mergers and Acquisitions in the Social Media Market

22. Market Background: Web Content, Search Portals and Social Media Market
22.1. Web Content, Search Portals and Social Media Market Characteristics
22.2. Web Content, Search Portals and Social Media Market Historic and Forecast, 2015-2020, 2020-2025F, 2030F Growth, by Segment, Value ($ Billion), Global
22.3. Global Web Content, Search Portals and Social Media Market, 2020, by Region, Value ($ Billion)
22.4. Global Web Content, Search Portals and Social Media Market, 2015-2020, 2020-2025F, 2030F, Historic and Forecast, by Region
22.5. Global Web Content, Search Portals and Social Media Market, 2015-2020, 2020-2025F, 2030F, Segmentation by Type, Value ($ Billion)

23. Recommendations
23.1. Global Social Media Market in 2025- Growth Countries
23.2. Global Social Media Market in 2025- Growth Segments
23.3. Global Social Media Market in 2025- Growth Strategies

24. Appendix
24.1. NAICS Definitions of Industry Covered in This Report
24.2. Abbreviations
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher

25. Copyright and Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Youtube
Major companies in the social media market include Facebook; Youtube; Instagram; Twitter and LinkedIn.

The global social media market is expected to grow from $94. 83 billion in 2020 to $102. 62 billion in 2021 at a compound annual growth rate (CAGR) of 8. 2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $308. 96 billion in 2025 at a CAGR of 32%.

The social media market consists of sales by entities (organizations, sole traders or partnerships) that enable customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The social media market is segmented into social media adverstising and social media subscriptions.

Asia Pacific was the largest region in the global social media market, accounting for 46% of the market in 2020. North America was the second largest region accounting for 32% of the global social media market. South America was the smallest region in the global social media market.

Social media companies are offering their social media platforms for electronic commerce of goods and services to drive revenues. This can be attributed to the increasing adoption of e-commerce and online shopping among consumers owing to the growing internet and smartphone penetration. For example, as of 2018, about 70% of China’s Generation Z (people born between 1900 and 2010) shop directly from social media channels. Social media platforms allow for targeted advertising based on consumers’ social behaviors, geographic locations, and demographics. Instagram, a photo and video-sharing social networking service, has added a ‘Shopping’ tab to the ‘Explore’ page in its app. Facebook has introduced ‘Marketplace’ which is used by about 800 million people globally for online shopping, as of 2018. Other social media companies such as Snapchat and Twitter have also integrated shopping advertisements to facilitate direct purchases within their platforms.

Coronavirus Pandemic - The outbreak of Coronavirus disease (COVID-19) has acted as a significant restraint on some of the social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the social media market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy.

Increase in Use Of Internet Accessible Devices - Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the social media market. Increase in sales of internet accessible electronic devices such as smart phones and tablets leads to an increase in time spent on social media websites. For example, the total number of smart phone devices across the world is expected to reach 6 billion by 2020, i. e. eight people out of 10 will own a smartphone by 2020, eventually driving the revenues of social media companies. This increasing use of smart phones is expected to increase the internet usage, hence driving the social media market.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Facebook
  • Youtube
  • Instagram
  • Twitter
  • LinkedIn
Note: Product cover images may vary from those shown

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